Adsum

What Adsum does

Adsum is a privately held American men's clothing company founded in Brooklyn, NY in 2015 by Pete Macnee, producing seasonal collections inspired by the cities and countryside of the American Northeast. The company designs and sells high-quality everyday apparel and sportswear — including hoodies, crewnecks, sweatshirts, tees, bottoms, and technical outerwear — manufactured primarily at production partners in Portugal, with construction details such as 430 GSM cotton fleece and garment-dyed finishes that the brand highlights as differentiators. Its product range also extends through collaborations into footwear (Sanders), audio accessories (ELAC), and eyewear (Cubitts), and its most strategic partnership is a recurring co-development relationship with outdoor heritage brand Gramicci.

The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront at adsumnyc.com, complemented by a B2B wholesale channel ([email protected]) and a content-driven marketing presence across an editorial news/blog, lookbooks dating back to SS16, Instagram, Facebook, email newsletter, and Spotify playlists. There are no physical retail locations; product is shipped globally to at least 10 markets including the United States, United Kingdom, Germany, France, Canada, Japan, Australia, Brazil, the UAE, and Singapore. Pricing is transparent and spans $39 accessories to $595 outerwear, with core apparel priced between $58 and $185 and collaborative products such as the Sanders Vibram-sole Gibson at $425.

Adsum is founder-owned with no disclosed institutional funding, no parent company, no subsidiaries, and no disclosed headcount. Its competitive position rests on brand identity, design heritage, editorial storytelling, and a tightly curated collaboration portfolio rather than any proprietary technology platform; the company has no disclosed AI/ML capabilities, patents, or technology integrations. Revenue, customer counts, and financial metrics are not publicly disclosed.

Name

Adsum

Legal name

Adsum

Website

https://adsumnyc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Adsum is a Brooklyn-founded, privately held American men's clothing brand selling premium everyday apparel, technical outerwear, and lifestyle collaborations through its own Shopify e-commerce site with global shipping. Founded in 2015 by Pete Macnee, it serves design-conscious consumers seeking durable, garment-dyed sportswear produced in Portugal.

Ownership category

akta.pro rank

Product category

Men's Premium Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Men's apparel
• Premium basics
• Direct-to-consumer fashion
• Technical outerwear
• Casual sportswear

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: E-commerce direct-to-consumer retail model selling apparel and accessories through their Shopify-powered online store. Products are sold as one-time purchases with no subscription component. Customers can purchase items individually at listed prices with global shipping available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Adsum designs, produces, and sells men's clothing and accessories directly to consumers through its Shopify-powered online store at adsumnyc.com. Core product lines include heavyweight fleece hoodies, crewnecks, and sweatshirts, jersey tees, bottoms, and technical outerwear, complemented by accessories such as hats, beanies, and totes. The brand also releases limited collaboration products with partner brands spanning apparel, footwear, eyewear, and audio accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Hoodie

Quantifiable outcome

• Products made at vertical production partners in Portugal with consistent quality standards across seasons

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GramiccicoreStrategic or Co-development Partner · 1 January 2024Multiple clothing collaborations with Gramicci, an outdoor brand known for climbing heritage. The partnerships include both product collaborations and marketing campaigns. Adsum + Gramicci holiday campaign featured models Troy and Layton, shot with behind-the-scenes content showcasing the creative process. The collaboration combines Adsum's East Coast urban aesthetic with Gramicci's outdoor/rock climbing roots.
• ELACminorStrategic or Co-development PartnerCollaboration on the Adsum + ELAC NAVA100 bookshelf speakers, priced at $229. Part of Adsum's brand extension into lifestyle accessories beyond core apparel.
• SandersminorStrategic or Co-development PartnerCollaboration on the Vibram Sole Split Toe Gibson shoe ($425). Sanders has been handcrafting shoes in Northamptonshire, England since 1873. The shoe features Goodyear welt construction, Vibram 1249 Mister Tank sole, and waxed suede upper from Charles F. Stead Tannery.
• CubittsminorStrategic or Co-development PartnerCollaboration on sunglasses (Adsum + Cubitts Sunnies - Moss, $250). Features Mazzucchelli Cellulose Acetate frames, ZEISS lenses with UV protection, and braided cord temple detail.
• Spiewak Golden FleeceminorStrategic or Co-development PartnerProfessional connection through team member Kunimasa Odagi who works as designer, product developer, and sample coordinator for Spiewak Golden Fleece. Adsum staff interview and profile featured on their news/blog.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lady White Co. LA-based premium basics brand specializing in heavyweight cotton tees and sweatshirts with similar garment-dyed construction techniques. Directly comparable to Adsum on product category, manufacturing ethos, and DTC-first distribution.
• Corridor NYC: NYC-based menswear brand focused on elevated everyday wear with attention to fabric and construction. Similar in price band and aesthetic positioning to Adsum, serving the same design-conscious male consumer seeking quality staples.
• Norse Projects: Scandinavian contemporary menswear brand offering premium basics with strong design sensibility and global DTC presence. Comparable to Adsum in product mix (hoodies, tees, outerwear), premium pricing, and emphasis on quality construction with European manufacturing heritage.
• Aimé Leon Dore: NYC-based contemporary menswear brand offering premium basics and streetwear with strong editorial storytelling. Closest direct peer to Adsum given shared NYC origin, premium DTC pricing, lifestyle content approach, and overlap in target customer (design-conscious men seeking elevated everyday wear).
• Noah: NYC menswear brand with similar price points, focus on quality manufacturing, and blend of streetwear with classic Americana. Directly comparable to Adsum in positioning, target demographic, and DTC-led distribution strategy.
• Oliver Spencer: London-based contemporary menswear brand offering premium everyday clothing with strong British manufacturing heritage and similar price points. Comparable to Adsum on product positioning, premium DTC strategy, and emphasis on quality construction over fast fashion cycles.
• Battenwear: NYC outdoor-inspired menswear brand blending sportswear with classic silhouettes. Comparable to Adsum's urban-meets-outdoor positioning and overlap in target customer interested in transitional, activity-friendly clothing.
• Todd Snyder: American menswear designer offering elevated everyday clothing with strong fabric focus and NYC heritage. Comparable to Adsum on premium menswear positioning, classic-with-a-twist aesthetic, and lifestyle brand extension through collaborations.

Broad incumbents

• Carhartt WIP: Established workwear heritage brand's premium streetwear line with global retail presence and broader product assortment than Adsum. Serves as a benchmark for how a workwear-rooted brand can scale into contemporary menswear, though operating at much larger scale.
• Gramicci: Outdoor climbing heritage brand offering technical-inspired casualwear with global retail and wholesale distribution. Comparable to Adsum through their multiple co-developed collaborations and shared outdoor/urban crossover aesthetic, though operating at larger scale with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adsumnyc
• YouTubeopen.spotify.com/user/adsumnyc
• Facebookfacebook.com/adsumnyc
• Instagraminstagram.com/adsumnyc
• LinkedInlinkedin.com/company/adsumnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsum