Elefant

What Elefant does

Elefant is a privately held, full-service creative and digital marketing agency headquartered in São Paulo, Brazil, founded in 2005 and operating with 54 employees under the brand "Agência Elefant." The agency delivers an integrated portfolio spanning digital design, branding, social media management, audiovisual production (including 3D character and motion graphics), live marketing and events, media planning/buying, and performance marketing, alongside gamification consulting. Its client base consists of large Brazilian and multinational enterprise brands across diverse verticals such as FMCG (Danone, Mococa), food delivery (iFood), retail (Carrefour, Condor), sports (ASICS, Pró-Spin), loyalty (Livelo), refrigeration (Embraco/Nidec), real estate (Loft), and B2B mining (Minersan).

Beyond campaign work, Elefant builds proprietary digital platforms for clients, including the Clube da Refrigeração+ loyalty and Central da Revenda distributor portals and an EAD training platform for Embraco (developed in partnership with IFSC), a custom B2B e-commerce platform for Minersan, and the ASICS Lab React-based touchscreen totem integrating CRM, loyalty, and online-store functionality. The agency also develops interactive activations such as the PWA-based quiz and roulette tools deployed at VTEX Day 2023 for Livelo. Technology components cited include React, Progressive Web App frameworks, JsStore, and integration with external ecosystems (VTEX, ASICS CRM/FOOT ID, Nidec).

Elefant monetizes through project-based fees and ongoing service contracts with enterprise clients under a quote-based pricing model that is not publicly disclosed. The go-to-market is sales-led, leveraging direct enterprise engagement, an event presence (notably VTEX Day), and a content-marketing blog that publishes detailed case studies. The company is bootstrapped, with no external funding, parent company, or public listing disclosed, and operates solely within the Brazilian market.

Name

Elefant

Legal name

Elefant

Website

https://agenciaelefant.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Elefant is a privately held, full-service creative and digital marketing agency in São Paulo, Brazil, founded in 2005, serving enterprise clients such as ASICS, Danone, iFood, and Embraco with integrated branding, performance marketing, audiovisual, and custom digital platform development.

Ownership category

akta.pro rank

Product category

Advertising & Digital Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Digital marketing services
• Creative agency services
• Brand strategy consulting
• Social media management
• Performance marketing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Service Agency Services: Elefant provides comprehensive advertising and marketing services including digital design, branding, social media management, audiovisual production, live marketing, events, and performance marketing. Revenue is generated through project-based fees and ongoing service contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elefant is a full-service Brazilian creative and digital marketing agency that delivers integrated advertising, branding, social media, audiovisual, live marketing/events, media planning, and performance marketing services to enterprise clients. The agency also designs and develops custom digital platforms and interactive experiences for specific clients, including loyalty portals, B2B e-commerce systems, touchscreen in-store installations, and gamified activations, combining creative strategy with technology execution.

Product overview

Elefant is a full-service creative and digital marketing agency headquartered in São Paulo, Brazil, operating since 2005. The agency's offerings span a unified portfolio of service lines (branding, digital design, growth/performance marketing, social media, audiovisual production, live marketing/events, and media planning) alongside proprietary digital platforms developed for specific clients. Key platforms include Clube da Refrigeração+ and Central da Revenda for Embraco (trade relationship and distributor portals), a custom B2B e-commerce platform for Minersan, and ASICS Lab featuring touchscreen totems with React-based loyalty and CRM integration. The agency also delivers interactive activations using PWA/JsStore technology, 3D character and motion graphics content, and gamification consulting services. Elefant positions itself as a 360-degree agency offering integrated services rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Design Services
• Growth Marketing Services Performance-driven marketing services focused on brand growth, digital performance, and measurable results for enterprise clients.
• Social Media Management Services Comprehensive social media services including content creation, community management, storytelling, and engagement strategies across platforms for enterprise brands.
• Audiovisual Production Services Video production services including 3D character creation, motion graphics, animation, institutional videos, and motion design for brands.
• Live Marketing & Events Services Event marketing, live activations, trade shows support, and experiential marketing services for brand experiences.
• Branding & Brand Strategy Services Brand positioning, brand storytelling, identity development, and strategic brand management services for enterprise clients.
• Media Planning & Buying Services Traditional and digital media planning and buying services across online and offline channels.
• Gamification Consulting Services Enterprise gamification strategy consulting leveraging gaming psychology for employee engagement, customer loyalty, and training programs.

Quantifiable outcome

• 20% increase in sales for Pró-Spin Black Friday campaign
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Oliver AgencyminorGTM or Marketing Partner · 1 January 2021Partnership with Oliver Agency for Danone BBB 21 campaign. Oliver was responsible for social media management of YoPro, Actívia, and Danoninho brands while Elefant managed Actimel, Silk, Verdadeiro Danone, and Danette brands.
• SOKO (Influencer Agency)minorGTM or Marketing Partner · 1 January 2021SOKO handled influencer activation for the Danone BBB 21 campaign, complementing Elefant's social media management and piece creation services.
• Instituto Federal de Santa Catarina (IFSC)coreStrategic or Co-development PartnerPartnership with IFSC to develop technician training course for Embraco's Clube da Refrigeração+ platform. Course includes 8 modules, 100% online and free, with official Embraco + Nidec certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wunderman Thompson Brasil: Brazilian operation of WPP-owned Wunderman Thompson, combining creative, technology, and data capabilities. Directly relevant as a tech-enabled creative agency competing for digital transformation briefs.
• Ogilvy Brasil: Brazilian arm of global WPP-owned network offering full-service advertising, digital, and brand experience. Larger scale incumbent competing for the same enterprise clients with broader geographic reach.
• Publicis Brasil: Local presence of global Publicis network providing integrated advertising, digital, and media services. Competes for large enterprise accounts with broader portfolio and international capabilities.
• Dentsu Creative Brasil: Brazilian operations of global Dentsu network offering integrated creative and digital services. Competes for enterprise mandates with broader geographic and execution scale.

Direct peers

• DPZ&T: São Paulo-based creative agency with integrated digital and brand capabilities. Comparable client roster and size, competing for the same enterprise marketing budgets.
• AlmapBBDO: Brazilian full-service advertising agency operating from São Paulo with comparable blue-chip enterprise clients and creative-plus-strategy capabilities. Closest comparable in size and market segment within Brazil.
• Africa (Africa Creative): Independent Brazilian creative agency with similar full-service positioning and enterprise clientele. Competes directly for major brand mandates in the São Paulo market.
• Lew'Lara\TBWA: Brazilian creative agency under the TBWA global network, offering similar full-service capabilities with international network backing. Directly competes for major brand mandates.
• Talent Marcel: Independent Brazilian creative agency combining brand strategy, advertising, and digital product development. Comparable positioning with enterprise technology-and-creative integration.
• F.biz: Brazilian full-service digital agency offering integrated creative, digital, and social media services. Direct competitor for enterprise digital marketing and brand experience work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agenciaelefant
• LinkedInlinkedin.com/company/agencia-elefant
• Instagraminstagram.com/agencia.elefant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elefant