Act in Move Training & Coaching

What Act in Move Training & Coaching does

Act in Move Training & Coaching is a privately held, family-owned Dutch professional services firm headquartered in Neede, Netherlands, specializing in training, coaching, workshops, and advisory services for organizations whose employees work intensively with people under pressure. Its offering centers on aggression management, de-escalation, stress management, communication skills, boundary-setting, and workplace social safety, with an integrated model in which training and coaching are designed to be used separately but in logical combination based on a per-organization intake. Delivery is fully human-mediated: a fixed core team of trainers and a dedicated bench of training actors (referred to as trainingsacteurs) run live practice scenarios rather than relying on any software platform or proprietary technology.

The company operates a B2B, enterprise-focused go-to-market targeting Dutch healthcare, municipal government, education, retail, transportation, manufacturing, and professional services clients. All services are delivered on-site at client locations and priced on a custom quote basis tied to scope, duration, and group size, with multi-year contract cadences referenced. Its distribution is primarily direct and relationship-based, supplemented by a website with a knowledge bank (Kennisbank) of authored thought-leadership articles, Trustpilot reviews (5-star), and a portfolio of 50+ named client logos including Radboudumc, Saxion, Rode Kruis, Connexxion, Gemeente Almelo, and Etex.

The business is co-owned and led by the Woesthuis family: Cindy Woesthuis (Algemeen Directeur), Jeroen Woesthuis (Operationeel Directeur), and Youri Woesthuis (Manager Commercie & Strategie). Firmographic headcount is approximately 6 employees, with additional freelance training actors on the delivery bench. The firm has no disclosed external funding, no parent company, and operates exclusively within the Netherlands. A strategic partnership extends the offering into RI&E (Risk Inventory and Evaluation) advisory services via a third-party execution partner.

Name

Act in Move Training & Coaching

Legal name

Act in Move Training & Coaching

Website

https://actinmove.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Act in Move Training & Coaching is a Dutch family-owned B2B professional services firm delivering customized training, coaching, workshops, and advisory on aggression management, de-escalation, communication, and workplace social safety to enterprise, government, and healthcare clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Stakeholder, Communication & Change Management (EDABAHAF)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Adaptability & Resilience (Change Agility) (EDABAMAI)

Keywords

• Professional training services
• Workplace aggression management
• De-escalation training
• Executive coaching services
• Social safety advisory

Headquarters

HQ city

Neede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: B2B professional services revenue generated through customized training programs delivered to organizations. Training covers aggression management, communication skills, stress management, de-escalation, and workplace safety. Revenue is project-based and quoted per engagement based on content, duration, and group size.
2. Coaching Services: Individual and team coaching services focused on mental balance, stress, sustainable employability, trauma support, and personal development. Coaching is delivered one-on-one or in team settings, customized to the client's work situation and personal goals.
3. Workshops: Short, interactive workshop sessions on specific themes such as communication, collaboration, safety, mindfulness, yoga, and stress management. Delivered incompany to teams seeking to explore or deepen specific topics.
4. Advisory Services: Advisory and guidance services around social safety, policy, and workable agreements. Includes RI&E (Risk Inventory and Evaluation) services executed through a partner. Practical and tailored to organizational context.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Act in Move Training & Coaching delivers customized incompany training, coaching, workshops, and advisory services to Dutch organizations whose staff work intensively with people. Services focus on aggression management, de-escalation, communication under pressure, stress management, workplace safety, and sustainable employability. All offerings are human-delivered by a fixed team of trainers, coaches, and training actors, and are built around intake-based customization rather than standard programs.

Differentiator

Problem solved

Functional benefit

Named customers50 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RI&E Partner OrganizationcoreImplementation/ SI/ Consulting PartnerFor RI&E (Risico-inventarisatie en -evaluatie / Risk Inventory and Evaluation) services, Act in Move works with a fixed partner who executes the actual RI&E assessment. The partner handles inventory, surveys, drafting, and certification of the RI&E, while Act in Move remains involved to connect outcomes to policy, training, and practical follow-up within the organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Berenschot: Large Dutch management consulting firm with an organizational development and training practice. Comparable in selling behavioral change and team development programs to Dutch healthcare and public-sector clients, but operating at far greater scale and consulting breadth.
• GITP: Dutch HR, assessment and organizational development consultancy offering training, coaching and team development. Overlaps with Act in Move on professional skills training and team coaching sold to enterprises, but GITP is significantly larger and includes assessment and selection services.
• Schouten & Nelissen: One of the largest Dutch corporate training, coaching and leadership development groups. Overlaps with Act in Move in soft-skills training, coaching and aggression/communication programs, but operates as a full multi-brand portfolio across many verticals rather than a healthcare-specialized niche firm.
• NCOI Groep: Largest Dutch provider of professional development and management training, offering both accredited programs and incompany customized training. Comparable as a corporate training competitor with deep Dutch market penetration, though far broader in scope than Act in Move's narrow communication-in-difficult-situations niche.
• Twynstra Gudde: Dutch management consulting and organizational development firm with a strong public-sector and healthcare practice. Comparable in advising Dutch municipalities, healthcare organizations and nonprofits on social-safety, change and behavioral topics that overlap with Act in Move's training portfolio.

Direct peers

• Holland Consulting Group: Dutch consulting and training boutique specializing in behavioral change, leadership and team development for organizations. Comparable to Act in Move on incompany delivery of communication, leadership and behavioral training to mid-sized Dutch organizations.
• De Baak: Dutch training institute (affiliated with VNO-NCW) focused on leadership, personal development and behavioral training for managers and professionals. Directly comparable in coaching-led training for people-facing roles, though De Baak skews more toward senior leadership development.
• Boertien Vergouwen Overduin (BVO): Dutch training and consulting firm focused on personal leadership, team development and behavioral change. Comparable to Act in Move in its use of experiential learning and coaching-style training for professionals under pressure, and competes for similar incompany budgets.
• ISBW (International School of Business): Dutch corporate training provider offering incompany programs in communication, leadership and personal effectiveness. Competes with Act in Move for the same Dutch incompany training budgets, though ISBW uses more standardized curricula rather than fully custom, actor-led delivery.
• ICM Opleidingen: Dutch professional training provider offering short courses, workshops and incompany programs in communication, personal effectiveness and behavioral skills. Directly comparable to Act in Move on incompany delivery, soft-skills curriculum and B2B sales motion, though it is broader and less specialized in aggression/de-escalation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/actinmove

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act in Move Training & Coaching