AFPP

What AFPP does

AFPP (Association pour la Formation et la Promotion Professionnelle) is a French non-profit association (loi 1901), founded in 1986 and headquartered at 14 boulevard Preuilly, Tours. The organization delivers professional training and career-support services across the Centre-Val de Loire region, serving four primary participant groups: salaried employees and enterprises seeking short-format skills courses (Bureautique, DAO/CAO, Revit/BIM, Photoshop, languages, management, HR, safety, customer relations), job seekers requiring retraining and reintegration pathways (VISA+ Parcours vers l'emploi, Bilan de compétences, VAE), young adults without qualifications via the E2C Val de Loire program, and people distant from employment needing basic literacy and numeracy support (CléA, Visas Libres Savoirs).

The portfolio spans qualifying/certifying career pathways in construction, services, cycling trades, and cleaning; basic-skills certifications; professional integration programs; and youth second-chance education delivered through E2C. Delivery occurs across six physical training sites — Tours (HQ), Blois, Chambray-lès-Tours, Vendôme, Montoire-sur-le-Loir, and Saint-Paterne-Racan — supported by a mobile-unit model. The underlying technology stack is conventional training infrastructure: AFPP operates a third-party learner management platform (SofiaEDC) for trainer/trainee access, with no proprietary platform or disclosed AI capabilities. Services are certified under ISO 9001-QUALIOPI.

AFPP's business model rests on a mix of public funding and direct fees. Revenue streams include OPCO financing (for SME employee training), CPF (Compte Personnel Formation), the Centre-Val de Loire regional training plan, France Travail-conventioned actions (AFC) for job seekers, and direct course fees (e.g., €1,925 for a 5-day AutoCAD course, €2,000 for Revit, €1,350 for Photoshop). Distribution combines direct training-center enrollment, public-employment-service referrals, OPCO-funded company contracts, and information-meeting-driven recruitment. The go-to-market is sales-led and event-driven, anchored by 16+ partnerships with regional authorities (Région Centre-Val de Loire, Tours Métropole, Agglopolys, Ville de Tours, Ville de Blois, Préfecture CVL, ANCT), public agencies (France Travail, Réseau E2C France), and corporate foundations (Fondation EDF, Fondation SNCF, Orange, Banque Populaire Val de France).

Name

AFPP

Legal name

AFPP

Website

https://afpptours.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

AFPP is a Tours-based French non-profit (loi 1901) founded in 1986 that delivers vocational training, skills certifications, and professional-integration services across the Centre-Val de Loire region, serving employees, enterprises, job seekers, and youth through QUALIOPI-certified programs funded by public bodies and direct fees.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering & Technical Professions (PE, Engineering CPD) (EDAAALAF)

Keywords

• Vocational training services
• Professional certification programs
• Skills assessment services
• Career reintegration programs
• Workforce training solutions

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. OPCO Financing: AFPP receives funding from OPCO (Opérateurs de Compétences) for companies with fewer than 50 employees to finance employee training.
2. CPF (Compte Personnel Formation): Individual training funding through CPF accounts, with possible top-up contributions from employer allocations.
3. Plan Régional de Formation: Training programs fully funded by the Centre-Val de Loire Region for eligible participants.
4. AFC (Actions de Formation Conventionnées): Conventioned training funded by France Travail (Pôle Emploi) for job seekers.
5. Direct Training Fees: Self-funded training where individuals or companies pay directly for professional courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AFPP is a non-profit vocational training organization that delivers professional qualification pathways, certified skills programs (CléA), short courses in IT, CAD/BIM, accounting, languages and management, skills assessments (Bilan de compétences), VAE credentialing, and professional reintegration programs (VISA+, E2C Val de Loire, Rebondir Sans Attendre) for employees, companies, job seekers, and youth across the Centre-Val de Loire region.

Product overview

AFPP (Association pour la Formation et la Promotion Professionnelle) offers a comprehensive portfolio of vocational training and professional development services. The core offerings include qualifying/certifying career pathways (Parcours métiers) in construction, services, and cleaning sectors; foundational skills programs (Compétences clés/CléA); and specialized short courses (Formations courtes) in IT, accounting, CAD, languages, and management. Professional integration programs include VISA+ Parcours vers l'emploi, Rebondir Sans Attendre, and E2C Val de Loire for youth. Support services encompass skills assessments (Bilan de compétences) and VAE for credentialing through experience. The organization operates primarily in Tours and Indre-et-Loire, with sessions also held in Saint-Paterne-Racan, Blois, and Vendôme.

