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Agenda 17. Agentur für Public Relations

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uuid003tzfo

Namestring
Agenda 17. Agentur für Public Relations
Legal namestring
Agenda 17 GmbH
Websiteurl
agenda17.de
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Agenda 17 GmbH is an owner-managed public relations and communications agency headquartered in Leipzig, Germany, operating since the late 1990s with a current team of approximately 8 employees led by managing directors Katrin Sturm and Philipp Sturm. The firm delivers four integrated service lines: Public Relations (press and media relations, media analysis and monitoring, influencer communication, campaign and media planning, and copywriting for press releases, news, blog, and social media), Consulting (strategic counsel, communication concepts, narrative workshops, and values/mission development including Lego Serious Play methodology), Design (brand design, corporate design, illustration, web design, print, and trade-fair design), and Development (UX/UI design, app development, prototyping, landing pages, customer portals, and e-commerce systems).

The agency's commercial model is project-based professional services, with client acquisition driven by direct outreach, reputation, and referrals rather than digital demand generation. Its named client base spans cultural institutions (Bach-Archiv Leipzig, Alter Gasometer, LTT), enterprise and mid-market (REMONDIS, teilAuto), and government (Stadt Leipzig), with thematic positioning around change communication — helping organizations in transformation translate complex topics into clear, credible messages that build stakeholder acceptance. Pricing is not publicly disclosed and is consistent with bespoke, quote-based engagements.

Agenda 17 operates as a private German GmbH with no external investors, no parent company, no subsidiaries, and no disclosed funding history. There are no AI/ML capabilities, patents, or proprietary technology assets; the agency is a people- and reputation-driven services business. Geographic presence is concentrated in Leipzig with multilingual website availability (German, English, French) and a European market registration, though no international offices or formal cross-border expansion is documented.

Short descriptiontext

Agenda 17 GmbH is an owner-managed Leipzig-based PR and communications agency of about 8 people, serving German and European clients in culture, government, and enterprise with integrated PR, strategic consulting, design, and digital development services focused on change communication.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLeipzig, Germany
HQ citystring
Leipzig
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, brand communication, change communication, media relations, strategic communications consulting
Industry1 code
1PR, Corporate Communications & Crisis Management
CodeBPAFAAALPrimaryYes
NAICS code1 code
  • Public Relations Agencies54182
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Public Relations Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1PR and Communications Services
TypeProfessional Services
Description

Professional services revenue derived from brand communication, press and media relations, strategic consulting, and creative services including design and web development.

agenda17.de
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Agenda 17 is an owner-managed PR and communications agency that provides integrated services spanning public relations (press and media relations, media analysis, influencer communication, copywriting), strategic consulting (communication concepts, narrative and values workshops including Lego Serious Play), design (brand design, corporate design, illustration, web and trade-fair design), and digital development (UX/UI design, app development, prototyping, landing pages, customer portals, e-commerce systems). The agency serves companies, institutions, and government clients undergoing change processes by translating complex topics into clear, credible messages that build stakeholder acceptance.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Agenda 17 is an owner-managed PR agency with over 25 years of experience offering a comprehensive suite of communication services. The agency operates four core service lines: (1) Public Relations Services encompassing press/media relations, media analysis, influencer communication, and copywriting; (2) Consulting Services including strategic counsel, communication concepts, narrative workshops, and values development with Lego Serious Play; (3) Design Services covering brand design, corporate design, illustration, web design, print, and trade-fair design; and (4) Development Services for UX/UI design, app development, prototyping, and digital platforms. These services work together to help clients with brand communication, change communication, and stakeholder engagement through genuine storytelling and strategic positioning.

Product and service4 records
1Public Relations Services
CategoryPublic Relations
Description

Press and media relations, press trips and events, media analysis, media monitoring, influencer communication, campaign and media planning, and copywriting for press releases, news, blog, and social media. Aimed at companies, institutions, and government clients that need sustained public visibility and media engagement.

2Consulting Services
CategoryStrategic Communications Consulting
Description

Strategic consulting, communication concepts, workshops, narrative workshops, and values/mission development using Lego Serious Play methodology. Targeted at companies and organisations undergoing change, transformation, or repositioning that need strategic counsel and structured stakeholder engagement.

3Design Services
CategoryCreative Design
Description

Brand design, corporate design, illustration, web design, print materials, and trade-fair design. For clients that need visual identity and creative output aligned with their PR and communications strategy.

4Development Services
CategoryDigital Development
Description

UX/UI design, app development, prototyping, landing pages, customer portals, and e-commerce systems. Aimed at clients that need digital platforms and applications built to support their communications and commercial initiatives.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
1Serviceplan Group
TypeBroad incumbent
Description

Large Munich-based integrated communications group spanning PR, advertising, and digital. A broader incumbent offering overlapping corporate communications and change-comms capability to enterprise clients across Germany.

2Ketchum Germany
TypeBroad incumbent
Description

Global PR network operating a sizable German practice. Comparable as a larger incumbent offering corporate communications and change-comms services to enterprise clients in the DACH market.

3Scholz & Friends
TypeBroad incumbent
Description

Major German creative and communications agency group with PR, brand, and change-comms offerings. Comparable as a broader incumbent in the German integrated communications market.

4HBI Helga Bailey GmbH
TypeDirect peer
Description

Established Munich-based PR and corporate communications agency serving technology and B2B clients. Comparable as a long-standing German independent communications peer.

5fischerAppelt
TypeDirect peer
Description

One of Germany's leading independent communications and PR agency groups offering PR, corporate communications, content, and creative services to enterprise clients. Directly comparable as a German full-service PR/communications competitor targeting similar B2B and public-sector mandates.

6Fink & Fuchs AG
TypeDirect peer
Description

Wiesbaden-based PR agency specializing in technology, B2B, and digital transformation communications. Comparable as a German independent PR specialist with overlapping change-comms value proposition.

7Zum goldenen Hirschen
TypeDirect peer
Description

Independent German PR and communications agency with a strong integrated consulting-plus-creative positioning. Comparable as a mid-sized German boutique competitor to Agenda 17.

8piabo Communications
TypeEmerging player
Description

Berlin-headquartered PR and communications firm with a digital/tech platform orientation. Comparable as a German independent PR competitor targeting transformation and digital-economy clients.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Agenda 17. Agentur für Public Relations

Public Relations Servicesagenda17.de

Agenda 17 GmbH is an owner-managed Leipzig-based PR and communications agency of about 8 people, serving German and European clients in culture, government, and enterprise with integrated PR, strategic consulting, design, and digital development services focused on change communication.

What Agenda 17. Agentur für Public Relations does

Agenda 17 GmbH is an owner-managed public relations and communications agency headquartered in Leipzig, Germany, operating since the late 1990s with a current team of approximately 8 employees led by managing directors Katrin Sturm and Philipp Sturm. The firm delivers four integrated service lines: Public Relations (press and media relations, media analysis and monitoring, influencer communication, campaign and media planning, and copywriting for press releases, news, blog, and social media), Consulting (strategic counsel, communication concepts, narrative workshops, and values/mission development including Lego Serious Play methodology), Design (brand design, corporate design, illustration, web design, print, and trade-fair design), and Development (UX/UI design, app development, prototyping, landing pages, customer portals, and e-commerce systems).

The agency's commercial model is project-based professional services, with client acquisition driven by direct outreach, reputation, and referrals rather than digital demand generation. Its named client base spans cultural institutions (Bach-Archiv Leipzig, Alter Gasometer, LTT), enterprise and mid-market (REMONDIS, teilAuto), and government (Stadt Leipzig), with thematic positioning around change communication — helping organizations in transformation translate complex topics into clear, credible messages that build stakeholder acceptance. Pricing is not publicly disclosed and is consistent with bespoke, quote-based engagements.

Agenda 17 operates as a private German GmbH with no external investors, no parent company, no subsidiaries, and no disclosed funding history. There are no AI/ML capabilities, patents, or proprietary technology assets; the agency is a people- and reputation-driven services business. Geographic presence is concentrated in Leipzig with multilingual website availability (German, English, French) and a European market registration, though no international offices or formal cross-border expansion is documented.

Agenda 17. Agentur für Public Relations firmographics

Firmographics
Name
Agenda 17. Agentur für Public Relations
Legal name
Agenda 17 GmbH
Website
https://agenda17.de
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
1–10 employees
Short description
Agenda 17 GmbH is an owner-managed Leipzig-based PR and communications agency of about 8 people, serving German and European clients in culture, government, and enterprise with integrated PR, strategic consulting, design, and digital development services focused on change communication.
Ownership category
akta.pro rank

Agenda 17. Agentur für Public Relations industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (54182)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

  • Public relations services
  • Brand communication
  • Change communication
  • Media relations
  • Strategic communications consulting

Where Agenda 17. Agentur für Public Relations is headquartered

Location

Headquarters

HQ city
Leipzig
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Agenda 17. Agentur für Public Relations business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. PR and Communications Services: Professional services revenue derived from brand communication, press and media relations, strategic consulting, and creative services including design and web development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Agenda 17. Agentur für Public Relations product offering

Product offering

Core offering

Agenda 17 is an owner-managed PR and communications agency that provides integrated services spanning public relations (press and media relations, media analysis, influencer communication, copywriting), strategic consulting (communication concepts, narrative and values workshops including Lego Serious Play), design (brand design, corporate design, illustration, web and trade-fair design), and digital development (UX/UI design, app development, prototyping, landing pages, customer portals, e-commerce systems). The agency serves companies, institutions, and government clients undergoing change processes by translating complex topics into clear, credible messages that build stakeholder acceptance.

