Selo Adipec

What Selo Adipec does

ADIPEC — Associação dos Distribuidores e Importadores de Perfumes, Cosméticos e Similares — is a Brazilian non-profit civil association founded in 1991 and headquartered in Itaim Bibi, São Paulo. It represents importers, distributors, and trading companies that bring international perfumes, cosmetics, and personal hygiene products into Brazil under ANVISA authorization, and claims to represent approximately 98% of major players in Brazil's perfume and cosmetics import segment after three decades of operation. The association is governed by a Board of Directors led by Executive President Emerson J. Gonçalez and Council President Jacob Nir for the 2025-2027 term.

Its core commercial product is the 'Selo de Garantia de Procedência e de Qualidade Assegurada' (Selo ADIPEC), a 15x30mm anti-counterfeiting seal affixed to imported products. The seal is manufactured by German firm LEONHARD KURZ using Trustseal holographic technology (the same security-class materials used in Euro banknotes and Brazilian R$50/R$100 notes) and is distributed exclusively in Brazil by KURZ DO BRASIL. Since its first edition in 2000, the seal has been refreshed in 2007, 2017, 2022, and 2025; the latest edition adds an encrypted tracking code and a consumer-facing mobile app (Selo ADIPEC, on iOS and Android) that scans the QR Code to instantly authenticate or flag the product.

ADIPEC does not sell products commercially. Revenue is generated exclusively through annual 'contribuição social' (membership contributions) paid monthly by member companies via Brazilian bank slip, with the contribution scaled to each associate's prior-year net revenue. Beyond the seal, the association provides legal and tax advisory, regulatory intelligence on ANVISA and customs matters, training on Good Importation Practices, anti-piracy enforcement through partner MEIRELLES IPC, and active participation in government and industry forums (ANVISA, PROCOMEX, ABIHPEC, FNCP, ETCO). The 15-employee organization also publishes English-language export guides aimed at international cosmetics brands considering entry into the Brazilian market through its member importers.

Name

Selo Adipec

Legal name

ASSOCIAÇÃO DOS DISTRIBUIDORES E IMPORTADORES DE PERFUMES, COSMÉTICOS E SIMILARES

Website

https://adipec.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ADIPEC is a Brazilian non-profit trade association representing ~98% of major importers of perfumes and cosmetics in Brazil, founded in 1991 and headquartered in São Paulo. It issues the Selo ADIPEC — a LEONHARD KURZ-manufactured anti-counterfeiting holographic seal with a 2025 QR Code edition and companion mobile app — and funds itself through annual membership contributions from member importers.

Ownership category

akta.pro rank

Product category

Trade Association Services and Product Authentication

NAICS

Packaging and Labeling Services (56191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Tamper-Evident Labels, Seals & Tapes (Void Labels, Security Seals) (IMALANAF)

Keywords

• Anti-counterfeiting certification
• Product authenticity seal
• Cosmetics import association
• Trade association services
• Holographic security labels

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Association Membership Contributions: ADIPEC is a trade association funded by annual membership contributions paid monthly by associated companies via bank slip (boleto bancário). The contribution amount is based on the company's net revenue from the previous year.

Distribution channels1 record

Marketing channels5 records

Core offering

ADIPEC provides an anti-counterfeiting authenticity seal (Selo de Garantia de Procedência e de Qualidade Assegurada) affixed to imported perfumery, cosmetic, and similar products distributed in Brazil, accompanied by a QR Code and the "Selo ADIPEC" mobile application that allows consumers and retailers to verify product legitimacy. The association simultaneously represents the collective interests of its importer/distributor members before Brazilian authorities and engages in public campaigns against contraband cosmetics.

Product overview

Selo Adipec is an association of distributors and importers of perfumes, cosmetics, and similar products. Its core offering is the 'Selo Adipec' - an anti-counterfeiting authenticity seal with QR Code for imported perfumes and cosmetics, distributed exclusively by KURZ DO BRASIL. The seal provides cryptographic tracking to verify product authenticity. The companion 'Selo ADIPEC' mobile application (available on Google Play and Apple Store) enables consumers to scan the QR Code seal and verify authenticity. The association also provides export guidance documents for international companies wanting to export to Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Selo de Garantia de Procedência e de Qualidade Assegurada: Authentication and anti-counterfeiting seal for imported perfumes and cosmetics, featuring QR Code technology for product verification

Products and services

• Selo de Garantia de Procedência e de Qualidade Assegurada (ADIPEC Seal of Guaranteed Origin and Assured Quality) Holographic authenticity seal with QR Code affixed to imported perfumery, cosmetics, and personal-care products distributed in Brazil, allowing importers/distributors to signal product legitimacy and allowing consumers and retailers to verify origin and quality.
• Selo ADIPEC Mobile Application Mobile application that scans the ADIPEC seal's QR Code and verifies whether an affixed product is a legitimate member import, providing authentication services to consumers, retailers, and enforcement authorities across Brazil.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• ABIHPECcoreStrategic or Co-development PartnerAssociação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. ADIPEC maintains active participation in working commissions with ABIHPEC to improve sanitary import procedures.
• ABPScoreStrategic or Co-development PartnerAssociação Brasileira de Perfumarias Seletivas Multimarcas. ADIPEC collaborates with ABPS to professionalize point-of-sale retail through training and close partnership.
• FNCPcoreStrategic or Co-development PartnerFórum Nacional contra a Pirataria e a Ilegalidade. ADIPEC actively participates in FNCP and CNCP to combat counterfeit and contraband perfumes and cosmetics, collaborating on seizures and destructions of illegal products.
• ETCOminorStrategic or Co-development PartnerInstituto Brasileiro de Ética Concorrencial. Listed as a partner organization supporting ADIPEC's anti-counterfeiting and market integrity initiatives.
• KURZ DO BRASILcoreTechnology or IntegrationExclusive global distributor of the LEONHARD KURZ Trustseal holographic security technology used in the ADIPEC Seal. KURZ DO BRASIL provides the anti-counterfeiting technology manufactured in Germany and consults on brand protection.
• MEIRELLES IPCcoreImplementation/ SI/ Consulting PartnerPropriedade Intelectual, Inteligência e Defesa Concorrencial. Specialized consulting partner that conducts seizures and destructions of counterfeit and contraband products on behalf of ADIPEC and its members, and assists in training public agents to identify fake products.
• PricewaterhouseCoopers (PwC)minorImplementation/ SI/ Consulting PartnerPricewaterhouseCoopers Auditores Independentes. Listed as a consulting partner providing auditing and advisory services to ADIPEC.
• Instituto GirominorStrategic or Co-development PartnerListed as a partner on ADIPEC's homepage partner section. Specific nature of collaboration not detailed in available sources.
• EureciclominorStrategic or Co-development PartnerListed as a partner on ADIPEC's homepage partner section. Specific nature of collaboration not detailed in available sources.
• Mohamed GorayebminorGTM or Marketing PartnerListed as a partner on ADIPEC's homepage partner section. A perfume industry professional and marketing collaborator.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ScanTrust: Supply-chain serialization and QR-code authentication provider for brand protection; comparable as a more software-led, emerging player operating in adjacent authentication/track-and-trace technology space.
• ABIHPEC: Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos — the domestic Brazilian personal-care/cosmetics industry association; comparable as a sister trade association serving an overlapping constituency, though focused on manufacturers rather than importers.

Broad incumbents

• Checkpoint Systems: Retail-focused RFID/EAS and authentication solutions provider; relevant peer for product authentication, anti-counterfeit labels, and retail traceability infrastructure in consumer goods.
• De La Rue: British currency and authentication security printer with brand-protection and product authentication capabilities; broadly comparable as an incumbent provider of physical security and authentication technology used in regulated goods.
• SICPA: Swiss provider of security inks, track-and-trace, and authentication solutions used by governments and brand owners globally; comparable as a broader incumbent in the same authentication technology category as ADIPEC's KURZ-backed seal.
• Authentix: Authentication and supply-chain integrity solutions provider serving fuel, pharma, and consumer-goods markets; comparable as an authentication-technology incumbent whose offerings overlap with the brand-protection problem ADIPEC addresses.
• Avery Dennison: Global materials science company with an authentication, brand-protection, and traceability solutions business; comparable as an incumbent offering labels/seals with security and traceability features at industrial scale.

Regional players

• Cosmetics Europe: European trade association for the cosmetics and personal-care industry; comparable as a regional trade body addressing regulatory, anti-counterfeiting, and market-integrity issues in the cosmetics sector outside Brazil.

Direct peers

• Leonhard Kurz Stiftung & Co. KG: German manufacturer of the Trustseal holographic security technology used in the ADIPEC Seal; comparable as a provider of authentication/anti-counterfeiting solutions used in currency, documents, and branded goods across many verticals.

Others

• FNCP (Fórum Nacional contra a Pirataria e a Ilegalidade): Brazilian national forum against piracy and illegality — an ADIPEC partner; comparable as an ecosystem participant addressing the same anti-counterfeit / anti-contraband mission across multiple industries in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seloadipec
• LinkedInlinkedin.com/company/selo-adipec
• Instagraminstagram.com/seloadipec

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selo Adipec