Accredited First Aid Courses

What Accredited First Aid Courses does

Accredited First Aid Courses (also trading as AFAC) is a privately held Registered Training Organisation (RTO 20863) headquartered in Doncaster, Victoria, Australia. Founded in 1987 by Frances Bremner, the company delivers nationally accredited first aid training through a blended learning model that combines Axcelerate-powered online self-paced pre-course assessment with face-to-face practical training sessions. It operates 12 training venues across Melbourne's metropolitan area (Box Hill, Cranbourne, Essendon, Frankston, Narre Warren, Oakleigh, Pakenham, Ringwood, Taylors Lakes, Thomastown, Werribee) and Geelong, supported by 12 First Aid Trainers, with Mark Baravelli joining the bench in 2007.

The core product portfolio comprises six nationally accredited courses priced between $20 and $160: HLTAID009 CPR ($60, annual renewal), HLTAID010 Basic Emergency Life Support Level 1 ($100), HLTAID011 Provide First Aid Level 2 ($120, the WorkSafe Victoria workplace minimum), HLTAID012 Children's Services First Aid ($160, covering ACECQA education and care requirements), 22702VIC Asthma management, and 22578VIC Anaphylaxis management (with annual VU23090 EpiPen Update at $20). The business generates revenue through three streams: individual public course fees, private onsite group training for organisations of 10 or more participants (delivered day, evening, or weekend at client premises), and e-commerce sales of SURVIVAL-branded first aid kits ($135-$179.95) via a Shopify storefront with Australia-wide shipping.

The customer base spans workplace/corporate employees meeting OH&S compliance, education and childcare workers satisfying ACECQA first aid requirements, aged care and community support workers, high-risk industry staff requiring anaphylaxis and asthma training, and individual consumers. Distribution combines direct-to-consumer venue attendance, B2B onsite bookings via phone and email, organisation booking code partnerships (Age Up Health, Junior Adventures Group, Social Sport, Airmaster, Uniting AgeWell, Bostik, Shimadzu, among others), and an e-commerce kit sales channel. The company has no parent organisation, no external investors, and no disclosed AI/ML capabilities; its competitive positioning rests on regulatory accreditation, regional venue density, and a 20+ year operating history.

Name

Accredited First Aid Courses

Legal name

Accredited First Aid Courses

Website

https://accreditedfirstaidcourses.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Accredited First Aid Courses is a privately held Victorian Registered Training Organisation (RTO 20863) that delivers nationally accredited first aid training across 12 Melbourne and Geelong venues, serving corporate workplaces, childcare and aged care providers, and individual consumers through blended online and face-to-face courses, plus SURVIVAL first aid kit sales.

Ownership category

akta.pro rank

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• First aid training
• CPR certification
• Workplace safety training
• Accredited training
• First aid kits

Headquarters

HQ city

Doncaster

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. First Aid Training Courses: Revenue from accredited first aid training courses including CPR, Level 1, Level 2, Children's Services, Asthma, and Anaphylaxis courses. Course fees range from $20 to $160 per participant. CPR refresher courses required annually; First Aid certificates valid for 3 years with annual CPR updates.
2. First Aid Kits Sales: Revenue from sale of SURVIVAL brand first aid kits including Home/Family ($179.95), Workplace ($179.95), and Vehicle ($135.00) kits. Kits are nationally compliant with Safe Work Australia workplace health and safety requirements. 10% discount offered to course booking customers for 24 hours.
3. Private Onsite Training: Revenue from private group bookings at client premises for organisations of 10 or more participants. Courses can be delivered during day, evening, or weekend at client's location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Accredited First Aid Courses delivers nationally accredited first aid and CPR training courses (HLTAID009, HLTAID010, HLTAID011, HLTAID012, 22702VIC, 22578VIC, VU23090) to individuals and organizations across Victoria, delivered through a blended online pre-course and face-to-face practical training model at 12 venues or at client premises. The company also retails SURVIVAL-branded compliant first aid kits for home, workplace, and vehicle use.

Product overview

Accredited First Aid Courses offers a portfolio of nationally recognized first aid training courses across Victoria, along with first aid kit products. The training courses include HLTAID009 CPR (Level 1), HLTAID010 Basic Emergency Life Support, HLTAID011 Provide First Aid (Level 2 - workplace minimum), and HLTAID012 Children's Services First Aid for education settings. Specialty courses cover Asthma (22702VIC) and Anaphylaxis management (22578VIC with annual VU23090 EpiPen Update). The company also sells three SURVIVAL-branded first aid kit products: Home/Family ($179.95), Workplace ($179.95), and Vehicle ($135.00). All courses can be combined on the same day with same-day certificate issuance. The company operates as RTO 20863 with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day certificate issuance upon course completion
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Age Up HealthminorGTM or Marketing PartnerCorporate organisation booking partner receiving discounted group training rates. Listed in organisation booking codes system.
• Junior Adventures GroupminorGTM or Marketing PartnerChildcare and outside school hours care provider accessing group first aid training rates through organisation booking codes.
• Social SportminorGTM or Marketing PartnerSports recreation organisation receiving corporate training discounts for coaches and staff through organisation booking codes.
• Spark DigitalminorImplementation/ SI/ Consulting PartnerDigital agency responsible for website design and development for Accredited First Aid Courses.
• AxceleratecoreTechnology or IntegrationProvides learning management system (Learner Portal) for online pre-course assessments, homework, and literacy/numeracy testing. Credentials emailed to participants upon booking.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allens Training: Australia-wide RTO (RTO 90909) offering HLTAID009, HLTAID010, HLTAID011, HLTAID012 and specialty first aid courses with online and blended delivery. Directly comparable to AFAC on course portfolio, target segments, and pricing model, with larger geographic footprint.
• First Aid Pro: Australian RTO delivering HLTAID009, HLTAID011, and HLTAID012 with a strong blended/online-first delivery model. Directly comparable to AFAC on course offerings and target market, with a digital-first approach that competes on convenience and price.
• CPR First Aid Australia: Melbourne-based RTO offering HLTAID009, HLTAID011, and HLTAID012 first aid courses with public venue-based and onsite corporate training. Directly comparable to AFAC on geography, course portfolio, and dual public/private GTM model.
• Workplace First Aid Training: Australian RTO specialising in workplace first aid compliance training including CPR, Level 1/2, and Children's Services for corporate clients. Directly comparable to AFAC's corporate onsite training segment and HLTAID portfolio.
• Edway Training: Australian RTO offering HLTAID first aid courses with blended learning and venue-based training across multiple states. Comparable to AFAC on course portfolio, delivery model, and target SMB/corporate customers.
• Australia Wide First Aid: National RTO offering HLTAID009 CPR, HLTAID011 Level 2, and Children's Services first aid courses with blended learning and a strong online booking system. Directly comparable to AFAC in portfolio, delivery model, and target customer segments.

Others

• SURVIVAL First Aid Kits: Australian first aid kit manufacturer and retailer whose SURVIVAL-branded kits are resold by AFAC via its e-commerce store. Comparable as the upstream product supplier to AFAC's hardware revenue stream, with overlapping end-customer audiences.

Broad incumbents

• St John Ambulance Australia: Australia's largest first aid training provider and a national RTO delivering CPR, Level 1/2, and specialty courses across all states including Victoria. Directly comparable to AFAC as a nationally accredited first aid RTO, though operates at materially larger scale with broader brand recognition.
• Australian Red Cross Training: National RTO delivering first aid, CPR, and emergency response training across Australia. Comparable to AFAC as an accredited first aid training provider with strong brand recognition, though broader in geographic reach and charity-affiliated.

Regional players

• Paramedical Services: Victorian-based first aid and emergency response training provider offering accredited HLTAID courses and emergency medical response services. Comparable to AFAC on Victoria focus and first aid training, with adjacent EMS service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/accredited-first-aid-courses

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accredited First Aid Courses