- ACSEL Conseil Elevage -

What - ACSEL Conseil Elevage - does

ACSEL Conseil Elevage is a French agricultural advisory association (loi 1901) headquartered in Ceyzériat, serving dairy and beef livestock farmers across the Ain and Saône-et-Loire departments. The organization was formed in July 2015 through the merger of Ain Conseil Élevage and Saône-et-Loire Conseil Élevage, both of which trace their origins to milk control syndicates created in 1953 and 1962 respectively. It is governed by a board of 19 elected farmers under a president (Julien Gandrey) and a general director (Gérard Mucke), with no share capital and no external investors.

The company's core offering is performance control — individual animal milk yield and quality data collection — supplemented by a broad suite of advisory services covering reproduction, nutrition, milk quality, agronomy, economic diagnostics, environmental/GHG assessments, building and welfare assessment, and farmer training. It also distributes and supports digital herd management tools including Lactocorder (milking diagnostics), Mil'kliz (herd management software), NutriWeb (rationing module), Boviclic/Boviphone (mobile farm management), MEDRIA Solutions monitoring hardware, and since October 2025, Mozae by iOtee flock monitoring. The technology stack is largely third-party; ACSEL's differentiation rests on field deployment, data quality certification, and independent advisory judgment.

Commercially, ACSEL operates as a professional services firm with no publicly disclosed pricing: services are quoted per farmer based on selected modules. Revenue is generated through service fees, training registrations, and channel/resale commissions on monitoring hardware. The association model, embedded regional presence, and 16-year track record of the SMQ certification (and 2021 first-ECEL achievement across all four Démarche Qualité modules) position the firm as a trusted, neutral counterweight to commercial input vendors. The Ceyzériat site co-houses 11 livestock organizations (300 employees, ~€100M aggregate turnover) via the SORELVA cooperative, providing shared services and a wider professional ecosystem.

Name

- ACSEL Conseil Elevage -

Legal name

ACSEL CONSEIL ÉLEVAGE

Website

https://acsel-conseil-elevage.fr

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

ACSEL Conseil Elevage is a French non-profit association providing performance monitoring, advisory, training, and digital herd management services to dairy, beef, goat, and sheep farmers across the Ain and Saône-et-Loire departments.

Ownership category

akta.pro rank

Product category

Livestock Advisory Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)

akta.pro secondary industries

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Livestock advisory services
• Dairy herd management
• Milk performance control
• Agricultural consulting
• Farmer training programs

Headquarters

HQ city

Ceyzériat

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Control / Data Collection: Collection of data on milk quantity and quality for individual animals in a herd. Data is used for genetic indexing and farm management. Historical activity known as 'contrôle laitier'.
2. Advisory and Consulting Services: Comprehensive consulting across all livestock farming domains including nutrition, reproduction, milk quality, agronomy, economics, building assessment, and innovation support.
3. Training Services: Year-round training programs for farmers on various technical topics, delivered by technicians or external service providers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

ACSEL Conseil Elevage delivers independent advisory and performance data-collection services to livestock farmers in eastern France, covering dairy cattle, beef cattle, goats, and sheep. Its core services include milk yield and quality performance control, multi-disciplinary farm advisory (nutrition, reproduction, milk quality, economics, environment, and herd monitoring), and vocational training for farmers.

Product overview

ACSEL Conseil Élevage is an agricultural advisory company offering a comprehensive suite of services for dairy and beef livestock farmers in the Ain and Saône-et-Loire departments of France. The company operates as an association (loi 1901) providing three core offerings: (1) Performance Control (Contrôle de Performance) - individual animal data collection for milk production and quality; (2) Farm Advisory Services (Conseil aux Éleveurs) - comprehensive technical, economic, and strategic consulting; and (3) Training Services (Formations) - technical training programs. These core services are supported by specialized modules covering reproduction, nutrition, milk quality, herd monitoring (including MEDRIA Solutions and Mozaë by iOtee), IT tools (Mil'Klic, Nutriweb, Boviclic), economic diagnostics, environmental advisory, and project support. The company also provides recruitment services for the farming sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Control (Contrôle de Performance) Accredited data-collection service that measures milk yield, milk quality (fat, protein, cell counts), and related performance indicators for dairy cattle, goats, and sheep. Delivered on-farm by weighing agents and serves as the foundation for advisory decisions.
• Farm Advisory Services (Conseil aux Éleveurs) Comprehensive multi-disciplinary advisory service covering nutrition, reproduction, milk quality, economics, environment/GHG, and herd monitoring for dairy and beef cattle, goat, and sheep farmers. Delivered through on-farm visits and tailored recommendations.
• Farmer Training Programs (Formations) Training services and workshops delivered to livestock farmers across the association's regional catchment, covering technical and economic topics tied to advisory and performance control work.
• Reproduction Advisory Specialized advisory service supporting farmers on reproduction management for dairy cattle, beef cattle, goats, and sheep.
• Nutrition and Ration Advisory Specialized advisory service providing ration formulation and nutritional guidance to livestock farmers, supported by digital tools such as NutriWeb.
• Milk Quality Advisory Specialized advisory service addressing milk quality issues (cell counts, mastitis, compositional quality) for dairy producers, supported by milking analysis technology such as Lactocorder.
• Economic Diagnostics Economic analysis and cost-of-production advisory for livestock farmers, helping benchmark farm financial performance.
• Environmental and GHG Advisory Advisory service supporting livestock farmers on environmental impact, greenhouse-gas reduction, and sustainability practices.
• Herd and Flock Monitoring Continuous herd/flock monitoring service leveraging sensor technology (MEDRIA Solutions, Mozae by iOtee) and farm management applications (Boviclic/Boviphone) to track animal health and performance.
• Coaching and Project Support Personalized coaching and project-support service for farmers undertaking farm-development or strategic projects.

