Therapia Health Management

What Therapia Health Management does

Therapia Health Management Inc. is a Toronto-based, private Canadian healthcare marketplace founded in 2016 and acquired by RhynoCare in 2023. The company operates a tech-enabled platform that connects patients with licensed physiotherapists, registered massage therapists, and psychotherapists for in-home and virtual care across 20+ Canadian cities. Its core technology stack combines a proprietary therapist matching system with the third-party Jane App platform for appointment scheduling and Stripe for payment processing, including direct billing to five major Canadian insurance carriers (Cowan, Canada Life, Desjardins, iA Financial Group, and Standard Life).

Therapia generates revenue on a transaction-fee basis, retaining approximately 25% of session fees while providers take home up to 75%. Published pricing is $135 per 45-minute in-home physiotherapy session, $100 per 60-minute virtual physiotherapy session, and $150 per 60-minute massage therapy or psychotherapy session, with pricing for psychotherapy available on request. The platform supports both patient and provider onboarding, with providers receiving operational support for booking, matching, billing, and payouts in exchange for a share of session revenue.

The company serves individual consumers directly through a self-serve website, mobile booking, and phone support, with secondary demand generation through doctor referrals, word-of-mouth, Google Reviews (4.9/5.0 across 100+ reviews), and local SEO. Therapia has completed 120,000+ at-home treatment sessions since inception and operates 7 days a week, 365 days a year. The leadership team includes CEO Adam Brown, Founder & Strategic Advisor Dr. Jas Chahal (MD, MSc, MBA), CFO Randy Covens (also CFO of RhynoCare), VP Finance & Marketing Lisa Lee, and VP Operations Jeevetha Jeganathan, with Dr. Parag Desai also listed on the leadership page.

Name

Therapia Health Management

Legal name

Therapia Health Management Inc.

Website

https://therapia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Therapia Health Management is a Canadian online marketplace that matches patients with licensed physiotherapists, massage therapists, and psychotherapists for in-home and virtual care across 20+ cities, operating on a transaction-fee model with insurance direct billing.

Ownership category

akta.pro rank

Product category

In-Home Rehabilitation Services

NAICS

Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• In-home physiotherapy
• Mobile rehabilitation services
• Virtual physiotherapy
• Registered massage therapy
• Home healthcare platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physiotherapy Services: Fee-for-service model for in-home and virtual physiotherapy sessions. Services include initial assessment, personalized treatment plans, and follow-up sessions. Pricing is per session with durations of 45-60 minutes.
2. Massage Therapy Services: Registered Massage Therapy (RMT) sessions provided in-home. Per-session pricing with 60-minute sessions.
3. Psychotherapy Services: Licensed psychotherapy sessions for mental health and wellness. Per-session pricing model.
4. Provider Platform Services: Platform monetization through provider take-home rate model. Providers receive up to 75% of session fees with Therapia retaining 25% to cover platform services including booking, matching, billing, and payouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Therapia Health Management operates a tech-enabled healthcare marketplace that connects patients across Canada with licensed physiotherapists, registered massage therapists, and psychotherapists who deliver one-on-one treatments in the patient's home or via secure video. Services are bookable online, paid per session, and reimbursable through direct billing to major Canadian insurance providers.

Product overview

Therapia Health Management operates as a tech-enabled healthcare platform that provides in-home and virtual rehabilitation and wellness services across Canada. The core offering consists of four main service products: In-Home Physiotherapy (45-minute sessions at $135), Virtual Physiotherapy (60-minute sessions at $100), Massage Therapy (60-minute sessions at $150), and Psychotherapy services. These services are delivered by licensed therapists (Physiotherapists, Registered Massage Therapists, and Psychotherapists) who are matched with patients based on their condition and location. The platform handles booking through Jane App, payment processing through Stripe, and direct billing to insurance providers. Supporting resources include a physiotherapy rehabilitation exercise library and recommended rehab equipment guides. Therapia was acquired by RhynoCare in 2024, positioning it within a larger healthcare ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Physiotherapy Licensed physiotherapists provide one-on-one, personalized physiotherapy assessments and treatments delivered in the patient's home. Covers musculoskeletal conditions, sports injuries, post-surgical rehab, arthritis, and neurological conditions. Priced at $135 per 45-minute session with direct billing to insurance providers.
• Virtual Physiotherapy Online video-based physiotherapy sessions providing flexible, remote care for patients who prefer or require telehealth. Includes personalized treatment plans, exercise prescriptions, and follow-up consultations. Priced at $100 per 60-minute session with direct billing available.
• Massage Therapy Registered Massage Therapists (RMTs) provide therapeutic in-home massage services to enhance physical well-being and recovery. Sessions are 60 minutes, priced at $150 per session, and reimbursable through most private insurance providers with direct billing available.
• Psychotherapy Licensed psychotherapists deliver mental health counseling and wellness sessions to patients in their homes or virtually, addressing psychological concerns and promoting long-term mental wellness. Listed on the Therapia website at $150 per 60-minute session.

