Action Change
Action Change (legally The GVI Trust) is a UK-registered charity supporting 90+ community-led education, health, marine, and wildlife projects across 13 countries via individual donations, child sponsorships, and corporate CSR partnerships aligned to UN Sustainable Development Goals.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Action Change does
Action Change (legally The GVI Trust, UK Charity No. 1111494) is a non-religious, non-political UK charity founded in 2005 that supports 90+ community-led projects across 13 countries spanning Africa, Asia, Europe, Oceania, North America, and South America. The organization concentrates on four focus areas — Community Development, Health & Wellbeing, Education & Enterprise, and Environmental Conservation — and reports £2.5M+ in cumulative contributions to 150+ projects since inception, alongside operational outcomes including 5.7 million hot meals served, 900 million hours of education delivered, 1,782 scholarships awarded, 10,000 street dogs sterilized, and 73 projects transitioned to full community ownership.
The operational platform combines a self-serve donation website (actionchange.org) and the third-party CAF Donate gateway for individual giving with dedicated corporate partnership motions including the Project of the Month Club (recurring monthly donations aligned to UN Sustainable Development Goals) and CSR Connect events. Programs include child sponsorship at £40-£120/month, school feeding at £39/month, named-unit conservation products (Living Sea Wall panels at £550 each, elephant feeding at $25/week, turtle medical care at £25/month), and project-specific funding for marine and wildlife conservation. The organization holds a flagship partnership with the V&A Waterfront, Two Oceans Aquarium, Rhodes University, and University of New South Wales to deploy the award-winning Living Sea Wall technology in Africa.
Revenue mechanics are donor-driven across three streams: individual donations (one-time and recurring), corporate social responsibility partnerships (subscription-style recurring commitments), and project-specific funding. The organization has 33 employees, headquarters in London (124 City Road) and a registered office in Exeter (1 Emperor Way, Exeter Business Park), is led by CEO Tyrone James Bennett, and operates under a board-of-trustees governance structure with no disclosed parent company or external equity backing.
Action Change firmographics
Firmographics- Name
- Action Change
- Legal name
- The GVI Trust
- Website
- https://actionchange.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Change (legally The GVI Trust) is a UK-registered charity supporting 90+ community-led education, health, marine, and wildlife projects across 13 countries via individual donations, child sponsorships, and corporate CSR partnerships aligned to UN Sustainable Development Goals.
- Ownership category
- akta.pro rank
Action Change industry classification
Industry- Product category
- International Development Charity Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
- akta.pro secondary industries
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)
Keywords
Where Action Change is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Action Change business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters. Supporters can sponsor children (£40/month), join Project of the Month Club for monthly giving, or make one-off donations to specific projects.
- Corporate Social Responsibility Partnerships: Partnerships with businesses seeking to align CSR initiatives with UN Sustainable Development Goals. Companies receive co-branded content, transparent reporting, and staff engagement opportunities in exchange for donations.
- Project-Specific Funding: Designated funding for specific projects such as Living Sea Wall panels (£550 each), elephant rescue programs, or educational scholarships. Donors receive recognition and impact reports for their contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Child Sponsorship (Ages 2-5) |
| Subscription | Monthly | Child Sponsorship (Ages 5-18) |
| Subscription | Monthly | School Feeding Program |
| Unit Pricing | Pay-as-you-go | Living Sea Wall Panel Sponsorship |
| Unit Pricing | Pay-as-you-go | Elephant Feeding Program |
| Unit Pricing | Pay-as-you-go | Turtle Conservation Support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Action Change product offering
Product offeringCore offering
Action Change (legally The GVI Trust) is a UK-registered charity that raises and distributes funds to support 90+ community-driven projects across 13 countries in the areas of education, school feeding, child sponsorship, wildlife and marine conservation, and community development. The organization sells recurring and one-off sponsorship/donation products to individual donors and structured CSR partnership packages to businesses, channeling proceeds to on-the-ground projects aligned with UN Sustainable Development Goals.
Product overview
Action Change is a UK-based non-religious, non-political charity operating as a platform for community-driven charitable projects across education, environmental conservation, health, and community development. The organization supports 90+ projects in 13 countries, structured around four key areas: Community Development, Health & Wellbeing, Education & Enterprise, and Environmental Conservation. Key offerings include the Project of the Month Club for corporate partnerships, educational scholarship programs for children aged 2-18 in Africa, school feeding programs serving daily meals to over 250 students per location, and environmental conservation initiatives including elephant rescue, rhino protection, sea turtle conservation, and marine ecosystem restoration. The portfolio spans multiple continents with programs aligned to UN Sustainable Development Goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Project of the Month Club Corporate partnership program providing predictable monthly donations that rotate across Action Change's UN SDG-aligned projects; corporate partners receive stories, photos, and impact results.
- Living Sea Walls (Africa) Africa's first Living Sea Wall project in Cape Town, South Africa, installing 100 specialised marine habitat panels at V&A Waterfront to create vertical reef habitats and restore ocean ecosystems.
- Educational Scholarship Program Sponsorship program funding scholarships for children aged 2-18 in Africa with private-school standard education, 20:1 student-teacher ratios, and daily nutritious meals.
- Children's Education in Zimbabwe Low-cost rural school program in Zimbabwe providing quality education, daily nutritious meals, uniforms, stationery, and supplies to children in underserved communities.
- School Feeding Program - Marula, Zimbabwe Daily school feeding and supplies program supporting over 250 scholars at Marula Primary School in Zimbabwe, providing stationery, exercise books, and textbooks alongside meals.
- School Feeding Program - Kenya Feeding programme in Mombasa, Kenya supporting 249 children with two nutritious meals daily and subsidised teachers' wages at Precious Vision school.
- Feed and Educate Children - Brazil Salvador, Brazil favelas program providing three daily meals, weekend food packages, and educational support for children aged 2+, employing local cooks to address malnutrition.
- Asian Elephant Rescue Elephant welfare initiative rescuing Asian elephants from tourism exploitation, rehabilitating them in protected forests, and promoting ethical tourism practices.
- Rhino Protection Program Closed rhino rehabilitation centre in South Africa combining anti-poaching K9 units, dehorning (95% reduction in poaching risk), and community outreach.
- Sea Turtle Conservation (Thailand) Marine conservation project in Thailand providing protected turtle nesting areas, rehabilitation for injured turtles, beach clean-ups, and educational outreach.
- Mesoamerican Barrier Reef Restoration (Mexico) Coral reef restoration project in Mexico involving coral nurseries, anti-bleaching efforts, marine species protection, and community outreach.
- Education Resources in Laos Education program in Laos providing quality educational resources, teacher training, and improved facilities to encourage continued schooling beyond the compulsory five years.
- Community Development Fund Flexible unrestricted funding mechanism that bridges funding gaps across Action Change's 90+ grassroots projects in education, clean water, and conservation.
Quantifiable outcome
- 5.7 million hot meals served since inception
- +10 more outcomes
Companies that use Action Change
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Action Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Action Change partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- V&A WaterfrontflagshipLandmark collaboration for Africa's first Living Seawall installation at the V&A Waterfront in Cape Town. The partnership brings together local stakeholders and global experts for marine conservation. High-traffic location serves as global stage for marine conservation awareness.
- Two Oceans AquariumcorePartner in the Living Seawall project bringing marine conservation expertise and public engagement to the initiative in Cape Town, South Africa.
- Rhodes University (SAIB)coreAcademic partner managing the science and research monitoring for the Living Seawall project, ensuring rigorous scientific research on marine life return.
- Waste SecureflagshipWater security partnership with UK company Waste Secure (led by CEO Jade Seaward), specializing in liquid waste. Partnership focuses on water security projects in South Africa, particularly Cape Town townships where the company has established links.
- Trison UKminorCommercial Director Natalia Di Palma participated in CSR Connect event discussing how businesses can operationalize charity partnerships and embed sustainable initiatives into core commercial strategy.
- Ohio State University Fisher School of BusinessminorUniversity team assessed access to water across three underserved communities in South African townships, identifying that 70,000 people are served by just three working taps in one area.
- Clive (Local Organic Farming Partner)coreLocal organic farming genius in Zimbabwe training families to build vermi-composting units (worm farms) to produce high-grade fertilizer for selling to pay school fees, connecting with farming programs that feed schools.
