Acai Da Terra
Privately held Brazilian restaurant operator in Uberlândia, MG, running a two-location self-service buffet and açaí delivery concept with a daily-rotating menu, vegetarian options, and seasonal specials for local consumers.
- Company typePrivate
- Founded-
- HeadquartersUberlândia, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Acai Da Terra does
Açaí da Terra is a privately held Brazilian restaurant operator headquartered in Uberlândia, Minas Gerais, running a two-location, dine-in self-service buffet concept with açaí specialization. The flagship sits at Av. Liberdade, 285 (recently renovated to a modern, cozy format) and a second unit operates inside the Pátio Vinhedos shopping mall. The menu centers on açaí bowls alongside a daily-rotating self-service buffet Monday through Friday, with burgers and sandwiches (including vegetarian options), salads, soups, juices, smoothies, fruit fondue, and seasonal items such as winter caldo soups and a 200 ml hot chocolate promotion bundled with a co-branded ADT mug. Differentiated specialty items include a sugar-free, lactose-free, gluten-free Brownie Black and dishes featuring native Amazonian fish species.
The company generates revenue through three concurrent streams: dine-in buffet ticket sales at the two physical locations, phone-based takeaway orders, and online delivery processed through the third-party Neemo platform (deliveryapp.neemo.com.br). Pricing is unit-based, with weekday "Menu do dia" discounted offerings anchoring lunch demand; the family-size 2-liter açaí SKU extends occasion-based ticket size. Customer engagement is driven organically through an active Instagram channel (@acaiterra) featuring food photography, seasonal drops, and limited-time promotions; there is no evidence of paid acquisition, loyalty technology, or app downloads distinct from the Neemo delivery integration. No management team, ownership structure, funding history, or financial disclosure is publicly available.
Operationally, Açaí da Terra is a sub-scale, single-city consumer business with modest menu innovation and localized brand presence but no disclosed technology platform, proprietary IP, partnerships, awards, or external capital. The business model is conventional restaurant unit economics — footfall, average ticket, and food cost — with no software, data, or recurring-contract layer that would alter the underlying revenue profile.
Acai Da Terra firmographics
Firmographics- Name
- Acai Da Terra
- Legal name
- Açaí da Terra
- Website
- https://acaidaterra.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Privately held Brazilian restaurant operator in Uberlândia, MG, running a two-location self-service buffet and açaí delivery concept with a daily-rotating menu, vegetarian options, and seasonal specials for local consumers.
- Ownership category
- akta.pro rank
Acai Da Terra industry classification
Industry- Product category
- Fast Casual Restaurant
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)
Keywords
Where Acai Da Terra is headquartered
LocationHeadquarters
- HQ city
- Uberlândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Acai Da Terra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from self-service buffet meals, made-to-order dishes, and beverages consumed on-premises at two physical locations in Uberlândia.
- Delivery and Takeaway: Revenue from food delivery orders placed via online platform and phone orders for takeout, including family-size 2-liter açaí portions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in self-service buffet with daily rotating menu |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Acai Da Terra product offering
Product offeringCore offering
Açaí da Terra operates a Brazilian self-service buffet restaurant chain with two physical locations in Uberlândia, Minas Gerais. The business sells freshly prepared daily-rotating buffet meals, à la carte dishes (burgers, sandwiches, bowls, fondue, brownies, juices), and family-size 2-liter açaí portions. It also provides delivery and takeaway services through its website (Neemo platform) and phone orders, alongside seasonal winter menu promotions and hot chocolate offerings.
Product overview
Açaí da Terra is a Brazilian food service company offering açaí delivery and a self-service buffet restaurant. The core offerings include açaí bowls and delivery service (through their Neemo ordering platform), a daily self-service buffet with rotating menus featuring salads, hot dishes, grilled tilapia and native Amazon fish, vegetarian options, and seasonal winter comfort food. The company operates two physical locations in Uberlândia, MG (Av. Liberdade, 285 and Pátio Vinhedos, 50) and provides takeout and delivery services. Menu items include açaí in various sizes (including 2-liter family packs), bowls, burgers, sandwiches, wraps, fruit fondue, sugar-free brownies, and seasonal items like hot chocolate and warm soups.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Service Buffet Restaurant Daily self-service buffet with fresh ingredients and rotating menu Monday through Friday, featuring salads, hot dishes, grilled tilapia, native Amazonian fish, vegetarian options, and seasonal comfort food. Available at two Uberlândia locations (Av. Liberdade 285 and Pátio Vinhedos Mall) for dine-in customers.