Quantifiable outcome

• 5000 hours of bovine consulting provided annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• iOtee (Mozae)coreTechnology or Integration · 21 October 2025Offering monitoring services through Mozae technology by iOtee. ACSEL provides promotion, consultation, implementation, and after-sales service for Mozae monitoring products.
• France Conseil Élevage / EliancecoreStrategic or Co-development PartnerNational federation of livestock consulting and service companies with 126 member cooperatives and enterprises. ACSEL is a member and adheres to the federation's quality standards and certification programs.
• FIDOCL (Fédération des Organismes de Conseil en Élevage Sud Est)coreStrategic or Co-development PartnerRegional federation representing livestock consulting organizations across 15 departments in 5 regions. ACSEL participates in joint investments, tool development, and resource sharing.
• OKTEOcoreTechnology or IntegrationTechnology partner providing data hosting services. Personal data is stored on servers located in metropolitan France managed by OKTEO. OKTEO also provides the company's IT infrastructure and website hosting.
• France Génétique ÉlevagecoreStrategic or Co-development PartnerJoint development of quality certification for data collection guaranteeing reliable and homogeneous data. 20 monitoring indicators ensure high-quality service in data collection.
• SORELVAcoreOthersCooperative providing common services (management, accounting, secretariat, collective catering) for the Ceyzériat livestock organizations site. ACSEL is part of the site which includes 11 companies with 300 employees and 100 million euros turnover.
• Chambres d'AgricultureminorStrategic or Co-development PartnerAgricultural chambers are listed as partners for potential collaborative work on farmer support services.
• Région Auvergne-Rhône-AlpesminorOthersRegional council listed as partner and supporter.
• Région Bourgogne-Franche-ComtéminorOthersRegional council listed as partner and supporter.
• Département de l'Ain (01)minorOthersDepartmental council listed as partner and supporter.
• Département Saône-et-Loire (71)minorOthersDepartmental council listed as partner and supporter.
• MEDRIA SolutionscoreTechnology or IntegrationOffering monitoring technology for herd management. ACSEL provides consulting, quotes, commissioning and after-sales service for MEDRIA Solutions monitoring equipment.
• SICA des Organisations d'Élevage de l'Ain (SORELVA)coreOthersFounded in 1979, SORELVA manages the Ceyzériat site where ACSEL is located. 11 companies operate at the site representing 300 employees and 100 million euros turnover.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Loire Conseil Elevage: A regional ECEL serving dairy and livestock farmers in the Loire department. ACSEL and Loire Conseil Elevage co-produce the Lait's GO technical publication, evidencing directly comparable service portfolios (performance control, advisory, training) and similar association-based governance.
• Eilyps: A livestock advisory enterprise serving farmers across western France (Brittany and surrounding regions). Eilyps delivers milk recording, reproduction management, and technical advisory — the same core services ACSEL provides, making it a directly comparable regional ECEL.
• Seenovia: A French livestock services company providing performance monitoring, reproduction, and advisory services to dairy and beef farmers primarily in western France. Directly comparable to ACSEL in service mix (data collection, fertility, milk quality) but operating at larger geographic scale.
• FIDOCL: Fédération des Organismes de Conseil en Elevage Sud Est — a regional federation of 15 livestock advisory organizations across 5 southeastern French regions. FIDOCL coordinates joint investment and tool development across member ECELs including ACSEL, functioning as a peer-level regional consortium.

Broad incumbents

• Allice: A major French livestock cooperative group formed through consolidation of regional livestock service organizations. Allice operates at national scale with significantly larger resources than ACSEL, offering overlapping advisory, genetic, and performance services.
• Eliance: National federation of 126 livestock cooperatives and advisory service companies across France. ACSEL is a member; Eliance serves as both an industry association and a vehicle for joint R&D, making it a broad incumbent that channels resources across the ECEL ecosystem.
• France Conseil Elevage: The national coordinating body for livestock advisory enterprises in France. France Conseil Elevage sets the quality certification framework (Démarche Qualité Conseil) that ACSEL was the first ECEL to fully validate, making it a broader incumbent that defines and audits ACSEL's service standards.
• Chambres d'Agriculture: France's official network of agricultural chambers providing public-sector technical advisory to farmers. Listed as a minor partner of ACSEL; operates broadly across all agricultural domains and competes for the same farmer advisory budget with public funding advantages.

Others

• MEDRIA Solutions: French provider of connected herd monitoring hardware (heat detection, calving alerts, rumination tracking). MEDRIA is a technology partner whose products ACSEL distributes and services — adjacent rather than directly competitive, but increasingly a substitute for traditional in-person performance monitoring.

Emerging players

• iOtee: French agritech startup behind the Mozae flock monitoring platform, recently partnered with ACSEL in October 2025. iOtee represents the emerging wave of AI-driven livestock monitoring that could eventually compete with traditional ECEL field services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCob_jZqBZIJzTQ3nyiYlVeA
• Facebookfacebook.com/AcselConseilElevage
• Instagraminstagram.com/acselconseilelevage
• LinkedInlinkedin.com/company/acsel-conseil-elevage0171

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about - ACSEL Conseil Elevage -