Adit
Adit is an all-in-one AI-powered practice management platform serving primarily SMB dental practices in the US and Canada, with secondary reach into optometry, chiropractic, orthodontics, dermatology, and urgent care, consolidating communications, operations, payments, and AI-driven front-desk automation into a single subscription offering.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Adit does
Adit (legal entity Adit Advertising Inc., Texas-incorporated, 2011) operates an all-in-one AI-powered practice management platform serving primarily small and mid-sized dental practices, with secondary reach into optometry, chiropractic, orthodontics, dermatology, urgent care, and emergency rooms across the US and Canada. The platform consolidates communication tools (Adit Voice VoIP telephony, two-way HIPAA-compliant texting, email, eFax, internal chat, mobile app), operations tools (digital forms, online scheduling, reminders, insurance verification, Pozative reviews, task management), production tools (Practice Analytics, treatment plans, CareCredit integration, patient recall, Adit Pay on Stripe), and an AI layer branded "Adit AI" that includes the AI Front Desk Agent (autonomous after-hours and missed-call handling in 30+ languages), AI Call Intelligence (call analysis, missed-booking recovery, staff scoring), and AI Recare (outbound patient reactivation). The platform integrates with 15+ practice management systems including OpenDental (partnership, March 2026), Dentrix, Dentrix Ascend, Eaglesoft, Curve Dental, CareStack, and tab32.
Adit monetizes through a freemium entry tier (free phones and VoIP for life, 1 number/location, 500 texts, 5,000 emails), paid subscription tiers with usage-based adders (Tech & Analytics Bundle, Marketing Bundle), Stripe-rail payment processing via Adit Pay (2.25% + $0.20 card-present; 2.90% + $0.30 card-not-present), performance-priced digital marketing services bundled under the Patient Booking Guarantee (minimum $750 USD / $1,000 CAD ad spend), revenue cycle management (percentage of collections or flat monthly fees), and hardware sales of VoIP phones. Distribution is hybrid: PLG/freemium self-serve for SMB, inside sales for demos ($25-$50 gift card incentives), dedicated account managers for enterprise DSOs and multi-location groups, and a content-led marketing engine producing ebooks, podcasts, webinars, and case studies.
The company claims 5,000+ practices, 30,000+ active users, 2.4M+ calls handled monthly, 25,000+ AI appointments booked monthly, and 200,000+ confirmed appointments monthly. Ownership is private with no disclosed funding rounds; founder/CEO Ali Jhaver leads with Ben Shafer as customer success manager. Corporate headquarters listed in Houston, Texas, with a firmographic reference to San Diego. No management team detail beyond CEO is available in the source data.
Adit firmographics
Firmographics- Name
- Adit
- Legal name
- Adit Advertising Inc.
- Website
- https://adit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Adit is an all-in-one AI-powered practice management platform serving primarily SMB dental practices in the US and Canada, with secondary reach into optometry, chiropractic, orthodontics, dermatology, and urgent care, consolidating communications, operations, payments, and AI-driven front-desk automation into a single subscription offering.
- Ownership category
- akta.pro rank
Adit industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Adit is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Adit App (Freemium): Base tier offering with limited features including 1 phone number per location, 500 texts, 5,000 emails. Acts as entry point for customer acquisition with upsell to paid tiers.
- Subscription - Tech & Analytics Bundle: Mid-tier bundle providing unlimited VoIP, texting, emails, with 500 tracking minutes and 2 phone numbers per location. Includes mass text capabilities and video conferencing minutes. Primary revenue driver for engaged customers.
- Subscription - Marketing Bundle: Marketing-focused tier with 5 phone numbers per location for businesses with high call volumes and marketing needs.
- Payment Processing - Card Present: Card-present transaction processing at 2.25% + $0.20 per transaction. Revenue generated on each in-person payment collected through Adit Pay.
- Payment Processing - Card Not Present: Card-not-present transaction processing at 2.90% + $0.30 per transaction. Revenue generated on online or remote payments.
- Revenue Cycle Management (RCM) Services: Billing services including insurance verification, claims management, accounts receivable management, and payment posting. Charged as percentage of collections or flat monthly fees.
- Digital Marketing Services: Website design, SEO, Google Ads, Meta/Facebook Ads, social media management, and Patient Booking Guarantee program. Pricing varies by package (Tech & SEO, Advanced SEO, SEO & Social Media, PBG). Includes ad spend pass-through.
- Hardware Sales: VoIP phones sold to customers, including Grandstream models. Phones can be returned within 90 days if in new condition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry-level tier with basic communication features |
| Subscription | Monthly | Mid-tier bundle with unlimited communications and analytics |
| Subscription | Monthly | Marketing-focused tier with multiple phone numbers |
| Outcome Based/ Performance | Monthly | Patient Booking Guarantee marketing program |
| Transaction based/ take rate | Pay-as-you-go | In-person card payment processing |
| Transaction based/ take rate | Pay-as-you-go | Remote/online card payment processing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
Adit product offering
Product offeringCore offering
Adit provides a cloud-based, AI-powered practice management platform for dental, optometry, chiropractic and orthodontic practices that consolidates patient communications, scheduling, forms, payments, reviews, analytics and marketing into one system. Core capabilities include an integrated VoIP phone system, HIPAA-compliant texting and email, online scheduling with reminders, digital patient forms, insurance verification, treatment plans, payment processing, reputation management and a conversational AI front desk that handles calls, bookings and follow-ups autonomously.
Product overview
Adit is an all-in-one AI-powered practice management platform designed for healthcare practices, primarily serving dental, optometry, chiropractic, and orthodontics industries. The platform operates as a unified ecosystem combining communication tools (VoIP phones, texting, email, efax), operational tools (forms, scheduling, reminders, insurance verification, reviews), production tools (analytics, treatment plans, billing, recall), and AI-powered automation (Call Intelligence, AI Front Desk, AI Recare). The core Adit AI platform acts as the intelligence layer powering features across the entire ecosystem. Key products include Adit Voice for telephony, Adit Pay for payments (via Stripe), Pozative for review management, TeleMed for teledentistry, and Marketing services (SEO, Google Ads, social media). The platform integrates with major practice management systems including OpenDental, Dentrix, Eaglesoft, and Curve Dental. Adit offers a Patient Booking Guarantee program that bundles marketing and operational tools with a quota commitment for new patient bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Pozative: Review generation application that helps practices get positive online reviews on platforms like Google, Facebook, Yelp, Healthgrades, and RateMd.
- TeleMed
- Adit Pay
- Adit Voice
- Engage
- AI Front Desk
- AI Call Intelligence
- AI Recare
Products and services
- Adit AI AI platform powering intelligent automation across the Adit ecosystem, including Call Intelligence for call analysis and revenue recovery, AI Front Desk Agent for autonomous patient interaction handling, and AI Recare for outbound patient outreach and schedule optimization.
- AI Front Desk AI-powered virtual receptionist that handles after-hours and missed calls, converses with patients, understands their needs and delivers care consistent with practice standards, supporting multi-channel communication in 30+ languages.
- AI Call Intelligence AI-powered call analysis that listens to all calls, recovers missed bookings, automates follow-ups, flags unhappy patients and scores staff performance to capture revenue opportunities.
- Adit Voice Integrated VoIP phone system for healthcare practices with call tracking, unlimited calling, call recording, routing and free-phones-for-life promotional bundles.
- Patient Texting (HIPAA-Compliant) Two-way SMS texting platform for HIPAA-compliant patient communication, appointment confirmations and care conversations.
- Email Marketing Email campaign management for patient engagement, newsletters, promotions and automated patient communication.
- eFax Electronic fax service for sending and receiving HIPAA-compliant fax communications.
- Adit Mobile App Practice management mobile application available on iOS and Android for managing communications, appointments and practice operations on the go.
- Digital Patient Forms Online patient intake forms that modernize check-in, eliminate paper clipboards and streamline patient data collection.
- Online Scheduling Appointment scheduling software with real-time availability integration into the Practice Management Software for patient self-booking.
- Appointment Reminder Software Automated appointment reminders and confirmations via text and email to reduce no-shows and cancellations.
- Insurance Verification Automated insurance eligibility and benefits verification using carrier portals and direct communication to save staff time.
- Pozative Reviews Review generation and reputation management application that texts patients to request reviews, posts positive reviews to Google/Facebook/Yelp/Healthgrades/RateMD and routes negative feedback privately.
- Tasks Task management module for practice workflow automation and staff task assignment.
- Practice Analytics Comprehensive analytics dashboard providing KPIs including Production Per Hour, Re-Appointment Rate, Patient Churn Rate, Diagnostic/Treatment Acceptance Rate, Patient Lifetime Value and Hygiene vs Restoration metrics.
- Treatment Plans Dental treatment plan creation and presentation software to improve case acceptance rates.
- Patient Recall Automated patient recall system to re-engage inactive patients for follow-up appointments and preventive care.
- Adit Pay Billing and payment processing platform integrated with Stripe for card-present (2.25% + $0.20) and card-not-present (2.90% + $0.30) transactions with PCI DSS compliance.
- TeleMed HIPAA-compliant teledentistry software enabling virtual consultations via secure video link, with cloud operatory features and Engage integration for appointment reminders.
- Website Design Custom dental website design service building modern, SEO-optimized, mobile-responsive websites from pre-built themes within 2–4 weeks.
- SEO Services Search engine optimization services including keyword research, backlink building, meta optimization, Google/Bing/Apple business page management and blog content creation.
- Google Ads Management Pay-per-click advertising management on Google Ads with precision targeting, ROI tracking and call tracking for patient acquisition.
- Meta Ads Management Social media advertising campaigns on Facebook and Instagram with hyperlocal targeting, demographic targeting and advanced appointment tracking.
- Patient Booking Guarantee Performance-based marketing program where Adit commits to booking a quota of new patients monthly or refunds marketing fees, bundling website, Pozative reviews, SEO, Google Ads, social media, online scheduling, patient forms and Engage automation.
- Full Billing Services / Revenue Cycle Management Revenue cycle management services including insurance verification, claims management, plan creation, A/R management and payment posting, charged as percentage of collections or flat monthly fees.
Quantifiable outcome
- Reduce administrative workload by up to 75% (Arnold Dentistry case)
- +11 more outcomes
Companies that use Adit
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles2 records
Adit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature11 records
Adit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenDentalcoreAdit announced a partnership with OpenDental to enhance dental practice management. The integration aims to be seamless, maintaining existing features while improving data synchronization, automation, and insights over the coming months. This partnership strengthens Adit's position in the dental practice management ecosystem.
- Stripe, Inc.coreAdit Pay payment processing services are provided in partnership with Stripe, Inc. Adit Pay serves as a facilitator for payment processing through Stripe. Adit is not a financial institution and does not provide banking services. Stripe provides the underlying payment infrastructure for all card-present and card-not-present transactions processed through Adit Pay.
Scale indicators28 records
Recent moves6 records
Expansion highlights6 records
Adit competitors and assessment
Company assessmentEmerging players
- PatientPop (Tebra): PatientPop, now part of Tebra, is a healthcare practice growth platform providing patient acquisition, online scheduling, reputation management, and digital marketing — overlapping with Adit's marketing services and Pozative reviews offerings.
Direct peers
- Curve Dental: Curve Dental is a cloud-based dental practice management software offering charting, scheduling, billing, imaging, and patient communication. It targets the same dental SMB and DSO segments as Adit with a similar all-in-one cloud-first proposition.
- CareStack: CareStack is a cloud-native dental practice management platform with clinical, billing, scheduling, and patient engagement modules. It competes with Adit for cloud-forward DSOs and multi-location dental groups seeking consolidated operations.
- Solutionreach: Solutionreach is a patient relationship management platform serving dental, optometry, and specialty practices with recall, reminders, two-way texting, online reviews, and patient surveys — a direct functional overlap with Adit's communication and recall capabilities.
- OpenDental: OpenDental is an open-source dental practice management software that Adit has integrated with (strategic partnership announced March 2026). It is both a partner and a partial competitor serving overlapping dental SMB and mid-market segments.
- tab32: tab32 is a cloud-based dental practice management and EHR platform with patient communication, online scheduling, and billing. It targets DSOs and dental groups with similar functionality to Adit's core platform.
- RevenueWell: RevenueWell is a dental-specific patient communication and practice growth platform with recall, reminders, reviews, and patient engagement — a direct competitor in the dental patient communication niche.
- Weave: Weave is a patient communication and engagement platform for healthcare practices combining VoIP phone system, two-way texting, scheduling, reviews, and payment processing. It directly overlaps with Adit's all-in-one communications + payments + reviews offering for dental and specialty practices.
Broad incumbents
- Eaglesoft (Patterson Companies): Eaglesoft is Patterson Companies' dental practice management software with charting, scheduling, billing, and imaging modules. As a long-standing incumbent in dental software, it competes with Adit across the SMB and mid-market dental segments.
- Dentrix (Henry Schein): Dentrix is the market-leading on-premise dental practice management software from Henry Schein with a massive installed base across U.S. dental practices. It is a broad incumbent offering overlapping practice management functionality within a much larger dental distribution and technology portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adit social profiles
Digital presenceAdit compliance and trust
Trust signalCompliance2 records
Adit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adit leadership team
Management profileNumber of profiles
Profiles2 records
Adit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adit
What does Adit do?
Adit provides a cloud-based, AI-powered practice management platform for dental, optometry, chiropractic and orthodontic practices that consolidates patient communications, scheduling, forms, payments, reviews, analytics and marketing into one system. Core capabilities include an integrated VoIP phone system, HIPAA-compliant texting and email, online scheduling with reminders, digital patient forms, insurance verification, treatment plans, payment processing, reputation management and a conversational AI front desk that handles calls, bookings and follow-ups autonomously.
Is Adit a public or private company?
Adit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adit founded?
Adit was founded in 2011. It employs 501 to 1,000 people.
Where is Adit based?
Adit is headquartered in San Diego, United States, in the North America region.
How does Adit make money?
Eight revenue lines are on record. Subscription - Adit App (Freemium) is the primary driver. The others are subscription - Tech & Analytics Bundle, subscription - Marketing Bundle, payment Processing - Card Present, payment Processing - Card Not Present, revenue Cycle Management (RCM) Services, digital Marketing Services and hardware Sales.
Who are Adit's main competitors?
PatientPop (Tebra) is listed as an emerging player. Direct peers are Curve Dental, CareStack, Solutionreach, OpenDental, tab32, RevenueWell and Weave. Broad incumbents are Eaglesoft (Patterson Companies) and Dentrix (Henry Schein).
Does Adit have an API?
No public API is recorded for Adit.
What industry is Adit in?
Adit's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 5182 and its SIC code is 7372.