What Bergbahnen Adelboden-Lenk AG does

Bergbahnen Adelboden-Lenk AG is a privately held Swiss mountain resort operator (Aktiengesellschaft) headquartered in Lenk Im Simmental, canton of Bern, founded in 1948. The company runs the unified "Ski- und Bikeregion Adelboden-Lenk" brand covering five interconnected alpine areas — Adelboden-Lenk, Betelberg, Engstligenalp, Elsigen-Metsch and Tschentenalp — plus the Silleren-Chuenis-Höchst zone, supported by an extensive cable-car and chairlift network spanning multiple aerial tramways and combined lifts (Sillerenbahn, Betelberg aerial cableway, Tschentenalp and Elsigenalp aerial cableways, Geils-Hahnenmoos combined lift, Stand-Xpress Lenk, Höchst chairlift).

Its core product is lift-access ticketing across winter and summer, including dynamically priced day tickets (CHF 68 adult / CHF 39 reduced), multi-day passes, season passes, summer hiking passes (from CHF 60, May–October), bike tickets including the dedicated Höchst-Trail ticket (CHF 39), group/school tariffs, points cards, gift vouchers, and an AlpsPass Add-On bundle. Bundled ticket insurance is delivered through a partnership with Europ Assistance (Schweiz). Ancillary revenue streams include mountain gastronomy, ski school and rental, summer attractions (Engstligen waterfalls, Giant Swing, Trottiland scooter network, SkyNest), and themed family trails.

The company sells direct-to-consumer through a 24/7 own webshop, physical ticket offices at valley stations, and the e-guma voucher platform, supported by a multilingual (DE/FR/EN) website built by valantic CX and digital marketing across Facebook, Instagram, TikTok, email newsletter and Google Ads. It has 43 employees and operates as a regional destination rather than a national or international player.

Name

Bergbahnen Adelboden-Lenk AG

Legal name

Bergbahnen Adelboden-Lenk AG

Website

https://adelboden-lenk.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergbahnen Adelboden-Lenk AG is a privately held Swiss mountain resort operator running five interconnected ski and bike areas in the Bernese Oberland, selling lift passes, hiking and biking tickets, summer attractions and mountain gastronomy direct to leisure visitors year-round.

Ownership category

akta.pro rank

Product category

Mountain Resort Operations

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Alpine ski resort operations
• Mountain railway services
• Ski lift passes
• Mountain biking trails
• Alpine hiking experiences

Headquarters

HQ city

Lenk

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Ski Passes and Lift Tickets: Revenue from day tickets, multi-day passes, and season passes for ski and bike access across all 5 resort areas
2. Summer Activities: Revenue from summer hiking passes, bike tickets, and access to attractions including the Höchst-Trail, trottinett/scooter rentals, and adventure activities
3. Food and Beverage: Gastronomy services including mountain restaurants and facilities at various resort locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bergbahnen Adelboden-Lenk AG operates ski lifts, cable cars, and chairlifts across five interconnected ski/bike areas (Adelboden-Lenk, Betelberg, Engstligenalp, Elsigen-Metsch, Tschentenalp) in the Bernese Oberland of Switzerland. The company sells day tickets, multi-day passes, and season passes for skiing, snowboarding, mountain biking (333 km of trails), and hiking (300+ km of trails), along with summer attractions such as Trottiland scooter routes, the Giant Swing, and SkyNest photo hotspot. Revenue is generated through ticketing, gastronomy at mountain restaurants, gift vouchers, ski school and rental, and ticket insurance via Europ Assistance.

Product overview

Bergbahnen Adelboden-Lenk AG operates a multi-area ski and mountain resort in the Bernese Oberland region of Switzerland, consisting of 5 interconnected ski areas (Adelboden-Lenk, Betelberg, Engstligenalp, Elsigen-Metsch, and Tschentenalp) plus Silleren-Chuenis-Höchst zone. The company's core product offering centers on ski passes and mountain activity tickets, including day passes, multi-day passes, season passes, and specialized tickets (Höchst-Trail bike tickets, Summer Wanderpass). The digital product portfolio includes an e-commerce website for ticket sales, gift vouchers (via e-guma.ch integration), AlpsPass add-on, and ticket insurance. Beyond skiing, the company offers extensive summer activities including 333 kilometers of mountain biking trails (notably the Höchst-Trail), 300+ kilometers of hiking trails, attractions like the Giant Swing, SkyNest, and Trottiland scooter experience, plus dining at mountain restaurants. The company positions itself as a four-season destination with activities spanning skiing, snowboarding, biking, hiking, and family adventures.