Differentiator

Problem solved

Functional benefit

Products and services

• Parcours métiers qualifiants / certifiants

Quantifiable outcome

• 130+ participants brought together at single event
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and minor.

• CD Touraine (Département de Touraine)majorStrategic or Co-development PartnerDepartmental council partnership for regional training and professional integration initiatives
• Tours MétropolemajorStrategic or Co-development PartnerMetropolitan area partnership for training and employment programs in the Tours agglomeration
• AgglopolyscoreStrategic or Co-development PartnerAgglomeration community partnership covering Blois area for regional training delivery
• Ville de ToursmajorStrategic or Co-development PartnerCity of Tours municipal partnership for local training initiatives
• Ville de BloiscoreStrategic or Co-development PartnerCity of Blois partnership for training services in the Blois area
• Préfecture Centre-Val de LoiremajorStrategic or Co-development PartnerRegional prefecture partnership for public policy implementation in training and employment
• ANCT (Agence Nationale de la Cohésion des Territoires)majorStrategic or Co-development PartnerNational agency partnership supporting territorial cohesion and local development projects
• Région Centre-Val de LoiremajorStrategic or Co-development PartnerRegional council as main financial backer - funds training programs including Visa+ and VISA+ Parcours vers l'emploi
• Réseau E2C FrancecoreStrategic or Co-development PartnerE2C (Ecole de la 2e Chance) network membership - provides second chance education for youth through E2C Val de Loire
• Fondation Groupe EDFminorGTM or Marketing PartnerCorporate foundation partnership for social and professional integration projects
• Fondation SNCFminorGTM or Marketing PartnerCorporate foundation partnership supporting training and mobility initiatives
• OrangeminorGTM or Marketing PartnerCorporate sponsorship partnership for digital inclusion and training programs
• Banque Populaire Val de FranceminorGTM or Marketing PartnerRegional bank foundation partnership for professional integration initiatives
• Atouts et PerspectivescoreStrategic or Co-development PartnerAssociation partnership for Visa+ training program delivery at Saint-Paterne-Racan
• France TravailmajorChannel Partner/ Reseller/ DistributorPublic employment service partnership for job seeker training and professional reintegration programs
• P.I.S.E.coreStrategic or Co-development PartnerOrganization coordinating Markethon initiative - mobilizing job seekers to meet companies and collect job offers

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GRETA (Réseau GRETA): Public network of adult continuing-education units attached to French secondary schools, offering the same mix of qualifying training, CléA certification, and VAE support as AFPP, and competing for the same OPCO/CPF-funded learners.
• Skills (ManpowerGroup): French training and certification subsidiary of ManpowerGroup, focused on IT, digital, and professional certifications — overlaps AFPP's short-course and certification portfolio and competes for the same OPCO-funded SME training.
• Demos: Large European professional training group with a strong French presence delivering short courses, certifications, and custom corporate programs; competes with AFPP for enterprise training contracts and CPF-funded learners.
• AFPA: France's national adult vocational training agency, directly comparable to AFPP in delivering qualifying certification pathways, skills assessments, and integration programs across multiple regions, though at national rather than regional scale.
• Cegos: International training and consulting firm with deep French roots delivering management, leadership, HR, and soft-skills programs — directly comparable to AFPP's management, HR, and personal development short-course portfolio.
• CCI Formation / CCI Campus: Chambers of Commerce operate vocational training centers across French regions with similar qualifying-pathway and CPF-eligible offerings, directly competing with AFPP for employee upskilling and SME training contracts.
• Réseau E2C France (sister schools): National network of Écoles de la 2e Chance of which AFPP's E2C Val de Loire is a member; other regional E2C schools operate the same second-chance education model for NEET youth and compete for the same regional council funding.
• Orsys: Private French professional training company specializing in IT, management, and technical short courses (CAD, BIM, digital tools) — directly overlapping AFPP's AutoCAD, Revit, Photoshop and management training catalog.

Broad incumbents

• CNAM (Conservatoire National des Arts et Métiers): Major public higher-education institution delivering professional continuing education and VAE across France; broader portfolio than AFPP but overlapping on qualifying training, skills certification, and adult learner programs.

Regional players

• Pôle Formation UIMM / UIMM Centre-Val de Loire: Industry-led training network of French manufacturing unions operating regional centers (including Centre-Val de Loire) focused on industrial and technical qualifying pathways — competing for the same OPCO-funded industrial learners in AFPP's home region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AFPP-de-Touraine-444082128956592
• LinkedInlinkedin.com/company/afpp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFPP