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Anwim

Full company profile

uuid003u1lf

Namestring
Anwim
Legal namestring
Anwim S.A.
Company typeenum
Private
Founded yearint
1992
Descriptiontext

Anwim S.A. is a Warsaw-based fuel distribution company founded in 1992 and the owner-operator of the MOYA fuel station network, Poland's third-largest and fastest-growing independent fuel chain with 540+ stations covering all 16 voivodeships. The company operates across the full fuel value chain: liquid fuel and biofuel import (via 100%-owned ESPPOL Trade, which holds OPC and OPZ licenses), wholesale distribution through fuel bases across Poland, a 34-unit tanker transport fleet, retail through MOYA stations (both company-owned and franchised), and a growing electric vehicle charging network under the MOYA energia sub-brand that has exceeded 10,000 charging points. Anwim serves four primary customer segments — individual consumers (via 560K+ Super MOYA app users, MOYA VIP discount cards, and Caffe MOYA food service), B2B fleet operators (via the multi-energy MOYA Firma card with EU roaming through UTA, DKV, BZA, EuroWag, and IQ Card), independent station owners joining the MOYA franchise network, and wholesale fuel buyers.

The technology stack centers on SAP S/4HANA ERP supporting import, wholesale, and retail operations, complemented by the Super MOYA mobile app (560K+ downloads, handling payments, coupons up to 40 gr/litre, loyalty points, and EV charging access), the proprietary ON MOYA Power premium diesel formulated with Instytut Nafty i Gazu (INiG), and international fleet card operations through the 90%-owned Dutch subsidiary The Fuel Company Holding BV (acquired March 2022). Revenue mechanics are transaction-based: fuel retail spreads on ~3 billion liters of annual throughput, fleet card transaction fees across ~1,200 EU stations, franchise/support fees, and growing non-fuel income from Caffe MOYA, MOYA Winnica, MOYA Opony i serwis, and EV charging. In June 2026, Enterprise Investors and remaining shareholders signed an agreement to sell 100% of Anwim to a consortium of Stonepeak and Energy Equation Partners (expected H2 2026 close), with stated ambition to accelerate Anwim's path to Poland's #2 fuel retail position and expand e-mobility and energy transition services.

Short descriptiontext

Anwim S.A. is a Warsaw-based fuel distribution company and operator of Poland's third-largest MOYA fuel station network (540+ stations), serving consumers, fleet operators, and wholesale buyers through import, wholesale, retail, EV charging, and multi-energy fleet card services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersWarsaw, Poland
HQ citystring
Warsaw
HQ countrystring
Poland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fuel retail operations, wholesale fuel distribution, fleet card services, EV charging network, fuel station franchise
Industry4 codes
1Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)
CodeEUALAIADPrimaryYes
2Convenience Retail & Foodservice at Forecourts (C-Store/QSR)
CodeEUALAIAEPrimaryNo
3Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops)
CodeTLABAIAIPrimaryNo
4Fuel Management & Fleet Card Programs
CodeTHADAKAHPrimaryNo
NAICS code4 codes
  • Gasoline Stations and Fuel Dealers457
  • Gasoline Stations4571
  • Gasoline Stations with Convenience Stores457110
  • Petroleum Bulk Stations and Terminals424710
SIC code2 codes
  • Wholesale-Petroleum Bulk Stations & Terminals5171
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Fuel Retail and Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model7 records
1Fuel Retail (MOYA Stations)
TypeTransaction Fee
Description

Sale of fuels (gasoline PB95, PB98, diesel ON, ON MOYA Power, LPG) through the MOYA station network of over 540 locations across Poland. Includes both company-owned and franchise stations. Core revenue driver representing the majority of company revenue. The network handles approximately 3 billion liters annually.

anwim.pl
2Fuel Import
TypeTransaction Fee
Description

Import of fuels and liquid biofuels from trusted foreign producers. ESPPOL Trade (100% owned subsidiary) holds OPC and OPZ licenses enabling cross-border fuel trading. First marine transport of diesel from foreign sources arrived at Gdynia port.

anwim.pl
3Wholesale Fuel Sales
TypeTransaction Fee
Description

Wholesale fuel distribution through fuel bases located throughout Poland, offering attractive purchase prices and discounts for long-term partners.

anwim.pl
4Fleet Card Programs (MOYA Firma)
TypeTransaction Fee
Description

Multi-energy fleet card accepted at own stations and partner networks across Poland and EU. Revenue from transaction fees on fleet fuel purchases, with international roaming through UTA, DKV, BZA, EuroWag, IQ Card partnerships.

anwim.pl
5Franchise Fees
TypeSubscription Recurring
Description

Revenue from franchise/partners joining the MOYA network, providing brand, marketing, procurement, training, and operational support. Partners include both converted independent stations and newly built sites.

anwim.pl
6Non-Fuel Retail (Caffe MOYA, Shops, EV Charging)
TypeTransaction Fee
Description

Food service through Caffe MOYA concept (hot snacks, coffee, sandwiches, pizzeria), convenience retail, electric vehicle charging (MOYA energia network), tire and vehicle service, cashback services. EV charging achieved strategic target of 10,000+ points 3 years ahead of schedule.

anwim.pl
7Transport / Fuel Logistics
TypeTransaction Fee
Description

Modern fleet of tanker trucks for liquid fuel transport. 34 autocisterny (tankers) mentioned as of 2019. Comprehensive supply chain management across Poland.

anwim.pl
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details5 tiers
1Super MOYA App - Summer Promotion (2025)
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Base discount: 30 gr/litre on gasoline PB95, PB98, diesel ON and ON MOYA Power. Additional 10 gr/litre discount when purchasing selected shop or Caffe MOYA products worth minimum 10 zł in same transaction. Maximum 50 litres per transaction. Valid July-September 2025.

anwim.pl
2MOYA Firma Fleet Card
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Negotiated fleet pricing with transaction-based billing. Includes multienergetyczna (multi-energy) card accepted at fuel stations and EV charging. Awarded Fleet Derby Best Solution for Fleets - Electromobility category. Available with international roaming across EU via UTA, DKV, BZA, EuroWag, IQ Card.

anwim.pl
3MOYA VIP Discount Card
ModelSubscriptionBilling cadenceMonthly
Notes

Permanent fuel price reduction regardless of day or payment method. First introduced by Anwim as market-leading initiative in discount cards.

anwim.pl
4MOYA mikrofirma (Micro-business)
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Special discount for sole proprietors and micro-businesses: up to 15 gr/litre on fuel with MOYA mikrofirma cards.

anwim.pl
5Super MOYA App - Seasonal Promotion
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Seasonal coupons: 30 gr/litre base discount, up to 40 gr/litre with minimum 10 zł purchase. Maximum 50 litres per transaction. Weekly coupons valid Mon-Sun.

anwim.pl
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Anwim operates the MOYA fuel retail network in Poland — Poland's third-largest and fastest-growing fuel station chain and the country's largest independent fuel marketer — with 524 company-owned stations and 141 franchise stations across the country. Beyond retail, Anwim runs wholesale fuel distribution, fuel import, fuel transport services, a B2B fleet card program (MOYA Firma), an EV charging network (MOYA energia), a franchise program for partner operators, and a Super MOYA loyalty/payment mobile app used by 560,000+ drivers. The group also offers convenience retail (Caffe MOYA), tire and service (MOYA Opony i serwis), and premium in-house products such as ON MOYA Power diesel.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Network expanded from 180 to 540+ stations during Enterprise Investors' ownership (2018–2026), tripling in size while becoming Poland's third-largest chain
+3 more records
Product overview1 text field

Anwim S.A. operates as Poland's largest independent fuel marketer and owner of the MOYA fuel station network (over 540 stations), organized as a multi-energy platform combining traditional fuel retail with emerging electric mobility services. The core offering centers on the MOYA fuel station network, which functions as both owned stations and a franchise/partnerska model for independent operators. Supporting the retail network are wholesale and import operations (via ESPPOL Trade subsidiary), a fuel transport fleet, and international expansion through The Fuel Company (Netherlands). The portfolio includes fuel products (standard and premium ON MOYA Power diesel), non-fuel services (Caffe MOYA gastronomic concept, tire/service, wholesale), fleet solutions (MOYA Firma multi-card system with third-party integrations including UTA, DKV, BZA, EuroWag, IQ Card), loyalty programs (MOYA VIP discount cards, Super MOYA mobile app), electric vehicle charging (MOYA energia with 10,000+ points), and micro-business offerings (MOYA mikrofirma). The network's digital ecosystem includes an e-BOK customer portal and SAP S/4HANA ERP backend.

