Adelaide Clinic

What Adelaide Clinic does

Adelaide Clinic is a privately held, founder-owned multi-disciplinary allied healthcare practice operating from a single location at 1 Adelaide St. N. in Lindsay, Ontario, in the City of Kawartha Lakes. Founded on January 8, 2018 by Dr. Jacquelyn Nicholls (a Canadian Memorial Chiropractic College graduate with prior residency experience at Alberta Ballet), the clinic provides integrated chiropractic, physiotherapy, massage therapy, acupuncture, cold laser therapy, pelvic health rehabilitation, custom orthotics, and pre/postnatal and paediatric specialty services under one roof. The current team comprises 3 chiropractors, multiple physiotherapists (including a dedicated paediatric PT and pelvic health specialist), 4 registered massage therapists, physiotherapy assistants, and administrative staff, totalling 7 employees. Operational technology stack is minimal: JaneApp for online booking, a mobile-optimized WordPress site, and direct billing integrations with insurance providers.

The clinic operates on a direct-to-consumer, fee-for-service professional services model. Patients book online via JaneApp, by phone, or via email, with a complimentary 15-minute initial consultation offered to assess treatment pathways. Revenue is generated from per-visit charges across disciplines, ancillary products (custom orthotics), and gift certificates, with insurance direct billing offered as a patient convenience. The customer base is segmented across general adult MSK patients, prenatal/postnatal women, paediatric patients, athletes, and motor-vehicle-accident and workplace-injury patients — though all are individual consumers rather than enterprise accounts. Marketing is content-driven: an active blog, organic social media across LinkedIn, Facebook, Instagram, and YouTube, an email newsletter, and community sponsorships in the Kawartha Lakes region (Hometown Hockey, Doodle DASHers). In 2024 the clinic won eight Kawartha Lakes Community Choice Awards across its service lines plus Health and Design Excellence recognitions.

The business is owner-operated with no disclosed outside investors, parent company, or funding rounds. There are no public listing signals, no subsidiaries, and no M&A activity on record. The clinic has added Virtual Physiotherapy as a remote-care channel and is expanding specialty service lines (Postpartum and Beyond Program, paediatric physiotherapy, pelvic floor rehab), but as of the latest data it remains a single-site, sub-ten-employee practice with growth primarily driven by brand-building and incremental service extension rather than geographic expansion.

Name

Adelaide Clinic

Legal name

Adelaide Clinic

Website

https://adelaideclinic.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Adelaide Clinic is a founder-owned, single-location multi-disciplinary allied healthcare clinic in Lindsay, Ontario, delivering integrated chiropractic, physiotherapy, massage therapy, acupuncture, and pelvic health services to individual consumers across the Kawartha Lakes region since 2018.

Ownership category

akta.pro rank

Headquarters

HQ city

Lindsay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model providing chiropractic, physiotherapy, massage therapy, acupuncture, and pelvic health rehabilitation services. Services include initial consultations, follow-up treatments, specialized programs (postpartum rehabilitation, paediatric physiotherapy), and ancillary services such as custom orthotics and direct billing to insurance providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adelaide Clinic is a multi-disciplinary allied healthcare practice located in Lindsay, Ontario, delivering integrated chiropractic, physiotherapy, massage therapy, acupuncture, and pelvic health services to patients of all ages. The clinic operates as a fee-for-service healthcare practice, offering initial consultations, follow-up treatments, specialized programs such as postpartum rehabilitation and paediatric physiotherapy, and ancillary services including custom orthotics and direct insurance billing.

Product overview

Adelaide Clinic is a multi-disciplinary healthcare clinic offering a comprehensive range of treatment services for patients of all ages in Lindsay, Ontario. The clinic operates as a unified practice with integrated services including Chiropractic, Physiotherapy, Massage Therapy, Acupuncture, and specialized Pelvic Health Rehabilitation. Services are delivered by a team of healthcare providers including chiropractors, physiotherapists, massage therapists, and administrative staff, with direct billing and online booking capabilities. The clinic also provides specialized programs for pregnancy, paediatrics, sports rehabilitation, and postpartum recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Services Chiropractic adjustments and treatments for spinal alignment, nervous system function, and pain relief, including diversified and drop-piece manipulative techniques, myofascial release, instrument-assisted soft tissue therapy, and rehabilitative techniques. Targeted at patients with musculoskeletal pain and dysfunction.
• Physiotherapy

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alberta BallethistoricalStrategic or Co-development PartnerFounder Dr. Jacquelyn Nicholls previously worked as resident chiropractor for the Alberta Ballet medical team in Calgary (2014-2016), collaborating with orthopedic surgeon, internist, naturopathic doctor, physiotherapist, and massage therapist on dancer health and rehabilitation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triangle Physiotherapy: Ontario-based multi-location physiotherapy, chiropractic, massage, and pelvic-health clinic group with similar service mix and direct-to-consumer booking. Closely aligned to Adelaide's offering in the Ontario market.
• Athlete's Care Sports Medicine Centres: Multi-location Canadian sports medicine and rehabilitation provider offering physiotherapy, chiropractic, massage, and custom orthotics. Closely comparable service stack including orthotics and sports rehab focus.
• Rebalance Sports Medicine: Toronto multi-disciplinary sports medicine clinic combining physiotherapy, chiropractic, massage, and performance rehab under one roof. Directly comparable service-line composition and team-based care model.
• HealthOne Medical Centre: Toronto multi-disciplinary health clinic integrating physiotherapy, chiropractic, massage, and other allied services in a single practice. Comparable integrated allied-health delivery model.

Broad incumbents

• Lifemark Health Group: National Canadian provider of physiotherapy, rehabilitation, occupational therapy, and wellness services with direct billing capabilities. Comparable in service breadth, GTM, and insurance-billing model.
• CBI Health Group: Canada's largest network of physiotherapy, chiropractic, massage, and rehabilitation clinics with multi-disciplinary service lines and insurance billing infrastructure. Comparable as the scaled, incumbent version of Adelaide's multi-disciplinary allied-health model.

Emerging players

• Therapia: Canadian digital platform connecting patients to physiotherapy providers with online booking and home-visit services. Comparable in adopting online booking (JaneApp) and direct-to-consumer physiotherapy access.
• Mend by Sprout Therapeutics: Canadian pelvic-health focused physiotherapy provider specializing in pre/postnatal and pelvic floor rehabilitation. Comparable niche overlap with Adelaide's Pelvic Health and Postpartum & Beyond programs.
• Myodetox: Toronto-based modern massage and recovery clinic brand with digital booking and direct-to-consumer positioning. Comparable in DTC booking flow, marketing style, and massage-therapy core offering.

Regional players

• Peterborough Regional Health Centre (PRHC) Outpatient Rehab Services: Hospital-affiliated outpatient rehabilitation services in the neighbouring Peterborough region, including physiotherapy. Comparable as a regional allied-health provider in the broader Central Ontario catchment that Adelaide also serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYtzt4KY9iXzII6R2BmrfdQ
• Facebookfacebook.com/AdelaideClinicLindsay
• LinkedInlinkedin.com/company/adelaide-clinic
• Instagraminstagram.com/adelaidecliniclindsay

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelaide Clinic