Product overview

Agenda 17 is an owner-managed PR agency with over 25 years of experience offering a comprehensive suite of communication services. The agency operates four core service lines: (1) Public Relations Services encompassing press/media relations, media analysis, influencer communication, and copywriting; (2) Consulting Services including strategic counsel, communication concepts, narrative workshops, and values development with Lego Serious Play; (3) Design Services covering brand design, corporate design, illustration, web design, print, and trade-fair design; and (4) Development Services for UX/UI design, app development, prototyping, and digital platforms. These services work together to help clients with brand communication, change communication, and stakeholder engagement through genuine storytelling and strategic positioning.

Differentiator

Problem solved

Functional benefit

Products and services

  • Public Relations Services Press and media relations, press trips and events, media analysis, media monitoring, influencer communication, campaign and media planning, and copywriting for press releases, news, blog, and social media. Aimed at companies, institutions, and government clients that need sustained public visibility and media engagement.
  • Consulting Services Strategic consulting, communication concepts, workshops, narrative workshops, and values/mission development using Lego Serious Play methodology. Targeted at companies and organisations undergoing change, transformation, or repositioning that need strategic counsel and structured stakeholder engagement.
  • Design Services Brand design, corporate design, illustration, web design, print materials, and trade-fair design. For clients that need visual identity and creative output aligned with their PR and communications strategy.
  • Development Services UX/UI design, app development, prototyping, landing pages, customer portals, and e-commerce systems. Aimed at clients that need digital platforms and applications built to support their communications and commercial initiatives.

Companies that use Agenda 17. Agentur für Public Relations

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Agenda 17. Agentur für Public Relations technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Agenda 17. Agentur für Public Relations partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Agenda 17. Agentur für Public Relations competitors and assessment

Company assessment

Broad incumbents

  • Serviceplan Group: Large Munich-based integrated communications group spanning PR, advertising, and digital. A broader incumbent offering overlapping corporate communications and change-comms capability to enterprise clients across Germany.
  • Ketchum Germany: Global PR network operating a sizable German practice. Comparable as a larger incumbent offering corporate communications and change-comms services to enterprise clients in the DACH market.
  • Scholz & Friends: Major German creative and communications agency group with PR, brand, and change-comms offerings. Comparable as a broader incumbent in the German integrated communications market.

Direct peers

  • HBI Helga Bailey GmbH: Established Munich-based PR and corporate communications agency serving technology and B2B clients. Comparable as a long-standing German independent communications peer.
  • fischerAppelt: One of Germany's leading independent communications and PR agency groups offering PR, corporate communications, content, and creative services to enterprise clients. Directly comparable as a German full-service PR/communications competitor targeting similar B2B and public-sector mandates.
  • Fink & Fuchs AG: Wiesbaden-based PR agency specializing in technology, B2B, and digital transformation communications. Comparable as a German independent PR specialist with overlapping change-comms value proposition.
  • Zum goldenen Hirschen: Independent German PR and communications agency with a strong integrated consulting-plus-creative positioning. Comparable as a mid-sized German boutique competitor to Agenda 17.

Emerging players

  • piabo Communications: Berlin-headquartered PR and communications firm with a digital/tech platform orientation. Comparable as a German independent PR competitor targeting transformation and digital-economy clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Agenda 17. Agentur für Public Relations social profiles

Digital presence

Agenda 17. Agentur für Public Relations financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Agenda 17. Agentur für Public Relations leadership team

Management profile

Number of profiles

Profiles2 records

Agenda 17. Agentur für Public Relations funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Agenda 17. Agentur für Public Relations M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda 17. Agentur für Public Relations

What does Agenda 17. Agentur für Public Relations do?

Agenda 17 is an owner-managed PR and communications agency that provides integrated services spanning public relations (press and media relations, media analysis, influencer communication, copywriting), strategic consulting (communication concepts, narrative and values workshops including Lego Serious Play), design (brand design, corporate design, illustration, web and trade-fair design), and digital development (UX/UI design, app development, prototyping, landing pages, customer portals, e-commerce systems). The agency serves companies, institutions, and government clients undergoing change processes by translating complex topics into clear, credible messages that build stakeholder acceptance.

Is Agenda 17. Agentur für Public Relations a public or private company?

Agenda 17. Agentur für Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Agenda 17. Agentur für Public Relations founded?

Agenda 17. Agentur für Public Relations was founded in 1998. It employs 1 to 10 people.

Where is Agenda 17. Agentur für Public Relations based?

Agenda 17. Agentur für Public Relations is headquartered in Leipzig, Germany, in the Europe region.

How does Agenda 17. Agentur für Public Relations make money?

One revenue line is on record: PR and Communications Services.

Who are Agenda 17. Agentur für Public Relations's main competitors?

Broad incumbents on record are Serviceplan Group, Ketchum Germany and Scholz & Friends. Direct peers are HBI Helga Bailey GmbH, fischerAppelt, Fink & Fuchs AG and Zum goldenen Hirschen. piabo Communications is listed as an emerging player.

Does Agenda 17. Agentur für Public Relations have an API?

No public API is recorded for Agenda 17. Agentur für Public Relations.

What industry is Agenda 17. Agentur für Public Relations in?

Agenda 17. Agentur für Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management. Its NAICS code is 54182 and its SIC code is 7311.

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