What Thotis does

Thotis, founded in 2018 and headquartered in Montmorency (Paris region), France, operates thotismedia.com as the leading independent digital media platform for educational and career orientation of French students. The platform serves high school students (seconde/première/terminale), CPGE students, Bachelor's and Master's-level candidates, parents, and young professionals through a portfolio of specialized sub-brands — Thotis Post Bac, Thotis Master, Thotis Métiers, Thotis Prépa, Thotis AST (parallel admissions), Thotis Parents, and Thotis IA — each addressing a specific phase of the French educational journey. Content is delivered via SEO-optimized articles, immersive video campus tours, student testimonials, and expert round tables, distributed across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and dedicated iOS/Android apps, reaching 7M annual website users, 1M+ combined social followers, and 250M annual views in 2025.

Underlying the media surface is a suite of AI-powered tools including a 24/7 conversational orientation counselor (Thotis IA), a motivation letter and CV generator (Thotis LM), admission predictors for Parcoursup, Mon Master, and AST pathways, specialized assistants for Grand Oral exam preparation, Mémoire writing, Bac grade simulation, and AST interview coaching, plus psychometric orientation and career tests. Thotis monetizes exclusively through advertising and institutional partnerships with educational bodies: official conventions with the French Ministries of Education and Higher Education/Research (since 2022), with Parcoursup, Mon Master, France Universités, CGE, CDEFI, CDEFM, and direct partner relationships with HEC Paris, ESCP, ESSEC, EDHEC, emlyon, SKEMA, NEOMA, Audencia, and 20+ other schools. All content and tools remain 100% free to end users; the company is structured as a bootstrapped SAS with approximately 24-30 employees.

Name

Thotis

Legal name

Thotis SAS

Website

https://thotismedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thotis is a French independent digital media platform that provides AI-powered educational and career orientation content, tools, and admission predictors to French high school, CPGE, Bachelor's, and Master's students plus their parents, monetizing through advertising and partnerships with French ministries, universities, and business schools.

Ownership category

akta.pro rank

Product category

Education Media & Orientation Services

NAICS

Educational Support Services (611710), All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid/Blended Classroom & HyFlex Instruction Systems (EDAFABAC)

Keywords

• Education orientation media
• Student guidance platform
• Admission prediction tools
• Career counseling services
• Parcoursup orientation

Headquarters

HQ city

Montmorency

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Partnerships with Educational Institutions: Thotis generates revenue through advertising partnerships with schools, universities, and educational institutions. The platform lists numerous partner schools (ESSEC, HEC Paris, EDHEC, SKEMA, NEOMA, emlyon, Audencia, GEM, etc.) who pay for visibility and promotional content placement. The company also works with advertisers including test preparation companies, other schools, and educational service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Thotis is a free French digital media platform that helps students, parents, and prep-class learners navigate the French higher education system. It combines editorial content, immersive campus videos, and AI-powered tools (orientation chatbot, admission predictors, motivation letter/CV generators, and psychometric tests) under specialized sub-brands (Post Bac, Master, Métiers, Prépa, AST, Parents). All content and tools are free to users; revenue is generated through advertising and promotional partnerships with schools, universities, and educational institutions.

Product overview

Thotis is a digital media platform and orientation ecosystem for French students, operating as a platform-plus-modules architecture with specialized sub-brands targeting different student segments. The core platform at thotismedia.com serves as the central hub, supplemented by Thotis Post Bac (high school to higher education), Thotis Master (Master's level studies), and Thotis Métiers (career discovery). Additional specialized sub-brands include Thotis Prépa (CPGE students), Thotis AST (parallel admissions to business/engineering schools), and Thotis Parents (parent-focused orientation). The platform integrates AI-powered tools including Thotis IA (conversational counselor), Thotis LM (document generation), various predictive tools (Prédicteur), and assessment tests. Thotis positions itself as the 'leader in digital orientation in France' with institutional recognition from French ministries and major education bodies since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Thotis Post Bac: Media platform for high school students managing orientation and Parcoursup guidance
• Thotis Master
• Thotis Métiers
• Thotis Prépa
• Thotis AST
• Thotis Parents
• Thotis IA

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

36 partnerships are on record, tiered flagship and core.