- Sri Lanka Wildlife Conservation SocietycoreProject Orange Elephant initiative managing human-elephant conflict in Wasgamuwa, Sri Lanka. Distributed over 110,000 orange plants to 1,250 farmers across 22 villages using citrus as elephant deterrent.
- University of New South WalescoreDeveloped and brought the Living Seawall concept and design to the world. Award-winning technology currently deployed in Australia, USA, Ireland, UK, and Brazil.
- GlobalGivingcoreCampaign partner for rhino conservation fundraising. Action Change participates in GlobalGiving's 'Little by Little' campaign where donations up to $50 are matched at 50% during designated campaign periods.
- UnifabsminorCorporate partner featured in news article 'The Power of Showing Up: What Two Years with Unifabs Has Taught Us' about ongoing CSR partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Action Change competitors and assessment
Company assessmentDirect peers
- WaterAid: International non-profit focused on clean water access and sanitation in developing countries, with a UK presence. Comparable to Action Change's community development and water security projects in African townships.
- Concern Worldwide: International humanitarian NGO addressing extreme poverty through education, health, and livelihoods programs in Africa and Asia. Highly comparable geographic and programmatic overlap with Action Change.
- Charity: Water: US-based non-profit focused on funding clean water and community development projects globally, with a similar project-based donation model and transparent impact reporting mechanics comparable to Action Change's approach.
- Wildlife Conservation Society: International NGO operating conservation programs including anti-poaching and wildlife rehabilitation. Comparable to Action Change's rhino protection and elephant rescue projects in Africa and Asia.
Emerging players
- Marine Conservation Institute: Focused marine conservation non-profit working on habitat restoration and reef protection. Comparable niche to Action Change's Living Sea Wall and Mesoamerican Barrier Reef Restoration projects.
Others
- GlobalGiving: Crowdfunding platform connecting donors with grassroots non-profits worldwide. Action Change is already a partner via GlobalGiving's Little by Little campaign, making it an enabling channel rather than a competitor.
Broad incumbents
- World Vision: Large international NGO operating child sponsorship, education, and community development programs across dozens of countries. Direct overlap with Action Change's child sponsorship and education programming, but at much larger scale.
- WWF (World Wildlife Fund): Global conservation organization with wildlife and marine programs including anti-poaching and habitat restoration. Overlaps with Action Change's elephant rescue, rhino protection, sea turtle, and reef restoration projects.
- Save the Children: Global children's charity focused on education, nutrition, and child welfare in developing countries. Directly comparable to Action Change's child sponsorship, school feeding, and scholarship programs.
- Oxfam: UK-headquartered international NGO addressing poverty, education, and community development globally. Shares Action Change's UK base, multi-country project portfolio, and donor-driven funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Action Change social profiles
Digital presenceAction Change compliance and trust
Trust signalCompliance1 record
Action Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Change leadership team
Management profileNumber of profiles
Profiles3 records
Action Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Change
What does Action Change do?
Action Change (legally The GVI Trust) is a UK-registered charity that raises and distributes funds to support 90+ community-driven projects across 13 countries in the areas of education, school feeding, child sponsorship, wildlife and marine conservation, and community development. The organization sells recurring and one-off sponsorship/donation products to individual donors and structured CSR partnership packages to businesses, channeling proceeds to on-the-ground projects aligned with UN Sustainable Development Goals.
Is Action Change a public or private company?
Action Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Action Change founded?
Action Change was founded in 2005. It employs 11 to 50 people.
Where is Action Change based?
Action Change is headquartered in London, United Kingdom, in the Europe region.
How does Action Change make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Social Responsibility Partnerships and project-Specific Funding.
Who are Action Change's main competitors?
Direct peers on record are WaterAid, Concern Worldwide, Charity: Water and Wildlife Conservation Society. Marine Conservation Institute is listed as an emerging player. GlobalGiving is listed as an others. Broad incumbents are World Vision, WWF (World Wildlife Fund), Save the Children and Oxfam.
Does Action Change have an API?
No public API is recorded for Action Change.
What industry is Action Change in?
Action Change's product category is International Development Charity Services. Its primary akta.pro industry code is BPAGADAB, K–12 Support & School Improvement Nonprofits, with a secondary code of BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site). Its NAICS code is 813 and its SIC code is 8300.