Academy Salons
Academy Salons is a privately held, five-location hairdressing and beauty salon chain in Surrey, UK, serving individual consumers with cuts, colour, beauty treatments, retail products and an Unlimited Blow Dries subscription since 2001.
- Company typePrivate
- Founded-
- HeadquartersWeybridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Academy Salons does
Academy Salons is a privately held, multi-location hairdressing and beauty salon chain headquartered in Hersham, Surrey, United Kingdom, founded in 2001 and co-owned by Franco Capozzi and Salv Mulé. The company operates five modern salon sites across affluent Surrey towns — Weybridge, Hersham, Esher, Cobham and Claygate — delivering hair services (cuts, colour, styling, extensions), beauty treatments (facials, nails, spray tanning) and retail of professional product brands including Kérastase, Olaplex, L'Oréal, Dermalogica, Shellac, Sienna X, Bio Sculpture Gel and Beauty Works. The business employs approximately 12 staff based on disclosed firmographic data, though this figure appears to understate the total stylist and front-of-house headcount across the five sites.
The business operates without proprietary technology and runs appointments through a third-party online booking portal (s-iq.co), with customer acquisition driven by walk-ins, a referral programme offering 50% off a referred guest's first service, an active TikTok channel (@academysalonsoffical) and a content-led website. Revenue is generated primarily through transactional hairdressing and beauty services, supplemented by a monthly Unlimited Blow Dries subscription priced at £250 and in-salon retail product sales under a price guarantee. The company also runs an in-house Academy Education programme directed by Chiara McCarthy, training salon assistants in hairdressing skills.
Academy Salons' go-to-market is direct-to-consumer, targeted at families and individuals in Surrey, with a stated ethos of 'Family Hairdressing, Individual Style.' The team holds membership in the Fellowship for British Hairdressing and the company hosted its 11th annual Academy Salon Awards in 2026, reinforcing internal culture and local brand visibility. No external funding, M&A activity, or institutional ownership is evidenced in the available data.
Academy Salons firmographics
Firmographics- Name
- Academy Salons
- Legal name
- Academy Salons
- Website
- https://academysalons.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Academy Salons is a privately held, five-location hairdressing and beauty salon chain in Surrey, UK, serving individual consumers with cuts, colour, beauty treatments, retail products and an Unlimited Blow Dries subscription since 2001.
- Ownership category
- akta.pro rank
Academy Salons industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Salon Business, Management & Retail Training (HSALANAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where Academy Salons is headquartered
LocationHeadquarters
- HQ city
- Weybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Academy Salons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Hairdressing and Beauty Services: Core revenue from providing hairdressing, styling, colouring, and beauty treatments at five physical salon locations in Surrey. Customers pay for individual services or a subscription membership (Unlimited Blow Dries at £250/month).
- Product Sales: Sale of professional hair and beauty products including Kérastase, Olaplex, L'Oréal, Dermalogica, Shellac, Sienna X, Bio Sculpture Gel, and hair extensions. Products are sold in-salon with a price guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Blow Dries Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Academy Salons product offering
Product offeringCore offering
Academy Salons operates five physical hairdressing and beauty salon locations across Surrey, UK (Weybridge, Hersham, Esher, Cobham, and Claygate), delivering hair cutting, colouring, styling, and beauty treatments to individual consumers. The business also runs an in-house Academy Education training programme for stylists and offers a monthly Unlimited Blow Dries subscription at £250 per month, alongside retail sales of professional hair and beauty products.
Product overview
Academy Salons is a multi-location hairdressing and beauty salon chain operating five salons across Surrey (Weybridge, Hersham, Esher, Cobham, and Claygate). The company offers a unified service portfolio combining core hair and beauty services with an education programme and retail products. Hair services include cuts, colour, and styling across various trend categories (curls, men's, long, mid-length, short, funky, and colour-specific styles like blonde, brunette, and red head). Beauty services encompass facials, nails, and spray tanning. The business also operates Academy Education, a training programme for assistants directed by Chiara McCarthy. Retail offerings include an Academy Salons own-brand product line plus professional brands (Kérastase, Olaplex, L'Oréal, Dermalogica, Shellac, Sienna X, Bio Sculpture Gel, Beauty Works hair extensions). A subscription service provides unlimited blow dries for £250 per month. Appointments are managed through an online booking portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Services
- Beauty Services
- Unlimited Blow Dries
- Academy Education
- Academy Salons Own-Brand Product Line
Companies that use Academy Salons
Customer profileSegments1 record
Ideal customer profiles2 records
Academy Salons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Academy Salons partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Academy Salons competitors and assessment
Company assessmentDirect peers
- Rainbow Room International: Premium multi-location UK hair salon group operating across the Midlands and beyond. Comparable to Academy Salons in chain structure, premium positioning, and training-led approach to stylist development.
- Rush Hair: UK-based multi-location hair salon chain offering cuts, colour, and styling services across London and the South East. Comparable to Academy Salons in chain structure, premium positioning, and reliance on professional product brands.
- Headmasters: Premium UK salon chain operating multiple locations in London and the South East. Closely comparable to Academy Salons in affluent regional positioning, multi-location footprint, premium product partnerships, and service-led offering.
- Toni&Guy: Global UK-headquartered hairdressing chain with a multi-location franchise and owned-salon model. Directly comparable to Academy Salons in offering premium cuts, colour, and styling services through physical salons, with similar reliance on stylist talent and brand partnerships.
- Saks Hair & Beauty: Established UK multi-location hair and beauty salon chain with a comparable service menu (hair, beauty, retail) and similar geographic concentration in regional UK towns. Directly comparable business model and customer target.
Broad incumbents
- John Frieda Salons: Premium London hair salons associated with the broader John Frieda haircare brand portfolio. Comparable to Academy Salons in premium positioning and stylists' brand association, though operating as part of a wider consumer brand.
- Regis Corporation UK (Supercuts / Sassoon Salon): Global salon operator with UK presence including Supercuts and Sassoon Salon brands. Comparable to Academy Salons in multi-location UK salon operations, though broader in scale and range (mass-market through premium).
Emerging players
- Jo Hansford: Premium London-based hair salon offering high-end cuts, colour, and styling. Comparable to Academy Salons in premium positioning and high-quality product partnerships, though smaller and concentrated in central London.
- Richard Ward Hair & Metrospa: Premium UK hair salon and spa operator combining hair and beauty services under a single brand. Comparable to Academy Salons in offering combined hair and beauty services with premium product retail.
- Daniel Hersheson: Premium London-based hair salon with a small number of locations. Comparable to Academy Salons in high-end positioning, celebrity stylist talent, and premium product partnerships, though smaller in scale and London-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Academy Salons social profiles
Digital presenceAcademy Salons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Academy Salons leadership team
Management profileNumber of profiles
Profiles3 records
Academy Salons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Academy Salons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Academy Salons
What does Academy Salons do?
Academy Salons operates five physical hairdressing and beauty salon locations across Surrey, UK (Weybridge, Hersham, Esher, Cobham, and Claygate), delivering hair cutting, colouring, styling, and beauty treatments to individual consumers. The business also runs an in-house Academy Education training programme for stylists and offers a monthly Unlimited Blow Dries subscription at £250 per month, alongside retail sales of professional hair and beauty products.
Is Academy Salons a public or private company?
Academy Salons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Academy Salons founded?
Academy Salons was founded in -1. It employs 11 to 50 people.
Where is Academy Salons based?
Academy Salons is headquartered in Weybridge, United Kingdom, in the Europe region.
How does Academy Salons make money?
Two revenue lines are on record. Hairdressing and Beauty Services are the primary driver. The others are product Sales.
Who are Academy Salons's main competitors?
Direct peers on record are Rainbow Room International, Rush Hair, Headmasters, Toni&Guy and Saks Hair & Beauty. Broad incumbents are John Frieda Salons and Regis Corporation UK (Supercuts / Sassoon Salon). Emerging players are Jo Hansford, Richard Ward Hair & Metrospa and Daniel Hersheson.
Does Academy Salons have an API?
No public API is recorded for Academy Salons.
What industry is Academy Salons in?
Academy Salons's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALANAK, Salon Business, Management & Retail Training. Its NAICS code is 812112.