Product and service14 records
1MOYA retail fuel station network
CategoryFuel retail
2MOYA Franchise program
CategoryFranchise services
3Automatic fleet-only stations
CategoryFleet fueling services
4Fuel wholesale distribution
CategoryWholesale fuel
5Fuel import
CategoryFuel supply chain
6Fuel transport services
CategoryFuel logistics
7MOYA Firma fleet card program
CategoryFleet card services
8MOYA energia EV charging network
CategoryEV charging
9ON MOYA Power premium diesel
CategoryFuel products
10Caffe MOYA
CategoryConvenience retail
11Super MOYA mobile app
CategoryDigital loyalty and payment
12MOYA VIP discount card
CategoryLoyalty program
13MOYA Opony i serwis
CategoryVehicle service
14e-BOK customer service portal
CategoryB2B customer service
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership19 partners
Strategic tierMinorTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-06-19
Description

Gessel law firm advised Enterprise Investors and remaining shareholders in the sale of 100% of Anwim to Stonepeak/EEP consortium.

Strategic tierMinorTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-06-19
Description

Rymarz Zdort Maruta (together with Akin Gump) advised the Stonepeak/EEP buyer consortium in the acquisition of Anwim.

3The Fuel Company Holding BV (TFC)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-03-29
Description

Anwim S.A. acquired 90% of Dutch company The Fuel Company Holding BV (TFC), issuer and operator of TFC fuel cards. TFC provides Anwim with international fuel card capabilities and European market access. Anwim signed conditional acquisition agreement in November 2021; deal finalized March 2022. UOKiK regulatory approval obtained.

anwim.pl
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Stonepeak and Energy Equation Partners acquired majority stake in JET Tankstellen (Germany and Austria, ~1,000 stations) in December 2025. Anwim's acquisition by the same consortium extends this existing European fuel retail platform, creating synergies and cross-border fleet services.

Strategic tierCoreTypeOthers
Description

Wholly-owned subsidiary of Anwim S.A. (100% ownership). Handles cross-border fuel imports (OPC and OPZ licenses obtained January 2020). First international diesel shipment arrived at Gdynia port April 2020. Synergized into Anwim group following December 2014 merger of Esppol and Anwim.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

International fleet card acceptance partnerships enabling MOYA Firma cards to work at partner stations across the EU and internationally. Anwim is also accepted on these external networks, providing reciprocal coverage for fleet customers. MOYA IQ Europe launched 2016 for cross-border fleet operations.

Strategic tierMinorTypeOthers
Description

Axpo Polska supplies green electricity (from renewable sources exclusively) to MOYA fuel stations, supporting Anwim's sustainability and ESG strategy.

Strategic tierMinorTypeGTM or Marketing Partner
Description

First market insurance sales system at MOYA stations (launched 2015). Link4 sells motor insurance at MOYA stations with fuel vouchers (up to 200 PLN) as incentives. Includes sales competitions with prizes for active stations.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Environmental partnership. Anwim/MOYA planted 5,500 trees through Dotlenieni.org afforestation initiative, including 2,500 in Nadleśnictwo Siedlce. Received Nagroda Twórców Zieleni 'Global Green Business' award from Dotlenieni.org.

10Rafał Sonik / Wielka Wyprawa Maluchów dla Dzieci
Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA is main partner of the Wielka Wyprawa Maluchów dla Dzieci charity rally. Provides fuel for Polish leg, donates 0.50 PLN per coffee sold (June-August) to child rehabilitation, and participates with staff and Fiat 126p 'Maluch' vehicle. Raised over 13 million PLN for children injured in road accidents across 3 years.

anwim.pl
Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA is sponsor of Poland Business Run – Poland's largest charitable business relay. Participates with MOYA running teams supporting people with physical disabilities and post-mastectomy needs.

12Fundacja Jednym Śladem
Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA supports MotoAmbulansy (motorcycle rescue units) operated by Fundacja Jednym Śladem, providing faster medical response on Polish roads. Funding enables rescue teams to operate and save lives.

anwim.pl
Strategic tierMinorTypeGTM or Marketing Partner
Description

Anwim and ESPPOL Trade donated 200,000 PLN to PAH for Ukraine humanitarian aid. Additional support provided at MOYA stations near Polish-Ukrainian border (coffee and hot dogs for 1 grosz for medical and emergency services).

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Cooperation agreement signed between Anwim and Łódź University of Technology (Politechnika Łódzka) in December 2022, combining business and academic expertise.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Anwim partnered with d*fusion communication PR agency in August 2019 to strengthen brand communications and PR activities.

Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA sponsored TVN Turbo rally team (Łukasz Byśkiniewicz driver, Maciej Wisławski co-driver) competing in Castrol Edge Fiesta Trophy (RSMP). Team became Vice-Champions of Poland 2012. MOYA logo on car sides and number plates. Team featured in TVN Turbo programs and 'Stacja – Reaktywacja!' show.

Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA established marketing partnership with Energylandia – Poland's largest amusement park in Zatory near Kraków – for promotional activities.

Strategic tierMinorTypeGTM or Marketing Partner
Description

MOYA became title sponsor of women's volleyball club Radomka Radom after two years of involvement. Club renamed E.Leclerc MOYA Radomka. Sports marketing partnership.

Strategic tierMinorTypeOthers
Description

Co-funded MOYA energia EV charging station deployment. NFOŚiGW provided environmental funding for EV charging infrastructure build-out at MOYA stations. Tenders issued for EV charging stations with EU co-financing via Europejska Agencja Wykonawcza ds. Klimatu, Infrastruktury i Środowiska (CINEA).

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Poland's largest oil company and dominant fuel retailer (post-Lotos merger, ~2,800+ stations), with integrated upstream, refining, wholesale, and retail. Directly comparable to Anwim in retail fuel, convenience, and EV charging in Poland, but with far larger scale and vertical integration.

TypeDirect peer
Description

Global oil major with a branded fuel station network across Poland, including convenience retail. Comparable to MOYA as a branded fuel retailer competing for the same Polish consumer and fleet customers.

TypeDirect peer
Description

Major international oil major operating a Polish retail fuel station network, with branded fuels, convenience retail, and fleet cards. Comparable to MOYA in retail fuel positioning, brand-driven differentiation, and loyalty programs.

TypeRegional player
Description

European independent fuel retail brand/cooperative with networks across multiple countries. Comparable as an independent fuel-retail brand structure with franchise/partner-operated stations and cross-border fleet-card capabilities, though primarily Western/Central European.

TypeDirect peer
Description

Canadian-headquartered convenience-and-fuel retailer operating a sizable Polish station network under the Circle K brand. Directly comparable to MOYA in retail fuel, C-store, foodservice, and digital loyalty.

Description

One of Europe's largest fuel-card and mobility-service providers. Comparable to MOYA Firma in cross-border fleet fuel acceptance, B2B fleet management, and EV charging integration for fleets.

TypeDirect peer
Description

Independent Polish fuel station network operating in a similar independent/regional-retailer niche as MOYA. Comparable business model (franchise + company-owned stations, branded fuels, fleet services) and similar positioning against major oil companies.

TypeBroad incumbent
Description

Large PE-backed independent fuel and convenience retailer across Europe and North America (Asda, EG America). Comparable in scale and PE-backed multi-country platform model, and a relevant benchmark for Anwim under Stonepeak ownership.

TypeOthers
Description

Major European fuel-card issuer and acceptance network. Comparable to MOYA Firma as a fleet-card partner/competitor in the European fleet-fuel ecosystem; relevant for understanding fleet-card economics rather than direct retail competition.

TypeDirect peer
Description

German/Austrian independent fuel station network (~1,000 stations) now under the same Stonepeak/Energy Equation Partners consortium as Anwim. Closely comparable to MOYA as an independent multi-country fuel retailer and an explicit platform synergy partner.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance18 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Anwim

Fuel Retail and Distributionanwim.pl/en

Anwim S.A. is a Warsaw-based fuel distribution company and operator of Poland's third-largest MOYA fuel station network (540+ stations), serving consumers, fleet operators, and wholesale buyers through import, wholesale, retail, EV charging, and multi-energy fleet card services.

What Anwim does

Anwim S.A. is a Warsaw-based fuel distribution company founded in 1992 and the owner-operator of the MOYA fuel station network, Poland's third-largest and fastest-growing independent fuel chain with 540+ stations covering all 16 voivodeships. The company operates across the full fuel value chain: liquid fuel and biofuel import (via 100%-owned ESPPOL Trade, which holds OPC and OPZ licenses), wholesale distribution through fuel bases across Poland, a 34-unit tanker transport fleet, retail through MOYA stations (both company-owned and franchised), and a growing electric vehicle charging network under the MOYA energia sub-brand that has exceeded 10,000 charging points. Anwim serves four primary customer segments — individual consumers (via 560K+ Super MOYA app users, MOYA VIP discount cards, and Caffe MOYA food service), B2B fleet operators (via the multi-energy MOYA Firma card with EU roaming through UTA, DKV, BZA, EuroWag, and IQ Card), independent station owners joining the MOYA franchise network, and wholesale fuel buyers.

