Add Management - Marketing, Comms + Talent

What Add Management - Marketing, Comms + Talent does

Add Management (trading as Add Mgmt Ltd) is a UK-based private PR and talent agency specializing in the sport and wellness sectors. The firm provides an integrated suite of professional services spanning talent management and football agency, public relations and communications, personal branding development, and media training. It is led by a FIFA Licensed and FA Registered Football Agent and serves four principal customer segments: athletes and sports talent (with a visible concentration in women's football), entrepreneurs seeking personal brand elevation, sports clubs and National Governing Bodies, and individuals/businesses in the wellness vertical. The firm trades subject to UK GDPR and the Data Protection Act 2018 and operates on a UK-domestic-only geographic scope, with no disclosed international offices or cross-border service delivery.

Service delivery is anchored by a direct, enquiry-led go-to-market through the company's Wix-hosted website, supplemented by a self-serve online course platform that powers the 8-Week Personal Branding Programme — a productized offering with five modules, video lessons, downloadable materials, weekly mentoring calls, and ongoing support, representing a shift toward recurring/subscription revenue alongside traditional professional services fees. The underlying technology stack is non-proprietary: the firm uses standard ad-tech tracking (Meta Pixel, LinkedIn Insights Tag, TikTok Pixel, Google Analytics) for paid marketing measurement and an out-of-the-box course membership system rather than bespoke platform architecture. Personal branding workshops extend the offering to institutional buyers including NGBs, federations, schools, and businesses.

Commercially, Add Management generates revenue from professional service fees across talent management, PR, media training, and bespoke engagements, plus subscription-style revenue from the self-serve 8-Week Personal Branding Programme. Distribution is supported by an active organic social presence across Instagram, TikTok, Facebook, LinkedIn, and X, and by paid advertising deployed across Meta, Google (Search, Display, YouTube), LinkedIn, and TikTok. The firm is privately held with no disclosed external funding, no parent company, and operates as a founder-led business; no quantitative revenue, headcount, funding, or valuation data is publicly disclosed in the available sources.

Name

Add Management - Marketing, Comms + Talent

Legal name

Add Mgmt Ltd

Website

https://addmgmt.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Add Management is a UK-based, founder-led PR and talent agency specializing in sport and wellness, offering talent management, PR, media training, and a self-serve 8-Week Personal Branding Programme to athletes, entrepreneurs, sports clubs, and wellness professionals.

Ownership category

akta.pro rank

Product category

Sports PR & Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Talent management services
• Sports public relations
• Personal branding services
• Media training
• Football agent services

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Management Services: Management and representation services for athletes including contract negotiations, endorsements, and brand/sponsorship opportunities. Revenue generated through professional service fees.
2. PR and Communications Services: PR strategy development, media relations, press releases, crisis communications, and reputation management services for individuals, businesses, and sports clubs.
3. Personal Branding Programmes: 8-Week Personal Branding Programme delivered as an online course with video modules, downloadable materials, ongoing support, mentoring, and weekly mentoring calls. Provides structured personal brand development.
4. Media Training: Media training services for individuals and groups, including sports clubs and athletes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Add Management is a UK-based PR and talent management agency that represents athletes, entrepreneurs, and personalities in the sports and wellness sectors. The firm provides integrated services spanning talent representation (including FIFA Licensed Football Agent services), public relations and communications, personal branding programmes and workshops, and media training. Clients range from individual athletes and founders to sports clubs and businesses seeking communications support.

Product overview

Add Management is a PR and talent agency specializing in sport and wellness sectors, offering a portfolio of services rather than a unified software product. The core offerings include: (1) Talent Management with FIFA-licensed football agent services for management, contract negotiations, and endorsements; (2) Public Relations and Communications including strategy, media relations, and crisis management; (3) Personal Branding and Media Training services. The standout product offering is the 8-Week Personal Branding Programme, an online course with five modules, downloadable materials, and weekly mentoring calls designed to help clients build their personal brand, grow their following, and attract opportunities. Additional personal branding services include group workshops for clubs, NGBs, federations, businesses, and schools, as well as individual one-to-one mentoring. The company serves athletes, talent, entrepreneurs, businesses, and sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management & Football Agent Representation Long-term talent representation for athletes, including services as a FIFA Licensed Football Agent, covering contract negotiation, career management, and commercial opportunities for sports clients.
• Public Relations & Communications PR and communications services for athletes, entrepreneurs, sports clubs, and businesses in the sports and wellness sectors, including media relations and reputation management.
• Personal Branding One-to-One Mentoring One-to-one personal branding mentoring for individuals seeking to build and develop their personal brand, including athletes, founders, and wellness professionals.
• Personal Branding Workshops Group workshops on personal branding delivered to individuals, teams, and organizations in the sport and wellness sectors.
• 8-Week Personal Branding Programme An online, multi-week structured programme that teaches participants how to build and develop their personal brand over an eight-week period.
• Media Training Media training services preparing clients for press interviews, broadcast appearances, and public speaking engagements.

Quantifiable outcome

• Add Management client Kelis Barton won Player of the Match in the Adobe Women's FA Cup 5th Round
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Born Social: UK social media agency working with consumer, sport, and wellness brands on influencer and content strategy. Comparable in serving the wellness-adjacent personal branding and social content space, though more brand-side than athlete-side.

Broad incumbents

• M&C Saatchi Sport & Entertainment: Major UK PR and communications agency with a dedicated sport and entertainment division serving athletes, brands, and rights holders. Comparable in delivering PR strategy, media relations, and personal brand building, though part of a much larger global group.
• Creative Artists Agency (CAA): Global talent and sports agency representing athletes, entertainers, and brands across all major sports. Comparable in athlete representation and personal brand management, though at vastly larger scale and broader scope.
• Wasserman: Global sports marketing and talent management agency representing athletes across football, tennis, and Olympic sports. Directly comparable as a competing athlete representation and sport-focused marketing firm, though at significantly larger scale and broader sport coverage.

Direct peers

• Stellar Sports: UK-based football agency providing player representation, contract negotiation, and brand development. Directly comparable as a football-focused talent agency operating in the same UK market with overlapping service lines including endorsements and media work.
• Seven League: UK-based digital sport agency focused on athlete branding, content strategy, and social media management. Comparable in helping athletes build digital profiles and commercial opportunities, operating in the same UK sport-and-personal-brand intersection.
• Key Sports International: International football agency providing player representation and contract services. Directly comparable as a football agent and talent management competitor serving overlapping athlete segments.
• The Sports PR Company: UK PR agency specializing in sports communications, athlete profile building, and media training. Directly comparable as a UK-based sport-specialist PR firm serving similar individual athlete and sports club clients.

Regional players

• Engage Digital Partners: UK-based digital sport marketing agency supporting rights holders, athletes, and brands. Comparable in serving the UK sport ecosystem with athlete-focused digital and brand services.
• The PHA Group: UK PR and communications agency with sport, consumer, and corporate practices. Comparable as a UK-headquartered PR services competitor, though broader in vertical coverage and not specialized in athlete representation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/addmanagementuk
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/add-management-marketing-comms-talent
• Instagraminstagram.com/addmanagement
• TikToktiktok.com/@add.management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Add Management - Marketing, Comms + Talent