Acurio Latticeworks

What Acurio Latticeworks does

Acurio Latticeworks is a privately held US manufacturer of decorative vinyl lattice panels, operating as a brand of parent company Rhea Products, Inc. Founded in 2003 by Marcus McAvoy in Washington, Georgia, where it remains headquartered, the company produces architectural lattice panels from lightweight, UV-stabilized cellular PVC. Its catalog spans 28+ pattern designs (including Crosshatch, Diamond, Olive Branch, Ginger Dove, and Roman) in standard and custom configurations, with black or white finishes that are paintable, thicknesses from 1/4" to 1", and a range of sizes from 12"x12" tiles up to 96"x48" panels. It has also expanded into Aluminum Composite Material (ACM) panels for pergola roofs and exterior cladding, and offers a CAD-based custom design service for bespoke projects.

The company's revenue model is hardware sales of made-to-order physical panels, with prices ranging from $5 to $431 per unit depending on size and pattern. Products are made to order and non-refundable. Acurio operates a hybrid go-to-market: direct-to-consumer and contractor sales through its own website and a 1-800 phone line staffed by in-house agents, alongside wholesale distribution through Home Depot, Menards, Wayfair, and Lowe's. It supplements this with a preferred partner program for professional deck builders (DeckRemodelers.com, Keystone Custom Decks, BHD Construction, Texas Decks) offering contractor pricing and referral-driven demand. End customers are split between DIY homeowners, professional deck builders, and a smaller long tail of interior and event designers, with the 12-year limited warranty and Made-in-USA positioning as core trust signals.

Name

Acurio Latticeworks

Legal name

Rhea Products, Inc.

Website

https://acuriolattice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Acurio Latticeworks is a Washington, GA-based US manufacturer of decorative vinyl lattice panels, offering 28+ PVC patterns plus custom designs to homeowners, professional deck builders, and interior designers through its website and national retailers.

Ownership category

akta.pro rank

Product category

Architectural Building Products

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Sheet Metal Work (3444)

akta.pro industry

PRIMARYIMADACAG

Metal Roofing & Wall Panels (Architectural/Structural)

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

Keywords

• Decorative vinyl lattice
• PVC lattice panels
• Deck skirting panels
• Architectural lattice screens
• Aluminum composite panels

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct sales of vinyl lattice panels to consumers and contractors through the company website and phone orders, with volume discounts available for larger orders.
2. Retail Distribution: Wholesale distribution through authorized retailers including Home Depot, Menards, Wayfair, and Lowe's.
3. Contractor/Builder Sales: Sales to professional deck builders and contractors with volume pricing and preferred partner programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Acurio Latticeworks manufactures and sells decorative architectural vinyl lattice panels made from lightweight, UV-stabilized, weather-resistant cellular PVC, available in 28+ patterns (Crosshatch, Diamond, Olive Branch, Ginger Dove, Roman, Manhattan, Tree of Life, etc.), in black or white, paintable, and in thicknesses from 1/4" to 1" with custom size and design options. Complementary offerings include Wall Expressions (15.5" x 15.5" interior accent panels), custom bespoke lattice patterns designed in CAD, and Aluminum Composite Material (ACM) panels used as exterior cladding and pergola roof covers.

Product overview

Acurio Latticeworks is the original decorative vinyl lattice brand offering a portfolio of high-quality, durable vinyl lattice panels for indoor and outdoor applications. The core product line consists of 28+ decorative vinyl lattice patterns (including Crosshatch, Diamond, Olive Branch, Ginger Dove, Roman, and more) made from UV-stabilized, weather-resistant PVC. Panels are available in black or white, paintable, in thicknesses from 1/4" to 1", and various sizes. Complementary offerings include Wall Expressions (15.5" x 15.5" interior panels), custom lattice design services, and Aluminum Composite Material (ACM) panels for pergola roofs and exterior cladding. The products serve applications including deck skirting, privacy fencing, pergolas, arbors, railings, room dividers, and decorative wall features. Sold direct and through authorized retailers including Home Depot, Menards, Wayfair, and Lowe's.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Vinyl Lattice Panels The complete Acurio catalog of decorative vinyl lattice panels, marketed as the original decorative vinyl lattice brand in the US market with 28+ named patterns, available in black or white and paintable, in thicknesses from 1/4\" to 1\". Designed for indoor and outdoor use including deck skirting, privacy fencing, pergolas, arbors, railings, room dividers, and decorative wall features for homeowners, contractors, and designers.
• Ginger Dove Decorative Vinyl Lattice Panel An elegant dove-inspired decorative vinyl lattice panel sold as a distinct SKU in sizes from 12\" x 12\" up to 96\" x 48\" and thicknesses of 1/4\", 1/2\", 3/4\", and 1\", priced from $5.00 to $431.00. For homeowners, interior designers, and contractors seeking a distinctive decorative pattern alternative to commodity diamond or crosshatch lattice.
• Olive Branch Decorative Vinyl Lattice Panel An olive-branch-pattern decorative vinyl lattice panel sold as a standalone SKU, with a 15.5\" x 15.5\" Wall Expression configuration for interior accent applications. For homeowners, interior designers, and event designers seeking an organic, botanical decorative pattern in a paintable PVC panel.
• Diamond Decorative Vinyl Lattice Panel A classic diamond-pattern decorative vinyl lattice panel sold as a standalone SKU, available in a 15.5\" x 15.5\" Wall Expression format for interior accent use. For DIY homeowners, contractors, and designers seeking a traditional diamond lattice design in durable, paintable PVC.
• Crosshatch Decorative Vinyl Lattice Panel A popular interlocking horizontal-and-vertical slat decorative vinyl lattice panel sold as a standalone SKU, available in a 15.5\" x 15.5\" Wall Expression format for interior accent applications. For homeowners, contractors, and designers seeking an architectural crosshatch pattern in durable, paintable PVC.
• Additional Decorative Vinyl Lattice Designs The full remaining portfolio of 23 Acurio decorative vinyl lattice patterns (Algerian, Artichoke, Azzaria, Casablanca, Celtic Cross, Chinese 1, Chinese 2, Clover, Florida Palm Tree, Fret, Grecian, Jumbled Circles, Leaves, Manhattan, Moorish Circles, Moors Circles, Moors Ellipses, Moroccan Cairo, Retro Squares, Roman, Sailing, Squares 1.5, Tree of Life, Vines) sold as individual SKUs through the acuriolattice.com shop. For homeowners, contractors, and designers seeking the broadest possible selection of decorative patterns beyond the standard diamond and crosshatch offerings, including the Roman pattern used in the 71st Golden Globe Awards (2014) set design.
• Aluminum Composite Material (ACM) Panels Lightweight, rigid aluminum composite panels consisting of two thin aluminum sheets bonded to a polyethylene or polypropylene core, offered by Acurio as a complementary building product for exterior cladding on buildings and light-passing, watertight pergola roofs in outdoor decking projects. Available in custom patterns, black or white, and varying thicknesses. For professional deck builders, contractors, and commercial architects specifying durable, weather-resistant cladding or pergola roof covers beyond the standard vinyl lattice line.
• Custom Vinyl Lattice Panel Design Service A bespoke custom design service in which Acurio works with the customer to translate a unique pattern (such as dog bones, favorite flowers, or other personalized elements) into a CAD design, then manufactures the resulting decorative vinyl lattice panel for direct home delivery. For homeowners, interior designers, and event set designers who require a one-off pattern not available in the 28+ standard SKU library.
• Wall Expressions Decorative Interior Panels A 15.5\" x 15.5\" decorative vinyl lattice panel format (Wall Expressions) sold as a standalone sub-product for interior wall accent and decorative feature installations, available across multiple Acurio patterns. For homeowners and interior designers seeking a smaller, interior-rated decorative panel format distinct from the larger exterior lattice sizes, with manufacturer-recommended hanging spacing for multi-panel compositions.

Quantifiable outcome

• 12-year limited warranty on products
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is an authorized retailer of Acurio Lattice products, selling through their physical stores and online platform. Products are featured on Home Depot's website with dedicated search terms for Acurio Latticeworks.
• MenardscoreChannel Partner/ Reseller/ DistributorMenards is an authorized retailer offering Acurio Lattice products in their Midwest retail locations and online store.
• WayfaircoreChannel Partner/ Reseller/ DistributorWayfair is an authorized online retailer of Acurio Lattice products, featuring the brand on their platform.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's is an authorized retailer of Acurio Lattice products, available in stores and online.
• USPSminorStrategic or Co-development PartnerAcurio partners with USPS to use recycled cardboard boxes in their shipping process, supporting sustainability initiatives.
• DeckRemodelers.comflagshipChannel Partner/ Reseller/ DistributorAward-winning deck builder (62+ national awards) based in New Jersey serving NJ, NY, CT. Uses Acurio for deck skirting and privacy fencing. CEO Sean McAleer credits strong team and quality vendors as differentiators.
• Keystone Custom DecksflagshipChannel Partner/ Reseller/ DistributorOver 40 years in business, serving Pennsylvania and New York. Founded by Amos Esh, now run by Michael Esh and three brothers. Uses Acurio for deck skirting and privacy fencing, particularly for creating inconspicuous storage beneath decks.
• BHD ConstructionflagshipChannel Partner/ Reseller/ DistributorAward-winning deck builder in Bothell, WA (Trex Deck of the Year 2009, NADRA award). Uses Acurio for deck skirting and pioneered ACM pergola roof covers with clear poly tops. Trex Platinum status.
• Texas DecksflagshipChannel Partner/ Reseller/ DistributorHigh-end deck builder in Texas who carries Acurio samples and refers clients to the Acurio website for ordering.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TimberTech (AZEK): TimberTech, part of AZEK Company, manufactures composite decking, railing, and outdoor building products. Comparable as a broad incumbent in the outdoor living space that targets the same deck builder channel and DIY homeowner segment as Acurio, with potential to extend into adjacent decorative products.
• Trex Company: Trex is the largest manufacturer of wood-alternative composite decking and railing, with related outdoor living products. Comparable to Acurio as the dominant outdoor living brand whose Trex Deck of the Year award is recognized by Acurio's B2B deck builder partners; an incumbent that could expand into decorative lattice if it chose to compete directly.
• Barrette Outdoor Living: Barrette Outdoor Living is a major manufacturer of residential fencing, railing, and outdoor lattice products, distributing through Home Depot and Lowe's. Directly comparable to Acurio as it produces vinyl lattice and adjacent outdoor building products for the same retail and contractor channels, but at much larger scale and broader product portfolio.
• Ply Gem (Cornerstone Building Brands): Ply Gem is a major manufacturer of exterior building products including siding, windows, and fencing. Comparable as a broad incumbent in residential exterior building products distributed through the same home improvement retailers (Home Depot, Lowe's) as Acurio, with potential to compete in the decorative panel space.
• CertainTeed (Saint-Gobain): CertainTeed is a major building products manufacturer offering siding, fencing, decking, and exterior building solutions. Comparable as a broad incumbent that produces vinyl fencing and lattice products (Bufftech brand) targeting the same retail and contractor channels as Acurio, with much broader product portfolio.
• Westlake Royal Building Products: Westlake Royal manufactures exterior building products including siding, trim, molding, and stone veneer. Comparable as a broad incumbent serving builders and contractors through home improvement retail channels similar to Acurio's distribution, with capacity to expand into decorative panels.

Direct peers

• Dimex: Dimex is a plastics manufacturer producing vinyl and plastic outdoor products including edging, lattice, and landscape materials. Comparable to Acurio as a similarly-sized North American vinyl lattice and outdoor plastics producer serving both DIY and contractor customers through retail distribution.
• Master Mark Plastics: Master Mark Plastics manufactures recycled plastic landscape products including lattice, edging, and borders. Comparable to Acurio as a similarly-sized direct competitor in vinyl/plastic lattice and outdoor decorative building products serving the DIY and contractor segments.
• DuraTrel: DuraTrel makes vinyl lattice panels, arbors, planters, and outdoor structures. Closely comparable to Acurio Latticeworks as a similarly-sized vinyl lattice and outdoor structure manufacturer with parallel product offerings (lattice, arbors, privacy panels) for the residential outdoor living market.

Emerging players

• Envision Outdoor Living: Envision Outdoor Living manufactures composite decking and outdoor living products, marketed as a more affordable alternative to Trex and TimberTech. Comparable as a smaller, focused player in the outdoor living space targeting the same deck builder and DIY channels that Acurio serves, with potential adjacency to decorative trim and panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deckremodelers
• LinkedInlinkedin.com/company/acurio-latticeworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acurio Latticeworks