Acudata, Inc.
Acudata, Inc. is a privately held manufacturer's representative firm founded in 1981 that represents 16+ industrial-electronics manufacturers across Texas, Oklahoma, Kansas, Arkansas, and Louisiana, operating from five regional offices with seven staff averaging 15+ years of tenure and a database of 22,000+ customers.
- Company typePrivate
- Founded1981
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Acudata, Inc. does
Acudata, Inc. is a privately held manufacturer's representative firm founded in 1981 and headquartered in Plano, Texas (with corporate operations based in Dallas). The company represents approximately 16 high-technology and industrial product manufacturers across the South-Central United States, covering Texas, Oklahoma, Kansas, Arkansas, and Louisiana. Acudata operates with a 7-person team distributed across five regional offices (Dallas, Houston/The Woodlands, Austin, Tulsa, and Oklahoma City), with sales engineers averaging more than 15 years of tenure. The firm maintains a proprietary database of over 22,000 customers in its territory.
The firm's product portfolio is organized into six categories: AC/DC power products, measurement, sourcing and analysis (TDK-Lambda, Pacific Power, Power Innovations); calibration and test equipment (Meatest, Mensor); data acquisition, sensors and RF products (Dataforth, Corelis, Hi-Techniques, Ohio Semitronics); integration, engineering and contract manufacturing; industrial computers and displays including hazardous-area-rated equipment (Daisy Data Displays); and systems and board-level products in VME/VPX and PICMG architectures (Dawn VME, DuroPC, General Micro Systems). Markets served include oil and chemical, utilities, OEM and systems houses, imaging and vision, military and aerospace, simulation and training, medical sciences, and telecommunications.
Acudata earns revenue through sales commissions on bookings generated for its manufacturer partners. The firm does not sell directly to end customers as a principal; instead, it provides local field-sales coverage, factory-trained engineering support, application expertise, and customer-relationship management for its manufacturer principals across the five-state territory. Pricing is handled through quote and demonstration requests rather than published price lists. Acudata is owner-operated by Mark Barnaby, and the firm has operated continuously since 1981 without disclosed external funding, acquisitions, or parent-company relationships.
Acudata, Inc. firmographics
Firmographics- Name
- Acudata, Inc.
- Legal name
- ACUDATA INC.
- Website
- https://acudata-inc.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acudata, Inc. is a privately held manufacturer's representative firm founded in 1981 that represents 16+ industrial-electronics manufacturers across Texas, Oklahoma, Kansas, Arkansas, and Louisiana, operating from five regional offices with seven staff averaging 15+ years of tenure and a database of 22,000+ customers.
- Ownership category
- akta.pro rank
Acudata, Inc. industry classification
Industry- Product category
- Industrial Electronics Representation
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
- akta.pro secondary industries
- Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA), Power Plant I&C / SCADA / DCS EPC (EUAEAAAN)
Keywords
Where Acudata, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Acudata, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative firm, Acudata earns commissions on sales of products from the manufacturers they represent. They service an extensive customer base throughout their territory and act as the local sales presence for their manufacturer partners.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Acudata, Inc. product offering
Product offeringCore offering
Acudata is a manufacturer's representative firm that sells high-technology and industrial products on behalf of multiple manufacturers across Texas, Oklahoma, Arkansas, Louisiana, and Kansas. The firm represents manufacturer partners across six product categories: AC/DC power products and measurement, calibration and test equipment, data acquisition and sensors, industrial computers and displays, systems and board-level products, and integration/engineering/contract manufacturing services. Field sales engineers engage customers, deliver quotes and demos, and earn commissions on sales of partner manufacturers' products.
Product overview
Acudata, Inc. is a manufacturer's representative firm serving Texas, Oklahoma, Arkansas, Louisiana, and Kansas since 1981. The company offers a diverse portfolio of high-technology and industrial products organized into six main product categories: (1) AC/DC Power Products, Measurement, Sourcing & Analysis featuring power conversion equipment from TDK-Lambda, Pacific Power, and Power Innovations; (2) Calibration & Test Equipment including calibration instruments from Meatest and Mensor; (3) Data Acquisition, Sensors & RF Products with signal conditioning modules from Dataforth, boundary-scan tools from Corelis, and DAQ systems from Hi-Techniques; (4) Integration, Engineering & Contract Manufacturing services; (5) Industrial Computers & Displays from Daisy Data and rugged systems; and (6) Systems & Board Level Products including VME/VPX systems from Dawn VME, industrial PCs from DuroPC, and embedded computing engines from General Micro Systems (GMS). The company also features specific product lines such as the RGS Series Regenerative Grid Simulator, AZX Series power sources, GENESYS AC programmable power supplies, SFL programmable DC electronic loads, and S422/X422 server platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- AC/DC Power Products, Measurement, Sourcing & Analysis Power conversion and measurement equipment represented on behalf of manufacturers including TDK-Lambda, Pacific Power, and Power Innovations. Covers AC/DC power supplies, programmable power sources, line conditioners, frequency converters, and uninterruptible power supplies ranging from 500VA to over 625kVA. Sold to industrial, utility, and OEM customers.
- Calibration & Test Equipment Electrical calibration and test instruments represented from manufacturers such as Meatest and Mensor, including multifunction calibrators, power/energy calibrators, current calibrators, impedance calibrators, precision decade boxes, dead weight testers, and high-accuracy pressure measuring instruments. Sold to calibration laboratories, testing facilities, and industrial customers in electronics, utility, aeronautics, and telecommunications sectors.
- Data Acquisition, Sensors & RF Products Signal conditioning modules, isolated analog I/O modules, DAQ systems, RS-232/RS-485 line drivers/converters, boundary-scan test hardware, transient recorders, digital oscilloscopes, and electrical sensor instrumentation represented from Dataforth, Corelis, Hi-Techniques, and Ohio Semitronics. Sold to industrial, defense, and engineering customers.
- Integration, Engineering & Contract Manufacturing Custom integration services, engineering design, and contract manufacturing solutions for specialized industrial requirements. Sold to OEMs and systems integrators needing tailored electronics and packaging solutions.
- Industrial Computers & Displays, Time and Frequency Rugged industrial computers, flat panel LCD displays, NEMA-rated enclosures, hazardous area certified equipment (Class I&II, Division 1&2), touch screen systems, and industrial keyboards/pointing devices represented from Daisy Data Displays and others. Sold to drilling, outdoor, mobile industrial, and hazardous area applications.
- Systems & Board Level Products VME and VPX systems, PICMG architecture products, custom systems design, industrial PCs, rackmount computers with up to 20 expansion slots, rugged laptop systems, and embedded computing engines represented from Dawn VME, DuroPC, and General Micro Systems (GMS). Sold to defense, aerospace, and industrial computing customers.
Companies that use Acudata, Inc.
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Acudata, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Acudata, Inc. partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Pacific PowercoreLeading manufacturer of AC Power Conversion Equipment ranging from 500 VA to over 625 kVA, including line conditioners, frequency converters, programmable AC power sources, and uninterruptible power supplies. Featured as a key manufacturer on Acudata's featured products section.
- TDK-LambdacoreLeader in High Power Programmable AC to DC power supplies with power levels from 200W to 100kW. Their Genesys family of programmable DC power sources offers the highest power density available.
- General Micro Systems (GMS)coreSince 1979, GMS has set the benchmark for embedded technology design, manufacturing, and deployment of high-performance computing engines in VPX/VME/cPCI form factors, rugged smart displays, and network applications.
- Daisy Data DisplayscoreFor over 30 years, a premier manufacturer of quality, rugged computers, displays, and peripheral equipment for drilling rig floor, outdoor, mobile industrial, and hazardous area applications (NEMA 12/4/4X, Class I&II, Division 1&2).
- Dawn VMEminorIndustry leader in design and manufacture of products based on VITA and PICMG architectures, providing broad range of systems and custom requirements for prototyping, development, and production.
- DuroPCminorIn business since 1984, providing complete industrial PC solutions including embedded, rackmount (up to 20 expansion slots), and rugged laptop computer systems.
- CorelisminorLeading supplier of high-performance boundary-scan test and measurement software and hardware. AS9100D & ISO 9001:2015 certified for Aviation, Space, and Defense industries.
- DataforthminorRecognized leader in design and manufacture of high quality 'Instrument Class' signal conditioning and serial data communications products. Offers largest selection of 5B, 7B and 8B isolated analog I/O modules.
- Hi-TechniquesminorLeader in High Performance DAQ Systems for over 35 years, specializing in transient recorders, data acquisition systems, and high resolution Digital Oscilloscope products.
- Ohio SemitronicsminorExpert in electrical sensor instrumentation for over 40 years, offering an array of over 8,000 standard energy and power measurement solutions.
- Power InnovationsminorManufacturer of Uninterruptible Power Quality (UPQ) systems from 500VA through 500kVA with five stages of isolation and conversion. Also offers Auto-regulated Mobile Power System (AMPS) for remote locations.
- InductronixminorWest Coast Induction Heating Systems Company headquartered in Anaheim, California, offering complete induction heating solutions for various industries.
- MensorminorSince 1969, dedicated to designing and manufacturing high-accuracy pressure measuring, calibration, and controlling instruments and test systems. Now under WIKA ownership since 2006.
- MeatestminorDeveloper and manufacturer of electrical calibration instruments for calibration laboratories and testing facilities in electronics, engineering, utility, aeronautics, and telecommunications sectors.
- S. Himmelstein and CompanyminorDesigns and manufactures superior torque measurement instrumentation with significant advantages over competitive models for accurate and reliable measurement of torque in rotating applications.
- OroliaminorTiming and synchronization solutions provider with YouTube channel featured on Acudata's product videos page.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Acudata, Inc. competitors and assessment
Company assessmentDirect peers
- Technical Marketing Inc. Manufacturer's representative serving industrial, military, and aerospace customers with electronic components and subsystems—directly comparable vertical mix and rep-based distribution approach.
- Power & Signal Group: Manufacturer's representative firm specializing in power conversion, interconnect, and electronic components for industrial and transportation markets—direct analog to Acudata's power conditioning and instrumentation focus.
- Carlton-Bates: Independent manufacturer's representative and distributor serving industrial customers across multiple U.S. states with electronic components, controls, and instrumentation—highly comparable business model to Acudata, though with broader geographic coverage.
- Marsh Electronics: Independent distributor and representative of electronic components serving OEM customers—comparable in customer base (industrial OEMs) though Marsh combines distribution with rep functions.
- Electro Sales Associates: Independent rep firm focused on electronic components, instrumentation, and power products for industrial and OEM customers—operates with the same field-sales-engineer-driven model as Acudata.
- Horizon Sales Group: Manufacturer's representative serving industrial OEMs with electronic components, power, and electromechanical products across the U.S. Midwest and Mid-South—comparable rep model and customer profile.
Broad incumbents
- Sager Electronics: Specialty broad-line distributor of electronic components, power, and electromechanical products serving industrial and OEM customers—overlaps with Acudata's manufacturer portfolio and customer base.
- Arrow Electronics: One of the largest global electronic components distributors serving industrial OEM customers—a broader incumbent that competes with independent reps for both manufacturer line cards and end-customer relationships.
- Digi-Key Electronics: High-service electronic components distributor with massive catalog across power, data acquisition, sensors, and test categories—represents the digital, self-service model that competes with traditional field-rep engagement for component selection.
- Avnet: Global broad-line electronic components distributor serving industrial, aerospace/defense, and medical customers—the dominant incumbent channel that manufacturers may shift toward, representing a structural competitive threat to independent reps.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Acudata, Inc. social profiles
Digital presenceAcudata, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acudata, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Acudata, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acudata, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acudata, Inc.
What does Acudata, Inc. do?
Acudata is a manufacturer's representative firm that sells high-technology and industrial products on behalf of multiple manufacturers across Texas, Oklahoma, Arkansas, Louisiana, and Kansas. The firm represents manufacturer partners across six product categories: AC/DC power products and measurement, calibration and test equipment, data acquisition and sensors, industrial computers and displays, systems and board-level products, and integration/engineering/contract manufacturing services. Field sales engineers engage customers, deliver quotes and demos, and earn commissions on sales of partner manufacturers' products.
Is Acudata, Inc. a public or private company?
Acudata, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acudata, Inc. founded?
Acudata, Inc. was founded in 1981. It employs 1 to 10 people.
Where is Acudata, Inc. based?
Acudata, Inc. is headquartered in Dallas, United States, in the North America region.
How does Acudata, Inc. make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Acudata, Inc.'s main competitors?
Direct peers on record are Technical Marketing Inc., Power & Signal Group, Carlton-Bates, Marsh Electronics, Electro Sales Associates and Horizon Sales Group. Broad incumbents are Sager Electronics, Arrow Electronics, Digi-Key Electronics and Avnet.
Does Acudata, Inc. have an API?
No public API is recorded for Acudata, Inc..
What industry is Acudata, Inc. in?
Acudata, Inc.'s product category is Industrial Electronics Representation. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting, with a secondary code of CRACAKAA, Electronic Components (Resistors, Capacitors, Inductors) Retail. Its SIC code is 5065.