(株)ADKマーケティング・ソリューションズ

What (株)ADKマーケティング・ソリューションズ does

ADK Marketing Solutions Inc. (株式会社ADKマーケティング・ソリューションズ) is a Japanese integrated marketing solutions company headquartered in Toranomon Hills Mori Tower, Tokyo, operating as a core subsidiary of ADK Holdings Inc. (the holding company established in January 2019 following the restructuring of Asatsu-DK). The company employs approximately 1,600 people across 11 domestic offices covering all major Japan regions (Hokkaido, Tohoku, Niigata, Kanto, Chubu, Kansai, Chugoku-Shikoku, Kyushu), serving enterprise clients across financial services, entertainment/IP, consumer goods, real estate, telecommunications, and automotive industries. Named clients include Sanrio, NTT DOCOMO, Yakult Honsha, and Mitsui Fudosan.

The company's offering is organized around three solution domains — Customer Data & Insights, Customer Contact Management, and Customer Experience Design — delivered under a sales-led enterprise GTM motion via named account directors and a dedicated Media Account Development (MAD) organization. ADK MS differentiates itself from Japanese competitors by maintaining unified planning/buying across digital and mass media rather than separating them into different entities, and positions itself as a 'Fan Growth Partner' centered on proprietary frameworks including the Brand Boost Method, Fan Growth Strategy, and Contextual Asset Framework.

The technology stack combines proprietary AI/ML tools (EmoGra for GPT-based persona generation from ADK's 18-year consumer panel, Trapoke+ for no-code LLM apps, Toranomon Pocket GPT chatbot, ADK-TSUNAGI for cookie-independent conversion tracking, Vision Link AI for multimodal semantic search) with strategic technology partnerships (IBM Japan, Brainpad, D4DR, Ogury Japan, Microsoft Azure OpenAI, Keio University's Hoshino Laboratory for statistical fan analysis). The business operates as a B2B professional services firm with negotiated per-engagement fees plus media commissions on planning and buying activities; pricing is not publicly disclosed. Additional revenue vectors include joint ventures (Data Chemistry with jeki/Tokyu Agency for DMP services; PLAN-B Marketing Partners for digital marketing), sustainability consulting (SSG group with PERSEFONI/Futures Inc./Takto), and the Spatial Creative boutique 'addict' under the Baddict project.

Name

(株)ADKマーケティング・ソリューションズ

Legal name

株式会社ADKマーケティング・ソリューションズ

Website

https://adkms.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ADK Marketing Solutions is a Japanese integrated marketing solutions subsidiary of ADK Holdings, serving enterprise clients across financial, IP, consumer, real estate, telecom, and automotive sectors with unified digital-and-mass-media planning, proprietary AI tools, and full-funnel CX design across 11 domestic offices.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Integrated marketing services
• Advertising agency
• Data-driven marketing
• Media planning buying
• Brand strategy consulting

Headquarters

HQ city

東京（港区）

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Solutions Services: ADK MS provides integrated marketing solutions including marketing strategy consulting, digital and mass media planning and buying, data-driven marketing, creative services, and full-funnel support. Revenue is generated through professional service fees and media commissions on planning and buying activities across digital and traditional media.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ADK Marketing Solutions Inc. is a Japanese marketing solutions company providing integrated on-off (digital + mass media) marketing services to enterprise clients. The company operates across three solution domains — Customer Data & Insights, Customer Contact Management, and Customer Experience Design — covering full-funnel strategy, digital and mass media planning/buying, creative production, data-driven marketing, and proprietary AI-powered tools (such as ADK-TSUNAGI, EmoGra, and Toranomon Pocket). Revenue is generated through professional service fees and media commissions across Japan's enterprise client base.

Product overview

ADK Marketing Solutions operates as a full-funnel marketing solution company organized around three core solution domains: 顧客データ＆インサイト (Customer Data & Insights), 顧客接点マネジメント (Customer Contact Management), and 顧客体験デザイン (Customer Experience Design). The company offers an integrated portfolio of proprietary AI-powered tools (エモグラ, トラワク+, トラ بوك), measurement solutions (ADK-TSUNAGI), and strategic methods (Brand Boost Method, 未来グロースワークショップ). Its creative boutique addict delivers spatial experiences under the Baddict project, while specialized units handle sustainability (SSG), EC marketing (ADK-eCommerce Beat), IP business intelligence (Global IP Power Survey), and joint ventures (ALPHA BOX with IBM, Data Chemistry, PLAN-Bマーケティングパートナーズ, 共創Labo with Brainpad). The company leverages generative AI, data science, and creative capabilities to serve as a fan-growth marketing partner (ファングロースパートナー) for clients.

