What bp Adelaide Grand Final does

The bp Adelaide Grand Final is Australia's largest domestic ticketed motorsport event and the championship-deciding finale of the Repco Supercars Championship, held annually on the 3.219 km Adelaide Street Circuit. Operated by the South Australian Motor Sport Board (SAMSB), a statutory authority established under the South Australian Motor Sport Act 1984, the 2026 event runs from November 26-29 across four days and combines the headline Supercars races with multiple support categories (Dunlop Super2 Series, GT World Challenge Australia powered by AWS, Porsche Equity-One Carrera Cup, Tyrepower V8 SuperUte Series) alongside attractions such as the new Australian Rally Championship Festival and NAPA Speedway in the City. After-race concerts in 2026 feature Hilltop Hoods on Saturday and Guns N' Roses on Sunday, and the event runs a broader week-long program of 70+ individual events including luncheons, charity engagements, driver autograph sessions, and family activations.

The product architecture is built around tiered ticketing (General Admission from $39, 4-Day Grandstand from $185, Grandstand premium seats from $240-$269, accessible platforms from $269-$359 concession) and an extensive hospitality portfolio ranging from shared suites (NAPA Speedway VIP, Toyota GR Garden, Coca-Cola Grand Final Front Bar) to premium offerings such as the Pit Lounge, Platinum Suite ($3,415 for 3 days), the new Zagame Adelaide Supercar Suite ($2,800 for 3 days), Chicane Club packages up to $29,950 for 10 tickets/day, and dedicated concert clubs. Add-on experiences include Pit Lane Walk, Paddock Pass, Car Park, and Schools Day programming.

The business model generates revenue from four streams: ticket sales (distributed via Ticketmaster and the official website), hospitality package sales, commercial partnerships and sponsorship (anchored by naming rights partner bp alongside Government of South Australia, Department of Defence, RAA, and 20+ official partners across automotive, beverage, hospitality, and lifestyle), and trade display and activation sales to brands seeking direct access to the captive motorsport audience. Customer segments span individual motorsport enthusiasts and families, corporate hospitality buyers, schools and educational groups, charities, and trade partners, with distribution handled through Ticketmaster, direct corporate sales, and the adelaidegrandfinal.com.au website.

Name

bp Adelaide Grand Final

Legal name

South Australian Motor Sport Board

Website

https://adelaidegrandfinal.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The bp Adelaide Grand Final is Australia's largest domestic ticketed motorsport event and the Repco Supercars Championship finale, held annually on the Adelaide Street Circuit by the government-owned South Australian Motor Sport Board, generating revenue from tickets, hospitality, sponsorships, and trade displays.

Ownership category

akta.pro rank

Product category

Motorsport Event Management

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport event management
• Live event ticketing
• Corporate hospitality services
• Sports entertainment
• Race event promotions

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales across multiple categories including General Admission, Grandstand tickets (4-day and single-day), Paddock Pass, Pit Lane Walk, and Car Park. Tickets are sold via Ticketmaster and the official website. Pricing varies by day with Thursday being the most affordable day.
2. Hospitality Packages: Premium hospitality experiences including exclusive suites, concert clubs, corporate facilities, and trackside viewing packages. Options range from shared suites like NAPA Speedway VIP, Toyota GR Garden, Coca-Cola Grand Final Front Bar, to premium options like Platinum Suite, Pit Lounge, and Zagame Adelaide Supercar Suite.
3. Commercial Partnerships: Sponsorship revenue from naming rights partner (bp), principal partners (Government of South Australia, Department of Defence), major partners (RAA), and numerous official partner categories including automotive, hospitality, and lifestyle brands.
4. Trade Display & Activations: Revenue from businesses purchasing trade stands and promotional spaces within the event precinct to reach the captive audience of motorsport fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The bp Adelaide Grand Final is a four-day motorsport event held annually on the Adelaide Street Circuit, combining the Repco Supercars Championship finale with multiple support racing categories, after-race concerts, and premium hospitality experiences. The event sells General Admission tickets, Grandstand seating, Paddock Passes, Pit Lane Walks, and a tiered range of hospitality suites and clubs. It also operates trade display and activation spaces for commercial partners and runs community programs such as Schools Day.

Product overview

The bp Adelaide Grand Final is a multi-day motorsport event platform that combines the Repco Supercars Championship finale with multiple support racing categories (Dunlop Super2 Series, Porsche Equity-One Carrera Cup, GT World Challenge Australia, Tyrepower V8 SuperUte Series), entertainment attractions (NAPA Speedway in the City, Australian Rally Championship Festival), and after-race concerts featuring major international and Australian artists. The event offers various ticket tiers including General Admission, Grandstand seating, and premium hospitality packages, along with accessibility services and educational programs like Schools Day. The product architecture is centered around the core event experience with multiple parallel offerings spanning racing, entertainment, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Tickets

Quantifiable outcome

• Supercars Best Event Award winner for four consecutive years (2022, 2023, 2024, 2025)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship, major and minor.

• Zagame AdelaidecoreGTM or Marketing Partner · 23 July 2026Premium hospitality partner for the Zagame Adelaide Supercar Suite, located within the Supercars Paddock. Provides exclusive trackside experience with premium food and beverages, Supercars Paddock access, and dedicated trackside viewing. Also offers the Level 1 VIP Suite experience.
• bpflagshipStrategic or Co-development Partnerbp is the Naming Rights Partner for the Adelaide Grand Final. As stated on their site, 'bp are proud to fuel all the teams on the grid in the Supercars Championship.' bp promotes the event through their social media channels @bp_ultimate_racing and @bp.australia.
• Government of South AustraliaflagshipStrategic or Co-development PartnerPrincipal Partner of the event. The Government of South Australia supports the event as a major tourism and economic driver for the state, promoting Adelaide and South Australia to domestic and international visitors.
• Department of DefencecoreStrategic or Co-development PartnerPrincipal Partner of the event. Provides support including military air displays as part of the entertainment program.
• RAA (Royal Automobile Association)majorGTM or Marketing PartnerMajor Partner with a 120-year history in motoring. RAA supports the event and promotes membership to their automotive and motoring services through the partnership.
• NAPAcoreGTM or Marketing PartnerNaming Rights Partner for 'NAPA Speedway in the City' - the Thursday night sprintcar event featuring NAPA Sprintcar Invitational, Formula 500s and Modified Sedans.
• Valvoline GlobalcoreGTM or Marketing PartnerNaming Rights Partner for the Chican Grandstand, providing visibility for Valvoline at one of the key viewing locations on the circuit.
• AEDA / City of AdelaidecoreGTM or Marketing PartnerPresenting Partner for the bp Adelaide Grand Final Parade. The City of Adelaide supports bringing Supercars excitement into the heart of the city.
• Battery WorldminorGTM or Marketing PartnerOfficial Automotive Battery Retail Partner providing battery products and services support for the event.
• Canon AustraliacoreGTM or Marketing PartnerOfficial Printer Partner and Concierge Partner (Canon Business Services) for the event. Canon provides photography services and marketing support including the official event program.
• Coca-Cola Europacific PartnerscoreGTM or Marketing PartnerOfficial Soft Drink Partner providing beverages throughout the event precinct. Sponsor of the Coca-Cola Grand Final Front Bar hospitality area.
• C.W. WinesminorGTM or Marketing PartnerOfficial Wine Partner providing wine products for hospitality areas and event bars.
• DunlopcoreGTM or Marketing PartnerOfficial Tyre Partner. The Dunlop Super2 Series is named after Dunlop and features as a key support category at the event.
• Fleurieu Milk CompanyminorGTM or Marketing PartnerOfficial Milk Partner providing dairy products for hospitality and food service areas.
• Adelaide Marriott HotelcoreGTM or Marketing PartnerOfficial Hotel Partner providing luxury accommodation options for event attendees. Located in Adelaide city center with easy access to the event.
• Red BullcoreGTM or Marketing PartnerOfficial Energy Drink Partner providing energy beverages throughout the event.
• Simba Car HireminorGTM or Marketing PartnerOfficial Hire Car Partner and sponsor of the official countdown timer for the event.
• Supercars TravelminorGTM or Marketing PartnerOfficial Travel Partner providing travel packages and accommodation bundles for attendees traveling to Adelaide for the event.
• Vilis Family BakeryminorGTM or Marketing PartnerOfficial Pie & Pastry Partner providing food products for hospitality and concession areas.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all ticket sales including General Admission, Grandstand, Hospitality, and Concert tickets. Handles all primary ticket distribution for the event.
• SupercarsflagshipStrategic or Co-development PartnerSanctioning body for the Repco Supercars Championship. The Adelaide Grand Final hosts the championship finale, determining the annual champion. Also provides championship branding and promotional support.
• EROADcoreGTM or Marketing PartnerNaming rights sponsor for the EROAD Australian Rally Championship Festival featured at the event. The ARC Festival brings rally racing action to the Adelaide Grand Final in a Race of Champions-style format.
• Motor Sport AustraliacoreStrategic or Co-development PartnerGoverning body for motorsport in Australia. Regulates and sanctions various racing categories at the event including the Australian Rally Championship.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Indy 500 (Indianapolis Motor Speedway): One of the world's most iconic single-day motorsport events, comparable in cultural status, ticketing scale, and the ability to anchor major concerts and corporate hospitality packages.
• Goodwood Festival of Speed: Premier global motorsport lifestyle festival combining racing, hospitality, and brand activations; comparable as a high-end, multi-day motorsport destination event with strong premium-hospitality economics.
• Singapore Grand Prix: Night street-circuit motorsport event combining F1 with headline concerts and premium hospitality – structurally the closest international analogue and a benchmark for Adelaide's festival-style format and pricing.
• Rolex Monterey Motorsports Reunion: Iconic US motorsport heritage event with multi-day racing, concours, and premium hospitality, providing a benchmark for pairing heritage racing with high-value ticketed experiences.

Direct peers

• Townsville 500 (Ned Whisky Townsville 500): Another Supercars street-circuit round run on the same calendar, sharing championship, sponsor ecosystem, and ticketing platform; comparable in scale and audience to the Adelaide finale.
• Gold Coast 500: Another major Supercars street-circuit round (Surfers Paradise) running the same championship and support categories, with comparable ticket and hospitality tiering; a direct competitor for Supercars fan wallet share.
• Melbourne 400 / Sandown 500: Direct Supercars Championship round competitor sharing the same fan base, broadcast inventory, and corporate hospitality market that the Adelaide Grand Final targets.
• Formula 1 Australian Grand Prix: Australia's other flagship international motorsport event (held in Melbourne), directly comparable as a multi-day ticketed motorsport spectacle with concerts, hospitality, and major sponsorships targeting the same Australian motorsport audience.
• Repco Bathurst 1000: The other crown-jewel round of the Repco Supercars Championship, sharing the same championship, fan base, and sponsor pool as the Adelaide Grand Final; directly comparable in format, scale, and target customer.

Regional players

• Australian Grand Prix Corporation: Government-affiliated motorsport promoter operating the Melbourne F1 round – the closest structural analogue to SAMSB, given its statutory/public-ownership model and similar event operations playbook.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@adelaidegrandfinal
• Facebookfacebook.com/AdelaideGrandFinal
• LinkedInlinkedin.com/company/adlgf
• Instagraminstagram.com/adl.gf
• TikToktiktok.com/@adlgf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bp Adelaide Grand Final