What Active Healthcare does

Active Healthcare (NZ) Ltd is a private Auckland-headquartered healthcare equipment distributor founded in 1994 that supplies patient handling, pressure care, ceiling hoist, and bariatric solutions to aged-care facilities, hospitals, and home-care users across New Zealand. The company operates as the exclusive New Zealand distributor for several premium international brands, including Guldmann ceiling hoists (20+ year partnership), Linet hospital beds (10+ year partnership), Care of Sweden pressure care mattresses, and HoverTech air-assisted patient transfer systems. Its product portfolio spans ceiling and gantry hoists, alternating pressure and foam mattresses (including bariatric variants up to 300kg), falls recovery devices such as the Raizer II lifting chair, air-assisted transfer mattresses, hygiene and shower systems, neonatal/paediatric equipment, pool hoists, and electric lift recliners — supported by nationwide installation, on-site training, and after-sales service.

The business runs a sales-led, quote-based model with no e-commerce pricing: customers engage via phone (0800 336 339), website quote builder, free product demonstrations, and annual roadshow events. Revenue is generated through one-time equipment sales plus associated professional services (installation, training, delivery), with all pricing negotiated per quote rather than disclosed publicly. Go-to-market relies on dedicated inside and field sales, a registered-customer Knowledge Centre portal segmented by Aged Care, Home Care, and Hospital, and content marketing including 360-degree virtual tours of completed installations.

Active Healthcare employs approximately 35 people and serves the entirety of New Zealand from its East Tamaki, Auckland headquarters and an Experience Centre open by appointment. Its competitive position rests on long-tenured exclusive OEM partnerships, specialized clinical training capability, and a nationwide service network that smaller or newer entrants would require years to replicate.

Name

Active Healthcare

Legal name

Active Healthcare (NZ) Ltd

Website

https://activehealthcare.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Healthcare (NZ) Ltd is a private Auckland-based distributor founded in 1994 that supplies and installs patient handling, pressure care, ceiling hoist, and bariatric equipment for aged-care, hospital, and home-care customers across New Zealand.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Home Health Equipment Rental (532283)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Healthcare equipment distribution
• Patient transfer systems
• Pressure care mattresses
• Ceiling hoist solutions
• Mobility and accessibility aids

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Equipment Sales: Primary revenue from selling healthcare equipment including patient transfer devices, pressure care mattresses, ceiling hoists, bariatric solutions, and mobility aids. Products are sold through a quote-based system with no publicly listed prices.
2. Installation and Training Services: Active Healthcare provides nationwide support, training, delivery and installation of equipment. They offer on-site training sessions as part of their service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Active Healthcare distributes, installs, and supports a comprehensive portfolio of healthcare equipment across New Zealand, including ceiling hoist systems, patient transfer and falls recovery devices, pressure care mattresses, bariatric solutions, and mobility aids. The company operates as an exclusive New Zealand distributor for premium international brands such as Guldmann, HoverTech, Care of Sweden, and Linet, serving aged care, hospital, and home care markets with nationwide installation, training, and after-sales support.

Product overview

Active Healthcare provides a comprehensive portfolio of medical equipment and healthcare solutions spanning patient transfer, pressure care, ceiling hoists, bariatric care, neonatal/paediatric solutions, hygiene, and mobility equipment. The offering is organized as multiple product lines rather than a single unified platform: HoverTech air-assisted transfer systems (including HoverJack lifts, HoverMatt transfer mattresses, HoverCover sheets, and positioning devices), Guldmann ceiling hoist and rail systems, Care of Sweden pressure care mattresses (CuroCell and Optimal series), bariatric solutions (beds, slings, lifts up to 545kg), and specialized equipment including Raizer falls recovery chairs, shower/bathing systems, neonatal incubators, and pool hoists. Products are distributed through aged care, hospital, and home care market segments with services including installation, training, and nationwide support.

