Australian Dental Association Queensland

What Australian Dental Association Queensland does

Australian Dental Association Queensland (ADAQ) is the Queensland branch of the Australian Dental Association, founded in 1905 as the Odontological Society of Queensland and headquartered at 28 Hamilton Place, Bowen Hills, QLD. It is a not-for-profit professional association serving approximately 3,900+ dentists and dental professionals across Queensland, operating through nine regional sub-branches and affiliated study clubs with a 35-employee headquarters team. The organization is governed by an elected Board of Directors, currently led by President Dr Kelly Hennessy (since November 2024) and CEO Ben Stockwin, with subsidiaries including ADAQ Training (RTO 30621) and the ADAQUE Union of Employers entity.

ADAQ derives revenue from a diversified portfolio of member services: tiered annual membership subscriptions covering 3,900+ dentists; continuing professional development (CPD) through on-demand online courses and live events (with course pricing from free for members up to $640 for non-members); a Registered Training Organisation (RTO 30621) issuing nationally accredited Certificate III and IV qualifications in Dental Assisting; professional indemnity insurance underwritten by AIG and distributed via PSC Medical & General Insurance Brokers; advertising and sponsorship through the quarterly Dental Mirror magazine (3,000 circulation), email newsletters (3.9k subscribers, 57% open rate), and events (106 events, 2,700+ attendees); and venue hire of a dedicated CPD & Training Centre, simulation lab, lecture room, and surgery room. The core technology stack comprises a website platform for member services, an LMS for online CPD delivery, and virtual event capabilities.

Beyond commercial offerings, ADAQ delivers advocacy representation on oral health policy to state government, compliance and advisory services (insurance claims, Ahpra/OHO/QCAT complaints, health fund audits), practice resources including 50+ practice guides, and community programs such as a Member Assistance Program/Wellness Workshop, Regional Telehealth Services, and the ADAQ Museum of Dentistry. The go-to-market is sales-led, relying on direct membership acquisition, professional networking events, CPD course registrations, and corporate sponsorship through study clubs and sub-branches. Strategic partners include BOQ Specialist (bursaries), Mediprotect (insurance), and content contributors William Buck, Meridian Lawyers, and Henry Schein One for practice-focused CPD delivery.

Name

Australian Dental Association Queensland

Legal name

Australian Dental Association (Queensland Branch)

Website

https://adaq.org.au

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Dental Association Queensland (ADAQ) is the peak professional body for approximately 3,900+ dentists across Queensland, offering membership, CPD courses, AIG-underwritten professional indemnity insurance, RTO-accredited dental assisting training, advocacy, and practice support services.

Ownership category

akta.pro rank

Product category

Professional Dental Association Services

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Dental Assisting (EDAOAJAJ)

akta.pro secondary industry

Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)

Keywords

• Professional dental association
• Continuing professional development
• Professional indemnity insurance
• Dental assisting training
• Membership advocacy services

Headquarters

HQ city

Bowen Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscriptions: ADAQ generates primary revenue through annual membership fees from dentists and dental professionals across Queensland, with tiered pricing for new graduates and students.
2. CPD and Events: Continuing professional development courses and events generate revenue through registration fees. Courses include on-demand online programs priced from free for members to $640 for non-members.
3. Venue Hire: The CPD & Training Centre facilities are available for hire, with study clubs receiving discounted rates ($200 half day, $500 full day) and public bookings at standard rates.
4. Advertising and Sponsorship: Revenue generated through advertising in the Dental Mirror quarterly magazine and sponsorship opportunities across email marketing, events, and digital channels.
5. Professional Indemnity Insurance: ADAQ provides professional indemnity insurance policies for dentists, underwritten by AIG, as a member benefit and revenue stream.
6. Dental Assistant Training: As a Registered Training Organisation (RTO 30621), ADAQ Training provides Certificate III and IV qualifications in dental assisting, with funded and fee-for-service options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ADAQ is a non-profit professional association providing membership services to approximately 3,900+ dentists and dental professionals across Queensland. Its core offerings include continuing professional development (CPD) courses (online and live), professional indemnity insurance underwritten by AIG, accredited dental assisting training through its Registered Training Organisation (RTO 30621), compliance and advisory services, practice resources, quarterly Dental Mirror magazine, venue hire, and advocacy representation on oral health policy.

Product overview

ADAQ operates as a professional membership organization offering a unified platform of services for Queensland dental professionals. The core offerings include continuing professional development (CPD) through on-demand online courses and live events, professional indemnity insurance underwritten by AIG, and accredited dental assisting training through RTO 30621. Additional services encompass compliance and advisory support, practice resources, venue hire for dental training, and the quarterly Dental Mirror magazine. The product portfolio is organized around member support, education, advocacy, and stewardship pillars, serving dentists, dental assistants, and practice managers across Queensland.

Differentiator

Problem solved

Functional benefit

Brands

• Dental Mirror: Quarterly magazine distributed to members and other subscribers covering recent developments in dentistry, latest news and events, and features articles on business management, human resources, law and legal advice.
• ADAQ Training
• ADAQ Museum of Dentistry

Products and services

• ADAQ Professional Indemnity Insurance Combined Professional Indemnity and Public Liability insurance policy underwritten by AIG, covering dental practitioners in Queensland with in-house claims management. Available to ADAQ members.
• ADAQ Dental Assisting Training (RTO 30621) Nationally accredited Registered Training Organisation offering Certificate III in Dental Assisting (HLT35021) and Certificate IV in Dental Assisting (HLT45021) with radiography and oral health promotion specialisations. Funded and fee-for-service options available.
• ADAQ Venue Hire Specialist dental training facilities including CPD & Training Centre, simulation lab, lecture room, and surgery room available for hire to study clubs, affiliated societies, and the public. Study clubs receive discounted rates.
• ADAQ Dental Mirror Magazine Quarterly magazine distributed to members and subscribers covering developments in dentistry, news, events, and articles on business management and legal advice. 3,000 circulation.
• Compliance and Advisory Services Clinical and compliance professional services assisting dental practitioners with insurance claims, regulatory complaints (Ahpra, OHO, QCAT), health fund audits, and patient complaints.
• Practice Resources Hub Online portal providing infection control resources, practice templates, member resource lists, practice consultancy, and accreditation support for dental practices.
• ADAQ On-Demand CPD Courses Online continuing professional development (CPD) courses delivered asynchronously, covering topics such as laser training, radiography, infection control, whitening, and practice management. Accessible 24/7.
• ADAQ Professional Membership Annual membership for dentists and dental professionals across Queensland, providing access to CPD courses, professional indemnity insurance, practice support, advocacy, and member publications. Tiered pricing for new graduates and students.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MediprotectcoreOthersMediprotect provides insurance services to ADAQ members, offering expert advice and exclusive rates through the corporate partnership program.
• Various Event SponsorsminorGTM or Marketing PartnerSponsors engage with ADAQ events including BOQ Specialist, William Buck, Meridian Lawyers, and Henry Schein One Qld/NT, supporting CPD programming through the sponsorship prospectus.
• PSC Medical & General Insurance BrokerscoreOthersADAQ is an authorised representative (AR number 289165) of PSC Medical & General Insurance Brokers who holds Australian Financial Services licence 234421 for professional indemnity insurance offerings.
• William BuckminorStrategic or Co-development PartnerChartered accounting firm William Buck provides educational content on practice setup and financial considerations for the Purchasing a Practice CPD course.
• Meridian LawyersminorStrategic or Co-development PartnerCommercial law firm Meridian Lawyers contributes expertise on legal structure and risk mitigation for the Purchasing a Practice CPD course.
• Henry Schein One Qld/NTminorStrategic or Co-development PartnerBusiness development manager from Henry Schein One provides software and cyber security expertise for the Purchasing a Practice CPD course.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Henry Schein One: Major dental practice software and supplier partner of ADAQ. Listed as a sponsor and CPD contributor, providing a commercial ecosystem link rather than direct competition.

Direct peers

• Australian Dental Association (Federal): National peak body for dentists and ADAQ's parent-organization equivalent. Directly comparable in member services, CPD, advocacy, and insurance offerings, operating at the federal level across all Australian states.
• Royal Australasian College of Dental Surgeons: Specialist dental college administering fellowship exams and specialist CPD. Comparable as a dental professional body delivering accredited training and credentialing, though more focused on specialists.
• Australian Dental Association Victoria: Victorian branch of the ADA offering membership, CPD, advocacy, and member services. Direct comparable along product structure and member demographics.
• Australian Dental Association Western Australia: Western Australian branch of the ADA providing professional membership, CPD, and advocacy for WA dentists. Closely mirrors ADAQ's branch-level structure and service mix.
• Australian Dental Association New South Wales: State branch of the ADA serving NSW dentists, with a similar portfolio of membership, CPD, PI insurance, and advocacy. Closest peer in structure, governance, and product mix to ADAQ.

Broad incumbents

• Australian Pharmacy Council: National accreditation and professional body for pharmacists. Comparable in delivering accredited education, professional standards, and CPD infrastructure, though with a different interface to government regulators.
• Australian Medical Association Queensland: State branch of the AMA for Queensland medical practitioners. Highly comparable operating model (membership, advocacy, CPD, member benefits) but serves physicians rather than dentists, providing a scale and structural benchmark.

Emerging players

• Dental Hygienists Association of Australia: National professional body for dental hygienists and oral health therapists. Adjacent member base to ADAQ with overlap in CPD, advocacy, and member services.
• Australian Dental Prosthetists Association: Professional body for dental prosthetists. Comparable in operating model and CPD focus, but serves a narrower specialty segment of the dental profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADAQueensland
• LinkedInlinkedin.com/company/adaqueensland
• Instagraminstagram.com/adaqueensland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Dental Association Queensland