Differentiator

Problem solved

Functional benefit

Brands

• Adelboden-Lenk: Main ski and biking region covering multiple resort areas including Betelberg, Engstligenalp, Elsigen-Metsch, and Tschentenalp
• Höchst-Trail
• VogellisiBerg
• Engstligenalp
• Trottiland Adelboden
• Elsigenalp

Products and services

• Adelboden-Lenk Day and Multi-Day Ski Passes
• Season Passes (Annual/Saisonabonnemente)
• Summer Wanderpass (Hiking Pass)
• Bike Tickets
• Höchst-Trail Ticket
• Gift Vouchers (Gutscheine)
• AlpsPass Add-On
• Ticket Insurance (Europ Assistance)
• Ski School and Rental
• Trottiland Adelboden (Scooter Experience)
• Giant Swing at Tschentenalp
• SkyNest Photo Hotspot

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Europ Assistance (Schweiz) Versicherungen AGcoreStrategic or Co-development PartnerInsurance partner for dynamically priced ski passes. Provides automatic insurance coverage included in ticket price for dynamically priced tickets. Additional optional insurance available for season tickets, groups, ski camps, and educational courses at CHF 3-4 per person per day.
• Summit FoundationminorStrategic or Co-development PartnerCollaborative partner for Clean-Up Days, organizing annual environmental cleanup events to clear ski slopes of litter with participation from Adelboden-Lenk Mountain Railways.
• e-guma.chminorChannel Partner/ Reseller/ DistributorVoucher platform partner enabling online purchase and redemption of gift vouchers across multiple sub-region operations including VogellisiBerg, Betelberg, Engstligenalp, Tschentenalp, and Elsigen-Metsch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davos Klosters Bergbahnen: Operates ski lifts, cable cars, and summer mountain experiences across the Davos-Klosters region. Closely comparable as a multi-area Swiss alpine lift operator with combined ski/summer/bike ticket offerings.
• Engelberg-Titlis Bergbahnen: Operates the Titlis glacier ski area with cable cars, ski lifts, and summer activities. Comparable as a Swiss cable car/lift operator offering combined winter skiing and summer alpine experiences to international visitors.
• Saastal Bergbahnen (Saas-Fee): Operates the Saas-Fee ski area and cable cars in the Valais. Comparable Swiss alpine lift and cable car operator with year-round mountain activities.
• Jungfraubahnen AG: Swiss mountain railway and ski lift operator in the Bernese Oberland. Directly comparable as a regional lift/cable car company serving multiple ski areas with combined ticketing, and operating in the same Bernese Oberland tourism cluster as Adelboden-Lenk.
• Crans-Montana Aminona (CMMAC): Swiss ski lift and cable car operator in the Valais running multiple connected ski areas. Comparable multi-area lift operator with combined winter and summer activities and a similar mid-sized Swiss market position.
• Lenzerheide Bergbahnen: Graubünden ski lift and cable car operator running multiple ski areas with summer hiking and biking. Comparable in scale and operating model to Adelboden-Lenk as a multi-area, year-round Swiss mountain railway.
• Weisse Arena Gruppe (LAAX): Operator of the LAAX ski resort in Graubünden with a strong focus on freestyle skiing, snowboarding, and a multi-area lift network. Comparable as an independent Swiss multi-area ski lift operator with summer activities.

Broad incumbents

• Engadin St. Moritz Mountains AG: Operates ski lifts and cable cars across multiple ski areas in the Upper Engadin. Comparable multi-area lift operator but with a stronger luxury/premium international brand.
• Matterhorn Gotthard Bahn / Zermatt Bergbahnen: Large Swiss mountain railway group operating lifts and rail in Zermatt and across multiple alpine regions. Comparable in operating model but significantly larger and more internationally established than Adelboden-Lenk.

Regional players

• Pizolbahnen (Heidiland): Operates the Pizol ski area in eastern Switzerland with cable cars and summer hiking. Comparable as a smaller-scale independent Swiss lift operator with similar summer/winter portfolio mix, though in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adelbodenlenk
• Instagraminstagram.com/adelbodenlenk
• TikToktiktok.com/@adelbodenlenk?
• LinkedInlinkedin.com/company/adelboden-lenk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergbahnen Adelboden-Lenk AG