MPV Management
MPV Management is a Monterrey, Mexico-based creator representation agency founded in 2017 that manages 28-29 digital creators across business, personal development, lifestyle, and entertainment verticals, providing end-to-end campaign management for brands across Mexico, LATAM, the US, and Spain.
- Company typePrivate
- Founded2017
- HeadquartersGarza García, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MPV Management does
MPV Management is a Monterrey, Mexico-based digital creator representation and campaign management agency founded in 2017 by Mauricio Pérez-Vargas. The company represents 28-29 selectively curated digital creators across four verticals — Negocios (Business), Desarrollo Humano (Personal Development), Lifestyle, and Entretenimiento (Entertainment) — and provides end-to-end campaign management for brands, including brief intake, talent selection, in-house legal review, production coordination, content approval, publication, and 30-day post-campaign metrics reporting. Operations have expanded beyond Monterrey into Mexico City, Guadalajara, and Querétaro, with creator audiences spanning Mexico, LATAM, the United States, and Spain.
The business operates two divisions under MPV Management Group: the core MPV Management creator representation business, and Porciento, a digital marketing agency launched in 2025 that delivers strategy, content, and execution services directly to brands. The underlying technology stack is intentionally lightweight: campaign tracking is handled through a documented internal "MPV System" rather than a proprietary AI or analytics platform, and the firm has no public app, API, or disclosed AI capabilities. The core differentiator is process — a 12-stage campaign methodology backed by an in-house legal department, transparent commission structures, and standardized reporting — rather than technology.
Revenue is generated through two streams: commissions on creator deals negotiated and managed through the agency (transaction-fee model) and professional services revenue from full-service campaign execution (strategy, talent selection, production coordination, and reporting). Pricing is quote-based per campaign with no public tiers, and proposal turnaround is committed at under 24 hours. The go-to-market motion is consultative direct sales: brands initiate contact via Google Forms on the company website or direct email/phone, and the firm selectively intakes creators based on audience verification and niche fit. The company is privately held, founder-owned, and bootstrapped, with 1-10 employees, no disclosed external funding, and no parent or holding structure.
MPV Management firmographics
Firmographics- Name
- MPV Management
- Legal name
- MPV Management Group
- Website
- https://mpvmanagement.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPV Management is a Monterrey, Mexico-based creator representation agency founded in 2017 that manages 28-29 digital creators across business, personal development, lifestyle, and entertainment verticals, providing end-to-end campaign management for brands across Mexico, LATAM, the US, and Spain.
- Ownership category
- akta.pro rank
MPV Management industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industries
- Influencer Contracting, Compliance & Rights Management (MPAAAHAL), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where MPV Management is headquartered
LocationHeadquarters
- HQ city
- Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
MPV Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creator Representation and Management Commission: MPV takes a commission on each creator deal negotiated and managed through their agency. The commission structure is transparent and explained clearly to both brands and creators without hidden terms.
- Campaign Management and Execution Services: Full-service campaign execution from brief to 30-day metrics reporting, including legal review of contracts, production coordination, content approvals, publication management, and performance reporting. Professional services component covering strategy, talent selection, and reporting.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MPV Management product offering
Product offeringCore offering
MPV Management represents and manages 28-29 digital content creators across four categories (Business, Personal Development, Lifestyle, and Entertainment), while executing full influencer marketing campaigns on behalf of brands. Services include creator selection, contract negotiation with in-house legal review, production coordination, content approval management, publication oversight, and 30-day post-publication performance reporting. The company also operates Porciento, a digital marketing agency providing strategy, content, and execution services to brands.
Product overview
MPV Management Group operates as a talent management and digital marketing company with two complementary divisions. MPV Management handles representation and management of 29 digital creators, providing contracts, campaign management, career strategy, and professional operations. Por Ciento serves as the digital marketing agency arm, delivering strategy, content, and execution services for brands. The company operates across four talent categories: Negocios (Business), Desarrollo humano (Personal Development), Lifestyle, and Entretenimiento (Entertainment), executing campaigns with a structured 12-stage process, in-house legal department, and a documented metrics reporting system.
Differentiator
Problem solved
Functional benefit
Products and services
- MPV Management (Creator Representation and Campaign Management) Representation and management service for digital content creators, providing contracts, campaign management, career strategy, public relations, and professional operations for a curated roster of 28-29 creators across Business, Personal Development, Lifestyle, and Entertainment categories. Includes 12-stage campaign execution, in-house legal contract review, and 30-day post-publication performance reporting for brand clients.
- Porciento (Digital Marketing Agency) Digital marketing agency offering strategy, content, and execution services for brands seeking measurable results with digital talent, communication, and content production. Serves as the brand-facing services division of MPV Management Group.
Quantifiable outcome
- $100M+ MXN in campaigns executed with verified process
- +2 more outcomes
Companies that use MPV Management
Customer profileSegments8 records
Ideal customer profiles4 records
MPV Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MPV Management partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
MPV Management competitors and assessment
Company assessmentBroad incumbents
- The Influencer Marketing Factory: Established full-service influencer marketing agency with broader portfolio and global reach, comparable to MPV's campaign operations but operating at greater scale.
- IZEA: Public influencer marketing platform combining self-serve SaaS with managed services, overlapping with MPV's brand campaign management capabilities at a broader scale.
- CreatorIQ: Enterprise influencer marketing platform used by large brands, comparable to MPV's brand-side workflow and reporting capabilities but delivered as technology rather than agency services.
Direct peers
- Obviously: Global creator marketing agency offering campaign management and creator selection for brands — closely mirrors MPV's end-to-end managed campaign approach rather than pure talent booking.
- Takumi: Influencer marketing agency with campaign management and creator curation capabilities across markets, overlapping with MPV's managed-campaign service line for brand clients.
- Whalar: Creator-focused agency and talent management firm operating globally with a curated roster model, comparable to MPV's boutique creator-representation plus brand-services positioning.
- Influur: Influencer marketing platform and agency with strong LATAM and US-Hispanic creator footprint, directly comparable to MPV's representation-plus-campaign-execution model across Spanish-speaking markets.
Others
- HypeAuditor: Creator analytics and audience verification platform used to vet influencer authenticity — adjacent to MPV's claimed audience-verification process and 30-day reporting discipline.
Regional players
- Brands & Culture: Mexico and LATAM-focused influencer and content marketing agency operating a comparable boutique regional model to MPV, though with a primarily Spanish-speaking brand emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MPV Management social profiles
Digital presenceMPV Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPV Management leadership team
Management profileNumber of profiles
Profiles1 record
MPV Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
MPV Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPV Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPV Management
What does MPV Management do?
MPV Management represents and manages 28-29 digital content creators across four categories (Business, Personal Development, Lifestyle, and Entertainment), while executing full influencer marketing campaigns on behalf of brands. Services include creator selection, contract negotiation with in-house legal review, production coordination, content approval management, publication oversight, and 30-day post-publication performance reporting. The company also operates Porciento, a digital marketing agency providing strategy, content, and execution services to brands.
Is MPV Management a public or private company?
MPV Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPV Management founded?
MPV Management was founded in 2017. It employs 1 to 10 people.
Where is MPV Management based?
MPV Management is headquartered in Garza García, Mexico, in the Latin America region.
How does MPV Management make money?
Two revenue lines are on record. Creator Representation and Management Commission is the primary driver. The others are campaign Management and Execution Services.
Who are MPV Management's main competitors?
Broad incumbents on record are The Influencer Marketing Factory, IZEA and CreatorIQ. Direct peers are Obviously, Takumi, Whalar and Influur. HypeAuditor is listed as an others. Brands & Culture is listed as a regional player.
Does MPV Management have an API?
No public API is recorded for MPV Management.
What industry is MPV Management in?
MPV Management's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPAAAHAL, Influencer Contracting, Compliance & Rights Management. Its NAICS code is 7114 and its SIC code is 7311.