What AdvantPlay does

AdvantPlay is a Malta-headquartered B2B i-gaming software provider founded in 2020 that develops and licenses online casino content to i-gaming operators. Its end customers are licensed online casino operators who distribute the games to Generation Y online casino players. The product catalog spans slot games and mini games, with provably fair mechanics applied to mini-game outcomes so that end-users can cryptographically verify each round.

The platform is built on HTML5 with a mobile-first architecture optimized for portrait-screen play, designed to match the vertical-device behavior of mobile casino users. The studio localizes content across more than ten languages—English, Chinese, Thai, Vietnamese, Indonesian, Korean, Khmer, Myanmar, Portuguese, and Japanese—indicating a deliberate emphasis on Asia-Pacific and emerging-market operators in addition to global coverage. Game portfolio holds third-party certifications from GLI and BMM test labs, and the business operates under a Curacao Gaming License as the primary regulatory anchor. A distribution partnership with Telegram extends reach into messenger-based casual gaming channels.

Commercially, AdvantPlay earns revenue via a game licensing/royalty model: operators integrate its certified games into their lobbies and pay per-game royalties or licensing fees. Headcount is reported at five employees, indicating a lean, product-led operating model with no disclosed funding, leadership team, or M&A activity in the supplied data.

Name

AdvantPlay

Legal name

AdvantPlay

Website

https://advantplay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AdvantPlay is a Malta-based B2B i-gaming software provider founded in 2020 that develops and licenses HTML5 slot and provably-fair mini games to online casino operators across 10+ languages, certified by GLI, BMM, and Curacao.

Ownership category

akta.pro rank

Product category

Online Casino Game Software

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Online casino games
• I-gaming software
• Slot game development
• Mobile casino platform
• Provably fair gaming

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Casino Game Licensing: AdvantPlay develops and licenses unique casino games (slot games and mini games) to i-gaming operators worldwide, generating revenue through game licensing agreements with B2B partners in the online gaming industry

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AdvantPlay develops and licenses proprietary online casino games—Slot Games and Mini Games—to i-gaming operators worldwide. The games are HTML5-based, mobile-first, optimized for portrait screens, and run across smartphones, tablets, and desktop PCs. Mini Games incorporate provable fairness technology, while Slot Games feature unique themes with proprietary payout algorithms, distributed to operator partners via B2B licensing arrangements.

Product overview

AdvantPlay is a gaming solution provider offering two core product lines: Slot Games and Mini Games. Slot Games are unique themed games with stunning graphics and payout algorithms, while Mini Games offer quick-play entertainment using provable fairness technology. All products are mobile-friendly, designed for portrait screens, and operate on smartphones, tablets, and desktop PCs, targeting the i-gaming/casino market.

Differentiator

Problem solved

Functional benefit

Products and services

• Slot Games Unique themed slot games featuring stunning graphics and a proprietary payout algorithm, designed for mobile-first portrait-screen play across smartphones, tablets, and desktop PCs. Licensed to online casino operators worldwide.
• Mini Games Quick-play casino mini games built on provable fairness technology that lets players verify outcomes, optimized for mobile portrait-screen play across devices. Licensed to i-gaming operators.

Quantifiable outcome

• Games proven to help businesses attract new customer groups, especially generation Y

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gaming Laboratories International (GLI)coreTechnology or IntegrationGLI certification confirms AdvantPlay games meet industry testing standards for compliance and fairness. Displayed on website as trust indicator for B2B gaming operator partners.
• BMM TestlabscoreTechnology or IntegrationBMM certification validates game testing and compliance verification. Part of regulatory trust infrastructure for global i-gaming market access.
• Curacao Gaming (CGC)coreTechnology or IntegrationCuracao gaming license (via seal.cgcb.info) provides regulatory authorization for operating in the i-gaming market. Essential certification for B2B gaming solution providers.
• TelegramminorGTM or Marketing PartnerOfficial Telegram channel at @officialadvantplay used for community engagement, announcements, and direct communication with players and partners.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BGaming: B2B i-gaming studio producing slots, casual, and crypto-friendly casino games licensed to operators worldwide. Comparable to AdvantPlay's B2B slot/mini-game model and emphasis on unique themes with provably fair mechanics.
• Play'n GO: Established B2B casino content provider specializing in slots and table games licensed to operators globally. Direct comparable in slot licensing model, with a larger catalog and broader regulatory footprint than AdvantPlay.
• Pragmatic Play: One of the largest B2B i-gaming content providers, licensing slots, live casino, and bingo to operators globally. Closest direct comparable to AdvantPlay's slot and mini-game licensing model, with a much larger game portfolio and operator footprint.
• Relax Gaming: Supplier of slot, bingo, and poker content via B2B licensing and aggregation to operators. Comparable to AdvantPlay in licensing slots and adjacent game formats to i-gaming operators across multiple regulated markets.
• Push Gaming: B2B slot developer producing premium, mobile-optimized casino games for licensed operators. Comparable product/technology overlap with AdvantPlay's HTML5 cross-platform slot content and operator-focused distribution.
• Hacksaw Gaming: Mobile-first slot and instant-win (scratch/instant game) studio licensing content to online casino operators. Highly comparable to AdvantPlay in product mix (slots + quick-play games), B2B licensing model, and focus on mobile portrait design.
• Nolimit City: Slot studio licensing branded, thematically distinct games to online casino operators. Comparable to AdvantPlay's slot-focused B2B licensing model with strong visual/creative differentiation.
• Yggdrasil Gaming: Slot and iGAME content publisher licensing games and platform technology (iSENSE) to operators. Comparable B2B model with similar focus on differentiated, graphically rich slot content for the i-gaming market.

Broad incumbents

• NetEnt: Legacy online casino slot and live-game studio, now part of Evolution AB. Overlaps directly with AdvantPlay's slot-licensing core but operates at vastly larger scale and broader regulated-market reach.
• Evolution Gaming: Dominant B2B live-dealer and slot provider (owns NetEnt, Red Tiger, Big Time Gaming). Adjacent incumbent in the same i-gaming content licensing market; competes indirectly for the same operator integrations AdvantPlay targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advantplay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdvantPlay