AdsUp - partner Allegro Ads

What AdsUp - partner Allegro Ads does

AdsUp Sp. z o.o. is a Poznań, Poland-based agency founded in October 2022 by Rafał Strączek that specializes exclusively in managing Allegro Ads campaigns and broader Allegro marketplace account services for e-commerce sellers. Operating as a 'Grupa Specjalistów' (Group of Specialists) model, the company pairs each client with one of 9 named Allegro Ads experts and eliminates the traditional account-manager layer, with clients selecting their specialist through a 3-step website configurator. The firm's core revenue comes from monthly retainer services for Allegro Ads management (from 700 PLN/month) and full Allegro account handling known as Obsługa Allegro (from 4,000 PLN/month), supplemented by one-time offerings including account audits (2,000 PLN), account optimization (from 1,000 PLN), training (5,000 PLN), and auction creation (from 300 PLN). The company also offers a 120-day free trial bundling 30 days of free Allegro Ads in Poland and 90 days on international Allegro markets.

The firm differentiates itself through deep category expertise across 20+ verticals, third-party validation from the Allegro platform itself (Allegro Ads Partner+ status since January 2023 and the Growth Champion 2024 award), and a stated roster of 853+ completed projects and 300+ clients. Cumulative client-side outcomes claimed include PLN 24M in monthly generated client revenue, an average 142% profit increase, and ROAS figures as high as 57.75 PLN. The company maintains an organic content and social presence (blog, Instagram, LinkedIn, Facebook) and operates across four Central European markets: Poland, Czechia, Slovakia, and Hungary. The legal entity is AdsUp Sp. z o.o. with share capital of 50,000 PLN, privately held by the founder with no disclosed external funding.

Underlying technology is service-delivery rather than platform-based: there is no proprietary technology platform, no API, and no public SDK. The 'moat' rests on human expertise, specialist-client matching, and Allegro-issued credentials rather than on software. AI is mentioned only as a practitioner tool used internally by individual specialists (e.g., Jan Rozpendowski cites AI for cost optimization), with no productized AI offering or disclosed AI/ML capability.

Name

AdsUp - partner Allegro Ads

Legal name

AdsUp Spółka z ograniczoną odpowiedzialnością

Website

https://adsup.pl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AdsUp Sp. z o.o. is a Poznań-based Allegro Ads specialist agency founded in 2022, pairing each of its 9 named experts directly with Polish and Central European e-commerce sellers for Allegro Ads management, account handling, audits, optimization, and training.

Ownership category

akta.pro rank

Product category

Marketplace Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Allegro Ads management
• Marketplace advertising services
• E-commerce account optimization
• Allegro seller consulting
• PPC campaign management

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Allegro Ads Management: Monthly retainer for managing Allegro Ads campaigns. Includes dedicated specialist, daily reporting, account audit, and 7-day-per-week support. Starting price 700 PLN/month.
2. Account Handling (Obsługa Allegro): Full-service Allegro account management including listing creation/editing, promotions management, graphic design, competitor analysis, and strategy. Starting at 4,000 PLN/month.
3. Account Optimization: One-time optimization service including multi-variant creation, bundle setup, quantity discounts, promotions analysis, and cost reduction. From 1,000 PLN one-time.
4. Account Audit: Comprehensive account analysis delivered as PDF document with implementation guidance. Price: 2,000 PLN.
5. Training: Comprehensive Allegro training covering Ads creation/optimization, organic positioning, brand promotion, competitive strategy, and marketing strategy. Price: 5,000 PLN one-time.
6. Auction Creation: Creating/multi-variant listings with custom graphics, keyword-optimized titles, infographics, and photography. From 300 PLN.
7. Free Allegro Ads Audit: Free audit of Allegro Ads campaigns including PDF report with recommendations. No charge.
8. Free Consultation: 15-minute online consultation to verify advertising potential and assess whether the company can improve results. Free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AdsUp is a specialist services agency that manages Allegro Ads campaigns and Allegro marketplace accounts for e-commerce sellers. Its core offering is monthly Allegro Ads management (from 700 PLN/month) with a dedicated specialist, daily reporting, account audit, and seven-day support, supplemented by full account handling, one-time audits, optimization, training, and auction creation. All services are delivered by named Allegro Ads specialists who work directly with clients without an account manager layer.

Product overview

AdsUp is an Allegro Ads partner agency offering a suite of services for sellers on the Allegro marketplace. The core offering is Allegro Ads campaign management (from 700 PLN/month), supplemented by a free audit and free consultation service. Additional paid services include full Allegro account management (Obsługa Allegro, from 4000 PLN/month), account audit (2000 PLN one-time), account optimization (from 1000 PLN one-time), Allegro training (5000 PLN one-time), and auction creation (from 300 PLN). The agency also offers a 120-day free trial program (30 days free in Poland, 90 days on international Allegro markets). All services are delivered by dedicated specialists with individual client pairing.

