（株）ヌーラボ
Nulab is a Japanese SaaS company founded in 2004 that builds Backlog, Cacoo, and Nulab Pass — an integrated project management, diagramming, and enterprise security suite — serving roughly 4 million users worldwide.
- Company typePrivate
- Founded-
- HeadquartersFukuoka, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What （株）ヌーラボ does
Nulab (株式会社ヌーラボ) is a privately held Japanese SaaS company founded in 2004 and headquartered in Fukuoka, Japan. It builds an integrated suite of cloud-based collaboration tools consisting of Backlog (project and issue management), Cacoo (cloud diagramming and visual collaboration), and Nulab Pass (enterprise security layer with SAML, audit logs, and centralized admin). The products are designed to interoperate — diagrams from Cacoo embed directly into Backlog items, and Nulab Pass extends governance across the suite — and connect to a broad third-party ecosystem including Slack, Microsoft Teams, Microsoft Copilot, Google Workspace, Jenkins, Jira, Redmine, Dropbox, OneDrive, and LambdaTest.
In 2026 Nulab added the Backlog AI Assistant, an in-product NLP feature that surfaces project insights, resolves bottlenecks, and auto-generates plans and documentation; the company has not disclosed proprietary model development and appears to rely on third-party AI, including via its Microsoft Copilot integration. Its go-to-market is product-led: free trials and self-serve onboarding through apps.nulab.com target individual and SMB teams, while a field-sales motion upmarkets regulated buyers into Nulab Pass. The company monetizes through tiered per-seat SaaS subscriptions, serves approximately 4 million users worldwide across development, design, and enterprise segments, and has accumulated third-party validation through G2, Capterra, and SaaSworthy. Named enterprise customers span media (BuzzFeed), internet (DMM), government (Fukuoka City), technology (Lineastoria), and financial services (JPX).
The data set is thin on corporate finance: no funding rounds, acquisitions, or revenue figures are disclosed, and the firmographics layer lists only 10 employees, which is inconsistent with the operational footprint implied by 4M users and a multi-product global SaaS platform. Investors should treat this as a data gap rather than evidence of a small company.
（株）ヌーラボ firmographics
Firmographics- Name
- （株）ヌーラボ
- Legal name
- 株式会社ヌーラボ (Kabushiki Kaisha Nulab)
- Website
- https://nulab-inc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nulab is a Japanese SaaS company founded in 2004 that builds Backlog, Cacoo, and Nulab Pass — an integrated project management, diagramming, and enterprise security suite — serving roughly 4 million users worldwide.
- Ownership category
- akta.pro rank
（株）ヌーラボ industry classification
Industry- Product category
- Project Management & Team Collaboration Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where （株）ヌーラボ is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
（株）ヌーラボ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Software (SaaS): Nulab generates revenue through subscription-based SaaS pricing for its three core products: Backlog (project management), Cacoo (diagramming/collaboration), and Nulab Pass (enterprise security). Pricing is tiered per seat with annual/monthly billing options.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
（株）ヌーラボ product offering
Product offeringCore offering
Nulab develops and sells subscription-based collaboration SaaS products: Backlog for project, issue, and task management with an integrated AI Assistant; Cacoo for collaborative diagramming, wireframing, and prototyping; and Nulab Pass, an enterprise-grade security add-on offering SAML authentication, automated user provisioning, audit logs, and centralized admin controls. The products are sold per seat on monthly or annual plans with free trials and target both self-serve teams and larger organizations.
Product overview
Nulab offers an integrated suite of collaboration tools comprising Backlog (project management), Cacoo (diagramming), and Nulab Pass (enterprise security). Backlog serves as the core project management platform with built-in AI Assistant capabilities for intelligent assistance. These products connect with each other and integrate with popular third-party tools including Slack, Microsoft Teams, Google Drive, and Jenkins to provide seamless, end-to-end workflow management for teams worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Backlog: Project management and team collaboration tool with AI-powered features including Backlog AI Assistant for instant insights, bottleneck resolution, and plan generation.
- Cacoo
- Nulab Pass
Products and services
- Backlog Project management and team collaboration platform that helps development, design, and business teams manage projects, visualize workflows, track issues, and deliver work from start to finish. Includes built-in AI Assistant for instant insights, bottleneck resolution, and plan generation. Sold on a per-seat SaaS subscription with free trial.
- Cacoo Collaborative cloud-based diagramming and visual communication tool for creating flowcharts, wireframes, and prototypes, used by design, UX, and product teams. Integrates natively with Backlog for connecting visual documentation with project management. Sold as a per-seat SaaS subscription.
- Nulab Pass Enterprise-grade security add-on for Nulab's collaboration tools (Backlog and Cacoo) that provides SAML single sign-on authentication, automated user provisioning, detailed audit logs, and centralized admin controls to help growing organizations safeguard data and stay compliant. Sold as a per-seat subscription with enterprise pricing.
- Backlog AI Assistant AI-powered assistant embedded in Backlog that uses natural language processing to deliver instant insights on project status, resolve bottlenecks, and generate detailed plans and documentation in seconds. Available to Backlog subscribers as part of the Backlog offering.
Quantifiable outcome
- 4 million people use Nulab products worldwide
Companies that use （株）ヌーラボ
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
（株）ヌーラボ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature3 records
（株）ヌーラボ partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SlackcoreSlack integration allows Backlog users to receive notifications and updates directly in Slack channels, enabling seamless communication workflow between project management and team messaging.
- Microsoft TeamscoreMicrosoft Teams integration connects Backlog with Teams for notifications and collaboration, enabling teams to stay updated on project activities within their preferred communication platform.
- Microsoft CopilotcoreMicrosoft Copilot integration enables AI-powered assistance to work alongside Backlog project management data, enhancing productivity through AI capabilities.
- Google Workspace (Drive, Chat, Sheets)coreGoogle Workspace integrations include Google Drive file linking, Google Chat notifications, and Google Sheets importer for bulk issue creation in Backlog.
- JenkinscoreJenkins integration enables development teams to connect CI/CD pipelines with Backlog project tracking, automating workflow between code builds and task management.
- JiracoreJira Importer enables migration from Jira to Backlog, allowing teams to import existing issues and projects seamlessly.
- RedminecoreRedmine Importer enables migration from Redmine to Backlog, supporting teams switching from other project management platforms.
- CacoocoreNative integration between Backlog and Cacoo enables seamless workflow between project management and visual diagramming, allowing teams to embed diagrams directly in project items.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
（株）ヌーラボ competitors and assessment
Company assessmentBroad incumbents
- Wrike: Enterprise project management and collaboration suite owned by Citrix. Competes with Backlog in mid-market and enterprise tiers, especially for marketing and PMO teams.
- Smartsheet: Enterprise work management platform blending spreadsheets with project tracking. Overlaps with Backlog for project planning and is widely deployed in large enterprises.
- Microsoft Planner / Project: Microsoft's bundled task and project management offerings within Microsoft 365. Compete with Backlog by leveraging Microsoft 365's enterprise distribution, Teams, and Copilot AI integration.
Direct peers
- Lucidchart: Cloud-based diagramming and visual collaboration tool. Direct competitor to Cacoo in flowcharts, wireframes, and systems design with strong enterprise traction.
- Monday.com: Cloud-based work operating system with project tracking, automation, and dashboards. Competes with Backlog in the horizontal PM category and has aggressively expanded into AI features.
- Asana: Work management platform for cross-functional teams. Competes head-to-head with Backlog in collaborative project and task management for SMB and mid-market customers.
- Miro: Collaborative whiteboard and visual collaboration platform. Closest direct peer to Cacoo for visual diagramming, wireframing, and team brainstorming use cases.
- ClickUp: All-in-one productivity platform consolidating tasks, docs, chat, and goals. Direct competitor to Backlog on breadth of work management functionality, particularly for SMB and tech teams.
- Atlassian: Maker of Jira, Confluence, and Trello — the dominant project management and team collaboration suite. Most direct competitor to Backlog in issue tracking, with established enterprise footprint that Nulab targets via its Jira Importer.
Emerging players
- Notion: All-in-one workspace spanning docs, wikis, and lightweight project management. Increasingly overlapping with Backlog and Cacoo for collaborative planning, particularly with teams already in its ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
（株）ヌーラボ social profiles
Digital presence（株）ヌーラボ financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）ヌーラボ leadership team
Management profileNumber of profiles
（株）ヌーラボ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）ヌーラボ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）ヌーラボ
What does （株）ヌーラボ do?
Nulab develops and sells subscription-based collaboration SaaS products: Backlog for project, issue, and task management with an integrated AI Assistant; Cacoo for collaborative diagramming, wireframing, and prototyping; and Nulab Pass, an enterprise-grade security add-on offering SAML authentication, automated user provisioning, audit logs, and centralized admin controls. The products are sold per seat on monthly or annual plans with free trials and target both self-serve teams and larger organizations.
Is （株）ヌーラボ a public or private company?
（株）ヌーラボ is a private company. It is classified as unknown and is currently operating.
When was （株）ヌーラボ founded?
（株）ヌーラボ was founded in -1. It employs 1 to 10 people.
Where is （株）ヌーラボ based?
（株）ヌーラボ is headquartered in Fukuoka, Japan, in the Asia region.
How does （株）ヌーラボ make money?
One revenue line is on record: subscription Software (SaaS).
Who are （株）ヌーラボ's main competitors?
Broad incumbents on record are Wrike, Smartsheet and Microsoft Planner / Project. Direct peers are Lucidchart, Monday.com, Asana, Miro, ClickUp and Atlassian. Notion is listed as an emerging player.
Does （株）ヌーラボ have an API?
No public API is recorded for （株）ヌーラボ.
What industry is （株）ヌーラボ in?
（株）ヌーラボ's product category is Project Management & Team Collaboration Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 513210 and its SIC code is 7372.