Agesen & Koldsgaard VVS Teknik, Bedre Bad – Bedre Energi Fjerritslev

What Agesen & Koldsgaard VVS Teknik, Bedre Bad – Bedre Energi Fjerritslev does

Agesen & Koldsgaard VVS Teknik, operating as Bedre Bad – Bedre Energi Fjerritslev, is a privately held Danish plumbing, heating, and ventilation (VVS) installation and service contractor headquartered in Fjerritslev, North Jutland. Founded in 1973 by Poul B. Jensen, the company has been 100% owned by Hans Bak Koldsgaard since January 2019 and operates five branches (Fjerritslev, Aalborg, Brovst, Løgstør, Åbybro) plus an inventory of partner-brand fixtures (Dansani, Duravit, Frostline, Geberit, Grohe, hansgrohe, Kriss, Metro-Therm, Pressalit). The business combines a regulated installation backbone with energy-transition services and operates as a franchisee of the national Bedre Bad – Bedre Energi chain.

Core offerings span complete bathroom renovations (Totalentreprise), water supply and sanitation systems, heat pumps (air-to-water, air-to-air, geothermal), district heating connections, pellet boilers, floor heating, mechanical ventilation with heat recovery, sheet-metal work, and traditional plumbing service. The company holds Danish regulatory authorizations as VVS installer and renewable energy (VE) installer, certified energy advisor and wet room installer status, TEKNIQ guarantee coverage, and Vandinstallationsattest certification. Lead-generating services include the complimentary Gratis Badtjek (free bathroom inspection) and Energitjek (paid energy audit, DKK 1,000-5,000).

Revenue is generated across four streams: product sales and installation (bathroom furniture, sanitary ware, heating systems, VVS materials), service and maintenance contracts, time-and-materials hourly labor (8-day net terms, 2% monthly late fee), and insurance damage restoration via partnerships with Alm. Brand, Tryg, TopDanmark, Codan, Alka and other Danish carriers. The go-to-market is field sales through on-site consultations rather than digital channel sales, serving private homeowners (primary), commercial businesses, housing associations, water supply utilities, and insurance carriers within North Jutland and surrounding regions.

Name

Agesen & Koldsgaard VVS Teknik, Bedre Bad – Bedre Energi Fjerritslev

Legal name

Agesen & Koldsgaard VVS Teknik

Website

https://agesenvvs.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Agesen & Koldsgaard VVS Teknik is a privately held Danish VVS (plumbing, heating, ventilation) contractor serving private homeowners, businesses, housing associations, and water utilities across North Jutland through five branches under the Bedre Bad – Bedre Energi franchise.

Ownership category

akta.pro rank

Product category

Plumbing and Heating Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAOAGAB

HVAC System Replacement & Change-Outs

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYHSAOAHAD

Heat Pump Repair & Maintenance

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Repair, Maintenance & Tune-Ups

SECONDARYHSAOAHAE

Furnace Repair & Maintenance

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Repair, Maintenance & Tune-Ups

Keywords

• Plumbing services
• Bathroom renovation
• Heat pump installation
• Heating services
• Water installation services

Headquarters

HQ city

Fjerritslev

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales and Installation: Sale and installation of bathroom products (sanitary ware, toilets, faucets, bathroom furniture), heating systems (heat pumps, district heating, pellet boilers), and VVS materials. Prices include product, delivery, installation, functional testing, and cleanup.
2. Service and Maintenance: Ongoing service agreements for both private and business customers covering heating systems, water installations, and general VVS maintenance.
3. Time-based Labor: Hourly billing for service work according to consumed hours and materials. Invoices issued with 8 days net payment terms.
4. Insurance Damage Repairs: Repair and restoration services for insurance damages including water damage, pipe damage with leak detection, and storm damage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agesen & Koldsgaard VVS Teknik sells and installs VVS (plumbing, heating, ventilation) products and delivers complete bathroom renovations, heat-pump solutions, district heating and pellet boiler installations, water-supply installations, and on-going plumbing service and insurance-damage repair across North Jutland. The company operates as a Bedre Bad – Bedre Energi franchise partner, running 5 branches and acting as a total contractor that coordinates all trades for a single fixed price.

Product overview

Agesen & Koldsgaard VVS Teknik is a specialized plumbing and heating service company operating as part of the 'Bedre Bad – Bedre Energi' (Better Bath – Better Energy) network. The company offers a comprehensive portfolio of products and services centered on VVS (plumbing, heating, and ventilation) solutions. Core offerings include heat pumps (air-to-water, air-to-air, and ground source), complete bathroom renovations, district heating, pellet boilers, floor heating, waterworks services, and traditional plumbing. They sell and install bathroom fixtures and furniture from partner brands including Dansani, Duravit, Frostline, Geberit, Grohe, hansgrohe, Kriss, Metro-Therm, and Pressalit. Service offerings encompass energy assessments, free bathroom inspections, service agreements, insurance damage repairs, summer house seasonal services, smart home solutions, and bathroom facelift packages. The company functions as a total contractor handling project coordination from design through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps (Varmepumper) Sale, installation and service of air-to-water, air-to-air and ground-source heat pumps for residential and commercial heating, delivered by certified energy advisors with COP values up to 6.3.
• Bathroom Solutions (Badeværelser) totalentreprise End-to-end bathroom renovation covering design consultation, supply of fixtures and furniture, and full project coordination of all trades (plumbers, tilers, carpenters, painters) under one fixed price and a single contact.
• Ground Source Heating (Jordvarme) Ground-source heat pump systems using buried ground loops to extract solar energy stored in the soil for efficient residential heating.
• District Heating (Fjernvarme) District heating connection and installation services including heat exchange units, temperature optimization, and ongoing professional maintenance.
• Pellet Boilers (Pillefyr) Wood-pellet heating systems with automated feeding mechanisms designed for efficient residential and commercial heating.
• Floor Heating (Gulvvarme) Underfloor heating systems for efficient and comfortable residential heating, frequently combined with heat pump installations.
• VVS Plumbing Service Traditional plumbing services covering repairs, pipe replacement, pump installation, and ongoing maintenance of all plumbing systems.
• Sheet Metal Work (Blikarbejde) Sheet-metal services including gutter installation, roof flashings, chimney covers, and facade cladding in zinc, copper, and aluminum materials.
• Waterworks Services (Vandværker) Water installation services, drinking-water control, water installation certificates (Vandinstallationsattest), and water supply hygiene for private and public water utilities.
• Energy Assessment (Energitjek) Professional energy assessment analyzing current heating sources, control systems, insulation, and building envelope to identify cost-saving opportunities, typically priced between 1,000 and 5,000 DKK.
• Free Bathroom Inspection (Gratis Badtjek) Complimentary, non-binding bathroom inspection covering assessment of current installations, measurements, and consultation on renovation options.
• Service Agreements (Serviceaftaler) Recurring maintenance contracts for heating systems and plumbing installations to prevent breakdowns and optimize energy efficiency for both private and business customers.
• Insurance Damage Repair (Forsikringsskader) Repair and restoration services for water damage, pipe damage, and storm damage, including leak detection and coordination with insurance companies and loss adjusters (including Alm. Brand, Alka, Codan, Tryg, TopDanmark and 18 others).
• Summer House Service (Sommerhusservice) Seasonal opening and closing services for summer houses covering water system drainage, frost protection, and leak checks.
• Ventilation Systems with Heat Recovery Mechanical ventilation with heat recovery (MVHR) systems providing constant air exchange while recovering heat from exhaust air.
• Bathroom Facelift Packages (Facelift-Pakker) Predefined bathroom-refresh packages replacing toilets, sinks, faucets, and mirrors without full renovation, targeted at budget-conscious upgrades.
• Smart Home Solutions (Smart-Home Løsninger) Intelligent lighting control, motion sensors, smart thermostats integrated with heating systems, and energy optimization solutions.

