Beyond Radiology
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Beyond Radiology firmographics
Firmographics- Name
- Beyond Radiology
- Legal name
- Beyond Radiology
- Website
- https://beyondradiology.co.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beyond Radiology industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)
Keywords
Where Beyond Radiology is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Beyond Radiology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Diagnostic Imaging Services: Fee-for-service radiology imaging services including MRI, CT, X-Ray, Ultrasound, Mammography, EOS, Nuclear Medicine, and Interventional Radiology. Services are billed per examination/procedure, with payment expected on day of service. Bulk billed for ACC cases with possible surcharges. Insurance claims processed through affiliated providers (Southern Cross, NIB, ProCare).
- Private Health Insurance: Services covered by private health insurers where Beyond Radiology is an affiliated provider. For covered services, pre-approval is obtained and any excess/co-payment is collected at time of appointment.
- ACC-covered Services: Diagnostic imaging for ACC-covered injuries with possible part charges on X-ray and Ultrasound scans and procedures.
- Self-Pay Patients: Patients without insurance coverage pay on day via EFTPOS, credit card (Visa/Mastercard), or internet banking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard imaging examinations with per-procedure pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Beyond Radiology product offering
Product offeringCore offering
Beyond Radiology is a New Zealand-owned, clinician-led private radiology practice that delivers fee-for-service diagnostic imaging and image-guided procedures across multiple modalities. Its service portfolio spans X-Ray, CT (SOMATOM X.cite), MRI (MAGNETOM Lumina 3T), Ultrasound, Mammography and breast imaging (HOLOGIC 3Dimensions), Nuclear Medicine SPECT-CT (INTEVO Bold), EOSedge spinal and body imaging, Interventional Radiology, Radiofrequency Ablation and PRP injections, delivered at clinics in Auckland, Hamilton and Christchurch with self-pay, ACC, and private insurer billing.
Product overview
Beyond Radiology is a New Zealand-owned, clinician-led radiology practice offering a comprehensive portfolio of diagnostic imaging services. The offering is structured as a multi-location service network rather than a unified software platform. Core imaging services include X-Ray, CT Scan (SOMATOM X.cite), MRI (MAGNETOM Lumina 3T), Ultrasound (Philips Epiq Elite), Mammography / Breast Imaging (HOLOGIC 3Dimensions with 3D tomosynthesis), Intervention Radiology, Nuclear Medicine / SPECT-CT (INTEVO Bold), EOS Spinal and Body Imaging (EOSedge — the first in New Zealand), Radiofrequency Ablation, and Platelet Rich Plasma Injections. The practice also provides referrers with online image access via IntelePACS (web-based) and downloadable InteleViewer desktop application. All imaging is interpreted by subspecialist radiologists; no standalone AI diagnostic tools are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- X-Ray Services Digital radiography using the latest Multix Impact systems with integrated intelligence and dose-efficient technology. Offers stitched long leg and full spine imaging which can save 20% or more of patient time compared to traditional multi-image acquisition. Available at Grafton, Silverdale, Highbrook, Hamilton and Christchurch.
- CT Scan Services Computed Tomography using the SOMATOM X.cite scanner with an 82cm opening (largest available), advanced software for high spatial and contrast resolution, metal artefact reduction, and built-in AI workflow technology. Includes CT Calcium Score for coronary artery calcium detection. Available at Grafton, Hamilton and Christchurch.
- MRI Services Magnetic Resonance Imaging using Siemens MAGNETOM Lumina 3T scanners with a 70cm bore, built-in AI technology for workflow assistance, reduced scan times, artefact reduction, and noise reduction. Uses low-energy radio waves and a strong magnetic field without ionising radiation. Available at Grafton, Silverdale, Highbrook, Hamilton and Christchurch.
- Ultrasound Services Diagnostic ultrasound examinations using Philips Epiq Elite machines, covering musculoskeletal, general (abdomen, renal, pelvis), obstetric (early dating pregnancy 6-11 weeks), vascular (DVT and arteries), paediatric and intervention (ultrasound-guided procedures) applications. Available across the network.
- Mammography and Breast Imaging Comprehensive breast cancer screening and diagnostic services using the HOLOGIC 3Dimensions 3D digital mammography system with SmartCurve paddles for patient comfort. Services include mammography, breast ultrasound, breast MRI and image-guided biopsies (ultrasound-guided, stereotactic and MRI-guided). Detects 20%-65% more invasive breast cancers than conventional 2D mammograms. Available at Silverdale.
- Interventional Radiology Minimally invasive image-guided procedures performed by subspecialist interventional radiologists using ultrasound, CT or fluoroscopy guidance. Includes lumbar nerve root injections, facet joint injections, lumbar epidural corticosteroid injections, ultrasound-guided bursal injections and ultrasound-guided joint injections. Available at all locations.
- Radiofrequency Ablation (RFA) Minimally invasive procedure using radiofrequency energy at 80°C (or neuromodulation at 42°C) to disrupt nerves transmitting pain signals in the neck, back or large joints. Performed by specialist interventional radiologists under CT or ultrasound guidance. Provides pain relief typically lasting 6-18 months. Available at Grafton, Hamilton and Christchurch.
- Nuclear Medicine / SPECT-CT Medical imaging using radioactive tracers (radiopharmaceuticals) and the INTEVO Bold SPECT-CT scanner with xSPECT Bone for high-resolution bone imaging. Diagnoses musculoskeletal injuries, cancers, heart disease, gastrointestinal, endocrine and neurological disorders using ultra low dose protocols. Available at Grafton.
- EOS Spinal and Body Imaging Ultra-low dose upright weight-bearing X-ray system (EOSedge) capturing simultaneous frontal and lateral full-body images with the patient standing or sitting. Enables assessment of spinal, pelvic and lower limb alignment with radiation dose less than 10% of a traditional X-ray. Available at Grafton.
- Platelet Rich Plasma (PRP) Injections Injection of concentrated platelets (up to 5-10x normal blood concentration) containing growth factors into injured tissue or joints under ultrasound guidance. Used for chronic tendinosis and mild to moderate osteoarthrosis. Blood is drawn, centrifuged and PRP is injected by a radiologist. Available at Grafton.
Quantifiable outcome
- 3D mammography detects 20%-65% more invasive breast cancers than conventional 2D mammograms
- +4 more outcomes
Companies that use Beyond Radiology
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Beyond Radiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Beyond Radiology partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Southern CrosscoreSouthern Cross Medical Insurance affiliated provider for most imaging services. For covered services, Beyond Radiology applies for pre-approval on behalf of patients and bills directly. Services not covered under the affiliated agreement require patient payment and self-claim.
- NIB Health InsurancecoreApproved affiliated provider for NIB health insurance. Patients with NIB coverage can arrange pre-approval and direct billing for covered imaging services.
- ProCarecoreApproved affiliated provider for ProCare health services. Direct billing available for covered imaging services.
- HealthOnecoreSouth Island patients only. HealthOne is a secure electronic record system allowing registered healthcare providers directly involved in patient care to quickly access information such as test results, allergies, medications, GP summaries and hospital information. Adheres to Privacy Act 2020 and Health Information Privacy Code 2020.
- Melville RugbyminorBeyond Radiology Hamilton sponsors Melville Rugby for 2026 and 2027 seasons. Jersey sleeve sponsor for Premier A and Premier B men's teams. Logo appears on hi-vis vests worn by match-day physiotherapists. Supports community health, wellbeing, and local sport.
- Wānaka Health PrecinctcoreBeyond Radiology confirmed as radiology provider and anchor tenant in new Wānaka Health Precinct. Part of developing health ecosystem in Upper Clutha region. Two lead radiologists already in the region anchoring the new facility.
- Dudley Creek HealthminorSatellite location for Beyond Radiology Christchurch services at Dudley Creek Health facility, 447 Papanui Road, Strowan, Christchurch. Free patient parking available.
- Northern Specialist CentrecoreSilverdale clinic housed in Northern Specialist Centre - premier health hub containing wide range of specialists including cardiology, musculoskeletal health, surgery, physiotherapy, ENT, allergy, eye care, and rehabilitation services.
