What Adam's Apples Foundation does

Adam's Apples Foundation (AAF) is a Vancouver-based Canadian non-profit (CRA #820939395RR0001) founded in 2016 in memory of Adam Hryhorchuk, who died of an accidental drug overdose at age 22. The foundation delivers youth mental health literacy programming across BC's Lower Mainland, serving 75,000+ students annually through 64 institutional sites: 40 elementary schools, 19 secondary schools, and 5 community centres. Its core products are three interconnected programs: the Apple Program (daily apple bowl distribution of 300,000 apples per year to encourage face-to-face connection), the Core Connector Initiative or CCI (a module-based experiential mental health curriculum for grades 10-12 facilitated by credentialed mental health professionals), and the Seedlings Initiative (a 12-module CASEL-adapted social-emotional learning curriculum for grades K-7 delivered as 20-minute homeroom sessions). The foundation also awards five $1,000 CCI scholarships annually and operates a small e-commerce channel selling apple pies as fundraising merchandise.

The business model is donation and sponsorship driven. Schools are not charged to receive programming; instead, individual and corporate sponsors fund school adoption through the 'Sponsor a School' initiative at $250 CAD per elementary school, $500 CAD per high school, or $750 CAD for a combined package. General donations are accepted via PayPal, and ancillary revenue is generated through apple pie sales ($15 personal / $30 regular CAD). Programs are delivered directly by mental health professionals, with curriculum developed by the organization's clinical advisors, including board psychiatrist Dr. Muffy Greenaway and Registered Psychologist Leslie Blake. Distribution is regional, with named channel partners including Surrey Schools (district-level delivery) and UBC (academic collaboration), alongside corporate financial supporters such as Canucks for Kids Fund, Trotman Auto Group, Save On Foods, and North South Travel.

The organization is family-led: founded by Darcy Hibberd (Adam's mother), with his sister Ally MacLachlan serving as Director of Program Development and brother Sean MacLachlan (CPA at Ernst & Young) on the board. Headcount is approximately 5 employees, and the foundation has no app, no disclosed AI/ML capabilities, no patents or trademarks on file, and no funding rounds or M&A activity. Its core technology assets are the proprietary CCI and Seedlings curricula and the institutional relationships that anchor direct school access across the Lower Mainland.

Name

Adam's Apples Foundation

Legal name

Adam's Apples Foundation

Website

https://adamsapples.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Adam's Apples Foundation is a Vancouver-based non-profit delivering youth mental health literacy through three school-based programs (Apple Program, CCI for grades 10-12, Seedlings Initiative for K-7) to 75,000+ students across 64 schools and community centres in BC's Lower Mainland, funded by donations, school sponsorships, and apple pie sales.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education Services

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industry

Health Literacy (Navigating Care, Medication, Preventive Info) (EDAAAAAF)

Keywords

• Youth mental health education
• Social-emotional learning
• School mental health programs
• Peer connection initiatives
• Nonprofit youth services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Sponsorships (Sponsor a School Initiative): The foundation receives donations from individuals and organizations to sponsor schools. Elementary schools can be sponsored for $250, high schools for $500. Sponsorship funds apple deliveries (300,000 apples annually), training, workshops, and outreach activities.
2. Product Sales (Apple Pies): The foundation sells personal-sized apple pies ($15 CAD) and regular-sized apple pies ($30 CAD) through their e-commerce platform. Proceeds fund mental health literacy programs for youth across British Columbia.
3. General Donations: The foundation accepts donations through PayPal and other channels. CRA registered charity (#820939395RR0001) allowing tax-deductible donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adam's Apples Foundation delivers free mental health literacy and social-emotional learning programs to K-12 students in British Columbia. Its three core programs are the Apple Program (daily apple distribution to 60+ schools and community centres encouraging students to take two apples — one for themselves and one to share — to facilitate peer connection), the Core Connector Initiative (CCI, a grades 10-12 experiential mental health curriculum facilitated by mental health professionals), and the Seedlings Initiative (a K-7 SEL program with 12 modules adapted from the CASEL Framework delivered in 20-minute homeroom sessions). Programs are funded through donations, school sponsorships, and apple pie product sales.

