Couvoirs Rhamna

What Couvoirs Rhamna does

Couvoirs Rhamna is a Moroccan poultry hatchery established in 2010 as a wholly-owned subsidiary of the Africa Feed & Food Group. The company operates two integrated hatchery segments: a broiler hatchery producing up to 850,000 day-old chicks per week from seven internal breeder farms using Cobb 500 and Ross 308 genetics, and a layer hatchery producing up to 200,000 pullets per week from three breeder farms housing 135,000 total layers, operated in partnership with HY-LINE since 2011. The company positions itself as one of the largest broiler chick hatcheries and the largest layer pullet hatchery in Morocco, with a stated capacity extension plan to reach 1,200,000 broiler chicks per week. Its core technical process includes first-day vaccination and beaktrimming (épointage) designed to reduce stress in laying hens, supported by an integrated biosecurity system across the group's poultry operations.

The business model is direct B2B sales of day-old chicks and pullets to commercial poultry farms across Morocco, supplemented by technical support and accompaniment services. Distribution is handled through the Africa Feed & Food Group's integrated logistics network, including CASAGRAINS LOGISTIQUE and DAILY DISTRIBUTION, and the marketing approach combines direct farmer relationships with presence at agricultural exhibitions such as SIAM and Dawajine. The customer base is segmented between Morocco's broiler meat production sector and its layer egg production sector, each served through a distinct product line and genetics platform.

Couvoirs Rhamna does not disclose standalone financials and operates as one of 22 subsidiaries within the family-owned Africa Feed & Food Group, which reports consolidated revenue exceeding 5.5 billion Moroccan dirhams and approximately 2,500 employees across its agri-food operations spanning cereals, milling, pasta, animal feed, and poultry.

Name

Couvoirs Rhamna

Legal name

Couvoirs Rhamna

Website

https://africafeedandfood.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Couvoirs Rhamna is a Moroccan poultry hatchery subsidiary of Africa Feed & Food that produces 850,000 broiler chicks and 200,000 layer pullets per week using HY-LINE, Cobb 500, and Ross 308 genetics, supplying commercial poultry farms across Morocco with integrated technical support.

Ownership category

akta.pro rank

Product category

Poultry Hatchery

NAICS

Poultry Hatcheries (112340), Poultry Hatcheries (11234)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)

akta.pro secondary industry

Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC)

Keywords

• Poultry hatchery services
• Day-old broiler chicks
• Layer pullet production
• Poultry breeding farms
• Hatchery operations

Headquarters

HQ city

Skhour Rhamna

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Day-old broiler chicks: Production and sale of day-old broiler chicks from 7 breeder farms of the Group, with capacity of 850,000 chicks per week. Extension planned to reach 1,200,000 chicks per week.
2. Pullets (laying hens): Production of up to 200,000 pullets per week from three breeder farms with 135,000 total breeders, in partnership with HY-LINE genetics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Couvoirs Rhamna operates poultry hatcheries that produce and sell day-old broiler chicks (850,000 chicks/week capacity from 7 breeder farms) and pullets/laying hens (200,000 pullets/week capacity from 3 breeder farms with 135,000 layers). The company applies first-day vaccination and beaktrimming to chicks and provides technical support and accompaniment services to poultry farm customers in Morocco.

Product overview

Couvoirs Rhamna operates as a major hatchery business within the Africa Feed & Food group, established in 2010 to support the group's poultry industry development. The company operates two distinct hatchery segments: a layer hatchery producing pullets in partnership with HY-LINE genetics, and a broiler hatchery supplying day-old chicks using Cobb 500 and Ross 308 genetics. Production capacities include 200,000 pullets per week and 850,000 broiler chicks per week. The company emphasizes biosecurity systems and technical support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Couvoirs Rhamna Layer Hatchery Layer chick hatchery operating in partnership with HY-LINE, producing up to 200,000 pullets per week from three breeder farms with 135,000 total layers. Targets commercial layer/egg production farms in Morocco.
• Couvoirs Rhamna Broiler Hatchery Broiler chick hatchery supplying day-old chicks from the group's 7 breeder farms, with a total capacity of 850,000 chicks per week using Cobb 500 and Ross 308 genetics. Targets commercial broiler production farms in Morocco.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• HY-LINEcoreTechnology or Integration · 1 January 2011Partnership established in 2011 with HY-LINE, world leader in laying genetics. This partnership enabled the creation of the largest layer pullet hatchery in Morocco, combining high-performance genetics, innovative technology, and technical support services. The hatchery can produce up to 200,000 pullets per week from three breeder farms with 135,000 total capacity.
• Cobb 500coreTechnology or IntegrationCobb 500 is one of the world's leading broiler genetics suppliers, providing genetics for the broiler hatchery operations.
• Ross 308coreTechnology or IntegrationRoss 308 is one of the world's leading broiler genetics suppliers, providing high-quality genetics for the broiler hatchery operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hy-Line International: World leader in layer genetics and a direct partner of Couvoirs Rhamna since 2011. Directly comparable as a layer breeding company with hatchery operations and the same premium genetics technology that Couvoirs Rhamna uses for its pullet production.
• Cobb-Vantress: One of the world's leading broiler genetics companies and a direct supplier partner to Couvoirs Rhamna. Comparable as a poultry breeding company with hatchery operations and premium broiler genetics — a global leader in the same product category.
• Hubbard: Global poultry breeding company (broiler genetics) owned by Aviagen. Directly comparable as a poultry breeding/hatchery supplier operating in international markets including MEA, serving broiler producers with similar premium genetics to what Couvoirs Rhamna offers using Cobb/Ross lines.

Emerging players

• Al Kabeer Group: India-based meat and poultry processor with growing MENA footprint including halal processed poultry. Comparable as an emerging player in poultry supply chains serving similar foodservice and retail customers, though more downstream-focused.
• Dominion Farms: African-focused poultry and agribusiness producer operating breeding and hatchery operations across East Africa. Comparable as an emerging African poultry player with similar production models and target markets in growing African protein demand.
• Japfa Comfeed: Pan-Asian integrated poultry producer with operations in emerging markets. Comparable as an emerging-market poultry player with vertically integrated operations from feed through broiler production, with a similar growth trajectory into African protein markets.

Broad incumbents

• Groupe Avril: French agricultural and poultry group with significant poultry breeding operations across Europe and Africa. Comparable as a vertically integrated poultry group whose breeding and hatchery segments overlap with Couvoirs Rhamna's breeder-to-hatchery model, though at much larger scale.
• Aviagen: Global poultry breeding company owning the Ross 308 brand (a Couvoirs Rhamna genetics supplier). Comparable as a broader poultry breeding incumbent with international hatchery operations, particularly in emerging markets where it competes with Couvoirs Rhamna's premium positioning.

Regional players

• Al Wadi Poultry: Large MENA-region poultry producer with integrated breeding, hatchery, and broiler operations. Comparable as a regional poultry player with similar vertically integrated operations and premium genetics partnerships targeting MENA markets.
• Zalar Holding: Major Moroccan poultry and agri-food conglomerate integrating poultry production, feed, and processing. Directly comparable as a domestic Moroccan integrated poultry competitor operating in the same market with hatchery and broiler operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/couvoirs-rhamna
• Instagraminstagram.com/aff.officiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couvoirs Rhamna