What Adada Design / Andrew Davis does

Adada Design is a solo creative direction practice operated by Andrew Davis from the San Francisco Bay Area, delivering brand identity development, campaign creation, illustration, and visual communication design services. The firm serves a horizontally diversified client base spanning enterprise technology companies (VMware, CenturyLink, Microsoft, 1Password, ABB Genix, Slingbox, Parrot), startups (Insight Engines, Musl), educational institutions (Golden Gate University), non-profits (Camina Care, Bank on California), and consumer brands (Comeback Athletics, Geronimo Wines, Yara). Service delivery is structured around four explicit offerings — Brand Support, Branding For Startups, Branding For Games, and Illustration — addressing both ongoing brand stewardship and one-off startup, gaming, and illustration engagements.

The practice operates without proprietary technology, software products, or platform infrastructure; the underlying capability is the founder's personal creative direction and craft. No AI tooling, integrations, APIs, or technical IP are referenced. Distribution of services relies entirely on direct, relationship-based client engagement acquired through portfolio presentations, outreach, and referrals, with no sales infrastructure beyond the founder. The website (adada.com) functions as the primary marketing surface, presenting case studies as the sole lead-generation asset.

Revenue mechanics are project-based professional services with engagements custom-quoted by scope and complexity; no pricing model, recurring retainer structure, or financial disclosures are publicly available. The business is independently owned and operated with no institutional funding, parent company, subsidiaries, or formal corporate structure beyond a sole proprietorship / DBA ("Adada Design"). Geographic operations are concentrated in the San Francisco Bay Area, though individual client engagements have involved collaboration with Paris-based teams (Parrot) and global enterprise brands.

Name

Adada Design / Andrew Davis

Legal name

Andrew Davis

Website

https://adada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adada Design is a solo creative direction practice operated by Andrew Davis from the San Francisco Bay Area, providing brand identity, campaign creation, illustration, and visual communication services to enterprise technology companies, startups, and non-profits on a project basis.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Creative direction services
• Branding for startups
• Marketing campaign design
• Custom illustration services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Design Services: Project-based creative design engagements for brand identity, campaigns, illustration, and visual communication. Services provided to enterprise clients, startups, and mid-market companies across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Adada Design is a solo creative direction practice run by Andrew Davis that provides senior creative direction to solve brand and communication problems. Offerings center on four named services — Brand Support, Branding For Startups, Branding For Games, and Illustration — covering identity development, positioning, campaign concepts, packaging, website, and experiential work delivered to enterprise, startup, gaming, non-profit, and education clients on a project basis.

Product overview

Adada Design is a creative direction and branding consultancy operated by Andrew Davis. The company offers a suite of creative services including Brand Support, Branding For Startups, Branding For Games, and Illustration. Rather than a software product company, Adada Design provides creative strategy, brand identity development, campaign concepts, and visual design services to clients across various industries including technology, education, healthcare, finance, and consumer products. The portfolio showcases work spanning advertising campaigns, brand identities, digital marketing, packaging design, and experiential marketing for clients such as Slingbox, VMware, CenturyLink, Golden Gate University, Insight Engines, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Support Ongoing branding support service for established brands, providing senior creative direction and brand management across identity, campaigns, and visual communications.
• Branding For Startups Comprehensive branding service tailored for early-stage companies, covering positioning, visual identity, naming, and messaging strategy from scratch.
• Branding For Games Specialized branding and creative direction service for gaming companies and game-related products, covering game brand identity, app marketing, and user acquisition campaigns.
• Illustration Custom illustration service for branding and marketing applications, including editorial, campaign, packaging, and identity work.

Quantifiable outcome

• Created approximately 150 digital banners over three years for Slingbox with very good response rates
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Pentagram: Partnership-model design firm delivering brand identity, campaign creative, and visual systems for enterprise clients. Most directly comparable to Adada's brand identity and campaign work, though at significantly larger scale.
• IDEO: Bay Area design consultancy providing brand, innovation, and experience design for enterprise clients. Comparable in offering overlap with Adada's creative direction and identity services, with much larger organization.
• Pereira O'Dell: San Francisco-based creative agency offering brand strategy, campaigns, and creative direction for technology and consumer clients. Strong geographic and offering overlap with Adada's Bay Area focus and enterprise technology roster.
• Eleven Inc. San Francisco creative agency providing branding, campaign development, and creative direction. Comparable in size, geography, and service mix to Adada, with similar enterprise and startup clientele.
• Manual: Creative agency specializing in brand strategy, identity design, and campaign development for consumer and technology brands. Closely comparable service offering to Adada's brand support and campaign work.
• Duncan/Channon: Independent San Francisco creative agency delivering brand strategy, campaign creative, and design for technology and consumer clients. Geographic and functional peer to Adada's Bay Area enterprise technology practice.

Broad incumbents

• Landor & Fitch: Global branding consultancy offering brand strategy, identity, and design across industries. Operates at much greater scale but in directly overlapping service categories including brand identity and visual systems.
• R/GA: Global creative technology agency providing brand, campaign, and digital product work for enterprise technology clients such as similar roster overlap to Adada. Larger scope with integrated product and technology capabilities beyond pure creative.
• Wieden+Kennedy: Independent global creative agency known for campaign development and brand work. Overlaps with Adada's campaign concept work for technology and consumer clients, though at much larger scale and global footprint.
• Frog Design: Global design and innovation firm delivering brand, product, and experience design for enterprise clients. Comparable in brand identity and creative direction capabilities, though operating at much broader scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adada-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adada Design / Andrew Davis