Bedre Bad – Bedre Energi

What Bedre Bad – Bedre Energi does

Bedre Bad – Bedre Energi, legally Bedre Bad ApS, is a Danish private limited company founded in 1986 and headquartered in Farum, Denmark. It operates as the brand and operational platform behind Denmark's largest VVS-kæde — a nationwide chain of authorized VVS-installatører (plumbing and heating contractors) — with 11 staff at the central entity and an extended network of independent local dealers who perform installations under the unified brand. The company serves two principal customer segments: private consumers seeking bathroom renovation and home energy improvements, and commercial clients (Erhverv) including housing associations, institutions, and industrial businesses requiring energy screening, optimization, and large-scale plumbing work.

Its offering is structured around two pillars. The bathroom pillar centers on the free Badtjek inspection service, turnkey renovation packages, and a curated product range spanning Vola, Geberit, Dansani, and Frostline fixtures. The energy pillar covers heat pumps (VE-godkendt installations eligible for subsidies), geothermal, floor heating, district heating, solar thermal, pellet/oil/gas boilers, water softeners, and smart heating controls such as Danfoss Ally, supported by a free Energitjek energy assessment. Underlying technology is non-proprietary: the company is a service and installation platform that integrates equipment from multiple OEMs rather than developing its own technical stack, with an online sortiment catalog and an inspiration portal serving as customer-facing digital surfaces.

Revenue is generated through professional services (installation and project fees), hardware sales channeled through dealers, and ancillary services including financing brokerage via CODAN and training delivered through Bedre Bad Akademiet. Pricing is quote-based and not publicly disclosed. Go-to-market is a multi-channel franchise model: local dealer finders on bedrebad.dk, physical showrooms across Denmark, social media (Instagram, Facebook), and free inspections as lead generation, with the head office providing brand, certification, training, and operational support to independent dealers.

Name

Bedre Bad – Bedre Energi

Legal name

Bedre Bad ApS

Website

https://bedreenergi.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bedre Bad – Bedre Energi is Denmark's largest authorized VVS (plumbing and heating) installer chain, operating as a brand platform with a nationwide dealer network. It serves residential and commercial customers with bathroom renovations, energy optimization, heat pump installations, and free inspection services.

Ownership category

akta.pro rank

Product category

Plumbing and Heating Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731)

akta.pro primary industry

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Plumbing installation services
• Bathroom renovation services
• Energy optimization services
• Heat pump installation
• Home energy assessment

Headquarters

HQ city

Farum

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bathroom Installation Services: Complete bathroom renovation and installation services including design consultation, product supply, installation, and after-service support. Revenue generated through project-based installation fees combined with product markups.
2. Energy Optimization Services: Energy assessments, heat pump installation, heating system optimization, and energy consulting services. Revenue includes service fees for energy audits and consultations, plus installation revenue for heat pumps and other energy systems.
3. Product Sales through Dealers: The company facilitates sales of bathrooms, energy products, and related equipment through their network of local dealers/installers, with revenue flowing through the dealer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bedre Bad – Bedre Energi is Denmark's largest chain of authorized VVS-installers (plumbing and heating), operating a nationwide franchise-style network of certified local installers from its base in Farum, Denmark. The company delivers turnkey bathroom renovation (Bad) and energy optimization (Energi, including VE-approved heat pump installation) services spanning design, planning, installation, and project management, and serves both private homeowners and commercial customers (housing associations, institutions, industrial clients) through its dedicated Erhverv division.

Product overview

Bedre Bad – Bedre Energi is Denmark's largest VVS (plumbing/heating) chain of authorized VVS installers, operating as a service platform rather than a single unified product. The company connects customers with local installers through showrooms and online portals. Its portfolio spans two main pillars: (1) bathroom solutions including the free Badtjek inspection service, bathroom renovation packages, and products such as Geberit washlet toilets, Vola faucets, Dansani furniture, and Frostline outdoor water solutions; and (2) energy solutions including heat pumps (varmepumper), geothermal (jordvarme), floor heating (gulvvarme), district heating (fjernvarme), solar thermal, pellet boilers, and smart heating controls like Danfoss Ally. Supporting services include Energitjek (energy assessments), CODAN financing, and Bedre Bad Akademiet for installer training and certification. Commercial offerings cover energy screening, optimization, and bathroom installations for businesses, housing associations, and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad (Bathroom Renovation Service)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CODANminorOthersCODAN provides financing options for customers through a partnership arrangement, enabling customers to access payment plans for bathroom renovations and energy improvements. This is a financial services partnership supporting customer purchases.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mr. Rooter Plumbing: US-based franchised plumbing service network owned by Neighborly with a similar brand-umbrella + local authorized contractor model. Comparable business mechanics (brand, training, certified installers) targeting residential and small-business plumbing customers.
• VVS-Eksperten: Denmark-based VVS chain operating a comparable authorized-installer franchise model for plumbing and heating services. Direct competitor targeting the same private consumer and small-business segments with similar showroom and lead-generation playbooks.
• Rørkjøp: Norwegian plumbing and heating chain with a franchised local-installer model across the Nordics. Closely mirrors Bedre Bad's structure of brand, training, and certified installer network, though operating in a different geography.

Broad incumbents

• Neighborly: US home-services franchise platform that owns multiple service brands including Mr. Rooter. Larger, multi-brand incumbent operating broadly across home services rather than specializing in Danish plumbing and energy.
• ServiceMaster: Established US franchised home-services brand with a national authorized-contractor model. Overlapping franchise mechanics but operates across multiple categories (cleaning, restoration, pest control) at broader scale.

Others

• Geberit: Swiss manufacturer of bathroom and sanitary systems (including washlet products sold through Bedre Bad's network). Adjacent supplier enabling the bathroom renovation offering rather than a direct service competitor.
• Danfoss: Danish supplier of heating controls (Danfoss Ally) and energy optimization products featured in Bedre Bad's portfolio. Ecosystem participant providing the smart-heating technology layer for Bedre Bad's energy services.
• Silvan: Danish DIY and building materials retailer competing for a portion of the same consumer renovation wallet, but operating through self-installation rather than professional service delivery.
• Bauhaus Danmark: Danish arm of the European DIY chain Bauhaus, offering tools, fixtures, and building materials. Adjacent competitor in the consumer renovation category but without an authorized-installer service network.
• Uponor: Finnish manufacturer of plumbing, heating, and cooling solutions. Supplier of pipework and underfloor heating systems commonly used in Bedre Bad's installation projects rather than a competing service brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bedrebad
• Instagraminstagram.com/bedrebad
• LinkedInlinkedin.com/company/bedre-bad-bedre-energi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedre Bad – Bedre Energi