Robert Johnson Insurance agent Bankers Life and Casualty Company

What Robert Johnson Insurance agent Bankers Life and Casualty Company does

Bankers Life and Casualty Company is a U.S. insurance and financial services company that operates as a wholly-owned subsidiary of CNO Financial Group, Inc. (NYSE: CNO) and functions as the group's primary retirement-focused marketing brand. Founded in 1879 and headquartered in Chicago, Illinois, the company distributes life insurance, Medicare Supplement insurance, long-term care insurance, supplemental health insurance, annuities (including variable annuities), and Medicare Advantage plans to individual consumers — primarily retirees, pre-retirees, and Medicare-eligible households. Products are supported by an integrated investment ecosystem: Bankers Life Securities, Inc. is a FINRA/SIPC member broker-dealer offering securities and variable annuities, and Bankers Life Advisory Services, Inc. is an SEC-registered investment adviser; the broader subsidiary stack also includes Bankers Life Agency, Inc., Washington National Insurance Company (Medicare Supplement underwriter), and Bankers Conseco Life Insurance Company (New York-licensed carrier).

The Robert Johnson Insurance agency is a Bankers Life branch office located at 140 Stoneridge Drive in Columbia, South Carolina, operating as part of the company's national field-sales network. The company employs more than 3,800 insurance agents/producers and 690 financial representatives across more than 230 U.S. offices spanning 49 states (the company is not licensed in and does not solicit business in New York). Agents meet customers in-person or virtually, supported by agent-locator web tools, content marketing, and social channels (YouTube, Facebook, LinkedIn).

Revenue is generated from three primary streams: recurring insurance premiums on life, Medicare Supplement, long-term care, and supplemental health policies; recurring annuity product revenue across accumulation and income phases; and transaction-fee revenue from securities, variable annuities, and advisory services. Pricing is not publicly disclosed and quotes are generated per-customer through agents. The company is accredited by the Better Business Bureau with an A+ rating as of March 2023. Underlying technology is described as standard agency, customer, and provider web portals rather than a proprietary technology platform.

Name

Robert Johnson Insurance agent Bankers Life and Casualty Company

Legal name

Bankers Life and Casualty Company

Website

https://agents.bankerslife.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Bankers Life and Casualty Company, a CNO Financial Group subsidiary, distributes retirement-focused life, Medicare Supplement, long-term care, annuity, and investment products to retirees, pre-retirees, and Medicare beneficiaries in 49 U.S. states through a 230+ office, 4,490-agent field-sales network.

Ownership category

akta.pro rank

Product category

Retirement Insurance and Financial Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Retirement insurance solutions
• Medicare Supplement insurance
• Long-term care insurance
• Annuity products
• Life insurance products

Headquarters

HQ city

Columbia, South Carolina

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Revenue generated from life insurance, Medicare supplement insurance, long-term care insurance, and supplemental health insurance premiums paid by policyholders.
2. Annuity Products: Revenue from annuity products that help protect and grow retirement savings, including accumulation and income stream phases.
3. Securities and Investment Products: Revenue from securities and variable annuity products offered through Bankers Life Securities, Inc. and advisory services through Bankers Life Advisory Services, Inc.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bankers Life and Casualty Company, through its local agent Robert Johnson in Columbia, South Carolina, distributes and sells retirement-focused insurance and financial products to individual consumers. Offerings include life insurance, Medicare Supplement insurance, long-term care insurance, annuity products, Medicare Advantage plans, and supplemental health insurance, along with investment and advisory services delivered via affiliated broker-dealer and registered investment adviser subsidiaries. Distribution relies on a nationwide direct field sales agent network supported by web-based quoting, planning tools, and a Medicare Advantage enrollment platform.