Quantifiable outcome

• Heat savings of up to 70% when switching from gas or oil to air-to-water heat pump
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bedre Bad – Bedre EnergicoreChannel Partner/ Reseller/ DistributorFranchise/chain partnership providing national brand recognition, training through Bedre Bad Akademiet at Teknologisk Institut, access to supplier network, and coordinated marketing support. The company operates as local Bedre Bad partner in Fjerritslev.
• Grundfos RecyclingminorStrategic or Co-development PartnerEnvironmental partnership where used circulation pumps are collected, disassembled, and up to 90% of materials recycled. The program also provides employment for people with reduced work capacity.
• Tekniq ArbejdsgiverneminorOthersTrade association membership providing industry representation, standards, and the TEKNIQ guarantee scheme for customer protection.
• Dansk DrikkevandskontrolminorOthersOrganization membership supporting water installation standards and drinking water hygiene compliance.
• Danske VandværkerminorOthersDanish waterworks association membership for collaboration on water supply installations and standards.
• Alm. Brand ForsikringminorChannel Partner/ Reseller/ DistributorInsurance company partnership for damage restoration services.
• Tryg ForsikringminorChannel Partner/ Reseller/ DistributorInsurance company partnership for damage restoration services.
• TopDanmark ForsikringminorChannel Partner/ Reseller/ DistributorInsurance company partnership for damage restoration services.
• Codan ForsikringminorChannel Partner/ Reseller/ DistributorInsurance company partnership for damage restoration services.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Silvan: Major Danish DIY/home-improvement retailer that also offers installation services for bathroom and heating products. Adjacent competitor with overlapping customer demand but different go-to-market (retail-led).
• Bedre Bad – Bedre Energi (chain HQ): National Danish franchise chain for bathroom and energy renovations. Agesen & Koldsgaard is a franchisee; the chain coordinates branding, training via Teknologisk Institut, and shared supplier programs across dozens of regional partners.

Others

• Dansani: Danish manufacturer of bathroom furniture sold and installed via regional VVS/bathroom installers including Agesen. Listed as a partner brand and serves as a comparable supplier in the same value chain.
• Tekniq Arbejdsgiverne: Danish trade association for electrical and plumbing contractors, providing the TEKNIQ guarantee scheme Agesen operates under. Not a competitor but a structural peer/membership organization shaping the competitive landscape.
• Geberit (Denmark): Swiss sanitary-products manufacturer (cisterns, wall-hung toilet systems, AquaClean). A supplier partner to Agesen, Geberit also operates training and certification programs that influence regional installer standards in Denmark.
• Grohe (Denmark): German manufacturer of bathroom and kitchen fittings, distributed and installed through regional VVS companies in Denmark. A partner brand to Agesen and a representative comparable premium-bathroom supplier.
• Uponor (Denmark): Finnish/European provider of plumbing, heating, and cooling solutions (PEX, radiators, underfloor heating). Comparable in product scope for hydronic systems and a frequent supplier to Danish VVS installers.

Direct peers

• VVS-Eksperten: Denmark's largest nationwide VVS (plumbing, heating, bathroom) retail and installation chain. Competes head-on with regional installers on bathroom renovations, heat pumps, and service work, but at materially greater scale.
• AO (a/s): Danish heating and HVAC service specialist focusing on heat pumps, ventilation, and climate-control installations for residential and commercial customers. Closely comparable product set and customer base.

Regional players

• Wienerberger (Denmark): European building materials group with Danish presence in brick and piping systems. Tangentially comparable as a building-systems provider; differs by being manufacturer-led rather than installation-led.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgesenVvs
• LinkedInlinkedin.com/company/agesenvvs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agesen & Koldsgaard VVS Teknik, Bedre Bad – Bedre Energi Fjerritslev