Age Concern Bermuda (ACB)

What Age Concern Bermuda (ACB) does

Age Concern Bermuda (ACB) is a Bermuda-registered charity (#137) founded in 1978 that serves adults aged 50 and over in Bermuda through a tiered Affiliate Program membership, education sessions, client services, advocacy, and seasonal fundraising campaigns. The organization is led by Executive Director Mercedes Pringle-Desilva and operates with approximately 6 employees out of offices at 24 Admiralty Lane, Pembroke (temporarily closed due to building concerns) and 60 Middle Road, Warwick. Its Affiliate Program includes four tiers — Bronze (ages 50-64, $50 new / $35 renewal), Silver (65-79, $43 new / $28 renewal), Gold (80+, $15 new / free renewal), and Lifetime (50+, $1,000 one-time) — providing nearly 6,000 members with Link-partner discounts, information seminars, and referrals on financial, legal, health, and caregiving matters.

ACB's technology foundation is the iMIS association management system running a responsive, mobile-friendly website that supports online membership enrollment, event registration, and an e-commerce store for branded publications such as activity books and wordsearch puzzles. Distribution is omnichannel and community-led: in-person enrollment at the Affiliate Desk, alternative payment sites such as CG Pharmacy in Paget and pop-ups at The Marketplace Heron Bay, plus social media and email marketing. Education is delivered through recurring sessions at the Warwick venue in partnership with Bermuda Hospitals Board, AAA Law Company, and Evolution Healing Centre.

The revenue model is a hybrid of recurring membership fees, episodic donations via annual campaigns (Donor Drive tied to the International Day of Older Persons, Share The Warmth Christmas Hampers, and the Annual Hardship Campaign), and one-time product sales through the online store. Customer engagement is anchored in registered charity status, 47 years of brand presence, and affiliations with BNSC and ACHCA, with no disclosed venture, equity, or institutional ownership.

Name

Age Concern Bermuda (ACB)

Legal name

Age Concern Bermuda

Website

https://ageconcern.bm

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Age Concern Bermuda is a registered charity founded in 1978 that serves adults aged 50 and over in Bermuda through a tiered affiliate membership, education sessions, client services, advocacy, and seasonal fundraising campaigns.

Ownership category

akta.pro rank

Product category

Senior Advocacy and Elder Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior advocacy services
• Elderly membership programs
• Community education sessions
• Nonprofit charitable services
• Senior wellness Bermuda

Headquarters

HQ city

Pembroke

HQ country

Bermuda

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Membership Fees: Tiered membership program with Bronze, Silver, Gold, and Lifetime tiers offering different pricing for age groups 50-64, 65-79, 80+, and lifetime memberships.
2. Donations and Fundraising: Donations collected through annual campaigns including Share The Warmth (Christmas Hampers), Donor Drive, and Annual Hardship Campaign. $35 can pay for a senior's ACB membership fees for the year.
3. Product Sales: Sale of Age Concern Bermuda branded products including activity books, wordsearch puzzles, and replacement affiliate cards through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Age Concern Bermuda is a registered charity (Charity #137) founded in 1978 that supports older adults in Bermuda through a tiered Affiliate Membership Program (Bronze, Silver, Gold, and Lifetime), free Client Services providing information, advice, and referrals, and Education Sessions covering health, financial literacy, legal, and technology topics. The organization also publishes activity books and runs annual hardship and holiday campaigns.

Product overview

Age Concern Bermuda operates as a non-profit organization (Registered Charity #137) since 1978, offering a tiered Affiliate Program membership for individuals aged 50+ with Bronze, Silver, Gold, and Lifetime options. The organization provides education sessions on topics including stroke awareness, mental health, legal affairs, financial literacy, and technology use. Client Services delivers free information, advice, and referrals for seniors. The organization runs seasonal campaigns including Donor Drive and Christmas Hampers, and publishes activity books and puzzle materials for its community.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Program - Bronze Tier Membership tier for individuals aged 50-64, priced at $50 for new sign-up and $35 for annual renewal, providing access to exclusive discounts from Link partners, education programs, and advocacy services.
• Affiliate Program - Silver Tier Membership tier for individuals aged 65-79, priced at $43 for new sign-up and $28 for annual renewal, providing access to exclusive discounts, education programs, and advocacy services.
• Affiliate Program - Gold Tier Membership tier for individuals aged 80 and older, priced at $15 for new sign-up with a free one-time renewal, providing access to exclusive discounts, education programs, and advocacy services.
• Affiliate Program - Lifetime Membership One-time lifetime membership for individuals aged 50 and older, priced at $1,000, offering permanent access to all affiliate benefits including discounts, education, and advocacy.
• Education Sessions Free educational seminars and tutorials for older adults covering healthy living, medical best practices, financial literacy, legal concerns, computer and social media use, stroke awareness, and mental health.
• Client Services Free information, advice, and referral services for older adults covering financial literacy, legal rights, health checks, healthy living, caregiving, and referrals to social services.
• 2025 Activity Book Bermuda and seasonal themed activity book featuring crossword puzzles, coloring pages, riddle games, recipes, DIY activities, and community resources for seniors, priced at $15.
• ACB 2024 Activity Book Bermuda themed activity book with puzzles, recipes, and activities tailored for seniors, priced at $10.
• ACB Bermuda Themed Wordsearch Bermuda themed wordsearch puzzle book with crosswords for puzzle enthusiasts.
• Replacement Affiliate Card Replacement card service for members who have lost their Age Concern affiliate card, priced at $5.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bermuda Hospitals BoardcoreStrategic or Co-development PartnerBermuda Hospitals Board partners with Age Concern Bermuda for education sessions. Dr. Sanja Malbasa Thompson presents on Mental Health, Memory and Aging, providing updates on advances at Bermuda Hospitals Board including new developments and future initiatives.
• AAA Law Company Ltd.minorStrategic or Co-development PartnerMr. Kevin Bean, Senior Counsel of AAA Law Company Ltd. presents Legal Affairs information sessions on estate planning including wills, powers of attorney, and other important considerations.
• Evolution Healing CentreminorStrategic or Co-development PartnerKim Watkins of Evolution Healing Centre presents stroke awareness, early warning signs, and symptoms sessions from both clinical perspective and real-life experiences of family members affected.
• Community-based OrganizationscoreStrategic or Co-development PartnerAge Concern partners with many community-based organizations, local companies, health care and financial service providers, and industry specialists; learning and training institutions to offer education to affiliates.
• CG PharmacyminorChannel Partner/ Reseller/ DistributorCG Pharmacy in Paget serves as an alternative payment location for membership fees, open Tuesdays from 10am to 2pm.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carers Trust: UK-based charity supporting unpaid caregivers, including those caring for older adults. Overlaps with ACB's secondary caregiver-segment offering and shows how a charity can build a vertical around the same caregiver persona.
• Alzheimer's Association: Large US NGO serving older adults and families affected by a specific condition. Targets a similar demographic with information, education, and advocacy services — comparable delivery and funding model, narrower population focus.
• AARP: The largest US-based membership organization for adults 50+, offering discounts, advocacy, and information services. Same core model as Age Concern Bermuda but at materially greater scale and broader scope, serving as the upper-bound benchmark.
• Visiting Angels: Established home-care franchise network for seniors. Compares to ACB's broader mission on elder wellbeing but operates as a paid service provider; a useful benchmark on the for-profit edge of the senior-services market.

Direct peers

• Age UK: The UK member of the global Age Concern family; operates the same membership-for-older-adults model with information/advice lines, advocacy, and discounts. Most structurally comparable peer given shared brand lineage and service mix.
• International Federation on Ageing: An international NGO that influences policy and disseminates best practices on healthy aging, with a similar mission lens and member-based engagement model. Comparable as a peer in the global elder-advocacy ecosystem.
• HelpAge International: Global network of NGOs dedicated to the wellbeing of older people, with affiliated national members including Age Concern Bermuda's parent movement. Highly comparable mission, structure, and donor-funded operating model.

Emerging players

• Seniors Helping Seniors: Franchise model providing peer-to-peer in-home care and companionship for seniors. Operates with a similar nonprofit-adjacent mission to ACB but has commercialized the relationship, representing an alternative organizational model for the same demographic.
• Meals on Wheels America: US charity network delivering nutrition and social-contact services to seniors, partly funded by donations. Overlaps with Age Concern Bermuda on target demographic, mission, and donor-funded delivery.

Regional players

• Bermuda Red Cross: Another major domestic Bermuda charity providing community-based programs, health education, and disaster response. Comparable operating geography and donor-supported model, though broader humanitarian mandate rather than age-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ageconcernbda
• Facebookfacebook.com/AgeConcernBDA
• Instagraminstagram.com/ageconcernbda
• LinkedInlinkedin.com/company/age-concern-bermuda-acb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Concern Bermuda (ACB)