- Açaí Delivery Service Home delivery service for açaí bowls, burgers, wraps, sandwiches, and other menu items, allowing customers to place orders online via deliveryapp.neemo.com.br and receive meals at their location.
- Açaí de 2 Litros (Family Size) Family-sized 2-liter açaí portion designed for sharing or travel, available for takeout and delivery orders.
- Brownie Black Signature sugar-free, lactose-free, and gluten-free chocolate brownie made with intense chocolate and creamy ganache, offered to customers with special dietary restrictions.
Companies that use Acai Da Terra
Customer profileSegments3 records
Ideal customer profiles3 records
Acai Da Terra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Acai Da Terra partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Acai Da Terra competitors and assessment
Company assessmentBroad incumbents
- Habib's: Large Brazilian fast-food chain specializing in Arabic-influenced sandwiches and a broader menu including açaí options. Comparable as a multi-channel fast-casual competitor in the same value-oriented lunch segment ADT targets.
- Bob's: Iconic Brazilian fast-food chain operating burgers, sandwiches, and açaí/dessert items across Brazil. Bob's competes with ADT for the same lunch and snack occasions in Uberlândia through both dine-in and delivery, but with a much broader menu and national footprint.
- Giraffas: Brazilian fast-food chain with a broad menu including burgers, sandwiches, and açaí items, with national presence including mall and high-street units. Comparable as a Brazilian multi-format fast-food incumbent that overlaps with ADT's burger, sandwich, and delivery offerings.
- Spoleto: Brazilian fast-casual chain focused on made-to-order pasta, salads, and bowls. Spoleto is comparable because its custom-station, made-to-order format mirrors ADT's self-service buffet and bowl customization, and it competes for similar lunch customers in mall locations like Pátio Vinhedos.
Direct peers
- Oakberry: Brazilian-founded açaí bowl and smoothie chain with global franchise footprint. Oakberry is the closest direct peer because it competes in the same açaí-bowl category with similar product positioning (fresh, customizable bowls), even though ADT operates a buffet format while Oakberry is a QSR franchise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Acai Da Terra social profiles
Digital presenceAcai Da Terra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acai Da Terra leadership team
Management profileNumber of profiles
Acai Da Terra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acai Da Terra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acai Da Terra
What does Acai Da Terra do?
Açaí da Terra operates a Brazilian self-service buffet restaurant chain with two physical locations in Uberlândia, Minas Gerais. The business sells freshly prepared daily-rotating buffet meals, à la carte dishes (burgers, sandwiches, bowls, fondue, brownies, juices), and family-size 2-liter açaí portions. It also provides delivery and takeaway services through its website (Neemo platform) and phone orders, alongside seasonal winter menu promotions and hot chocolate offerings.
Is Acai Da Terra a public or private company?
Acai Da Terra is a private company. It is classified as unknown and is currently operating.
When was Acai Da Terra founded?
Acai Da Terra was founded in -1. It employs 51 to 100 people.
Where is Acai Da Terra based?
Acai Da Terra is headquartered in Uberlândia, Brazil, in the Latin America region.
How does Acai Da Terra make money?
Two revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeaway.
Who are Acai Da Terra's main competitors?
Broad incumbents on record are Habib's, Bob's, Giraffas and Spoleto. Oakberry is listed as a direct peer.
Does Acai Da Terra have an API?
No public API is recorded for Acai Da Terra.
What industry is Acai Da Terra in?
Acai Da Terra's product category is Fast Casual Restaurant. Its primary akta.pro industry code is CRAHAKAK, Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations). Its NAICS code is 722514 and its SIC code is 5810.