What Action Auger Canada Inc does

Action Auger Canada Inc. is a privately held, family-owned residential plumbing and heating services company headquartered in Calgary, Alberta, with operations spanning Calgary, Edmonton, Red Deer, and Lethbridge. The company is branded as 'The Gentlemen Plumbers' and advertises three generations of family service heritage. Its only customer segment is residential homeowners in Alberta; there is no commercial or industrial offering. The business was founded in 2001 and operates a 24/7 call center dispatching fully stocked service trucks from local branches.

The service portfolio is broad and exclusively residential: plumbing repair and installation, drain cleaning, leak detection, trenchless sewer pipe repair and replacement, sewer camera inspection, sump pump services, water treatment and filtration, septic system service, and water damage repair; heating services including furnace installation, repair, and carbon monoxide detection; and water heater services covering storage, tankless, and solar systems. Technical differentiators include trenchless pipe replacement technology, fiberglass-cable sewer video diagnostics, and an exclusive BioSmart organic enzyme-based drain cleaner. Hardware supply partnerships include a NATE-certified HVAC technician base and product sourcing from Kohler, Eljer, Sterling, and American Standard fixtures.

Revenue is generated through three streams: on-demand professional service calls (straightforward upfront pricing), subscription membership programs (Platinum Club at 20% discount with $200 in free service credits; Diamond Club at 25% discount with $500 in free service credits), and deferred-interest furnace financing through Snap Financial Corporation. Marketing is predominantly organic — a DIY plumbing blog, YouTube, Facebook, and community charity partnerships (Edmonton Rush, Little Warriors, Movember). The company holds an A+ BBB rating and reports 80% paperless operations as a sustainability initiative.

Name

Action Auger Canada Inc

Legal name

Action Auger Canada Inc.

Website

https://actionauger.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Action Auger Canada Inc. is a family-owned residential plumbing and heating service company headquartered in Calgary, Alberta, serving homeowners across the province through four branches with 24/7 emergency service, subscription membership programs, and trenchless sewer repair technology.

Ownership category

akta.pro rank

Product category

Residential Plumbing and Heating Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Septic Tank and Related Services (562991), Appliance Repair and Maintenance (811412)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Tankless Water Heater Installation & Service (HSAOACAB), Emergency Water Heater Repair & No-Hot-Water Service (HSAOAMAE), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Residential plumbing services
• Furnace installation repair
• Drain cleaning services
• Sewer pipe repair
• Water heater services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Plumbing and Heating Service Revenue: The company generates revenue primarily through on-demand service calls for residential plumbing, heating, furnace installation/repair, water heater services, drain cleaning, sewer repair, and related work. Pricing is quoted upfront (straightforward pricing model) and fees are charged per service call or project.
2. Club Membership Programs (Platinum & Diamond): Subscription-style membership programs offering priority service, annual discounts (20% Platinum, 25% Diamond), and bundled free service credits ($200 Platinum, $500 Diamond). These serve as recurring revenue and customer retention vehicles.
3. Furnace Financing: Financing options for furnace purchases/installation provided in partnership with Snap Financial Corporation, with deferred-interest terms for Calgary flood victims and general customers. Administrative fee of $39.95 per financed deal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Action Auger Canada Inc. delivers 24/7 residential plumbing and heating services across Alberta, including plumbing repair and installation, drain and sewer cleaning, trenchless sewer pipe repair and replacement, sewer camera diagnostics, water heater and tankless water heater installation, furnace installation and repair, sump pump services, water treatment, and water damage repair. The company also sells annual subscription membership programs (Platinum Club and Diamond Club) offering priority service and discounts, and facilitates furnace financing through Snap Financial Corporation.

Product overview

Action Auger Canada Inc is a residential plumbing and heating service company operating across Alberta, Canada. The company offers a comprehensive suite of services organized into three core categories: Plumbing Services (repair, installation, drain cleaning, leak detection, water treatment, and septic systems), Heating Services (furnace installation, repair, and maintenance with carbon monoxide detection), and Water Tanks (hot water heater installation, repair, and replacement including storage tank, tankless, and solar options). The company also provides specialized services such as trenchless pipe replacement, sewer camera inspection, sump pump installation, and water damage repair. Action Auger operates membership programs (Platinum Club and Diamond Club) offering priority service and discounts. All services are exclusively residential, with local plumbers available 24/7 across Calgary, Edmonton, Red Deer, and Lethbridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing Installation & Repair Residential plumbing repair and maintenance services for Alberta homeowners, including drain cleaning, fixture installation, pipe repair, water damage repair, and sewer services delivered with priority service.
• Furnace Installation & Repair Heating system installation, repair, cleaning, and maintenance for residential furnaces including gas, electric, and high-efficiency condensing furnace options, plus carbon monoxide detection services.
• Water Heater Services (Hot Water Tanks, Tankless, Solar) Installation, repair, and replacement of residential water heating systems including storage tank, tankless, and solar water heaters, as well as boiler services.
• Professional Drain Cleaning Residential drain cleaning using BioSmart organic enzyme drain cleaner to break down fats, oils, and greases without harsh chemicals.
• Sewer Pipe Repair Residential sewer pipe repair and replacement services, including trenchless (no-dig) technology that avoids damaging landscaping, driveways, or yards.
• Sewer Pipe Liner Installation Trenchless pipe liner installation that repairs residential sewer pipes to original condition without expensive replacements or landscape damage.
• Trenchless Pipe Replacement Trenchless residential sewer pipe replacement technology that resolves pipe problems in approximately one day without digging up yards, preserving landscaping and driveways.
• Sump Pump Installation & Repair Residential sump pump installation, repair, and backup system services to prevent basement flooding during heavy rains or snow melts.
• Non-Destructive Plumbing Leak Detection Residential leak detection using state-of-the-art technology to locate and analyze water leaks in walls, ceilings, and concrete floors without destructive probing.
• Residential Water Treatment Installation and repair of residential water treatment systems including whole-house filtration, drinking water systems, and well water treatment for homes not on municipal water.
• Drain & Sewer Camera Inspection Residential sewer inspection using a fiberglass cable with embedded camera to diagnose sewer problems and provide honest estimates before repairs begin.
• Tankless Water Heater Installation Installation of on-demand residential tankless water heaters in gas and electric variants that heat water as it flows, eliminating storage tanks and standby heat loss.
• Residential Water Damage Repair Water damage and flood damage restoration services for homes, including emergency response, structural assessment, and remediation.
• Carbon Monoxide Detection & Leak Repair Residential carbon monoxide detection and leak repair services using latest detection technology, including furnace inspection.
• Plumbing Installation for Renovations Full residential plumbing installation services for home additions, bathroom remodels, and kitchen renovations performed by certified plumbers.
• Green Plumbing Services Eco-friendly residential plumbing services including low-flush toilets, low-flow fixtures, greywater recycling, and sustainable materials.
• Platinum Club Membership Annual residential membership offering priority furnace service, 20% discount on yearly inspection repairs, and $200 in free service credits.
• Diamond Club Membership Premium annual residential membership offering priority plumbing service, 25% discount on repairs, and $500 in free service credits.

Quantifiable outcome

• Sewer pipe problems resolved in approximately one day vs. two days for traditional dig-and-backfill methods
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Edmonton Rush Lacrosse TeamminorGTM or Marketing Partner · 19 January 2015Action Auger (The Gentlemen Plumbers) partnered with the Edmonton Rush lacrosse team for the 2015 NLL season. For every successful home game penalty 'kill,' Action Auger donated $100 to Little Warriors (a child sexual abuse prevention charity). Raised $1,700 during the 2015 season. The partnership served as a brand-building and community engagement vehicle.
• Little WarriorsminorOthers · 1 November 2014National charity based in Edmonton committed to awareness, prevention, and treatment of child sexual abuse. Action Auger supported Little Warriors through the Edmonton Rush partnership (donating $100 per home game penalty kill) and through a Calgary Stampede/K-Days Random Acts of Kindness campaign that raised and matched $4,235.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Enercare Home Services: Enercare provides residential HVAC, plumbing, water heater rental, and home services across Canada. It overlaps with Action Auger in water heaters, furnaces, and plumbing, and offers subscription-style water heater rentals similar to Action Auger's membership model.
• Reliance Home Comfort: Reliance is a large Canadian home services provider offering HVAC, plumbing, water heating, and water treatment across multiple provinces. It serves Alberta residential customers with a broader portfolio and national infrastructure versus Action Auger's regional focus.
• Home Depot Home Services (Installation): Home Depot offers residential installation services for water heaters, faucets, toilets, and HVAC through local contractors. It competes with Action Auger for water heater and fixture installation jobs in Calgary, Edmonton, and other Alberta markets.
• Direct Energy Home Services: Direct Energy offers residential HVAC, plumbing, electrical, and home services across Canada through its Home Services division. It serves Alberta homeowners with bundled offerings and subscription-style maintenance plans analogous to Action Auger's Platinum and Diamond Clubs.

Others

• HomeStars: HomeStars is Canada's leading marketplace connecting homeowners with local service professionals including plumbers and HVAC contractors. It serves as a customer acquisition channel that competes with Action Auger's direct phone-booking model for inbound residential leads.

Direct peers

• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national residential plumbing franchise with strong emphasis on punctuality, upfront pricing, and customer service guarantees. It targets the same residential segment as Action Auger with similar positioning around professionalism and service quality.
• Mr. Rooter Plumbing: Mr. Rooter is a national residential and commercial plumbing franchise operating across Canada with similar service categories (drain cleaning, sewer repair, water heaters, plumbing installation). It directly competes with Action Auger in Alberta with comparable 24/7 emergency offerings.
• Roto-Rooter Plumbing & Drain Service: Roto-Rooter is the largest North American plumbing and drain cleaning franchise, offering residential plumbing, sewer, and drain services. It competes with Action Auger in trenchless technology and emergency response, with comparable membership-style service programs.

Regional players

• ClimateCare Cooperative: ClimateCare is a Canadian cooperative of independent HVAC contractors with strong residential focus across Ontario and other provinces. It overlaps with Action Auger in heating, cooling, and indoor air quality services, with comparable eco-friendly positioning.
• ServiceMaster Restore: ServiceMaster Restore provides residential water damage restoration, flood response, and mold remediation services across Canada. It directly overlaps with Action Auger's water damage repair and emergency response offerings in the Alberta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJY5B1iZQX28qFeyDRYpBag
• Facebookfacebook.com/actionauger
• LinkedInlinkedin.com/company/action-auger-canada-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Auger Canada Inc