Differentiator

Problem solved

Functional benefit

Brands

• ADK CONNECT: Integrated marketing platform connecting data and creativity
• alphabox
• ERU

Products and services

• ADK-TSUNAGI Conversion measurement solution enabling cookie-independent tracking via Conversion API (CAPI). Supports multiple ad media including Yahoo! Search and Microsoft via conversion import, and integrates CAPiCO for expanded media options.
• EmoGra (エモグラ) Generative AI-powered persona auto-generation tool leveraging ADK's large-scale consumer surveys (ADK生活者総合調査 and ゲーム総合調査). Creates detailed target personas for marketing strategy development, campaign planning, and digital ad targeting.
• Toranomon Pocket (トラ ポケット) Group-wide GPT chatbot deployed on Microsoft Teams, powered by Azure OpenAI Service. Provides general-purpose LLM assistance across planning, creative, engineering, and back-office operations for ADK Group employees.
• Trapoke+ (トラワク+) No-code LLM application builder allowing employees to develop custom AI apps using internal company knowledge and workflows without programming skills. Part of ADK's internal AI tool suite built on Microsoft Teams using Azure OpenAI Service.
• Vision Link AI Multimodal AI tool co-developed with Brainpad enabling tag-free image, illustration, and video search by uploading assets and searching with natural language keywords. Reduces content retrieval and planning workload for game and entertainment clients.
• Agent Rinri (エージェントリンリー) AI tool co-developed with Brainpad that performs primary screening of ethical issues in creative content (games/films) based on client-defined guidelines, using multimodal AI to process image, text, and video — reducing ethical review workload by approximately 40%.
• ADK Carbon Offset Advertising Carbon offset advertising service using OpenX's Deal Id technology to measure CO2 emissions from digital ad delivery in real-time and offset via verified carbon credits, supporting corporate SBTi/net-zero goals.
• ALPHA BOX Joint consulting service with IBM Japan covering customer-centric business strategy, experience transformation solution design, and data-driven experience management, combining ADK's consumer insights with IBM's technology and design thinking.
• Brand Boost Method Strategic consulting method comprising three sub-methods: contextual asset communication (Contextual Asset Framework), community-centric fan marketing, and future-oriented creative strategy (Future Creative) — designed to accelerate brand and business growth.
• Future Growth Workshop (未来グロースワークショップ) Backcast-type co-creation workshop jointly developed with D4DR, combining future knowledge cards and ADK's fan-growth strategy to help clients envision ideal future states and derive present-day action plans.
• ADK-eCommerce Beat Full-funnel EC mall marketing service covering strategy, store optimization, advertising operations (Amazon, Yahoo! Shopping, etc.), SEO, influencer campaigns, and performance analytics for e-commerce sales growth.
• Global IP Power Survey Large-scale international quantitative survey analyzing IP (intellectual property) fan structures, engagement patterns, and fan-growth strategies across Japan, North America, China, India, and Southeast Asia. Applies ADK's proprietary 4-quadrant fan analysis (penetration × heat).
• Sustainability Solution Group (SSG) Sustainability solution group offering three services: carbon neutral support (with PERSEFONI and Futures Inc.), DE&I social action programs, and SX communication support (with Takto) — helping clients align sustainability efforts with business growth.
• addict (Creative Boutique) Creative boutique within ADK MS specializing in spatial and experiential design. Operates the Baddict project offering brand experience spaces, interactive/immersive events, OMO experiences, data-driven space design, and smart city consulting.
• IBM Consulting Marketing Workbench AI-powered marketing workbench — first Japanese deployment of IBM's marketing-focused generative AI tool. Used for strategy design, insight work, concept development, media planning, and data utilization across the full marketing funnel with custom ADK-specific functionality.
• Data Chemistry DMP Joint venture DMP combining ADK's panel data (3D Database: consciousness, media exposure, purchasing) with mass data (DC Catalyzer: web logs, TV viewing, survey data) for integrated data marketing and ad targeting.

Quantifiable outcome

• Ethically reviewed production assets with 40% reduction in man-hours for a major game company (PoC result)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature9 records

Partnerships

17 partnerships are on record, tiered minor and core.