• Ministries of Éducation nationale, de l'Enseignement supérieur et de la RechercheflagshipStrategic or Co-development Partner · 1 January 2022Official convention with French government ministries since 2022, specifically for information and communication actions around Parcoursup procedure. This is the highest level of institutional recognition for a private digital orientation media in France.
• Parcoursup National TeamflagshipStrategic or Co-development PartnerOfficial partnership with the national Parcoursup platform teams for information and orientation support for students.
• Mon Master (National Platform)flagshipStrategic or Co-development PartnerOfficial partnership with the Mon Master platform teams for Master's program orientation support.
• France UniversitéscoreStrategic or Co-development PartnerPartnership with the association of French public universities, representing the major public higher education institutions.
• CGE (Conférence des Grandes Écoles)coreStrategic or Co-development PartnerConvention with the French Conference of Grandes Écoles, the main association representing elite French business and engineering schools.
• CDEFI (Conférence des Directeurs des Écoles Françaises d'Ingénieurs)coreStrategic or Co-development PartnerConvention with the association of French engineering school directors.
• CDEFM (Conférence des Directeurs des Écoles Françaises de Management)coreStrategic or Co-development PartnerConvention with the association of French management school directors.
• APHEC (Association des Professeurs de Classes Préparatoires Économiques)coreStrategic or Co-development PartnerPartnership with the association of CPGE economic professors.
• APPLS (Association des Professeurs de Classes Préparatoires Littéraires)coreStrategic or Co-development PartnerPartnership with the association of CPGE literary professors.
• UPS (Union des Professeurs de classes préparatoires Scientifiques)coreStrategic or Co-development PartnerPartnership with the union of scientific CPGE professors.
• UPA and UPSTI (CPGE Technical Associations)coreStrategic or Co-development PartnerPartnership with technical CPGE teacher associations.
• APLCPGE (Association des Proviseurs de Lycées avec CPGE)coreStrategic or Co-development PartnerPartnership with the association of high school principals with CPGE programs.
• HEC ParisflagshipStrategic or Co-development PartnerDirect convention with HEC Paris, France's top business school, for orientation information and collaboration.
• ESSEC Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• EDHEC Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• emlyon Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• SKEMA Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• NEOMA Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Audencia Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Grenoble Ecole de Management (GEM)coreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• KEDGE Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• TBS EducationcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Excelia Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• ICN Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Montpellier Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Rennes School of BusinesscoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• EM NormandiecoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• EM StrasbourgcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Clermont School of BusinesscoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• ISC PariscoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• ESCP Business SchoolflagshipGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• ISEGcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• ECRICOMEcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• Université d'Evry Paris-SaclaycoreGTM or Marketing PartnerFeatured university partner with dedicated content pages on Thotis platform.
• IÉSEG School of ManagementcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.
• IMT Business SchoolcoreGTM or Marketing PartnerFeatured partner school with dedicated content pages and promotional presence on Thotis platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Onisep: French government's national information service on education, training, and professions. Provides official orientation content comparable to Thotis, with strong institutional backing that competes with Thotis's ministry conventions.
• CIDJ (Centre d'Information et de Documentation Jeunesses): Government-affiliated French youth information center providing orientation content, job guidance, and educational resources. Overlaps with Thotis's mission but as a non-profit public actor, serving as both a competitor and a potential partner.

Regional players

• Brief.me (études): French digital media platform offering intermediate professional/pathway orientation content. Less specialized in student orientation than Thotis, but addresses a similar early-career demographic.

Emerging players

• Kelformation: French comparator and lead-generation platform for professional training programs. Adjacent to Thotis's career and orientation content, with a more pronounced B2B/monetization focus on training providers.
• Wizbii: France-based platform for students and young graduates offering career guidance, job listings, and student services. Overlaps with Thotis's career orientation and Master-level audience but extends further into employment.
• Jobteaser: European career and student recruitment platform embedded in French universities and grandes écoles. Comparable to Thotis in serving French students with career and orientation content, with stronger employer-side recruitment tools.

Direct peers

• Studyrama: Major French education media group combining online content with student fairs and trade shows. Operates in the same student orientation space with complementary school advertising and event business, similar to Thotis's French business.
• Les Sherpas: French student orientation platform helping post-bac students navigate Parcoursup and choose formations. Targets the same core persona (French high school students) with similar content and tools, competing directly with Thotis Post Bac.
• L'Étudiant: France's leading student media platform, founded in 1973. Serves the same target audience (French high school and university students) with orientation content, school rankings, and Parcoursup guidance — directly comparable to Thotis's core offering.
• Diplomeo: French education platform providing school and program listings, rankings, and orientation content. Similar audience and content model to Thotis, with comparable school advertising partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thotismedia
• YouTubeyoutube.com/@thotismedia
• Facebookfacebook.com/thotismedia
• LinkedInlinkedin.com/company/thotis
• Instagraminstagram.com/t.h.o.t.i.s
• TikToktiktok.com/@thotis.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thotis