Differentiator

Problem solved

Functional benefit

Products and services

• Allegro Ads Management Monthly retainer for managing Allegro Ads campaigns for sellers on the Allegro marketplace. Includes a dedicated Allegro Ads specialist, account audit, direct contact, daily reporting, all ad types, and 7-day-per-week support. Starting from 700 PLN/month. Target users are Polish e-commerce sellers on Allegro.
• Obsługa Allegro (Full Allegro Account Handling) Full-service Allegro account management including listing creation and editing, promotions and campaign management, graphic design, competitor analysis, and a unique strategy. Includes recurring specialist meetings. Starting from 4,000 PLN/month. Target users are private-label and mid-market sellers needing comprehensive account development.
• Allegro Account Audit One-time comprehensive account audit of a seller's Allegro account, including preliminary consultation, implementation guidance, coverage of every account element, priority turnaround, and a comprehensive analysis document with audit implementation support. Price: 2,000 PLN. Target users are Allegro sellers seeking a structured review of their account.
• Free Allegro Ads Audit Free audit of Allegro Ads campaigns providing a full analysis and a PDF with conclusions and recommendations, plus a post-audit consultation. Performed by specialist practitioners. Target users are Allegro sellers evaluating whether to engage AdsUp.
• Allegro Account Optimization One-time optimization service covering cost reduction, banners and product series, promotions, bundles and quantity discounts, multi-variant creation, and seasonal campaigns. From 1,000 PLN one-time. Target users are Allegro sellers seeking to improve existing account performance.
• Allegro Training One-time comprehensive Allegro training covering Allegro Ads creation and optimization, organic listing positioning, brand promotion, competitive strategy, marketing strategy, and a live account audit. Price: 5,000 PLN. Target users are Allegro sellers and teams wanting to build internal capability.
• Allegro Auction Creation Creation of Allegro auction listings including custom thumbnail graphics, keyword-optimized titles, infographics, and professional photography, with direct specialist contact and implementation included. From 300 PLN. Target users are Allegro sellers needing high-quality listing assets.
• Free Allegro Ads Consultation Free 15-minute online consultation verifying whether the seller's advertising is set up correctly, validating advertising potential, and indicating whether AdsUp can improve results. No commitment required. Target users are prospective Allegro sellers evaluating the agency.

Quantifiable outcome

• 24M PLN monthly generated revenue for clients
• +8 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allegro (Allegro Ads)coreGTM or Marketing PartnerCore platform partnership. AdsUp is an official Allegro Ads Partner and Allegro Ads Partner+ (elevated status). The company specializes exclusively in Allegro Ads management and Allegro account services. Allegro recognized AdsUp with Growth Champion 2024 award for delivering significant profit growth to clients. This is the foundational and only platform partnership for the company.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Eactive: Polish e-commerce performance marketing agency running Allegro Ads and marketplace campaigns. Direct peer because of parallel service scope (Allegro Ads management) and similar Polish SMB client base.
• Cube Group: Polish digital agency with strong Allegro Ads and marketplace practice. Direct peer because it offers Allegro-focused paid-media and account management to Polish sellers with overlapping service menus.
• Divante (Divante Poland): Polish e-commerce agency offering Allegro and marketplace seller services including storefront and optimization work. Direct peer because it competes for Allegro seller mandates in the same Polish SMB/mid-market segment.

Broad incumbents

• K2 Agency (K2 Digital): Established Polish digital marketing agency serving enterprise clients with broader paid-media, including marketplace campaigns. Broad incumbent because it offers overlapping Allegro/e-commerce capability as part of a wider portfolio.
• Publicis Poland: Global network's Polish operations offering paid-media and commerce services; touches e-commerce/marketplace campaigns for enterprise brands. Broad incumbent with partial overlap on Allegro ads execution.
• Ideo Agency (Ideo Group): Polish digital agency with e-commerce and SEO/marketplace practices addressing Allegro sellers. Broad incumbent because it competes for Polish e-commerce mandates but not specialized exclusively in Allegro Ads.
• Salesupply: European e-commerce services firm offering marketplace management, content and advertising across Allegro, Amazon and others. Broad incumbent because it competes on Allegro marketplace services but with a wider multi-marketplace remit.

Emerging players

• Webreaktor: Polish digital agency with an e-commerce and Allegro advertising practice. Emerging player because it targets the same Allegro seller market with a smaller, more generalist team than AdsUp's specialist model.
• Reach Aero: Polish performance marketing agency with a growing marketplace advertising practice. Emerging player because it overlaps Allegro Ads positioning with a younger brand and smaller specialist base.

Others

• Allegro Ads (in-house / Seller Success): Allegro's own first-party Allegro Ads product and seller success resources which set platform defaults and increasingly host self-serve tooling. Listed as 'others' because it is the platform/ecosystem owner rather than a competing agency, but shapes AdsUp's competitive landscape directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdsUpAllegro
• LinkedInlinkedin.com/company/ads-up-allegro
• Instagraminstagram.com/adsup_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdsUp - partner Allegro Ads