Differentiator

Problem solved

Functional benefit

Products and services

• CuroCell A4 Mattress System Fully automated alternating pressure mattress system providing prevention and treatment of pressure injuries up to category 4, with three program modes (Pulsation, Alternating, and CLP) and Auto Response Technology that detects and adjusts zone pressure for patient safety and comfort.
• Optimal 5zon Mattress Pressure ulcer prevention foam mattress with patented DuoCore sit function providing support when sitting and comfort when lying, suitable for prevention and treatment up to category 2.
• CuroCell IQ Cirrus Mattress Hybrid dynamic pressure mattress combining air and foam for pressure redistribution and pain therapy, with automatic user identification and adaptive pressure adjustment.
• Sovereign S7 Mattress High-risk foam mattress with Airoform gel-memory and Ventraflow core for medium to high-risk pressure injury patients up to 250kg.
• Raizer II Lifting Chair Battery-operated mobile lifting chair for falls recovery that safely lifts fallen persons to standing position in minutes with one caregiver, supporting up to 150kg.
• Guldmann GH3 Ceiling Hoist System Ceiling hoist system for patient lifting and transfer, part of Guldmann's complete lifting solution designed for aged care environments.
• Guldmann GH1 Ceiling Hoist System Entry-level ceiling hoist system offering essential lifting functionality for healthcare facilities.
• Monarch Portable Ceiling Hoist Lightweight portable ceiling hoist weighing only 5kg with 200kg safe working load, ideal for rental properties and temporary use.
• HoverJack Air Patient Lift Air-assisted patient lift for safely raising fallen patients from floor to bed height, with 545kg weight capacity.
• HoverMatt Reusable Air Transfer System Air-assisted lateral patient transfer and repositioning system reducing caregiver strain and patient skin shear.
• Evacuation HoverJack Emergency evacuation device with four air chambers for lifting and transporting bariatric patients down stairs, supporting 318-545kg.
• HoverMatt Single Patient Use Single-use air transfer mattress eliminating reprocessing costs and cross-contamination risk, supporting up to 544kg.
• Pontus 2 Post Free-Standing Mono Rail System Portable free-standing ceiling rail system with 175kg lifting capacity, requiring no structural fixings or attachments.
• Pontus 4 Post Free-Standing Room Covering System Mobile room-covering rail system with 350kg capacity, height and length adjustable for comprehensive coverage.
• ActivLift Easyfit with Bath Base Portable track hoist with QRS quick release system offering 200kg SWL, compatible with gantry systems and fixed ceiling tracks.
• Handi-Move Freedom Bridge Freestanding rail system without wall or ceiling attachments, supporting up to 240kg with adjustable length up to 5000mm.
• Ropox Bed Guard Changing & Shower Bed Adjustable changing and shower bed with integrated bed guard for user safety during hygiene procedures.
• SCT3000 Pressalit Shower Change Table Wall-mounted shower change table for accessible bathing and hygiene care.
• Installation, Training, and Nationwide Support Services Nationwide delivery, professional installation, on-site training, and ongoing service and support for all healthcare equipment supplied, available across New Zealand from the Auckland headquarters.

