Active Physiotherapy Mackay

What Active Physiotherapy Mackay does

Active Physiotherapy Mackay is a privately held, founder-led allied health clinic established in 2008/2009 by Danielle Edwards and Alice, operating two physical locations in Mackay and Sarina, Queensland, Australia. The practice employs 17 staff including 15 physiotherapists, two exercise physiologists, a remedial massage therapist, therapy assistants, and administrative personnel, delivering care from a modern facility with 12 private treatment rooms, a rehabilitation gym, and a class studio. Its core offering spans general physiotherapy plus specialized clinical streams including pelvic/bladder/bowel/sexual health, neurological physiotherapy (the first private practice accredited under MS Queensland's NeuroPartner program), shoulder service, sports rehabilitation, women's health and pregnancy/postpartum care, NDIS services, occupational health, aquatic physiotherapy, home rehabilitation, telehealth, dry needling, and group exercise classes such as falls prevention and a newly launched antenatal education program.

The clinic is differentiated by senior clinical talent, including a Deputy Principal Physiotherapist with 30 years of experience and APA Titled specialists in Sports and Musculoskeletal physiotherapy, alongside specialized equipment such as real-time ultrasound, EMG biofeedback, and Pilates reformer apparatus for pelvic floor assessment and rehabilitation. Documented outcomes include an 86% improvement rate for stress incontinence patients treated through its pelvic health program.

The business model is fee-for-service private healthcare with multiple funding streams: direct private payments with on-the-spot rebates via TYRO/HICAPS (the clinic is not a preferred provider for any major insurer), NDIS plan-managed services, WorkCover Queensland, Department of Veterans Affairs, Medicare Enhanced Primary Care referrals, telehealth, home visits, and aquatic physiotherapy. Go-to-market combines direct-to-consumer access (no referral required for private patients) with a strong referral network of local GPs, orthopaedic surgeons, and occupational physicians, reinforced by sponsorships of elite regional sports teams (Mackay Cutters NRL, Mackay Meteors NBL/WBBL) and educational content marketing.

Name

Active Physiotherapy Mackay

Legal name

Active Physiotherapy Mackay

Website

https://activephysiomackay.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Physiotherapy Mackay is a privately held, founder-led allied health clinic operating two locations in Mackay and Sarina, Queensland, employing 15 physiotherapists and 2 exercise physiologists to deliver multi-specialty physiotherapy, pelvic health, neurological, sports, and women's health services to private, NDIS, WorkCover, DVA, and Medicare-referred patients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

akta.pro secondary industries

Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM), Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)

Keywords

• Physiotherapy services
• Rehabilitation therapy
• Exercise physiology
• Pelvic health services
• Sports injury rehabilitation

Headquarters

HQ city

Mackay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Physiotherapy Consultations: Fee-for-service model with initial consultations (45 minutes) and follow-up appointments (30 minutes). Patients pay on day of service with on-the-spot health fund rebates via TYRO/HICAPS.
2. NDIS-Funded Services: Physiotherapy services for NDIS participants with Self Managed or Plan Managed funds.
3. WorkCover & DVA: Registered provider for WorkCover Queensland and Department of Veterans Affairs patients requiring medical referral.
4. Medicare EPC: GP referrals under Medicare Enhanced Primary Care program may attract rebates for eligible patients.
5. Telehealth: Online physiotherapy consultations eligible for private health rebates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Active Physiotherapy Mackay is a multi-service physiotherapy and rehabilitation clinic delivering hands-on assessment, diagnosis, and treatment across musculoskeletal, sports, neurological, pelvic health, pregnancy/postpartum, and occupational specialties. Services are delivered through 12 private treatment rooms and a purpose-built rehabilitation gym in Mackay, a satellite clinic in Sarina, in-home visits, aquatic sessions, telehealth, and group classes. Revenue is generated through fee-for-service consultations (45-minute initial appointments, 30-minute follow-ups) with on-the-spot private health fund rebates via TYRO/HICAPS, plus NDIS, WorkCover, DVA, and Medicare EPC billings.

Product overview

Active Physiotherapy Mackay operates as a multi-service physiotherapy and rehabilitation clinic offering a broad portfolio of 17 distinct services spanning core physiotherapy, specialised clinical streams, and community health programs. The core offering centres on Physiotherapy and Exercise Physiology, supported by specialised services in Pelvic Health/Bladder Bowel & Sexual Health, Neurological Physiotherapy (MS Queensland NeuroPartner accredited), Shoulder Service, and Pregnancy/Birth Prep & Post-partum care. Additional services include Telehealth for remote consultations, Gym/Aquatic Physiotherapy, NDIS support, Sports Rehabilitation, Dry Needling, Occupational Health, Home Rehabilitation, Counselling, Injury Prevention, and Exercise Programs. A full complement of Exercise & Rehab Classes including Falls Prevention and an Antenatal Education & Support Group round out the offering. All services are delivered across two physical clinic locations (Mackay and Sarina) and via telehealth, with a 12-private-treatment-room modern facility and rehabilitation gym.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy
• Exercise Physiology
• Telehealth Physiotherapy Consultations
• Bladder, Bowel and Sexual Health Physiotherapy
• Shoulder Service
• Gym and Aquatic Physiotherapy
• NDIS Physiotherapy Services
• Counselling
• Injury Prevention
• Sports Rehabilitation
• Dry Needling
• Exercise Programs
• Neurological Physiotherapy
• Home Rehabilitation
• Occupational Health
• Pregnancy, Birth Prep and Post-partum Physiotherapy
• Exercise and Rehab Classes

Quantifiable outcome

• 86% of stress incontinence patients improve with physiotherapy
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MS QueenslandcoreStrategic or Co-development PartnerActive Physiotherapy Mackay is the first private practice to be accredited with MS Queensland's NeuroPartner program. This program promotes evidence-based neurological physiotherapy with the aim to increase quality and access of care for clients with neurological disorders. The partnership involves extensive upskilling and working closely with specialist neurological physiotherapists.
• Mackay Cutters (NRL)minorGTM or Marketing PartnerLocal rugby league team sponsorship/partnership. Team physiotherapist services provided, including high-performance injury management.
• Mackay Meteors (NBL/WBBL)minorGTM or Marketing PartnerHigh-performance basketball team partnership. Lead physiotherapist services for injury management and rehabilitation.
• Local Orthopaedic SurgeonscoreChannel Partner/ Reseller/ DistributorStrong referral relationships with local orthopaedic surgeons and upper limb specialists from Townsville and Brisbane who refer patients for post-operative rehabilitation and conservative management.
• Local GPs and Occupational PhysicianscoreChannel Partner/ Reseller/ DistributorStrong referral network with local GPs and occupational physicians who refer patients for physiotherapy services, NDIS assessments, and occupational health services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SportsMed Active: Australian sports physiotherapy and exercise physiology provider. Comparable on combined physiotherapy + exercise physiology service model and NDIS/WorkCover participation.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 100+ clinics nationally offering MSK, sports, and occupational health. Comparable as a multi-service physiotherapy operator with strong referral and insurer relationships.
• Bend + Mend Physiotherapy: Sydney-based sports and musculoskeletal physiotherapy clinic with subspecialty clinicians. Comparable on APA-titled sports/MSK clinician mix and longer-consultation patient experience.
• Physio Inq: Australian mobile and clinic-based physiotherapy provider with strong NDIS, aged-care, and home-visit offerings. Comparable on home rehabilitation, NDIS, and telehealth delivery.
• Lifecare Physiotherapy: Established Australian physiotherapy network offering sports, MSK, women's health, and NDIS services across clinics. Comparable on multi-specialty physiotherapy service mix and NDIS participation.
• The Pelvic Health Clinic: Specialist pelvic-health physiotherapy practice. Comparable on the bladder, bowel, and sexual-health pelvic floor subspecialty offering and senior practitioner depth.
• Sydney Sports Medicine: Sydney sports medicine and physiotherapy clinic serving elite athletes and the public. Comparable on elite sports team partnerships and APA-titled sports physiotherapy offerings.

Others

• Physitrack: Provider of telehealth and home-exercise software used by physiotherapy clinics. Comparable as the technology layer enabling the practice's existing telehealth and home-exercise delivery.

Broad incumbents

• Kieser Australia: Australian physiotherapy and strength-training clinic chain with purpose-built rehabilitation facilities. Comparable on integrated rehabilitation gym + physiotherapy model and longer-consultation positioning.
• Healthia Limited: ASX-listed owner of physiotherapy, podiatry, and optical clinic networks (iPHYSIO, My FootDr, Queensland Eye and Retina). Comparable as a multi-site physiotherapy operator and potential roll-up acquirer of regional practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/active-physiotherapy-mackay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Physiotherapy Mackay