Advising Success Network (ASN)

What Advising Success Network (ASN) does

The Advising Success Network (ASN) is a U.S.-based nonprofit initiative housed within NASPA (Student Affairs Administrators in Higher Education), founded in 2018 to advance holistic, equity-centered academic advising redesign across colleges and universities. ASN functions as a convening network of six core partner organizations—NASPA, AASCU, Achieving the Dream, NACADA, EDUCAUSE, and the National Resource Center for the First-Year Experience—and operates a small team of roughly 10-12 staff that delivers structured technical assistance to institutions through self-assessments, professional development workshops, change management visioning, student-centered design, and coaching. To date ASN has engaged 132 institutions, with intentional focus on community colleges (72), Hispanic-Serving Institutions (39), HBCUs (7), and Tribal Colleges (1), centering Black, Latinx/a/o, Indigenous, Asian, Pacific Islander, and poverty-affected students.

ASN does not develop proprietary technology products. Its product surface consists of open-access content resources—case studies, research briefs, toolkits (e.g., BRIGHT Advisor Toolkit, SSIPP framework, Advising Principles, Academic and Career Readiness M.A.P.S.)—delivered through the ASN website and the Thinkific online course platform (asn.thinkific.com), alongside cohort-based professional learning communities and the Student Fellows and Holistic Advising Fellows & Ambassadors programs delivered in partnership with Rootline Education Consulting.

ASN is grant-funded through NASPA, with Amy Geist serving as principal investigator on the grant funding the network's work. Services and resources are provided to participating institutions at no cost; there is no fee-for-service pricing model. The network monetizes indirectly through partner organization channels (conferences, publications, member associations) and through grants supporting technical assistance, research, and program innovation including a 2025 pitch competition that funded advising microcredential and toolkit development.

Name

Advising Success Network (ASN)

Legal name

Advising Success Network (ASN)

Website

https://advisingsuccessnetwork.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Advising Success Network is a NASPA-housed nonprofit initiative convening six higher education organizations to deliver grant-funded technical assistance, open-access resources, and professional development for holistic, equity-centered advising redesign at U.S. colleges and universities.

Ownership category

akta.pro rank

Product category

Higher Education Advising Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Academic advising redesign
• Holistic student advising
• Higher education consulting
• Advising professional development
• Equity-centered advising

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant Funding: ASN operates as an initiative of NASPA, funded through grant resources. Services are provided to institutions as part of the network's mission to advance holistic advising redesign. No direct revenue generation model is disclosed; the organization appears to be grant-funded and provides services at no cost to partner institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASN is an initiative of NASPA that provides holistic advising redesign technical assistance and consulting to colleges, universities, and community colleges, delivered through direct institutional engagement, cohort-based experiences, coaching, and change management visioning. Alongside this consulting work, ASN publishes open-access case studies, toolkits, research briefs, and frameworks, and delivers online professional development courses via the Thinkific platform for advisors and student affairs practitioners.

Product overview

The Advising Success Network (ASN) is a network of national higher education organizations, led by NASPA, providing holistic advising redesign services, professional development, and open-access resources. The core offering consists of technical assistance and consulting services for institutions, delivered alongside a portfolio of publications including research reports, toolkits, case studies, and online courses via Thinkific. The network also operates Student Fellows and Holistic Advising Fellows & Ambassadors programs, and publishes resources such as the Ideal Student Journey Map, BRIGHT Advisor Toolkit, Academic and Career Readiness M.A.P.S., and Principles to Guide Your Advising Redesign. The ASN focuses on supporting Black, Latinx/a/o, Indigenous, Asian, Pacific Islander, and poverty-affected students through equity-centered advising transformation.

Differentiator

Problem solved

Functional benefit

Brands

• ASN Student Fellows Program: A program working with undergraduate and graduate students from different institutions to conduct research related to racial equity and advising.
• Holistic Advising Fellows & Ambassadors
• BRIGHT Advisor Toolkit
• Advising Principles