Quantifiable outcome

• 120,000+ treatment sessions completed
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• RhynoCarecoreStrategic or Co-development PartnerRhynoCare acquired Therapia to expand accessible, high-quality at-home care. Therapia continues operating under the Therapia brand while benefiting from RhynoCare's decades of healthcare experience and innovation commitment. Dr. Andrew Park serves as CEO of RhynoCare. Randy Covens serves as CFO across both entities.
• Jane AppcoreTechnology or IntegrationThird-party booking and scheduling platform used by Therapia for patient appointment management. Patients use Jane App to schedule and manage their therapy sessions.
• StripecoreTechnology or IntegrationPayment processing services provider. Stripe processes all payments for Therapia services under a Connected Account Agreement. Handles credit card and online payment processing for patient transactions.
• Canada Life (formerly Great-West Life)supportingGTM or Marketing PartnerInsurance provider for direct billing. Therapia offers direct billing to Canada Life policyholders. Health insurance claim forms available for download on Therapia website.
• DesjardinssupportingGTM or Marketing PartnerInsurance provider for direct billing. Therapia offers direct billing to Desjardins policyholders. Health insurance claim forms available for download on Therapia website.
• Standard LifesupportingGTM or Marketing PartnerInsurance provider for direct billing. Therapia offers direct billing to Standard Life policyholders. Health insurance claim forms available for download on Therapia website.
• Cowan Insurance GroupsupportingGTM or Marketing PartnerInsurance provider for direct billing. Therapia offers direct billing to Cowan Insurance Group policyholders. Health insurance claim forms available for download on Therapia website.
• iA Financial GroupsupportingGTM or Marketing PartnerInsurance provider for direct billing. Therapia offers direct billing to iA Financial Group policyholders. Health insurance claim forms available for download on Therapia website.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bayshore HealthCare: One of Canada's largest home health services providers with national reach across nursing, personal care, and therapy services delivered in the home. Highly comparable to Therapia's in-home delivery model and Canadian footprint.
• CBI Health: National Canadian network of physiotherapy, rehabilitation, and multidisciplinary clinics with growing in-home and virtual care programs. Direct competitor for physiotherapy referral flow in shared Canadian markets.
• Lifemark Health: Canada's largest network of physiotherapy, massage therapy, and rehabilitation clinics. Strong incumbent competing for the same patient referrals and provider pool Therapia targets.

Broad incumbents

• ParaMed Home Health Care: Large established Canadian home health services provider offering nursing, personal support, and therapy in the home. Broader portfolio than Therapia but directly comparable in-home care delivery model and payor mix.
• Spectrum Health Care: Well-established Canadian home health care provider with nursing, personal support, and therapy services. Comparable in-home delivery mechanism and patient demographics.
• Nurse Next Door: Canadian home care franchise network focused on senior in-home personal and nursing care. Overlaps with Therapia's elderly care segment and in-home service orientation.
• Home Care Assistance: National in-home care provider specialized in seniors, including post-hospitalization and chronic condition support. Comparable in-home service delivery and senior-focused customer segments.

Emerging players

• AlayaCare: Canadian home care software platform providing scheduling, billing, and clinical documentation for home health agencies. Comparable Canadian tech-enabled home care infrastructure with overlapping provider base.
• Embodia: Canadian online platform connecting patients with physiotherapists for virtual and in-person care, including exercise prescription and CE courses for therapists. Closest emerging direct competitor with similar practitioner marketplace model.

Others

• Jane App: Canadian clinic management and online booking platform used by Therapia and thousands of independent health practitioners. Adjacent infrastructure provider and benchmark for what a healthcare booking platform can scale to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/therapia_life
• Facebookfacebook.com/therapia.life
• LinkedInlinkedin.com/company/therapia-health-management-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapia Health Management