Adventure Dental & Vision

What Adventure Dental & Vision does

Adventure Dental & Vision is a multi-state pediatric healthcare provider delivering dental, vision, and orthodontic care to children from infancy through adolescence. The company operates more than 35 retail-style clinic storefronts across seven US states — California, Colorado, Kansas, Maryland, New Mexico, Oklahoma, and Washington DC — with the deepest cluster in Colorado (12 locations). It functions as one of several regional brands within the parent platform Hero Practice Services, alongside Kids Dental Place (California), Academy Kids (Colorado), and PDG (Oklahoma). Service delivery is direct-to-consumer: families book by phone, online, or walk-in, and children can complete multiple appointments in a single visit. Clinic environments are intentionally child-centric, employing superhero character branding (Captain Smiles, Twinkle, Spex, Bracket, Iris, X-Ray) and amenities such as video games and play areas to reduce pediatric appointment anxiety.

The business runs on a hybrid reimbursement model. The four revenue streams are dental services (exams, cleanings, X-rays, extractions, restorations), vision services (comprehensive eye exams bundled with one pair of prescription glasses), orthodontic treatments (typically multi-year), and an in-house membership/discount plan called Captain's Care Club. Payer mix leans heavily on Medicaid and commercial dental/vision insurance, augmented by transparent self-pay pricing — a $49 new-patient dental special and a $109 vision new-patient special — targeting uninsured or out-of-network families. Community outreach partnerships (Give Kids A Smile, Von's Vision, the New Mexico and Colorado Rural Vision Programs) drive awareness in underserved communities, supported by an online educational content library covering pediatric dental, vision, and orthodontic topics. The company maintains HIPAA compliance, with privacy notices provided in English, Spanish, and Armenian.

The operating model is a conventional clinical practice on standard diagnostic equipment; no proprietary technology, AI/ML capabilities, patents, or APIs are disclosed. No external funding rounds, M&A activity, leadership changes, or revenue figures appear in the source data, which suggests the business is capitalized and administered at the parent-company (Hero Practice Services) level rather than via traditional venture or PE-style disclosure. Founded year, legal entity details, and incorporation jurisdiction are not stated. Customer segments served are children and adolescents (primary), families with children seeking combined dental/vision care (primary), and Medicaid-enrolled families (secondary).

Name

Adventure Dental & Vision

Legal name

Adventure Dental & Vision

Website

https://adventurewichita.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Adventure Dental & Vision operates 35+ pediatric dental, vision, and orthodontic clinics across seven US states, serving children and families — primarily Medicaid-covered — as a regional brand within the Hero Practice Services healthcare platform.

Ownership category

akta.pro rank

Product category

Pediatric Dental & Vision Services

NAICS

Offices of Dentists (621210), Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Special Needs Pediatric Dentistry (HLABAGAD)

akta.pro secondary industry

Combined Dental & Vision Insurance (FSAIAHAC)

Keywords

• Pediatric dental care
• Children's vision exams
• Pediatric orthodontics
• Medicaid dental provider
• Kids dental clinics

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Services: One-time and recurring dental procedures including exams, cleanings, X-rays, extractions, and restorations. Revenue generated through insurance/Medicaid reimbursement and self-pay at stated cash rates.
2. Vision Services: Pediatric eye exams and prescription glasses. Includes comprehensive exam and one pair of glasses as a bundled offering. Revenue from insurance/Medicaid and self-pay patients.
3. Orthodontic Services: Braces and orthodontic treatments for children and teens. Revenue generated through insurance/Medicaid reimbursement and out-of-pocket payments.
4. Membership Plan (Captain's Care Club): In-house membership/discount plan offering reduced rates on services for enrolled families. Provides predictable recurring revenue and customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adventure Dental & Vision provides pediatric dental care, vision exams, and orthodontic treatment for infants, children, teens, and young adults — including patients with special needs — through 35+ retail-style storefront clinics across 7 U.S. states. The company accepts Medicaid and most dental/vision insurance plans and also offers an in-house membership plan (Captain's Care Club) for patients without insurance. Same-day treatment, digital X-rays, and kid-friendly environments are standard features across locations.

Product overview

Adventure Dental & Vision operates as a multi-location pediatric healthcare provider offering dental services, vision care, and orthodontics under one roof. The company provides a unified healthcare experience where children can receive multiple appointments on the same day. Services are delivered through colorful, kid-friendly offices designed to make children feel comfortable, with staff specializing in serving underserved children and assisting families with Medicaid and insurance navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Dental Place: Pediatric dental care brand operating in California locations
• Academy Kids
• PDG

Products and services

• Pediatric Dental Services Comprehensive dental care for infants, children, teens, and young adults (including special-needs patients), delivered across 35+ storefront clinics in 7 states. Includes preventive care, exams, cleanings, fillings, and same-day treatment supported by on-site digital X-rays. Accepts Medicaid and most dental insurance plans.
• Pediatric Vision Services Eye care and vision services for children, including vision exams, delivered alongside dental services in the same retail-style storefront locations. Accepts Medicaid and most vision insurance plans.
• Pediatric Orthodontics Orthodontic treatment for children and teens offered within the company's pediatric clinic network, enabling alignment, braces, and related orthodontic care without referral to an outside provider.
• Captain's Care Club Membership Plan In-house membership/subscription plan designed for pediatric patients without dental or vision insurance. Provides access to Adventure Dental & Vision services on a subscription basis as an alternative to out-of-pocket cash pay.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Von's VisionminorGTM or Marketing PartnerCommunity partnership program supporting children's vision care. Part of broader community outreach initiatives to provide vision services to underserved children.
• Give Kids A SmileminorGTM or Marketing PartnerNational community service initiative providing dental care to underserved children. Partnership supports company's mission of accessible pediatric healthcare.
• New Mexico Rural Vision ProgramminorGTM or Marketing PartnerProgram specifically designed to bring vision care services to rural communities in New Mexico where access to pediatric eye care is limited.
• Colorado Rural Vision ProgramminorGTM or Marketing PartnerProgram bringing vision care services to underserved rural communities in Colorado. Addresses geographic barriers to pediatric eye care access.
• Captain's Care ClubminorChannel Partner/ Reseller/ DistributorIn-house membership/discount plan offered to patients. Provides members with discounted rates on dental and vision services in exchange for enrollment fee.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LensCrafters: LensCrafters is a national optical retail chain offering eye exams and prescription eyewear — comparable to Adventure's vision services in storefront retail model and bundled exam-plus-glasses offering.
• Smile Brands: Smile Brands is a multi-state dental support organization operating affiliated practices under brands like Bright Now! Dental — comparable to Adventure in DSO-supported multi-location clinic operations and broad insurance acceptance.
• Western Dental & Orthodontics: Western Dental operates hundreds of multi-service dental and orthodontic clinics across multiple states and is a major Medicaid provider — directly comparable to Adventure in combining dental and orthodontics with strong Medicaid participation in underserved markets.
• Aspen Dental: Aspen Dental operates one of the largest multi-state dental service networks in the U.S., with a comparable retail-storefront clinic model and broad insurance/Medicaid acceptance — overlapping with Adventure on service delivery model and customer base, though general dentistry rather than pediatric specialty.
• MyEyeDr: MyEyeDr is a large multi-state optical retailer providing eye exams and prescription eyewear — comparable to Adventure's vision services line in retail-storefront delivery model and patient/insurance mix.
• Pacific Dental Services: Pacific Dental Services supports a national network of dental and primary care practices with shared services and modern clinical technology — comparable to Adventure as a large DSO platform, though broader in clinical scope and not pediatric-specialty focused.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, providing non-clinical support to dental practices nationwide — comparable to Adventure in operating multi-location dental offices at scale, though serving general dentistry rather than pediatric specialty.

Direct peers

• Smile Doctors: Smile Doctors is a leading orthodontic DSO focused on braces and aligner treatment for children, teens, and adults — directly comparable to Adventure's orthodontic service line in patient demographic and treatment modality.
• Benevis (Kool Smiles): Benevis is one of the largest multi-state pediatric dental service organizations in the U.S., accepting Medicaid and operating in underserved communities — directly comparable to Adventure's model, footprint approach, and reimbursement mix.

Others

• Hero Practice Services: Hero Practice Services is the parent operating platform for Adventure and sibling pediatric brands (Kids Dental Place, Academy Kids, PDG) — included as an ecosystem participant given its direct management of Adventure's corporate, brand, and operational backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adventure-dental-&-vision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Dental & Vision