ACE IN THE HOLE TOWING INC

What ACE IN THE HOLE TOWING INC does

Ace In The Hole Towing Inc is a privately held, owner-operated towing and roadside assistance company headquartered at 801 Riverside Ave #102 in Roseville, California, founded around 2000 (with operational roots to 1997) and led by owner Shawn Nelson. The company runs a fleet of state-of-the-art flatbed rollback tow trucks plus a 35,000-pound heavy-duty wrecker, and operates five secured yard locations across Roseville, Rio Linda, Rancho Cordova, Sacramento (Cal Expo), and Colfax. It serves individual vehicle owners, commercial operators, classic and modified vehicle enthusiasts, property owners, and charity donors across nine cities in Sacramento and Placer counties, with response coverage along the Interstate 80 and Highway 50 corridors.

The business generates revenue almost entirely through per-transaction fees across a menu of 14+ services, including standard towing, emergency roadside assistance (jump starts, tire changes, fuel delivery, lockouts), heavy-duty wrecker work, winch-outs and mud recoveries, accident scene response, secure vehicle storage, vehicle removal, and classic vehicle transport. Distribution is direct-to-consumer via 24/7 phone dispatch (primary line 916-781-6111), supplemented by five physical yard locations for storage and customer pickup, an online intake form through the Donate Local sister company for charity donations, and local SEO targeting of 'Towing Near Me' queries.

Strategic positioning centers on a hybrid model that combines immediate-response consumer towing, premium heavy-duty commercial recovery, and a community-facing charity donation channel. The Donate Local sister-company partnership and network of 16+ nonprofit beneficiaries (including WEAVE, Shriners Children's Hospital, Yolo County SPCA, and the Boys and Girls Club of Greater Sacramento) provide a diversified pickup channel that is uncommon for a small operator. With 8 employees and no outside funding, the company is structured as a capital-disciplined, owner-operated regional service business rather than a venture-backed platform.

Name

ACE IN THE HOLE TOWING INC

Legal name

Ace In The Hole Towing Inc

Website

https://aceintheholetowing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Ace In The Hole Towing Inc is a privately held, owner-operated towing and roadside assistance provider serving nine cities across Sacramento and Placer counties from five secured yard locations, offering flatbed towing, heavy-duty wrecker recovery, vehicle storage, and charity donation pickups via its Donate Local sister company.

Ownership category

akta.pro rank

Product category

Towing and Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM), Towing, Impound & Vehicle Relocation Services (BPABAKAJ)

Keywords

• Vehicle towing services
• Roadside assistance
• Heavy duty wrecker
• Vehicle storage yards
• Classic car transport

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Towing Services: On-demand towing services for vehicles requiring transport due to breakdowns, accidents, or mechanical failures. Revenue generated per service call based on distance, vehicle type, and service complexity. Both local and long-distance towing offered.
2. Roadside Assistance: A la carte services including jump starts, tire changes, fuel delivery, and lockout services. Each service billed as a separate transaction based on the specific assistance provided.
3. Heavy Duty Wrecker Services: Specialized heavy equipment towing for buses, RVs, big rigs, and construction equipment. Premium pricing for specialized recovery operations and heavy winch-outs.
4. Vehicle Storage: Secure vehicle storage fees for vehicles held at their storage yards until pickup or delivery to mechanics/body shops. Storage access available weekdays and weekends by appointment.
5. Vehicle Removal Services: Removal of unwanted vehicles from private and public property. Property owners pay for removal services. Additionally, free vehicle removal offered for owners donating to charity through Donate Local partnership.
6. Classic Vehicle Transport: Specialized transport services for restored classic and modified vehicles. Premium service for collectors and enthusiasts requiring careful handling of high-value vehicles.
7. Charity Vehicle Donation Pickups: Vehicle pickup services for Donate Local charity program. Vehicle owners donate vehicles at no charge; revenue derived from partnership with Donate Local for processing donated vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ace In The Hole Towing provides 24/7/365 vehicle towing, emergency roadside assistance, and heavy-duty recovery services in the Sacramento and Placer County region using a fleet of flatbed rollback tow trucks and a 35,000-pound wrecker. Core offerings include general local and long-distance towing, jump starts, tire changes, fuel delivery, lockouts, accident scene response, classic and modified vehicle flatbed transport, secure vehicle storage, and charity vehicle donation pickups coordinated through its sister brand Donate Local.

Product overview

Ace In The Hole Towing INC operates as a single-location towing and roadside assistance service offering a unified suite of 14 core service products centered around vehicle towing, recovery, and roadside emergency support. The primary offerings include flatbed towing service, emergency roadside assistance, wrecker service for heavy-duty jobs, and specialized classic vehicle transport. Supporting services include tire changes, jump starts, fuel delivery, lockouts, accident assistance, vehicle removal, winch-outs, mud recoveries, and vehicle storage. The company also partners with its sister company Donate Local for charity car donation pick-ups. All services are available 24/7, 365 days per year, using a fleet of flatbed rollback tow trucks and a 35,000-pound heavy-duty wrecker.

Differentiator

Problem solved

Functional benefit

Brands

• Donate Local: A sister company that works with local charities and youth sports organizations to raise money through vehicle donations. Handles pick-up and processing of donated cars for various charities.

Products and services

• Towing Service Full-service vehicle towing using flatbed tow trucks, available 24/7 for local and long-distance towing of cars, trucks, trailers, boats, motorcycles, and ATVs across Sacramento and Placer counties.
• Emergency Roadside Assistance 24/7 roadside emergency services including flat tire changes, jump starts, fuel delivery, and lockout service to help motorists get back on the road quickly.
• Wrecker Service Heavy-duty towing using a 35,000-pound wrecker for buses, RVs, big rigs, and commercial vehicles along Interstate 80 and Highway 50 corridors.
• Tire Change Service 24/7 tire change service with equipped tow truck drivers to quickly replace flat tires or add air to tires with slow leaks.
• Jump Start - Dead Battery Service Emergency jump start service with battery testing to determine if battery needs replacement or just a charge.
• Fuel Delivery Service Emergency fuel delivery to assist drivers who have run out of gas, bringing fuel directly to their location.
• Vehicle Storage Secure, fully enclosed vehicle storage yard for vehicles awaiting mechanic pickup, body shop delivery, or owner retrieval, with weekday and weekend appointment access.
• Winch Outs and Mud Recoveries Vehicle recovery service using winches to extract stuck vehicles from mud, ditches, or unstable terrain, available 365 days a year.
• Auto Lockout Service 24/7 vehicle entry service using latest unlocking tools to help drivers gain access to locked cars without damaging the vehicle.
• Accident Assistance Emergency accident scene response to move damaged vehicles out of traffic and transport them to mechanics or body shops.
• Vehicle Removal Unwanted vehicle removal from private property, public property, or right-of-ways, with free removal for vehicles being donated to charity.
• Classic and Modified Vehicle Transport Specialized flatbed transport for restored classic cars, modified vehicles, race cars, and high-performance motorcycles with extra care and attention.
• Charity Car Donation Pick-Ups Vehicle donation pickup service for Donate Local, transporting donated vehicles to processing facilities for tax-deductible charitable contributions.
• Heavy Duty Towing Comprehensive heavy-duty towing services for shipping containers, construction equipment, farm equipment, delivery trucks, and commercial vehicles.

Quantifiable outcome

• 24/7 availability 365 days a year including all major holidays
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Donate LocalcoreStrategic or Co-development PartnerDonate Local is a sister company to Ace In The Hole Towing that manages charity vehicle donations. Ace In The Hole provides vehicle pickup services for vehicles donated through Donate Local, which handles all paperwork, DMV processing, and charity distribution. The partnership enables free vehicle removal for donors while supporting 16+ local and national charities including WEAVE, Shriners Children's Hospital, Yolo County SPCA, Boys and Girls Club, and PAWS. Ace In The Hole also collaborates with Donate Local to refurbish donated vehicles for increased resale value, maximizing charitable contributions.
• WEAVE (Women Escaping a Violent Environment)minorOthersWEAVE is one of the charities benefiting from vehicle donations processed through the Donate Local program. Ace In The Hole Towing picks up donated vehicles designated for WEAVE and delivers them to Donate Local for processing.
• Shriners Children's HospitalminorOthersNational charity partner receiving vehicle donations through Donate Local. Ace In The Hole provides pickup services for vehicles donated to Shriners.
• Yolo County SPCAminorOthersAnimal welfare charity partner in the Donate Local vehicle donation network. Ace In The Hole Towing handles vehicle pickups for donations benefiting Yolo County SPCA.
• Boys and Girls Club of Greater SacramentominorOthersYouth organization charity partner receiving vehicle donations through the Donate Local program. Ace In The Hole provides free vehicle pickup services for donors designating their contribution to this organization.
• Performing Animal Welfare Society (PAWS)minorOthersAnimal rescue organization partner in the Donate Local charity vehicle donation network. Ace In The Hole handles vehicle transport for donated vehicles.
• Sacramento Fire Department Community FoundationminorOthersFire department charity receiving vehicle donations through Donate Local. Ace In The Hole provides pickup services.
• Homeward BoundminorOthersHomeless services charity partner in Donate Local network receiving vehicle donation proceeds.
• Ride to WalkminorOthersTherapeutic riding organization charity partner receiving vehicle donations through Donate Local.
• Gold Country Wildlife RescueminorOthersWildlife rescue organization benefiting from vehicle donations through the Donate Local partnership with Ace In The Hole Towing.
• The Center for Violence Free RelationshipsminorOthersDomestic violence support organization charity partner in Donate Local vehicle donation program.
• Golden Sierra Life SkillsminorOthersYouth skills development organization receiving vehicle donation support through Ace In The Hole Towing and Donate Local.
• One Voice Performing ArtsminorOthersPerforming arts organization benefiting from charity vehicle donations coordinated by Ace In The Hole Towing.
• Folsom High School Music BoostersminorOthersSchool music program receiving vehicle donation proceeds through the Donate Local partnership.
• Sacramento Urban Debate LeagueminorOthersYouth education organization partner in the Donate Local charity vehicle donation network.
• Save OurselvesminorOthersCharity organization receiving vehicle donations through the Donate Local partnership with Ace In The Hole Towing.
• M.O.R.E.minorOthersCharity partner receiving vehicle donation support through the Donate Local program and Ace In The Hole Towing vehicle pickups.
• AMIGOS of Sacramento-DavisminorOthersCommunity organization charity partner in the Donate Local vehicle donation network.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Urgently: Digital on-demand roadside-assistance marketplace connecting stranded drivers to tow and recovery providers via app — directly competes for the same consumer tow and lockout demand that Ace In The Hole captures via phone dispatch and SEO.
• HONK Technologies: App- and API-driven roadside assistance platform serving insurers, fleets, and consumers — competes with Ace In The Hole's traditional phone-dispatch model and represents the digital-first threat to independent operators.

Broad incumbents

• State Farm Roadside Assistance: Insurer-provided roadside benefit that dispatches tow providers to policyholders; overlaps with Ace In The Hole's core accident-recovery and breakdown-towing services in the Sacramento/Placer market.
• GEICO Emergency Roadside Service: Insurer-provided roadside/towing benefit that routes stranded policyholders to tow networks — overlapping directly with Ace In The Hole's insurer-coordinated accident-assistance and recovery work in the Sacramento region.
• Agero: Large B2B roadside-assistance platform that dispatches tow and recovery providers for insurers, fleets, and OEMs — overlapping directly with Ace In The Hole's insurer-coordination, accident-assistance, and fleet roadside work but at a national scale.
• AAA (American Automobile Association): National membership organization whose core roadside-assistance and towing benefits compete directly with Ace In The Hole's core light-duty towing and lockout/jump-start services, while operating at vastly greater scale across the same consumer use cases.
• Progressive Roadside Assistance: Roadside and towing coverage offered by Progressive that dispatches local tow operators; competes for the same consumer breakdown and accident towing jobs that anchor Ace In The Hole's volume.
• Allstate Roadside Services: Roadside and towing benefit bundled with Allstate auto policies; dispatches local tow operators (potentially including regional players like Ace In The Hole) and competes for the same accident and breakdown recovery demand.

Others

• Caltrans (California Department of Transportation): State agency that contracts towing and incident-response services along I-80 and Highway 50 corridors where Ace In The Hole operates its heavy-duty wrecker — a counterpart rather than competitor, but relevant as a buyer of incident-management towing capacity.
• Bosch Service Solutions: Provides managed roadside-assistance and mobility services for automakers and insurers — adjacent to Ace In The Hole as a programmatic buyer of tow capacity and a potential channel partner for Sacramento-area fleet work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-in-the-hole-towing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE IN THE HOLE TOWING INC