What Zagame Corporation does

Zagame Corporation is a privately held, family-owned Australian hospitality group founded in 1971 by Victor Zagame at The Albion Charles Hotel, now operated by his sons Victor Jnr and Robert Anthony. The company operates a diversified portfolio of physical venues across Victoria, Australia and Vanuatu, comprising suburban hotel venues (Ballarat, Berwick, Boronia, Caulfield, Reservoir), the 97-room Zagame's House boutique hotel in Carlton, the MPD Steak Kitchen fine-dining restaurant, event spaces including Bar Rouge at Caulfield, and the 74-room Grand Hotel and Casino in Port Vila, Vanuatu. Revenue is generated across multiple streams including hotel accommodation, food and beverage sales, gaming machines, TAB betting facilities, event and function bookings, and corporate and tourist accommodation.

The company's business model is direct-to-consumer, relying on physical venue presence, word-of-mouth referrals, and community engagement rather than digital or enterprise channels. Customer segments span families (targeted via Kids World children's play areas and family dining), sports enthusiasts and bettors (sports lounges with TAB facilities), dining and entertainment seekers (MPD Steak Kitchen), and business and corporate travelers (particularly at the Vanuatu property). The portfolio is operated under the Zagame's Hotels, MPD Steak Kitchen, Zagame's House, Bar Rouge, and Grand Hotel and Casino sub-brands. The group has received multiple Australian Hotels Association National Awards for Excellence in 2017, 2018, 2019, and 2021 across categories including Best Family Dining, Best Gaming Venue, Best TAB Licenced Venue, Best Pub Restaurant, and Chef of the Year.

Zagame Corporation is closely held with no external institutional investors and no public listing. The underlying technology is conventional hospitality and venue operations with no disclosed proprietary digital platforms, AI capabilities, or API integrations. The business differentiates through 50+ years of brand heritage, hands-on family management, regulatory entitlements for gaming and TAB operations, and a diversified format portfolio positioned in Melbourne's growth corridors and one international tourism market.

Name

Zagame Corporation

Legal name

Zagame Corporation

Website

https://zagamecorporation.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Zagame Corporation is a family-owned Australian hospitality group founded in 1971, operating hotels, restaurants, gaming venues, event spaces, and accommodation across Victoria and Vanuatu, serving families, sports enthusiasts, diners, and business travelers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Casino Hotels (721120), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Hospitality venues
• Hotel accommodations
• Restaurant dining
• Gaming and TAB
• Events and functions

Headquarters

HQ city

Hawthorn, Victoria

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel and Hospitality Operations: Revenue generated from hotel accommodations, dining services, bars, and function spaces across their portfolio of venues in Victoria and Vanuatu.
2. Food and Beverage: Restaurant and dining services including MPD Steak Kitchen and hotel dining rooms, generating revenue from food and beverage sales.
3. Gaming and TAB: Gaming machines and TAB betting facilities at hotel venues, contributing to revenue streams.
4. Events and Functions: Event spaces such as Bar Rouge at Caulfield Hotel, accommodating up to 180 people standing or 80 seated, generating revenue from function bookings.
5. Accommodation: Hotel accommodation services at Zagame's House (Carlton, 97 rooms) and Grand Hotel and Casino (Vanuatu, 74 rooms).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Zagame Corporation is a family-owned hospitality group operating a portfolio of hotels, restaurants, gaming venues, and accommodation properties across Victoria, Australia and Vanuatu. Its core offerings include multi-venue Zagame's Hotels with family dining, sports bars, TAB betting and gaming, the MPD Steak Kitchen restaurant, the 97-room Zagame's House boutique hotel, the 74-room Grand Hotel and Casino in Vanuatu, and event spaces such as Bar Rouge at Caulfield. The business is built around owned physical venues serving local communities, families, sports enthusiasts, and corporate travelers.

Product overview

Zagame Corporation operates a diversified hospitality portfolio consisting of hotel venues, restaurants, accommodation properties, and event spaces across Australia and Vanuatu. The core offering is Zagame's Hotels (multiple Victorian venues offering family dining, sports bars, TAB betting, and gaming facilities), complemented by the MPD Steak Kitchen restaurant brand, event/function spaces such as Bar Rouge at Caulfield, accommodation properties including Zagame's House (Carlton) and the Grand Hotel and Casino (Vanuatu).

Differentiator

Problem solved

Functional benefit

Brands

• Zagame's Hotels: Family-friendly hotel venues across Victoria offering sports bars, dining rooms, gaming facilities, and TAB betting services.
• MPD Steak Kitchen
• Zagame's House
• Grand Hotel and Casino
• Bar Rouge

Products and services

• Zagame's Hotels A portfolio of hotel venues located throughout Victoria, Australia (Ballarat, Berwick, Boronia, Caulfield, and Reservoir) offering family dining, sports lounges with entertainment facilities, TAB betting facilities, and gaming machines. Targeted at families, sports enthusiasts, and gaming patrons.
• MPD Steak Kitchen An upmarket steakhouse restaurant located in Berwick, Melbourne, offering premium steaks with high-quality provenance, sophisticated ambiance, and world-class service. Inspired by New York's Meat Packers District. Targeted at diners seeking premium dining experiences outside the city center.
• Zagame's House A 97-room boutique hotel located in historic Carlton, Victoria, showcasing modern interior design, luxurious amenities, and sustainable architecture. Targeted at business travelers and visitors seeking quality accommodation in Melbourne.
• Grand Hotel and Casino (Vanuatu) A six-level hotel and casino in Port Vila, Vanuatu, comprising 74 rooms overlooking the harbor. The tallest building in Vanuatu, located 10 minutes from the airport. Targeted at business travelers and tourists.
• Bar Rouge (Events at Zagame's Caulfield) A function and event space located beneath Zagame's Caulfield Hotel, accommodating up to 180 people standing or 80 seated, featuring a private bar and facilities for seated dinners or cocktail parties. Targeted at corporate and private event organizers.

Quantifiable outcome

• Multiple Australian Hotels Association National Award Winners for Excellence (2017, 2018, 2019, 2021)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavour Group: Woolworths-owned operator of hotels and retail liquor (Dan Murphy's) across Australia; competes with Zagame's in the suburban pub and gaming market with substantially greater scale, capital, and supply chain leverage.
• Crown Resorts: Integrated casino resorts and hotels in Melbourne, Perth, and Sydney — directly comparable to the Grand Hotel and Casino Vanuatu integrated casino hotel model, though at materially larger scale.
• Marriott International: Global hospitality company operating upscale and luxury accommodation brands in Australia — comparable to the upscale accommodation positioning of Zagame's House and Grand Hotel Vanuatu.
• The Star Entertainment Group: Operator of casino hotels (The Star Sydney, The Star Gold Coast, Treasury Brisbane) with integrated accommodation, dining, and gaming — comparable to Zagame's casino hotel asset, though at a national scale.
• Accor Pacific: Global hotel operator with a substantial Australian boutique and upscale accommodation portfolio — comparable to Zagame's House boutique hotel positioning in Carlton.

Direct peers

• Solotel: Sydney-based hospitality group operating upscale hotels, pubs, and event venues with a similar multi-format, family-and-events positioning to Zagame's portfolio.
• Redcape Hotel Group: ASX-listed pub and hotel operator focused on suburban and regional Australian venues with gaming, food, and beverage — directly comparable community-pub model to Zagame's.
• ALH Group (Australian Leisure and Hospitality): Operates a large portfolio of hotels, pubs, and gaming venues across Australia with family dining, sports bars, TAB, and gaming machines — directly comparable to Zagame's Victorian hotel venues in format, offering, and customer segment.
• Event Hospitality & Entertainment: ASX-listed operator of hotels, cinemas, and entertainment venues across Australia and New Zealand — comparable multi-format hospitality and entertainment model to Zagame's integrated hotels, dining, gaming, and events portfolio.

Others

• Tabcorp Holdings: Operates TAB wagering and Keno networks across Australian hotels and venues — comparable as the infrastructure/partner underpinning Zagame's TAB betting revenue stream within its hotel venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zagame-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zagame Corporation