Ada
- Company typePrivate
- Founded2018
- HeadquartersBuenos Aires, Argentina
- Headcount51–100
- GTM typeB2C
- OfferingServices
Ada firmographics
Firmographics- Name
- Ada
- Legal name
- Ada ITW
- Website
- https://adaitw.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ada industry classification
Industry- Product category
- Technology Education and Training
- NAICS
- Computer Training (611420), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Information Technology & Software (EDAAAPAB)
- akta.pro secondary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Where Ada is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Ada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course and Career Tuition Fees: Ada generates revenue through paid courses and career programs. Revenue from paid programs funds scholarships and loans for women who cannot afford full tuition. Programs include Frontend, Backend, Python, QA Testing, UX/UI Design, and Generative AI courses.
- Donations and Grants: As a nonprofit organization, Ada receives donations through platforms like DonarOnline and grants from partners to fund scholarship programs for women in technology training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Scholarship and deferred payment options available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ada product offering
Product offeringCore offering
Ada ITW is a Buenos Aires-based nonprofit that delivers technology training programs (frontend, backend, Python, QA testing, UX/UI design, and generative AI) to women and feminities across Latin America, combining paid career tracks with scholarship-funded and deferred-payment enrollment. Courses run synchronously and asynchronously online, and graduates are connected to a network of more than 100 Latin American hiring companies for job placement.
Product overview
Ada is a non-profit educational organization that provides technology training programs for women and feminities in Latin America. The company offers a portfolio of career tracks and courses focused on software development and technology skills. The main offerings include two comprehensive 9-month career tracks (Frontend and Backend development), introductory programming courses, and specialized courses in UX/UI design, Python, QA testing, and generative AI. Additionally, professional development resources like IT selection courses and profile optimization guides support students' job placement. Free webinars complement the paid programs by providing introductory content on various tech topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrera Frontend A 9-month web development career track focused on frontend development using JavaScript, covering modules on Introduction to JavaScript, HTML/CSS markup, API integration, and advanced React development. Aimed at women and feminities seeking entry-level frontend developer roles.
- Carrera Backend A 9-month backend development career track covering Node.js fundamentals, TypeScript, Object-Oriented Programming, ExpressJS, REST APIs, CRUD operations, database integration, real-time management, and API security. Designed for women and feminities preparing for backend developer roles.
- Introducción a la programación con JavaScript A 2-month introductory course establishing programming fundamentals in JavaScript, including control logic, data handling, and functions. Serves as the starting point for the Frontend or Backend career tracks.
- Diseño UX/UI An intensive UX/UI design course covering design research, benchmarking, usability testing, user flows, UI kits, and Figma. Students design and create a mobile-first app or website prototype.
- Python A Python programming course covering fundamentals, GIT/GitHub version control, programming logic, object-oriented programming, and practical exercises. Prepares students for data science, AI, and backend web development.
- QA Testing A software testing course covering Jira, test cases, agile methodologies, Scrum framework, document creation and management, and GIT/GitHub. Prepares students to report bugs and automate software testing.
- IA Generativa A generative AI course teaching students to create texts, images, and music using advanced AI models. Covers prompt engineering, generative AI techniques, and AI applications for employability. No prerequisites required.
- Selección IT A 10-hour asynchronous course preparing professionals to recruit technology talent with a gender perspective and inclusion approach. Covers complete selection processes, job descriptions, interviews, and demanded tech profiles.
- Impulsa tu Perfil IT A guide for optimizing professional profiles, teaching students to create impactful CVs, optimize LinkedIn presence, and prepare for interviews. Includes editable templates, examples, guided exercises, and AI tools for job searching.
- Webinars Free educational webinars covering topics including programming fundamentals, frontend/backend development, Python, QA testing, UX/UI design, generative AI, portfolio building, and job placement in the tech industry.
Quantifiable outcome
- 40%+ of graduates secure technology employment
- +3 more outcomes
Companies that use Ada
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Ada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Ada partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Banco Interamericano de Desarrollo (BID)coreStrategic partnership with the Inter-American Development Bank for programs supporting women in technology across Latin America.
- AccenturecoreAccenture has formed a strategic alliance with Ada, recognizing graduates for their technical knowledge, skills, and commitment to excellence in technology. Accenture values the diverse talent pipeline from Ada's training programs.
- Mercado LibremajorEmployer partner hiring Ada graduates for technology positions. One of the major tech companies in Latin America supporting Ada's mission.
- IBMmajorEmployer partner hiring Ada graduates. IBM collaborates with Ada to source diverse technology talent.
- GlobantmajorEmployer partner that has also recognized Ada's leadership through the Globant Awards - Women that Builds nomination. Hiring Ada graduates.
- AerolabminorEmployer partner hiring Ada graduates for technology roles.
- GireminorEmployer partner hiring Ada graduates.
- Civic HousecoreCivic House is listed as part of the ecosystem where Ada operates. Civic House focuses on Civic Innovation and Technology with purpose.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ada competitors and assessment
Company assessmentDirect peers
- Bedu: Bedu is a Mexico-based technology education organization offering bootcamps and corporate training in web development, data, and UX. It competes with Ada for Spanish-speaking LATAM learners and has a similar partnership-driven placement model.
- Ironhack: Ironhack is a global coding and data bootcamp with multiple campuses across Latin America and Spain. It offers Web Development, UX/UI, and Data Analytics bootcamps overlapping directly with Ada's portfolio, targeting similar entry-level tech career switchers.
- Generation: Generation is a global nonprofit that prepares unemployed or underemployed adults for technology careers through employer-aligned training programs. It is comparable to Ada as a mission-driven, outcome-focused workforce training nonprofit operating in multiple countries.
- Laboratoria: Laboratoria is a Latin American nonprofit that trains women from low-income backgrounds in web development and connects them to tech jobs. It is the closest mission and model analog to Ada ITW, operating in similar LATAM geographies with employer partnerships and outcome-based placement metrics.
- 4Geeks Academy: 4Geeks Academy is a coding bootcamp with a strong Latin American footprint offering full-stack development, data science, and AI courses. It directly competes with Ada in LATAM learner acquisition and employer hiring channels.
- Código Facilito: Código Facilito is a Latin American online technology education platform offering courses in programming, Python, web development, and AI. It overlaps with Ada's curriculum and audience across Spanish-speaking LATAM, competing for the same aspiring developer pool.
- Holberton School: Holberton School is a software engineering school with operations in Latin America offering full-stack and AI/ML training. It targets similar career-switcher and junior developer audiences as Ada, with comparable employer partnership models.
- Acámica: Acámica is a Latin American online learning platform offering programming, web development, data, and UX/UI bootcamps. It competes with Ada for Spanish-speaking learners pursuing entry-level tech careers across the region.
- Le Wagon: Le Wagon is a global coding bootcamp offering full-stack web development and data courses with strong Latin American presence. It competes directly with Ada for learners interested in Frontend/Backend careers, though it is a for-profit entity without Ada's gender-focused mission.
- HACK A BOSS: HACK A BOSS is a Spain-origin coding bootcamp with expanding operations in Latin America offering web development and data programs. It competes with Ada for the same LATAM learners seeking entry-level programming careers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ada social profiles
Digital presenceAda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ada leadership team
Management profileNumber of profiles
Profiles2 records
Ada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ada
What does Ada do?
Ada ITW is a Buenos Aires-based nonprofit that delivers technology training programs (frontend, backend, Python, QA testing, UX/UI design, and generative AI) to women and feminities across Latin America, combining paid career tracks with scholarship-funded and deferred-payment enrollment. Courses run synchronously and asynchronously online, and graduates are connected to a network of more than 100 Latin American hiring companies for job placement.
Is Ada a public or private company?
Ada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ada founded?
Ada was founded in 2018. It employs 51 to 100 people.
Where is Ada based?
Ada is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Ada make money?
Two revenue lines are on record. Course and Career Tuition Fees are the primary driver. The others are donations and Grants.
Who are Ada's main competitors?
Direct peers on record are Bedu, Ironhack, Generation, Laboratoria, 4Geeks Academy, Código Facilito, Holberton School, Acámica, Le Wagon and HACK A BOSS.
Does Ada have an API?
No public API is recorded for Ada.
What industry is Ada in?
Ada's product category is Technology Education and Training. Its primary akta.pro industry code is EDAAAPAB, Information Technology & Software, with a secondary code of BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing). Its NAICS code is 611420 and its SIC code is 8200.