- InteleRadcoreIntelePACS system for online image and report access by referrers. InteleViewer software for downloading to view images on desktop, laptop, tablet or mobile devices (Windows/Mac). Free access for registered medical and allied health professionals.
- HealthlinkcoreElectronic Data Interchange (EDI) through Healthlink is the main method of distributing radiology reports to referrers electronically.
Scale indicators5 records
Recent moves11 records
Expansion highlights3 records
Beyond Radiology competitors and assessment
Company assessmentDirect peers
- Pacific Radiology: Pacific Radiology is the largest private radiology provider in New Zealand, operating multi-modality imaging services across the country with a comparable referrer-led, fee-for-service model. Directly competes with Beyond Radiology in Auckland and other major NZ centres.
- Auckland Radiology Group: Auckland Radiology Group operates multiple private imaging clinics across Auckland with a comparable range of diagnostic services and referrer-driven GTM. It competes directly for Beyond Radiology's Auckland GP and specialist referrals.
- Mercy Radiology: Mercy Radiology is a long-established Auckland-based private radiology group offering a similar multi-modality imaging menu (MRI, CT, ultrasound, mammography) under a clinician-led model. It is a direct competitor for Beyond Radiology's core Auckland referral base.
- Canopy Imaging: Canopy Imaging is a New Zealand private radiology operator with multi-site clinics offering similar diagnostic imaging services. It is a direct peer in terms of modality mix and referrer-driven commercial model.
Broad incumbents
- Healius: Healius (formerly Primary Health Care) operates a large Australian diagnostic imaging business alongside pathology and day hospitals. It is a broad incumbent offering overlapping radiology services in the Australasian market and benchmarks corporate scale models.
- Sonic Healthcare: Sonic Healthcare is a global diagnostics and radiology group with extensive Australian and international operations. It is a broad incumbent whose imaging division competes in the Australasian private radiology market and represents the upper bound of regional scale.
Regional players
- I-MED Radiology Network: I-MED is Australia's largest private radiology network with a comparable multi-modality, multi-site operating model. While primarily Australian, it is a useful regional benchmark for Beyond Radiology's expansion trajectory and unit economics.
- Capitol Health: Capitol Health is an ASX-listed Australian diagnostic imaging operator running a multi-modality clinic network with a similar referrer-driven model. It provides a listed comparable for Beyond Radiology's growth and equipment investment thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Radiology social profiles
Digital presenceBeyond Radiology compliance and trust
Trust signalCompliance3 records
Beyond Radiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Radiology leadership team
Management profileNumber of profiles
Profiles11 records
Beyond Radiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Radiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Radiology
What does Beyond Radiology do?
Beyond Radiology is a New Zealand-owned, clinician-led private radiology practice that delivers fee-for-service diagnostic imaging and image-guided procedures across multiple modalities. Its service portfolio spans X-Ray, CT (SOMATOM X.cite), MRI (MAGNETOM Lumina 3T), Ultrasound, Mammography and breast imaging (HOLOGIC 3Dimensions), Nuclear Medicine SPECT-CT (INTEVO Bold), EOSedge spinal and body imaging, Interventional Radiology, Radiofrequency Ablation and PRP injections, delivered at clinics in Auckland, Hamilton and Christchurch with self-pay, ACC, and private insurer billing.
Is Beyond Radiology a public or private company?
Beyond Radiology is a private company. It is classified as management employee owned and is currently operating.
When was Beyond Radiology founded?
Beyond Radiology was founded in 2021. It employs 11 to 50 people.
Where is Beyond Radiology based?
Beyond Radiology is headquartered in Auckland, New Zealand, in the Oceania region.
How does Beyond Radiology make money?
Four revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are private Health Insurance, ACC-covered Services and self-Pay Patients.
Who are Beyond Radiology's main competitors?
Direct peers on record are Pacific Radiology, Auckland Radiology Group, Mercy Radiology and Canopy Imaging. Broad incumbents are Healius and Sonic Healthcare. Regional players are I-MED Radiology Network and Capitol Health.
Does Beyond Radiology have an API?
No public API is recorded for Beyond Radiology.
What industry is Beyond Radiology in?
Beyond Radiology's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.