What ADDICTED TO MODELS does

ADDICTED TO MODELS (ATM) is a private model management agency headquartered at Koppstraße 38/21 in Vienna, Austria, operating under the legal form of an Austrian open partnership (OG). The agency manages a roster of models and talents sourced globally, providing professional representation for fashion, editorial, commercial, and catwalk bookings. Core offerings include Model Management Services (ongoing representation), Model Booking Services (matching clients with models and administering booking terms, fees, and usage rights), and Model Scouting and Recruitment (open-application intake via website form and email). The agency is organized into specialized divisions for Women and Men, with a Creators division added to extend offerings beyond traditional modeling.

The business model is transaction-based, generating revenue from commissions on bookings (37.5% standard agency fee on invoice total, 25% for equity contract TV commercials in Austria), usage fees for image rights extensions, and exclusivity fees negotiated per booking. Pricing is quote-based with published minimums: day rates for 8-hour blocks, hourly rates with 1.5x overtime uplift, 1.5x Saturdays, 2x Sundays/holidays, half-rate fitting fees with a €40/hour minimum, and 20% uplift on client-expense pass-throughs. Permitted use defaults to a single image, single medium, one-year duration in Austria only, with territorial and usage expansion sold as add-ons. All bookings are formalized via signed booking confirmation forms governed by Department of Employment regulations.

Go-to-market is direct, relationship-led enterprise sales: brands, fashion houses, magazines, photographers, and designers contact the agency directly to negotiate and book models. Geographic focus is the DACH region (Germany, Austria, Switzerland), with international booking capability deployed for major fashion clients. Marketing channels are primarily organic social (Instagram @addictedtomodels, TikTok @addictedtomodels) plus a top-agency listing on models.com. The agency operates without disclosed external funding, with no parent company and no proprietary technology; backend management runs on MediaSlide model agency software.

Name

ADDICTED TO MODELS

Legal name

ADDICTED TO MODELS OG

Website

https://addictedtomodels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ADDICTED TO MODELS is a Vienna-headquartered model management agency representing models and talents globally for fashion, editorial, commercial, and catwalk bookings across the DACH region and internationally, earning revenue through booking commissions and usage fees.

Ownership category

akta.pro rank

Product category

Model Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Road Management (MPAIAGAC)

Keywords

• Model management
• Fashion model agency
• Model booking
• Talent representation
• Model scouting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Booking Commission: The agency charges a commission on all model bookings. For standard bookings, the model disbursement is 62.5% and the agency's fee is 37.5% of the invoice total. For equity contract TV commercials in Austria, the agency commission is 25% of the invoice total. Revenue is generated through day/night rates, hourly rates, overtime charges, fitting fees, and travel charges.
2. Usage Fees: Additional fees for the right to use a model's image or reproductions beyond the initial permitted use. Fees are charged for extended usage, different media channels (social media, print, digital), and territorial expansion outside Austria. These fees are payable whether or not the right is exercised and cover usage for one year from booking date.
3. Exclusivity Fees: Additional fees negotiated for exclusive or semi-exclusive use of a model's image or services, precluding supplying services or allowing use for competing products or within particular territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ADDICTED TO MODELS is a traditional model management agency that represents, scouts, and books fashion models for industry clients. The agency manages models from around the world, facilitates bookings for fashion photography, editorial shoots, catwalk shows, and commercial campaigns, and handles all negotiations, fees, and usage rights on behalf of clients in the DACH region and internationally.

Product overview

ADDICTED TO MODELS is a top model agency headquartered in Vienna, Austria, operating as a full-service model management company. The agency manages models and talents from all over the world, providing professional representation with a personal, caring approach. The core offerings consist of Model Management Services (handling representation and client relationships), Model Booking Services (facilitating jobs across fashion, commercial, and editorial sectors), and Model Scouting and Recruitment (identifying new talent through open applications). The agency maintains specialized Women and Men divisions to serve different market segments. Built on an unconventional management style, the agency positions itself as a 'big family' working with major fashion industry clients. The agency leverages partnerships with platforms like models.com for additional model self-marketing and maintains active social media presence on Instagram, TikTok, and Facebook.

Differentiator

Problem solved

Functional benefit

Products and services

• Model Management Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Models.comcoreGTM or Marketing PartnerADDICTED TO MODELS is listed as a top agency on models.com, a premier platform for model discovery and industry professional connections. This listing provides visibility to industry professionals seeking model representation and serves as a key marketing channel for the agency.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DNA Model Management: A New York-based model management agency with offices in Paris, Milan, and London, representing top fashion and editorial talent. Directly comparable as a boutique-to-mid-size model agency competing for similar international fashion client work.
• Next Management: A major global model management agency with offices in New York, London, Paris, Milan, and Los Angeles. Directly comparable to ADDICTED TO MODELS as a top-tier fashion model agency serving international fashion brands and editorial clients.
• Elite Model Management: One of the world's most established model management agencies, founded in Paris with global offices. Directly comparable to ADDICTED TO MODELS as a full-service model management firm representing fashion models and competing for the same international fashion clients.
• Wilhelmina Models: A publicly-listed model and talent management agency representing fashion models, talent, and influencers. Directly comparable as a full-service model management firm with similar booking commission structure and client base.
• IMG Models: A leading global model management division of IMG (Endeavor), representing top fashion and commercial models worldwide. Directly comparable as a premium model agency serving the same fashion, editorial, and commercial client base as ADDICTED TO MODELS.
• VIVA Model Management: A boutique model management agency with locations in New York, Paris, and London, known for its curated roster of fashion talent. Comparable to ADDICTED TO MODELS as a boutique, brand-conscious model agency with similar personal management style and premium positioning.
• Ford Models: One of the original and most iconic model management agencies, representing fashion and commercial talent globally. Directly comparable as a traditional model agency with similar commission-based revenue, booking processes, and client relationships.

Others

• Models.com: The leading online industry platform for model discovery, agency listings, and fashion industry connections. Comparable as an ecosystem partner to ADDICTED TO MODELS, which is listed on the platform as a top agency and relies on it for marketing visibility and client referrals.

Regional players

• Modelwerk: A leading German model management agency headquartered in Hamburg with strong DACH market presence. Comparable to ADDICTED TO MODELS as a regional model agency serving the same German, Austrian, and Swiss fashion client base.
• MPV Management: A European model management agency with offices in DACH-region cities. Comparable to ADDICTED TO MODELS as a regional player in the same geographic market with similar model representation services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@addictedtomodels
• Instagraminstagram.com/addictedtomodels
• LinkedInlinkedin.com/company/addicted-to-models1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDICTED TO MODELS