What 株式会社マイクロン does

株式会社マイクロン (Micron Co., Ltd.) is a privately held Japanese mobile advertising company founded in April 2012 and headquartered in Shinjuku, Tokyo. Operating under the AdTruck (アドトラック) brand, the company provides illuminated truck advertising services using a fleet of purpose-built advertising vehicles including 4-ton super long trucks, 2-ton long trucks, 2-ton standard trucks, LED vision trucks, and 40F trailers. The core technology is a proprietary internal LED lighting system using Japanese-made LEDs combined with FF sheet light-permeable side panels and BOSE 151SE all-weather speakers, producing high-visibility mobile advertising that operates both day and night. The LED vision truck variant adds a 3.84m × 1.92m digital LED display capable of 68.7 billion colors and daily content updates.

The company sells one-time truck rental campaigns priced by vehicle type, duration (7/14/28 days), area coverage (local versus national caravan), and route specifications, with quotes provided on inquiry. An optional audio production service is offered at a fixed fee of ¥100,000 (excluding tax). Distribution is direct-to-customer via a dedicated phone line and a structured website inquiry form covering all 47 Japanese prefectures; no intermediaries or paid acquisition channels are used. Operating hours are 12:00–21:00 for campaign runs and 9:00–18:00 Monday–Friday for inquiries. The company claims industry-lowest pricing as a core positioning.

Customer segments include music and entertainment artists and labels (notably EXILE family artists such as J Soul Brothers, FLOWER, Happiness, and EXILE ATSUSHI), pachinko and gaming operators (Yumeland Group, Hokuto no Ken CR), retail and hospitality businesses (HUB pub chain), entertainment/gaming franchises (Danganronpa), and political campaigns (Saitama gubernatorial election). The company conducts campaigns nationwide from Hokkaido to Okinawa, with notable concentration on high-foot-traffic Tokyo locations such as Shibuya (500,000+ daily pedestrians) and Shinjuku station (3.6 million daily passengers). Internal survey data from 2011 reported 51.6% ad memorability among viewers. The organization operates with approximately 6 employees and has not disclosed revenue or external funding.

Name

株式会社マイクロン

Legal name

株式会社マイクロン

Website

https://adtruck.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社マイクロン, founded 2012 in Tokyo, operates the AdTruck mobile illuminated advertising truck service in Japan. With 6 employees, it rents LED-equipped advertising trucks and LED vision trucks nationwide to music artists, pachinko operators, retailers, and political campaigns on a project basis.

Ownership category

akta.pro rank

Product category

Outdoor Mobile Advertising Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Light-Duty Commercial Truck Leasing & Rental (Class 1–2) (TLABABAA)

Keywords

• Mobile truck advertising
• Illuminated outdoor advertising
• Promotional vehicle rental
• LED vision advertising
• Advertising campaign services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. トラック広告運行サービス (Truck Advertising Operation Service): One-time rental fees for truck advertising campaigns. Customers pay for vehicle rental, advertisement production, and operational running costs. Pricing varies by vehicle type (4-ton super long, 2-ton long, LED vision truck), running duration (7/14/28 days), area coverage (local vs. national caravan), and route specifications.
2. 音響制作サービス (Audio Production Service): Additional audio production service for advertisement soundtracks. Includes narration recording and music integration. Fixed price service offered as add-on to advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Micron Corporation operates the AdTruck brand, renting illuminated advertising trucks to enterprise clients in Japan for short-term promotional campaigns. The fleet includes 4-ton super long, 2-ton long, 2-ton standard, LED vision, and 40F trailer vehicles, each fitted with proprietary illuminated interior LED lighting, FF sheet panels, and BOSE weather-resistant audio systems. Clients rent the trucks for defined periods, with the company handling route planning, production, and driver-led operations, and an optional fixed-fee audio production add-on at ¥100,000.

Product overview

株式会社マイクロン operates AdTruck (アドトラック), a mobile truck advertising service featuring illuminated internal lighting systems that provide high-impact visual advertising. The product portfolio consists of multiple vehicle types: 4-ton super long trucks (equivalent to 10-ton standard size), 2-ton long trucks, standard 2-ton trucks, LED vision trucks with digital display capabilities, and 40F trailers. All vehicles are equipped with Japanese-made LED lighting systems and high-quality speaker systems. The service includes optional audio production for advertisements. Key differentiators include nationwide coverage, flexible routing, and competitive pricing targeting the truck advertising industry's lowest prices.

Differentiator

Problem solved

Functional benefit

Brands

• LEDビジョントラック: LEDビジョンを搭載した移動式広告トラック。昼夜問わず美しい色で画像・動画を表現し、歩行者に対して圧倒的なインパクトを与えることが可能。
• 4トンスーパーロング
• 2トンロング

Products and services

• AdTruck 4-Ton Super Long Truck (アドトラック 4トンスーパーロング) A 4-ton super long truck advertising vehicle equipped with illuminated interior LED lighting using Japanese-made LEDs and high-quality speaker systems. Side panel dimensions are 9.33m wide by 2.39m high, comparable to a 10-ton standard truck, making it one of the largest advertising vehicles in the domestic Japanese market. Designed for high-impact promotional campaigns.
• AdTruck 2-Ton Long Truck (アドトラック 2トンロング) A 2-ton long truck advertising vehicle with illuminated interior lighting and speaker systems. Two identical white-colored vehicles are available, enabling multi-unit and simultaneous promotional campaigns. Sized to access narrow streets and alleys that larger vehicles cannot reach.
• AdTruck LED Vision Truck (アドトラック LEDビジョントラック) A mobile LED display truck featuring a 3.84m by 1.92m LED screen capable of 687 billion color tones, full-weather waterproof design, BOSE all-weather speakers, and an Isuzu Elf (NKR81LAV) chassis. Displays static images and videos controlled in real time via PC. Power is supplied by a Denyo DCA-13SPK 13KVA generator. Supports daily content replacement.
• AdTruck Audio Production Service (アドトラック 音響制作サービス) Audio production add-on for AdTruck advertising campaigns. Includes narration recording from customer-provided scripts combined with selected background music tracks. Fixed price of ¥100,000 excluding tax.

Quantifiable outcome

• 51.6% of viewers remembered the advertisement after seeing AdTruck
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BOSE CorporationcoreTechnology or IntegrationBose Corporation supplies 151SE all-weather speakers for LED vision trucks. The speakers feature proprietary Articulated Array design achieving 100-degree horizontal directional characteristics, weather-resistant construction for outdoor use, and distortion-free bass reproduction. Partnership enables AdTruck to offer high-quality audio-visual advertising experiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• JCDecaux: Global leader in outdoor advertising including street furniture, billboards and transport advertising. Comparable as an incumbent OOH operator that competes for the same advertiser budgets, though it operates at vastly larger scale and does not specialize in mobile illuminated trucks.
• Clear Channel Outdoor (CCO): Global outdoor advertising subsidiary of Clear Channel, operating billboards, street furniture, airports and transit media. Comparable as an incumbent OOH competitor for brand attention budgets, with a wider portfolio and limited specialization in mobile truck advertising.
• Lamar Advertising Company: One of the largest U.S. outdoor advertising companies operating billboards, digital displays and transit advertising. Comparable because it monetizes the same advertiser demand for high-impact outdoor exposure, even though its formats are predominantly fixed rather than mobile.
• Ströer SE & Co. KGaA: German digital and outdoor advertising company with strong presence in street furniture and transit media. Comparable as a broader OOH incumbent addressing advertisers who might otherwise consider mobile advertising trucks.
• OUTFRONT Media: North American provider of out-of-home advertising across billboards, transit and mobile formats. Operates a mobile billboard unit that directly overlaps with AdTruck's mobile-truck offering, though at much larger scale and U.S. geography.

Direct peers

• Carvertise: U.S. mobile advertising company that wraps rideshare, taxi and personal vehicles for brand campaigns. Directly comparable as a peer in mobile vehicle-based advertising, though it serves the U.S. market and uses a gig-driver model rather than AdTruck's dedicated truck fleet.
• Wrapify: U.S.-based mobile advertising platform that wraps consumer and commercial vehicles with brand advertising for impressions-based campaigns. Most directly comparable to AdTruck as a vehicle-based mobile advertising business, though Wrapify uses personal vehicles while AdTruck uses dedicated illuminated trucks.
• Big Green (Japan mobile billboard): Japanese operator of mobile LED billboard trucks for advertising campaigns. The closest direct competitor to AdTruck in Japan, offering similarly mobile digital OOH services to Japanese advertisers with comparable product, geography, and customer base.

Regional players

• IGPDecaux: Italian outdoor advertising operator focusing on airports, transit and street furniture. Comparable as an OOH competitor addressing similar brand budgets, but operating in a different geography from AdTruck's Japan-only footprint.

Others

• BOSE Corporation: AdTruck's named audio technology partner, supplying Bose 151SE all-weather speakers for LED vision trucks. Included as an ecosystem/partner comparable, since Bose is the upstream enabler of AdTruck's multi-sensory differentiation rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%9E%E3%82%A4%E3%82%AF%E3%83%AD%E3%83%B3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社マイクロン