Product overview

Bankers Life and Casualty Company operates as a retirement-focused insurance and financial services marketing brand under CNO Financial Group. The company offers a multi-product portfolio organized around core insurance products (Life Insurance, Medicare Supplement Insurance, Long-Term Care Insurance, Annuities, Medicare Advantage, and Supplemental Health Insurance) supported by investment and advisory services through its subsidiaries Bankers Life Securities, Inc. (FINRA/SIPC member broker-dealer) and Bankers Life Advisory Services, Inc. (SEC Registered Investment Adviser). Additional related brands include Colonial Penn Life Insurance Company and Washington National Insurance Company for Medicare Supplement products. The company distributes through a network of over 3,800 agents/producers and 690 financial representatives across more than 230 U.S. offices, serving individuals navigating retirement and seeking protection against unexpected health costs, guaranteed income, and financial security.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Traditional and living-benefit life insurance products that protect the financial security of individuals and families, with coverage options for final expenses, income replacement, and beneficiary needs. Sold by licensed Bankers Life agents/producers to individual consumers.
• Medicare Supplement Insurance Medigap insurance that helps cover out-of-pocket costs not paid by Original Medicare, including copayments, coinsurance, and deductibles. Underwritten by Washington National Insurance Company and distributed through Bankers Life agents to Medicare-eligible individuals.
• Long-Term Care Insurance Insurance providing financial protection for individuals who can no longer perform basic activities of daily living due to aging, injury, or illness such as multiple sclerosis, stroke, rheumatoid arthritis, or Alzheimer's disease. Marketed to individuals planning for extended care needs.
• Annuities Financial vehicles designed to accumulate money for retirement or convert retirement savings into a guaranteed income stream, including variable annuities offered through Bankers Life Securities, Inc.
• Medicare Advantage (Part C) All-in-one Medicare Advantage alternative to Original Medicare Parts A and B, offered through myHealthPolicy.com with optional prescription drug coverage (Part D) and an annual maximum out-of-pocket limit. Enrolled via Bankers Life agents operating under K.F. Agency, Inc.
• Supplemental Health Insurance Additional health coverage options that complement primary Medicare or other health insurance to cover out-of-pocket costs and provide enhanced benefits. Sold alongside Medicare Supplement products to retirees and pre-retirees.
• Brokerage and Investment Services Brokerage services offered through Bankers Life Securities, Inc. (FINRA/SIPC member), including variable annuities, mutual funds, and equity and fixed income securities, delivered by licensed Financial Representatives and Financial Advisors.
• Advisory Services SEC Registered Investment Advisory services offered through Bankers Life Advisory Services, Inc., providing investment advisory products and services through licensed Financial Advisors to Bankers Life customers.
• Colonial Penn Life Insurance (non-affiliated product access) Additional life insurance products from Colonial Penn Life Insurance Company made available through Bankers Life agents, supplementing core Bankers Life life insurance offerings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Colonial Penn Life Insurance CompanyminorOthersColonial Penn Life Insurance Company is part of the insurance options provided through Bankers Life agents, offering additional life insurance products alongside Bankers Life's core offerings.
• Washington National Insurance CompanyminorOthersWashington National Insurance Company underwrites Medicare Supplement insurance policies sold through Bankers Life agents.
• Bankers Life Securities, Inc.coreChannel Partner/ Reseller/ DistributorBankers Life Securities, Inc. is a FINRA/SIPC member firm that offers securities and variable annuity products and services. It is a core subsidiary of CNO Financial Group providing investment products to Bankers Life customers.
• Bankers Life Advisory Services, Inc.coreChannel Partner/ Reseller/ DistributorBankers Life Advisory Services, Inc. is an SEC Registered Investment Adviser providing advisory products and services to Bankers Life customers.
• CNO Financial Group, Inc.coreOthersBankers Life is a marketing brand of CNO Financial Group, Inc. The parent company provides corporate structure and oversight for all Bankers Life subsidiaries including Bankers Life Securities, Bankers Life Advisory Services, and Bankers Life and Casualty Company.
• myHealthPolicy.com (K.F. Agency, Inc.)minorChannel Partner/ Reseller/ DistributormyHealthPolicy.com is operated by K.F. Agency, Inc., a licensed and certified representative of Medicare Advantage HMO, PPO and PPFS organizations and stand-alone prescription drug plans with a Medicare contract. This platform is used by Bankers Life agents to sell Medicare Advantage policies.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Humana: Humana is one of the largest U.S. health insurers focused on Medicare Advantage and Medicare Supplement, making it a major competitor for Boomer retirement customers served by Bankers Life.
• Lincoln Financial Group: Lincoln Financial offers life insurance, annuities, and retirement planning services through financial advisors, overlapping with Bankers Life's retirement-focused financial services product set.
• New York Life: New York Life is a large mutual life insurer with a comparable agent-based distribution model and similar life insurance and annuity products. While broader and more diversified, it competes directly for the same retiree customer base.
• UnitedHealthcare (AARP): UnitedHealthcare, partnered with AARP, is the largest Medicare Advantage insurer in the U.S. and competes for senior insurance customers, including in Medicare Supplement and Medicare Advantage where Bankers Life is active.
• Aetna (CVS Health): Aetna, owned by CVS Health, is a major Medicare Advantage and health insurance provider competing for the same retiree demographic Bankers Life serves, particularly in Medicare Advantage distribution.

Direct peers

• Transamerica: Transamerica offers life insurance, annuities, and retirement products through a financial professional distribution model, directly comparable to Bankers Life's agent-driven go-to-market for retirement and protection products.
• Mutual of Omaha: Mutual of Omaha is one of the most directly comparable peers, offering Medicare Supplement, long-term care, life insurance, and annuities through a similar agent-based distribution model targeting retirees. The product portfolio, customer segments, and go-to-market motion closely mirror Bankers Life.
• Globe Life: Globe Life is a life and supplemental health insurance company that distributes through a large agent network targeting middle-income and senior households, comparable to Bankers Life's product mix and customer demographic.
• Genworth Financial: Genworth is a major long-term care insurance carrier and also offers life insurance and annuities, overlapping with Bankers Life's core retirement-focused portfolio. Both serve the Boomer/senior demographic with similar protection products.

Emerging players

• SelectQuote / eHealth: SelectQuote and eHealth are digital insurance brokerage platforms that compete for Medicare Supplement and Medicare Advantage customers via direct-to-consumer channels, posing a structural alternative to Bankers Life's agent-based distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BankersLifeCasualty
• Facebookfacebook.com/BankersLife
• LinkedInlinkedin.com/company/robert-johnson-bankers-life-agent

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Johnson Insurance agent Bankers Life and Casualty Company