What Ad Astra does

Ad Astra (Les Productions Ad Astra inc.) is a boutique digital agency founded in 2019 by Nicolas Exel and based in Sainte-Claire, Quebec, Canada. The company designs and develops websites exclusively on the Squarespace platform, offering three core products: one-page websites starting at $899 CAD, multi-page websites from $1,699 CAD, and custom e-commerce sites priced by quote. Ad Astra also provides visual identity services including logo design, color palettes, typography, and graphic charters. The company holds Squarespace Circle Gold certification, the highest tier of platform partnership, which enables it to offer clients a 20% exclusive discount on hosting fees.

The agency serves a fragmented base of small businesses, entrepreneurs, artists, and local organizations in Quebec, with no disclosed enterprise customers. Named clients include musicians (Ludovick Bourgeois, Alphonse Bisaillon, Scootergas), a poultry company (Transvol), a community café (Café Le Joffre), a wellness service (Reconnexion), a zootherapy provider (Cath & Pattes), a music festival (Québecofolies), and a recording studio (Studio B-12). Ad Astra delivers projects within a maximum of 5 days once content is defined, and includes SEO optimization, remote technical support, and Squarespace platform training with every project. The company has completed 40+ websites and reports a 100% self-reported customer satisfaction rate, supported by a 5-star Google Reviews rating.

The business model is entirely project-based: clients pay a one-time fee for design and development, separately purchasing Squarespace hosting and domain registration. Ad Astra earns no recurring revenue from hosting (clients pay Squarespace directly) and has no disclosed add-on maintenance or subscription services. The company operates with approximately 5 employees, is privately held by founder Nicolas Exel with no external funding, and distributes exclusively through its own website and direct contact. Its marketing channels are limited to its branded website, Google Reviews as social proof, and its portfolio of client work. The company has no disclosed mobile applications, APIs, or proprietary technology beyond its Squarespace expertise.

Name

Ad Astra

Legal name

Les Productions Ad Astra inc.

Website

https://adastra-productions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ad Astra is a Quebec-based boutique digital agency founded in 2019 that builds Squarespace websites and visual identities for small businesses, entrepreneurs, and artists in the local Quebec market, with projects priced from $899 and delivered in 5 days.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Web design services
• Squarespace website design
• Visual identity design
• E-commerce website development
• Brand identity creation

Headquarters

HQ city

Sainte-Claire

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design Services: One-time design and development services for websites including one-page (from $899), multi-page (from $1,699), and e-commerce (quote-based) packages. Services include custom design, SEO optimization, remote technical support, and Squarespace training.
2. Visual Identity Services: Complete brand identity creation including logo design, color palette, typography, graphic charter, and support materials (stationery, web visuals, social media assets). Offered as a comprehensive package rather than individual items.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ad Astra is a boutique digital agency that designs and builds custom websites on the Squarespace platform, offering One-Page (from $899), Multi-Page (from $1,699), and E-Commerce (quote-based) packages delivered within a maximum of 5 days. Each package includes custom design, Google-Ready SEO optimization, remote technical support, and Squarespace training. The agency also delivers full visual identity services covering logo design, graphic charter, color palette, typography, and adapted brand assets for print, web, and social media.

Product overview

Ad Astra is a web design and visual identity agency offering three core website products (One-Page, Multi-Page, and E-Commerce) built exclusively on the Squarespace platform, delivered in 5 days with SEO optimization, technical support, and Squarespace training included. The company also provides comprehensive visual identity design services including logo creation, graphic charters, and support material adaptations. All services are delivered through a single-agency model without modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Page Website Single scrolling-page website divided into multiple sections, designed for a quick and effective presentation of a client's business activities. Starting at $899, the package includes custom design, SEO optimization, remote technical support, and Squarespace training. Targeted at small businesses, entrepreneurs, and individual creators needing a simple, low-cost web presence.
• Multi-Page Website Multi-page Squarespace website with menus, sub-menus, and a more diversified information architecture, enabling clients to present multiple facets of their business. Starting at $1,699, the package includes custom design, SEO optimization, remote technical support, and Squarespace training. Aimed at SMBs requiring a more complete site structure.
• E-Commerce Website Full Squarespace-based e-commerce site distributed across multiple sections, with internal management of articles covering sales, promotions, inventory, returns, invoicing, and related functions. Pricing is quote-based depending on project scope. Designed for SMBs needing a transactional online store on the Squarespace platform.
• Visual Identity Design Complete visual identity creation service including custom logo design and variations, color palette and typography definition, comprehensive graphic charter with usage rules, and adapted support materials for print, web, and social media. Sold as an integrated package rather than à la carte items, targeted at brands seeking a cohesive, complete visual identity.

Quantifiable outcome

• Websites delivered in 5 days maximum
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SquarespacecoreTechnology or IntegrationAd Astra holds Squarespace Circle Gold certification, the highest tier of Squarespace partnership. This certification provides exclusive benefits including a 20% discount on hosting fees passed on to clients, validated expertise in Squarespace development, and access to advanced platform features and support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Blue Compass: Blue Compass is a digital agency providing web design, development, and digital marketing services to mid-market and enterprise clients. It is a comparable incumbent in the broader U.S. digital agency space with overlapping web design and brand services, though serving larger clients than Ad Astra.
• 99designs (by Vista): 99designs is a global design marketplace connecting SMB clients with freelance designers for logos, websites, and brand identities. It is a comparable incumbent offering overlapping logo and web design services to SMB clients, though delivered via a marketplace model rather than a single-agency model.
• WebFX: WebFX is a full-service digital marketing agency offering web design, SEO, and integrated marketing services primarily to mid-market clients. It is a comparable incumbent operating in the same SMB digital services category, though at significantly larger scale and broader service breadth than Ad Astra.

Direct peers

• Ironpaper: Ironpaper is a B2B digital agency that designs websites, develops brand identities, and runs inbound marketing campaigns. It is a directly comparable peer in the boutique agency space, combining web design with brand and growth services for SMB clients.
• Lounge Lizard: Lounge Lizard is a boutique digital agency that builds custom websites and brand identities for SMB and mid-market clients. It is a directly comparable web design and brand agency operating with similar service scope and pricing tier to Ad Astra, though with a U.S. client base.
• Big Cat Creative: Big Cat Creative is a Squarespace-specialist agency offering website design, branding, and migration services on the Squarespace platform. It is a directly comparable peer operating in the same Squarespace Circle ecosystem as Ad Astra, serving SMB and personal-brand clients with similar fixed-scope packages.
• Digital Silk: Digital Silk is a digital agency that builds custom websites, brands, and e-commerce experiences for SMBs and enterprises. It is a directly comparable peer offering similar bundled web design and visual identity services with comparable project pricing.
• Huemor: Huemor is a web design and development agency specializing in B2B and e-commerce website builds. It is a directly comparable peer in the boutique web design and brand identity space, sharing Ad Astra's project-based model and SMB-to-mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iam-adastra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Astra