Product overview

Adam's Apples Foundation operates a portfolio of three interconnected mental health literacy programs: the Apple Program (the foundational initiative providing daily apple deliveries to 60+ schools to facilitate peer connection), the Core Connector Initiative (CCI, a grades 10-12 experiential mental health curriculum facilitated by professionals), and the Seedlings Initiative (a K-7 elementary social-emotional learning program). The organization also offers a $1,000 scholarship program for CCI graduates and sells apple pies as fundraising products. All programs follow a primary prevention health model aimed at early education and opportunities for interpersonal connection to prevent negative mental health outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Program The foundational initiative of Adam's Apples Foundation, operating Apple Bowls in 60+ schools and community centres across the Lower Mainland. Daily apple deliveries encourage students to take two apples — one for themselves and one for a friend — to facilitate face-to-face connection and healthy conversation. Designed for K-12 students in participating educational institutions and community centres.
• Core Connector Initiative (CCI) A module-based experiential curriculum designed for grades 10-12 students to understand mental health, address mental health challenges, promote wellbeing, and encourage peer support. The program is facilitated by mental health professionals and delivered as either a two-day program (2 x 4 hour sessions) or an abbreviated one-day program (1 x 3 hour session). Offered free of charge to schools and students.
• Seedlings Initiative A Social-Emotional-Learning program for elementary students (grades K-7) consisting of 12 modules adapted from the CASEL Framework, developed by psychologists, psychiatrists, teachers, and students. Delivered as 20-minute homeroom sessions covering self-awareness, social responsibility, and executive functioning topics.
• CCI Scholarship Five $1,000 scholarships awarded annually to CCI graduates who have demonstrated commitment to being compassionate, supportive advocates for mental wellbeing and who have applied skills learned through the program in their home, school, or community environments.
• Personal Sized Apple Pie

Quantifiable outcome

• Impacted over 75,000 students annually across 64 locations
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of British Columbia (UBC)coreStrategic or Co-development PartnerUBC is a partner organization supporting Adam's Apples Foundation. The partnership likely involves academic collaboration in mental health education development.
• Trotman Auto GroupminorGTM or Marketing PartnerCorporate sponsor supporting the foundation's initiatives through the Sponsor a School program.
• Save On FoodsminorGTM or Marketing PartnerCorporate sponsor and community partner supporting the foundation's mission.
• Surrey SchoolscoreChannel Partner/ Reseller/ DistributorSurrey School District partners with AAF to deliver mental health literacy programs to students across multiple schools.
• North South Travel AgencyminorGTM or Marketing PartnerCorporate sponsor supporting the foundation's school programs.
• Three Story CliniccoreStrategic or Co-development PartnerThree Story Clinic, founded by board member Dr. Muffy Greenaway, is a strategic partner providing clinical expertise and mental health professional facilitation for programs.
• Sandher Fruit PackersminorGTM or Marketing PartnerAgricultural partner supplying apples for the Apple Program's daily apple bowl distribution.
• Kelty Mental Health Resource CentreminorOthersReferenced resource partner providing peer support information for youth and families, located at Children's Hospital in Vancouver.
• Kids Help PhoneminorOthersReferenced resource partner for youth mental health support available 24/7 via phone (1-800-668-6868).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Mental Health Association - BC Division: Provincial division of Canada's largest mental health non-profit, providing education, advocacy, and direct services in BC. Cited by AAF as a source of market statistics and operates overlapping mental health literacy and youth programming across BC.
• Kids Help Phone: Canada-wide 24/7 e-mental health service for young people, including crisis support and resource navigation. Comparable as a Canadian youth mental health non-profit referenced by AAF as a resource partner, but operates a national crisis line rather than a school curriculum model.
• Born This Way Foundation: US non-profit co-founded by Lady Gaga focused on youth mental health and kindness, with school and community-based programming. Comparable as a youth mental health awareness and education non-profit with school partnerships, though at larger scale and US-centric.
• The Trevor Project: US non-profit providing crisis intervention and mental health support for LGBTQ+ youth, with school-based education components. Comparable as a youth mental health education and intervention organization with school outreach, though focused on a specific sub-population.

Regional players

• Foundry: BC-based network of youth wellness centres integrating mental health, substance use, and primary care services for ages 12-24. Comparable as a BC-anchored youth mental health initiative, but operates integrated service centres rather than school-delivered curriculum.
• Kelty Mental Health Resource Centre: BC-based resource centre at BC Children's Hospital providing mental health and substance use information for youth and families. Referenced by AAF as a resource partner and operates in the same BC youth mental health space, though focused on resource navigation rather than curriculum delivery.

Direct peers

• Jack.org: Canadian non-profit focused on youth mental health literacy and peer-to-peer support in schools, with a national network of student-led chapters. Directly comparable in mission (youth mental health education) and Canadian K-12 delivery model, though Jack.org is national and operates through a peer-led rather than facilitator-led model.
• Erika's Lighthouse: US-based non-profit that provides school-based adolescent depression and mental health awareness programs and curricula for grades 6-12. Closely comparable as a school-delivered mental health literacy program with proprietary curriculum and educator training resources.
• Active Minds: US non-profit that creates mental health awareness programs and peer-to-peer chapters on high school and college campuses. Comparable as a youth-facing mental health literacy organization with school-based chapters and curriculum resources, though larger and US-based.

Emerging players

• Hope for the Day: US non-profit focused on mental health education and suicide prevention through community-based programming and self-care resource distribution. Comparable as a community-led youth mental health awareness organization with novel engagement formats, though not curriculum-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adamsapplesfoundation
• LinkedInlinkedin.com/company/adams-apples-foundation
• Instagraminstagram.com/adamsapplesfdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Adam's Apples Foundation