Products and services

• Holistic Advising Redesign Services Technical assistance and consulting delivered directly to colleges, universities, and community colleges seeking to redesign advising systems. Includes self-assessments, professional development workshops, change management visioning, student-centered design, cross-functional alignment sessions, and 1:1 coaching support, tailored to institutional context and equity goals. For institutional leaders (provosts, VPs of student success, advising administrators) seeking holistic advising transformation.
• ASN Resources and Publications Open-access library of case studies, research briefs, toolkits, reports, and guides on holistic advising, equity, student success, and institutional transformation. Freely available to advisors, advising leaders, and the public.
• Online Courses and Microcredentials (Thinkific) Professional development courses for advisors and practitioners delivered via asn.thinkific.com, including the Inclusive Advising for a Neurodiverse Campus microcredential built on Universal Design for Learning principles.
• Holistic Advising Fellows & Ambassadors Program National cohort-based program for professionals advancing equity-centered, holistic advising across higher education, delivered through monthly communities of practice, coaching, and capstone projects in collaboration with Rootline Education Consulting, LLC.
• Student Fellows Program Program engaging undergraduate and graduate students from different institutions to conduct research related to racial equity and advising, and to develop student-facing resources such as the Ideal Student Journey Map and recruitment reflection papers.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• NASPA - Student Affairs Administrators in Higher EducationcoreStrategic or Co-development PartnerNASPA serves as the convening organization and professional home for ASN. NASPA is the leading association for student affairs professionals (15,000 members) and plays the role of convener, ensuring collaboration between partners, quality of technical assistance, and alignment with guiding principles.
• Achieving the DreamcoreStrategic or Co-development PartnerPartner organization contributing to ASN's holistic student supports framework. Provides evidence-based resources and professional development for institutional transformation and student success initiatives.
• AASCU (American Association of State Colleges and Universities)coreStrategic or Co-development PartnerCore partner contributing research, resources, and expertise to ASN's advising redesign initiatives. Supports institutions in advancing equitable student outcomes.
• NACADA: The Global Community for Academic AdvisingcoreStrategic or Co-development PartnerCore partner providing expertise in academic advising best practices. NACADA contributed to the Advising Principles document and supports professional development for advising professionals.
• EDUCAUSEcoreStrategic or Co-development PartnerCore partner contributing technology expertise and resources for advising technology procurement, implementation, and strategic use in higher education institutions.
• National Resource Center for the First-Year Experience and Students in TransitioncoreStrategic or Co-development PartnerCore partner providing research and resources focused on first-year experience and student transition. Hosted ASN graduate assistants and contributes to HBCU engagement initiatives.
• Center for Innovation in Postsecondary Education (CIPE)secondaryStrategic or Co-development PartnerCIPE at University of South Alabama collaborates with ASN on guided pathways case studies and institutional transformation resources. Partner since 2025.
• Young InvinciblessecondaryStrategic or Co-development PartnerNational nonprofit focused on young adult voices in higher education. Conducted mixed-methods study on undergraduate advising experiences at Minority Serving Institutions, funded by ASN.
• Rootline Education Consulting, LLCsecondaryImplementation/ SI/ Consulting PartnerConsulting partner collaborating with ASN on the Holistic Advising Fellows & Ambassadors program, providing coaching and community of practice support.
• UCLA (University of California, Los Angeles)secondaryStrategic or Co-development PartnerResearch partner collaborating on Unit-Based Student Success Teams study at Crafton Hills College, funded through NASPA and ASN support.
• Growing Inland Achievement (GIA)minorStrategic or Co-development PartnerRegional network partner supporting the Crafton Hills College research collaboration and student success initiatives.
• Marshall OnlinesecondaryStrategic or Co-development PartnerPartner that won ASN pitch competition funding to develop the Academic and Career Readiness M.A.P.S. toolkit and Inclusive Advising for a Neurodiverse Campus microcredential.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NACADA: The Global Community for Academic Advising: The leading professional association for academic advising, also an ASN partner. NACADA delivers advising best practices, professional development, and resources directly comparable to ASN's advising-focused programming.
• EDUCAUSE: The leading higher education technology association, also an ASN partner. EDUCAUSE provides technology-related resources and convenings comparable to ASN's advising technology categories and institutional engagement work.
• Achieving the Dream: A national network focused on community college student success and equitable outcomes, also an ASN partner. ATD's institutional transformation work overlaps directly with ASN's advising redesign offerings.
• Complete College America: A nonprofit focused on increasing college completion and equity outcomes through institutional change. Several ASN team members came from CCA, and its institutional completion work directly parallels ASN's advising redesign mission.
• AACRAO (American Association of Collegiate Registrars and Admissions Officers): Professional association for registrars and admissions officers with adjacent advising and student record responsibilities. AACRAO's professional development and resource offerings overlap with ASN's institutional support work.
• AASCU (American Association of State Colleges and Universities): Association representing public state colleges and universities, also an ASN partner. AASCU's equity-focused student success initiatives overlap with ASN's institutional transformation programming and audience.
• Community College Research Center (CCRC), Teachers College, Columbia University: Research center that originated the SSIPP framework adopted by ASN. CCRC produces evidence-based advising and student success research that informs institutional practice, making it a directly comparable research-to-practice entity.

Broad incumbents

• EAB (Education Advisory Board): A large commercial research and advisory firm serving higher education institutions. EAB offers advising research, consulting, and technology that compete with ASN's advising redesign services through a paid model.
• APLU (Association of Public and Land-grant Universities): A large higher education association representing public research universities and student success initiatives. APLU's institutional transformation and equity work broadly parallels ASN's mission across a different segment.

Emerging players

• InsideTrack: A student coaching and success organization serving higher education institutions. InsideTrack's coaching-centered delivery model is comparable to ASN's coaching offerings within advising redesign engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Advising360
• LinkedInlinkedin.com/company/advising-success-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advising Success Network (ASN)