What ADX Consulting Inc. does

ADX Consulting Inc. was a Japanese cloud consulting firm headquartered in Chiyoda-ku, Tokyo, that specialized in Oracle ERP Cloud, Oracle EPM Cloud, and Salesforce CRM implementations, serving mid-market and enterprise clients across at least eight verticals including software distribution, real estate, HR/staffing, life support services, casting/event management, and digital media. The firm operated under a 'Fit to Standard' philosophy combined with a 'Human Oriented Approach (HOA)' methodology that prioritized designing user behavior over replicating legacy processes, with the explicit ambition of becoming the leading Oracle ERP Cloud deployment partner in Asia.

The company's technology footprint combined professional services with a portfolio of six proprietary Salesforce AppExchange products: PlainReport (Excel-based report output from Salesforce, priced at approximately 10,000 JPY per month with unlimited users), LINER (LINE-Salesforce integration that has demonstrated approximately 4x survey response rate increases for clients), BacklogSync (bidirectional Salesforce-Backlog task synchronization), Satoru (workflow enhancement), WEEEM PORTAL (Experience Cloud customer portal), and TeamSpirit Enterprise (Salesforce-native time tracking). ADX further integrated with MuleSoft, DataSpider, Slack, Tableau, RaySheet, Mashmatrix Sheet, and Stripe, and ran a fully remote operating model with a workcation program that allowed nationwide consultant recruitment.

Commercially, ADX generated revenue from project-based ERP/EPM/CRM consulting engagements (quote-based pricing) supplemented by recurring AppExchange subscription income from PlainReport and related products. The firm acquired customers through direct enterprise sales, partner referrals from Salesforce and Oracle, and event-driven demand generation at Salesforce World Tour Tokyo, Backlog World, and AppExchange ONLINE Summit. ADX Consulting was a wholly-owned subsidiary of SHIFT Inc. throughout its independent existence and was absorbed into SHIFT via an absorption merger effective March 1, 2026, with operations continuing under the SHIFT brand and ISMS framework.

Name

ADX Consulting Inc.

Legal name

株式会社 ADX Consulting

Website

https://adxc.co.jp

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

ADX Consulting was a Tokyo-based Salesforce and Oracle consulting firm that implemented ERP, EPM, and CRM systems for Japanese enterprises and mid-market clients, supplemented by six proprietary AppExchange products including PlainReport and LINER.

Ownership category

akta.pro rank

Product category

Enterprise Cloud ERP/CRM Consulting

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industries

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

• Oracle ERP consulting
• Salesforce CRM implementation
• Cloud ERP services
• AppExchange product development
• Enterprise performance management

Headquarters

HQ city

千代田区, 東京都

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP/EPM/CRM Consulting Services: End-to-end consulting and implementation services for Oracle ERP Cloud, Oracle EPM Cloud, and Salesforce CRM. Services span from planning and requirements definition through design, development, testing, and ongoing maintenance. Primarily project-based engagements with enterprise clients.
2. AppExchange Product Subscriptions (PlainReport): Monthly subscription for PlainReport, an Excel report output tool for Salesforce. Sold with unlimited user seats and document output volumes.
3. Implementation & Custom Development: Custom development services including Apex development, Visualforce, Flow automation, and Experience Cloud portal/site construction as part of CRM implementation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ADX Consulting provides enterprise consulting and implementation services for Oracle ERP Cloud, Oracle EPM Cloud, and Salesforce CRM, combined with a portfolio of proprietary Salesforce AppExchange products (PlainReport, LINER, BacklogSync, Satoru, WEEEM PORTAL, TeamSpirit Enterprise). Engagements span planning, requirements definition, design, development, testing, and ongoing maintenance for mid-to-large Japanese enterprises seeking cloud-based finance, planning, and customer relationship management systems.

Product overview

ADX Consulting is a Salesforce and Oracle partner offering a portfolio of AppExchange products and implementation services. The core offerings include PlainReport (Excel report output for Salesforce), LINER (LINE-Salesforce integration), BacklogSync (Backlog task synchronization), Satoru (workflow management), WEEEM PORTAL (Experience Cloud portal), and TeamSpirit Enterprise (attendance management). These add-on modules complement their consulting services for Salesforce CRM, Oracle ERP Cloud, and Oracle EPM Cloud implementations. The company follows a 'Human Oriented Approach' (HOA) methodology for implementations, emphasizing Fit to Standard principles.