• AI Ops Manager & FramerminorStrategic or Co-development Partner · 1 July 2026ADK MS announced a three-way collaboration with AI Ops Manager and Framer, as covered in a July 2026 news release. Details of the partnership scope are available in the company news section.
• Ogury Japan株式会社coreTechnology or Integration · 30 October 2025ADK MS and Ogury Japan jointly developed a persona targeting advertising menu combining ADK's 'EmoGra' AI persona generation tool with Ogury's proprietary person-based targeting data. The integration allows clients to translate natural language briefs into targetable personas and execute campaigns using persona-based targeting that goes beyond conventional affinity targeting, particularly important in cookieless environments.
• D4DR (ディー・フォー・ディー・アール株式会社)coreStrategic or Co-development Partner · 29 May 2025ADK MS and D4DR co-developed the '未来グロースワークショップ' (Future Growth Workshop) — a backcasting-based methodology for co-creating future growth scenarios with clients. D4DR provides its proprietary '未来ナレッジカード' (Future Knowledge Card) ideation tool, customized as '未来グロースカード' (Future Growth Card) for the workshop. ADK MS creative and marketing expertise combines with D4DR's future market knowledge.
• 日本IBM (IBM Japan) — IBM Consulting Marketing WorkbenchcoreTechnology or Integration · 29 September 2024ADK MS became the first company in Japan to adopt IBM Consulting Marketing Workbench — IBM's generative AI tool for marketing. A joint workshop with ~20 ADK specialists defined AI agent use cases across the full marketing workflow from strategy design through PDCA. ADK is implementing its own version with custom functionality and integrating it with internal AI CoE initiatives.
• Takto Inc. (タクト株式会社)minorStrategic or Co-development Partner · 27 August 2024ADK MS and PR strategy consultancy Takto jointly offer the 'SX Communication Support Program' — helping companies communicate sustainability initiatives effectively and align corporate sustainability efforts with sustainable business growth. Takto provides PR strategy consulting while ADK provides creative and marketing execution.
• Brainpad Inc. (株式会社ブレインパッド)coreStrategic or Co-development Partner · 29 May 2024ADK MS and Brainpad co-founded the '共創Labo' (Co-Creation Lab) in May 2024 to develop and promote AI-based approaches targeting the game and content/entertainment industry. Joint tools include 'Vision Link AI' (multimodal AI for semantic content search without tagging) and 'LTV AI Simulator' (customer lifetime value prediction dashboard). An additional tool 'エージェントリンリー™' was developed for ethical review of creative assets, reportedly reducing review man-hours by 40%.
• PERSEFONI & Futures Inc.minorStrategic or Co-development Partner · 25 January 2024ADK MS partnered with US-based PERSEFONI (greenhouse gas emissions quantification platform, serving global enterprises) and Tokyo-based Futures Inc. (specializing in carbon neutrality strategy, founded by former UN sustainability expert Dr. Mack Ramachandran) to offer a one-stop Carbon Neutrality Support Project. ADK leads the project combining its marketing and communication capabilities with partners' emissions measurement and decarbonization strategy expertise.
• PLAN-B Marketing Partners株式会社 (JV with PLAN-B)coreStrategic or Co-development Partner · 4 July 2023Joint venture (established mid-2023, capital ¥10M: PLAN-B 51%, ADK HD 49%) focused on digital marketing services including SEO, internet advertising, influencer marketing, and SNS account management. Combines ADK's comprehensive advertising expertise and client base with PLAN-B's digital marketing execution capabilities. Tokyo HQ in Shinagawa, Osaka HQ in Nishi-ku.
• 株式会社Data Chemistry (with JR東日本企画 and 東急エージェンシー)coreStrategic or Co-development Partner · 4 April 2019Joint venture company (established April 2019, capital ¥75M) combining panel data analysis from ADK MS's '3D Database' (consciousness, media contact, purchasing data) with jeki's '移動者' (commuter/traveler) consumer insight expertise and Tokyu Agency's proprietary targeting and clustering technology. Data Chemistry operates a public DMP 'DC Catalyzer' integrating web behavior logs, TV viewing logs, and survey panel data for advertisers.
• 日本IBM (IBM Japan)coreStrategic or Co-development Partner · 28 February 2019ADK MS and IBM Japan jointly operate 'ALPHA BOX' as a co-development consulting service for customer experience transformation. The partnership combines ADK's consumer insights, communication planning, and execution with IBM's advanced technology, design thinking, and data science consulting. ADK and IBM have collaborated since 2019, co-located at Toranomon, and recently partnered on IBM Consulting Marketing Workbench implementation. The TOKYO NODE LAB volumetric video project involves IBM Power servers alongside Canon and Morphborough.
• 河北新報社 / 河北折込センター / 七十七銀行minorStrategic or Co-development PartnerADK MS co-hosts the 'D2C Business Growth Challenge' with Kahoku Shimbunsha (regional newspaper in Miyagi Prefecture) and Kahoku Orikomi Center, with cooperation from 77 Bank. The program supports Miyagi-based companies in expanding EC/direct-to-consumer businesses through consulting and test marketing over approximately one year.
• 河北新報社 / 河北折込センター / 七十七銀行minorStrategic or Co-development PartnerADK MS co-hosts the 'D2C Business Growth Challenge' with Kahoku Shimbunsha (regional newspaper in Miyagi Prefecture) and Kahoku Orikomi Center, with cooperation from 77 Bank. The program supports Miyagi-based companies in expanding EC/direct-to-consumer businesses through consulting and test marketing over approximately one year.
• Mori Building (森ビル株式会社)coreStrategic or Co-development PartnerADK and Mori Building collaborate on the TOKYO NODE LAB volumetric video studio and the Toranomon Advertising Festival. ADK uses TOKYO NODE LAB's volumetric video technology (57-camera 360° capture system) for client projects and the 2025 company orientation. Mori Building provides the facility as a hub for urban experience innovation, and ADK participated in the 2025 Toranomon Advertising Festival with 9 sessions.
• ADK Emotions (ADKエモーションズ)coreStrategic or Co-development PartnerADK MS and ADK Emotions (ADK EM) jointly conduct the Global IP Power Survey research covering Japan, North America, India, China, Thailand, and Indonesia. ADK MS provides quantitative research capabilities while ADK EM contributes content/IP business expertise for the fan growth strategy framework and IP marketing analysis.
• Keio University — Hoshino Laboratory (慶應義塾大学 星野崇宏研究会)minorStrategic or Co-development PartnerADK MS DX Promotion Bureau collaborates with Keio University's Hoshino Laboratory (led by Professor Takahiro Hoshino) on academic research combining marketing challenges with statistical science. The first collaboration developed the 'ファン熱量' (Fan Heat) concept using factor analysis on 6 SNS metrics to quantify fan engagement intensity, applying advertising 'Ad-Stock' models to cumulative social media heat measurement.
• Canon (キヤノン株式会社)coreTechnology or IntegrationCanon is a co-development partner in the TOKYO NODE LAB volumetric video studio project (with Mori Building, IBM Japan, and baskville). Canon contributes the volumetric capture technology as part of the studio infrastructure enabling 3D video capture for urban experience applications.
• baskville (株式会社バスキュール)coreTechnology or Integrationbaskville is a co-development partner in the TOKYO NODE LAB volumetric video studio project, collaborating on volumetric video capture technology and urban experience content creation.

Scale indicators2 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Daiko Advertising Inc. Osaka-based full-service Japanese advertising agency offering integrated digital and mass-media solutions. Comparable mid-sized agency structure and full-funnel service offering.
• Dentsu Inc. Japan's largest advertising group with global reach across creative, media, CXM and data. Overlaps with ADK MS in full-service marketing, data-driven solutions, and enterprise clients, but operates at significantly larger scale and global footprint.
• Tokyu Agency Inc. Mid-sized Japanese full-service advertising agency and JV partner of ADK MS in Data Chemistry. Comparable integrated planning/buying model and shared enterprise clients in the Tokyo market.
• Hakuhodo Inc. Japan's second-largest full-service advertising agency with integrated digital and mass-media planning, creative, and data-driven marketing. Directly comparable to ADK MS on offering breadth, enterprise client focus, and Japan-centric geographic footprint.

Broad incumbents

• Recruit Holdings Co., Ltd. Diversified Japanese information services giant with marketing solutions (Indeed, Airレジ, etc.) and media businesses. Overlaps with ADK MS on data-driven marketing services to enterprise clients at much larger scale.

Others

• Brainpad Inc. Japanese data analytics and AI solutions company and co-development partner via 共創Labo. Comparable on multimodal AI tooling (Vision Link AI, Agent Rinri) and data science consulting for marketing.

Emerging players

• Septeni Holdings Co., Ltd. Digital advertising holding company (Septeni, Jeki, etc.) with focus on data-driven digital marketing, programmatic, and creator economy — directly comparable to ADK's digital media buying leg and Data Chemistry JV scope.
• Macromill Inc. Japanese online market research firm with proprietary consumer panels and global research capabilities. Comparable to ADK's research/insights assets (ADK生活者総合調査, Global IP Power Survey).
• INTAGE Holdings Inc. Japan's largest market research firm (SRI+, SCI, SCDP panels). Comparable to ADK's data-and-insights pillar and its consumer-panel-driven AI persona generation tools.
• CyberAgent Inc. Digital-native Japanese media and marketing group with strength in internet advertising, AbemaTV and AI-driven ad tech (Dynalyst, AI Shift). Comparable on digital ad operations and AI tooling for marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adk.co.jp
• LinkedInlinkedin.com/company/-%E6%A0%AA-adk%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%BA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about (株)ADKマーケティング・ソリューションズ