Quantifiable outcome

• 80-90% reduction in force required to move patients when using HoverTech air transfer systems
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GuldmanncoreTechnology or IntegrationExclusive New Zealand distributor for Guldmann ceiling hoist and track systems for over 20 years. Active Healthcare is one of the most experienced suppliers of ceiling hoist systems in New Zealand. They offer Guldmann GH1, GH3, GH3+ ceiling hoist systems, recessed rail systems including Mono Rail and Room Covering, and comprehensive sling ranges.
• LinetcoreTechnology or IntegrationPartnership spanning over 10 years with Linet for high-end in-bed patient care solutions. Products include hospital beds (LINET Sprint 200 Emergency Stretcher), specialist safety beds, and related equipment designed for hospital and clinical environments.
• Care of SwedencoreTechnology or IntegrationDistributor of Care of Sweden pressure care products including CuroCell A4 mattress systems, CuroCell IQ range, and Optimal 5zon foam mattresses. Care of Sweden products are described as world-class pressure care solutions constantly adjusted based on healthcare professional input.
• HoverTech (by HoverMatt)coreTechnology or IntegrationDistributor of HoverTech patient transfer technology including HoverJack Air Patient Lift, HoverMatt air transfer mattresses (reusable and single patient use), HoverTech Air Supply 2300, and related positioning devices. Products reduce force required to move patients by 80-90%.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HospEquip: HospEquip is an Australian distributor specializing in aged care, hospital, and home care equipment including pressure care, patient handling, and mobility solutions. Closely comparable to Active Healthcare in its specialty distribution model, focus on patient transfer and pressure care categories, and B2B service-led GTM with installation and training support across Australasia.
• Joerns Healthcare: Joerns Healthcare is a US-headquartered specialty distributor and manufacturer of patient handling, wound care, and DME solutions with a strong service-led model. Comparable to Active Healthcare in its specialty focus on lifts, transfer devices, and pressure care surfaces, with installation and clinical support services as core differentiators versus pure product resellers.
• Aidacare: Aidacare is one of Australia's largest specialty distributors of healthcare equipment, patient handling, aged care, and rehabilitation products with national service and installation. Highly comparable to Active Healthcare in business model (specialty DME distribution), product categories (patient lifts, pressure care, hospital beds), and customer base (aged care, hospital, home care). Geographic adjacency in Australasia makes it the closest functional peer.
• Handicare (part of Savaria): Handicare, now part of Savaria, manufactures and distributes patient lifts, ceiling hoists, stair lifts, and accessibility solutions globally. Directly comparable to Active Healthcare in the ceiling hoist, mobile lift, and transfer product categories; competes for the same end-customer base in aged and home care though at larger international scale.
• Etac AB: Etac is a Scandinavian developer of patient handling, mobility, and hygiene products for hospitals, aged care, and home care settings. Comparable to Active Healthcare in the patient transfer, ceiling hoists, and care equipment categories; Etac both manufactures (like Guldmann/HoverTech) and competes for the same specification-driven B2B customer base.
• Prism Medical (UK): Prism Medical is a UK-based manufacturer and distributor of ceiling hoists, mobile hoists, and bathing equipment with installation services. Comparable to Active Healthcare in its specialty ceiling hoist and patient handling offering with verticalized installation and service; competes in the same specification-driven aged care and home care channels though at larger scale.

Broad incumbents

• Arjo: Arjo is a global medical device company with a comprehensive portfolio in patient handling, hygiene systems, medical beds, pressure injury prevention, and DVT prevention used in hospitals, aged care, and home care. Comparable to Active Healthcare as it both manufactures and distributes much of the same equipment Active Healthcare sources through partners like Guldmann and Care of Sweden; competes with Active Healthcare's product set though at much larger global scale.
• Hillrom (Baxter International): Hillrom, now part of Baxter, is a global medical technology company with leading positions in hospital beds, patient handling, and pressure injury prevention (including the P500 therapy surface). Overlaps directly with Active Healthcare's hospital beds (Linet), pressure care, and patient transfer categories as both a competitor and a complementary supplier in the wider ecosystem.
• Invacare: Invacare is a global manufacturer and distributor of home and long-term care medical equipment including mobility, patient transfer, pressure care, and respiratory products. Comparable to Active Healthcare in its broad DME portfolio spanning home care, aged care, and clinical settings; competes with the same product categories though Invacare also manufactures while Active Healthcare distributes third-party brands.

Regional players

• Para Mobility: Para Mobility is an Australian manufacturer and supplier of aquatic lifts, pool hoists, and accessibility equipment. Comparable to Active Healthcare specifically in the pool hoist and aquatic accessibility segment (where Active Healthcare distributes REVAL and Handi-Move pool products), making it a niche regional competitor in one of Active Healthcare's secondary verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/active-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Healthcare