Differentiator

Problem solved

Functional benefit

Brands

• ADX Product: Salesforce AppExchange products including PlainReport, LINER, BacklogSync, and Satoru
• ADXC

Quantifiable outcome

• Approximately 4x increase in survey response rate after LINER implementation
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• SalesforcecoreTechnology or IntegrationADX Consulting is a Salesforce official consulting partner providing implementation services for Salesforce CRM, Marketing Cloud Account Engagement (Pardot), Experience Cloud, and Sales Cloud. The company also develops and sells proprietary AppExchange products including PlainReport, LINER, BacklogSync, Satoru, WEEEM PORTAL, and TeamSpirit Enterprise.
• OraclecoreTechnology or IntegrationADX Consulting serves as an Oracle partner providing ERP (Oracle ERP Cloud) and EPM (Oracle EPM Cloud) implementation services, targeting Asian market leadership in Oracle ERP Cloud deployments. The company also works with Oracle EPM Cloud, Anaplan, and Tableau for EPM/BI solutions.
• 株式会社SHIFT (SHIFT Corporation)flagshipOthers株式会社SHIFT is the parent company of ADX Consulting. On December 22, 2025, SHIFT announced the absorption merger of ADX Consulting, effective March 1, 2026. ADX Consulting ceased independent operations and became part of SHIFT, transitioning to SHIFT's ISMS and security policies.
• 株式会社ヌーラボ (Nulab)coreTechnology or IntegrationADX Consulting developed and offers BacklogSync, a proprietary integration connecting Salesforce and Nulab's Backlog project management tool. This enables bidirectional task synchronization between platforms, supporting multi-project management workflows.
• チームスピリット (TeamSpirit)coreTechnology or IntegrationADX Consulting offers TeamSpirit Enterprise, a Salesforce-native time tracking, attendance, and expense management solution, as part of its product portfolio. Provides consulting and implementation support for TeamSpirit deployments within the Salesforce ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHIFT Inc. Parent company and absorbing entity post-March 2026 merger. Operates a broad software testing and DX services platform in Japan; ADX's ERP/EPM/CRM practice now sits inside SHIFT's larger services portfolio, making it the most directly comparable and structurally connected peer.
• Accenture Japan: Global SI with a large Japanese Oracle/Salesforce practice serving enterprise ERP, CRM, and EPM transformations. Competes with ADX for large enterprise implementation work but does not specialize in the same LINE-Salesforce niche and offers a much broader services portfolio.
• NTT DATA Group: One of Japan's largest IT services providers with deep Oracle Cloud and Salesforce delivery capabilities. Overlaps with ADX on enterprise ERP/CRM implementation but addresses a much larger enterprise and public-sector client base.
• Deloitte Tohmatsu LLC (Japan): Big Four advisory with Oracle Cloud and Salesforce implementation practices in Japan. Comparable in that Deloitte sells similar ERP/EPM/CRM consulting services to mid-market and large Japanese clients, but at a substantially larger scale and broader scope.

Direct peers

• InfoDeliver Inc. Japanese Salesforce consulting firm providing Sales/Service Cloud implementation, AppExchange product development, and DX advisory. Directly comparable to ADX on product category, regional focus, and customer profile.
• BeeX Inc. Japanese SI specializing in SAP S/4HANA and adjacent cloud ERP implementations. Comparable to ADX on the Oracle ERP Cloud side, particularly around Japanese enterprise transformation projects and Fit-to-Standard-style delivery.
• Ridgepoint Co., Ltd. Japanese Salesforce consulting partner focused on Sales Cloud, Service Cloud, and Marketing Cloud implementations for SMB and mid-market clients. Comparable in offering mix and go-to-market in the Japan Salesforce ecosystem.
• j-Workout Inc. Mid-size Japanese Salesforce consulting partner with overlapping CRM implementation and DX project work. Comparable in headcount band (11-50), Japanese SMB/mid-market customer focus, and reliance on partner referrals.
• ArkLerro Inc. Japanese Salesforce consulting and AppExchange product developer of similar size and vintage to ADX. Closest direct peer in terms of Japanese market focus, Salesforce-only positioning, and partner-channel GTM.

Regional players

• Globallink / mforce (Mforce Inc.): Japanese Salesforce partner with consulting and product practices serving regional SMB and mid-market customers. Comparable to ADX in Japanese market focus, Salesforce-only depth, and AppExchange product activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADXConsulting
• YouTubeyoutube.com/@adxconsultingofficial9379
• Facebookfacebook.com/ADX-Consulting-Inc-108260938469601
• LinkedInlinkedin.com/company/adxc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADX Consulting Inc.