What AFPRO does

AFPRO is a French e-learning company, founded in 2018 and headquartered in Miramas, that operates a direct-to-consumer online training platform specializing in applied psychology and human sciences. The platform is delivered 100% online, accessible 24/7 across desktop, tablet, and mobile, and is built around four pedagogical formats: Formations en ligne (video modules with 30-day access and QCM validation), Certificats de compétences (multi-disciplinary programs of 180-365 days validated by 10-20 university experts), Conférences (short expert-led video cycles with unlimited access), and Ateliers Techniques (intensive practice modules with no time limit, currently in version 3.0 featuring 3D objects, 360-degree experiences, virtual presenters, quizzes, and educational escape games). The catalog covers roughly 300 courses delivered by 70 academics from French and international universities across topics including psychopathology, psychocriminology, psychogerontology, addictions, and clinical interviewing.

The business model is product-led, self-serve e-commerce: learners browse, purchase, and access courses immediately through afpro.eu, with payment processing on Stripe (plus PayPal and Klarna installments from €30) and no subscription commitments. Pricing is point-of-sale pay-as-you-go with tickets ranging from €24.90 (technical workshops) and €29.90-€34.90 (conferences) up to €450+ (premium certificates), supported by discount codes (REDUC50/30/15), bundle deals (2nd replay at -50%, 3rd workshop free), a newsletter discount, and a Carte Cadeau gift card. Customer segments are horizontal and B2C — psychology students, practicing psychologists and mental health professionals, and the general public — with the company reporting 22,000+ cumulative participants, 147,500+ training hours delivered, a 99.10% success rate, and a 97% learner satisfaction score. The company is structured as a SASU with €2,500 share capital, holds Qualiopi certification as a French training organization (registration 93131757613), and uses SendinBlue for email and IONOS for hosting; no external funding, parent company, or acquisition activity is disclosed.

Name

AFPRO

Legal name

AFPRO - Société par actions simplifiées (SASU)

Website

https://afpro.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

AFPRO is a French, direct-to-consumer e-learning platform founded in 2018 that delivers applied psychology and human sciences courses online through video, certificates, conferences, and interactive 3.0 technical workshops, serving psychology students, practicing psychologists, and the general public.

Ownership category

akta.pro rank

Product category

Online Psychology Education

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• E-learning platform
• Psychology education
• Professional certification
• Continuing education
• Online training

Headquarters

HQ city

Miramas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. One-time Course/module Purchases: Individual courses and modules sold as one-time purchases with varying access durations. Training courses (30 days access), conferences (unlimited access), and technical workshops (unlimited access) are sold separately.
2. Competency Certificates: Longer-duration specialization programs (180-365 days access) validated by multiple university experts, providing official certificates upon completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AFPRO is a French e-learning platform that sells online video-based training courses in applied psychology and human sciences. Courses are delivered by 70 university academics and offered in four formats: 30-day online training with QCM validation, 180-365 day competency certificates validated by 10-20 university experts, short expert-led conference videos, and intensive practice-focused technical workshops with interactive 3D and VR features.

Product overview

AFPRO is an e-learning platform for applied psychology and human sciences, built around four distinct training formats: (1) Formations en ligne — video-on-demand courses with 30-day access and QCM certification; (2) Certificat de compétences — multi-disciplinary specialization certificates spanning 180–365 days, validated by 10–20 university experts; (3) Conférences — short expert-led video conferences with unlimited access and follow-up certificates; and (4) Ateliers techniques — intensive, practice-focused technical workshops with no time limit, featuring interactive 3D objects, 360-degree experiences, virtual presenters, quizzes, and escape games. The platform also offers sub-brands including the Collection Réussir (career-focused modules on CVs, pitching, public speaking), Fiches Pratiques (downloadable reference sheets), Replay (archived content), and Carte Cadeau (gift cards). The overall architecture is a unified platform hosting multiple modular training formats, all delivered online with university-expert instructors and competency-based certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation en ligne (Online Training) Video training modules on demand covering applied psychology topics, accessible for 30 days with unlimited viewing. Includes QCM (multiple-choice question) validation tests and awards a training certificate (attestation) upon successful completion. Targeted at students, practicing professionals, and the general public seeking flexible self-paced learning.
• Certificat de compétences (Skills Certificate) Multi-disciplinary specialization program providing 180 to 365 days of access to course content, validated by 10 to 20 university experts. Awards an official certificate upon completion. Targeted at professionals and advanced students seeking recognized competency credentials in applied psychology specialties.
• Conférence (Conference) Short video conference format delivered by university specialists in exclusive themed cycles. Provides unlimited access and up to 5 QCM attempts, with a follow-up certificate of completion. Prices range from €29.90 to €34.90. Targeted at learners seeking focused, expert-led topical content.
• Atelier technique (Technical Workshop) Short, intensive practice-focused modules for technical skill acquisition and improvement in applied psychology, accessible without time limits. The current Version 3.0 includes interactive elements such as 3D objects, 360-degree immersive experiences, virtual presenters, presentations, infographics, quizzes, and educational escape games. Prices start from €24.90.
• Collection Réussir Career-oriented training collection providing tools and techniques for adapting to the job market, building professional practice, and finding employment. Modules cover CV writing, pitching, public speaking, and internship report writing. Targeted at students and early-career professionals.
• Fiches Pratiques (Practical Sheets) Downloadable practical reference sheets covering applied psychology topics, available for free download. Serve as a lead-generation and supplementary resource for students and professionals.
• Replay Recorded archived versions of past conferences and training sessions, available for on-demand viewing. Allows learners to access content they missed and supports bundle deals (e.g., 2nd replay at -50%).

Quantifiable outcome

• 99.10% success rate in 2024
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• edX: Global MOOC platform offering university courses and credentials. Comparable to AFPRO in delivering university-quality online learning with certification, though at much greater scale and breadth.
• Coursera: Global MOOC platform offering courses, certificates, and degrees from universities. Comparable to AFPRO's course-plus-certificate model, but operates at vastly larger scale and across all disciplines, including psychology.
• Udemy: Global online course marketplace with broad course catalog. Comparable to AFPRO's self-serve video course model and direct purchase pricing, though lacking AFPRO's specialized academic-expert positioning.
• LinkedIn Learning: Professional development video course platform from LinkedIn. Comparable to AFPRO in targeting working professionals seeking skill development, though broader in scope and backed by LinkedIn's enterprise distribution.

Direct peers

• OpenClassrooms: French online education platform offering courses and degree programs across multiple disciplines. Directly comparable to AFPRO as a French-based online education company serving professional learners, though much larger and broader in scope.
• France Université Numérique (FUN-MOOC): French government-backed MOOC platform offering university courses online. Comparable to AFPRO as a French online education platform delivering courses from university instructors, including credentialed certification programs.

Regional players

• Welovedevs (now part of Remote): French tech-focused training and community platform. Comparable to AFPRO as a French online training platform focused on a specific professional discipline, useful for benchmarking vertical specialization strategies.

Emerging players

• Thotis: French platform offering orientation and training for psychology students. Comparable to AFPRO as a niche French education platform specifically addressing psychology students, with overlap in the CPEP (preparatory certificate) use case.
• MyMooc: French MOOC aggregator and directory that helps learners discover online courses. Comparable to AFPRO as a French-language entry point for online learning, with partial overlap in psychology and human sciences content.
• Docendi: French professional training and continuing education platform. Comparable to AFPRO in targeting French professionals seeking Qualiopi-eligible continuing education, with overlap in psychology, healthcare, and HR content verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/afpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFPRO