Affinity Medical Imaging

What Affinity Medical Imaging does

Affinity Medical Imaging is a New Zealand private radiology provider incorporated in 2022 as a joint venture between Wellington Regional Radiology Ltd, Integrated Hospitals Ltd, and Affinity Holdings Ltd, with majority clinician ownership. The company operates three branches in the Wellington region—Lower Hutt (opened 2023), Johnsonville (March 2024), and Newtown (October 2025, co-located within the Southern Cross Campus)—delivering X-ray, CT, MRI, ultrasound, and nuclear medicine SPECT/CT imaging through modern Siemens CT and SPECT-CT scanners and Intelerad PACS for image and report management. Seven named radiologists with subspecialty expertise (musculoskeletal, nuclear medicine, head and neck, gynae-oncology) interpret studies under RANZCR-equivalent credentials, and ownership opportunities are extended to new joining radiologists as part of the talent model.

The business operates a dual patient acquisition model: direct-to-consumer through online booking and walk-in X-ray, and B2B through electronic referrals integrated into NZ practice management systems (Medtech Evolution via HealthLink, Indici, Incisive SPM) used by GPs, specialists, and allied health professionals. Reports are delivered electronically via InteleViewer/InteleConnect within 24-48 hours, while patients access images shortly after exam and reports within 10 working days through a Patient Portal. Revenue is unit-priced per scan, with public funding via ACC (including a $45 co-payment for low-tech modalities), private billing via Southern Cross Affiliated Provider status, and self-pay quotes for uninsured patients. ALARA radiation safety principles are applied across all imaging procedures.

The company's go-to-market relies on physician referral networks and insurer partnership economics rather than consumer-paid acquisition. Differentiation rests on clinician-majority ownership, equity for joining radiologists, integrated PMS-to-PACS referral workflows, and strategically chosen physical locations with parking and motorway access within a single regional catchment. AI is used as an assist tool within vendor imaging systems rather than as a proprietary capability, and there are no disclosed funding rounds, headline revenue figures, or institutional investors in the available sources.

Name

Affinity Medical Imaging

Legal name

Affinity Medical Imaging Limited

Website

https://affinityimaging.co.nz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Medical Imaging is a New Zealand private radiology provider operating three Wellington-region clinics offering X-ray, CT, MRI, ultrasound, and nuclear medicine SPECT/CT imaging to patients and referring practitioners under a clinician-majority-owned joint venture since 2022.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Ultrasound & Echography Systems (HLAHABAD)

Keywords

• Diagnostic radiology services
• Medical imaging services
• CT and MRI scanning
• Nuclear medicine imaging
• Radiology clinic network

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Imaging Services: Scans are fully funded if Community or Outsourced or ACC High-tech imaging. ACC low-tech (X-ray and Ultrasound) incur a $45 co-payment. Revenue from public healthcare system funding.
2. Private Patient Services: Patients not covered by ACC or insurance receive a quote at time of booking for payment. Insurance companies may accept or decline referrals.
3. Southern Cross Affiliated Provider: As a Southern Cross Affiliated Provider, services are covered for Southern Cross insurance members. Revenue from private health insurance claims.
4. Professional Radiology Services: Medical imaging services provided by radiologists, medical imaging technologists, sonographers and administrative staff. Services include X-ray, MRI, CT, Ultrasound, and Nuclear Medicine.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Affinity Medical Imaging delivers diagnostic medical imaging services, including X-Ray, CT, MRI, Ultrasound, and Nuclear Medicine SPECT/CT examinations, from three clinic locations in the Wellington region. Imaging is interpreted by certified radiologists and reports are delivered electronically to referring practitioners, with patient access to images and reports via an online Patient Portal. The company accepts referrals from any registered New Zealand health practitioner and supports electronic referrals through integration with major practice management systems.

Product overview

Affinity Medical Imaging offers a unified radiology service portfolio combining five core imaging modalities—X-Ray, CT, MRI, Ultrasound, and Nuclear Medicine SPECT/CT—supported by patient and referrer digital portals. All imaging services are delivered at three Wellington-region locations (Lower Hutt, Johnsonville, Newtown) using modern equipment including Siemens CT and SPECT-CT scanners. The company operates as an integrated group providing seamless patient care where GP, technician, and radiologist collaborate in a wrap-around care model. Imaging reports are interpreted by RANZCR-certified radiologists and delivered electronically to referrers within 24-48 hours, with patients able to access images immediately and reports within 10 working days via the Patient Portal.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Ray Imaging Basic radiography using invisible X-rays to create images of bones and body structures; safe, painless, and typically completed in a few minutes for walk-in and referred patients at all three Wellington clinics.
• CT Scans Computed Tomography using a modern Siemens CT scanner to deliver fast, efficient, detailed cross-sectional imaging of the body for referred patients across the three Wellington locations.
• MRI Scans Magnetic Resonance Imaging using magnetic fields and radio waves with computer processing to produce highly detailed cross-sectional images of organs and tissues; a painless examination available at all three Wellington branches.
• Ultrasound Scans High-frequency sound wave imaging used to produce real-time images of abdominal structures, organs, tendons, ligaments, and blood flow; ACC low-tech ultrasound incurs a NZ$45 co-payment. Obstetric pregnancy scans are not performed.
• Nuclear Medicine SPECT/CT SPECT-CT imaging combining Single Photon Emission Computed Tomography with CT, using a modern Siemens SPECT-CT scanner and radiotracer injection to provide functional imaging for brain, bone, cardiac, renal and infection studies across the Wellington network.

Quantifiable outcome

• Reports sent to referring practitioner within 24-48 hours
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Wellington Regional Radiology LtdcoreStrategic or Co-development Partner · 1 January 2022Joint venture partner in Affinity Medical Imaging Ltd. Wellington Regional Radiology provides radiology expertise and clinical leadership as part of the partnership to provide more access and choice for Wellingtonians.
• Integrated Hospitals LtdcoreStrategic or Co-development Partner · 1 January 2022Joint venture partner providing hospital integration and healthcare operational expertise as part of the consortium establishing Affinity Medical Imaging.
• Affinity Holdings LtdcoreStrategic or Co-development Partner · 1 January 2022Parent holding company and joint venture partner in Affinity Medical Imaging Ltd, part of the group of clinicians and radiology experts.
• Southern Cross HealthcarecoreChannel Partner/ Reseller/ DistributorSouthern Cross Affiliated Provider. Southern Cross insurance members are welcome at Affinity Medical Imaging with services covered under their insurance plans.
• Intelerad Medical ImagingcoreTechnology or IntegrationProvides InteleRad PACS system for viewing and managing radiology images. Affinity PACS allows doctors and specialists to access patient images and reports. Includes InteleViewer desktop application and InteleConnect browser-based portal.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• I-Med Radiology Network: Large Australia/NZ radiology operator with extensive network of clinics and full modality offering. Comparable as a scaled multi-modality diagnostic imaging provider; one of Affinity's named radiologists trained within the I-Med network.
• Healius (formerly Primary Health Care): Large Australian diagnostic imaging operator with multi-modality clinics. Comparable as a scaled multi-modality imaging platform with similar clinical governance, though primarily Australia-focused rather than competing directly in Wellington.
• Allevia Health (formerly Mercy Radiology): NZ private healthcare group with radiology services among other specialties; Affinity's careers page links directly to Allevia Health's job board, signalling close industry ties. Comparable as a multi-modality NZ imaging provider with hospital affiliations.
• Pacific Radiology: New Zealand's largest private radiology network with multiple modalities and sites across the country. Directly comparable as a multi-modality private imaging provider in NZ, but materially larger and more geographically diversified than Affinity.

Others

• Intelerad Medical Systems: Global PACS/imaging IT vendor whose InteleViewer and InteleConnect products Affinity uses. Comparable as an enabling technology partner rather than a competitor, but relevant as it shapes Affinity's referrer-facing workflows.
• Pro Medicus: Leading provider of radiology imaging software, AI and PACS solutions globally. Relevant as a potential alternative/competing imaging IT platform influencing Affinity's technology strategy, though not a direct service competitor.

Direct peers

• Beyond Radiology (formerly Auckland Radiology): NZ private radiology practice offering a comparable mix of CT, MRI, ultrasound and X-ray with a focus on referrer service quality. Similar profile to Affinity as a clinician-led multi-modality private imaging group, though Auckland-based.
• TRG Imaging (Total Radiology Group): Multi-site NZ radiology group offering X-ray, CT, MRI, ultrasound and specialist imaging with similar referrer-driven model. Closest like-for-like private multi-modality peer operating outside the Wellington region.

Emerging players

• Highland Radiology: Smaller-scale NZ radiology provider with similar modality mix. Comparable as a multi-modality private imaging clinic, though with a smaller site footprint than Affinity.

Regional players

• Horizon Radiology: New Zealand regional radiology operator providing multi-modality diagnostic imaging. Comparable private radiology business model and modality mix, but operating in a different NZ region than Affinity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/affinity-medical-imaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Medical Imaging