The technology stack centers on SAP S/4HANA ERP supporting import, wholesale, and retail operations, complemented by the Super MOYA mobile app (560K+ downloads, handling payments, coupons up to 40 gr/litre, loyalty points, and EV charging access), the proprietary ON MOYA Power premium diesel formulated with Instytut Nafty i Gazu (INiG), and international fleet card operations through the 90%-owned Dutch subsidiary The Fuel Company Holding BV (acquired March 2022). Revenue mechanics are transaction-based: fuel retail spreads on ~3 billion liters of annual throughput, fleet card transaction fees across ~1,200 EU stations, franchise/support fees, and growing non-fuel income from Caffe MOYA, MOYA Winnica, MOYA Opony i serwis, and EV charging. In June 2026, Enterprise Investors and remaining shareholders signed an agreement to sell 100% of Anwim to a consortium of Stonepeak and Energy Equation Partners (expected H2 2026 close), with stated ambition to accelerate Anwim's path to Poland's #2 fuel retail position and expand e-mobility and energy transition services.

Anwim firmographics

Firmographics
Name
Anwim
Legal name
Anwim S.A.
Website
https://anwim.pl/en
Company type
Private
Founded year
1992
Operating status
Operating
Headcount range
251–500 employees
Short description
Anwim S.A. is a Warsaw-based fuel distribution company and operator of Poland's third-largest MOYA fuel station network (540+ stations), serving consumers, fleet operators, and wholesale buyers through import, wholesale, retail, EV charging, and multi-energy fleet card services.
Ownership category
akta.pro rank

Anwim industry classification

Industry
Product category
Fuel Retail and Distribution
NAICS
Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110), Petroleum Bulk Stations and Terminals (424710)
SIC
Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)
akta.pro primary industry
Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
akta.pro secondary industries
Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

  • Fuel retail operations
  • Wholesale fuel distribution
  • Fleet card services
  • EV charging network
  • Fuel station franchise

Where Anwim is headquartered

Location

Headquarters

HQ city
Warsaw
HQ country
Poland
HQ region
Europe

Offices2 records

Markets served

Anwim business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Fuel Retail (MOYA Stations): Sale of fuels (gasoline PB95, PB98, diesel ON, ON MOYA Power, LPG) through the MOYA station network of over 540 locations across Poland. Includes both company-owned and franchise stations. Core revenue driver representing the majority of company revenue. The network handles approximately 3 billion liters annually.
  2. Fuel Import: Import of fuels and liquid biofuels from trusted foreign producers. ESPPOL Trade (100% owned subsidiary) holds OPC and OPZ licenses enabling cross-border fuel trading. First marine transport of diesel from foreign sources arrived at Gdynia port.
  3. Wholesale Fuel Sales: Wholesale fuel distribution through fuel bases located throughout Poland, offering attractive purchase prices and discounts for long-term partners.
  4. Fleet Card Programs (MOYA Firma): Multi-energy fleet card accepted at own stations and partner networks across Poland and EU. Revenue from transaction fees on fleet fuel purchases, with international roaming through UTA, DKV, BZA, EuroWag, IQ Card partnerships.
  5. Franchise Fees: Revenue from franchise/partners joining the MOYA network, providing brand, marketing, procurement, training, and operational support. Partners include both converted independent stations and newly built sites.
  6. Non-Fuel Retail (Caffe MOYA, Shops, EV Charging): Food service through Caffe MOYA concept (hot snacks, coffee, sandwiches, pizzeria), convenience retail, electric vehicle charging (MOYA energia network), tire and vehicle service, cashback services. EV charging achieved strategic target of 10,000+ points 3 years ahead of schedule.
  7. Transport / Fuel Logistics: Modern fleet of tanker trucks for liquid fuel transport. 34 autocisterny (tankers) mentioned as of 2019. Comprehensive supply chain management across Poland.

Pricing tiers

ModelBillingPrice
Usage-basedPay-as-you-goSuper MOYA App - Summer Promotion (2025)
Transaction based/ take ratePay-as-you-goMOYA Firma Fleet Card
SubscriptionMonthlyMOYA VIP Discount Card
Usage-basedPay-as-you-goMOYA mikrofirma (Micro-business)
Usage-basedPay-as-you-goSuper MOYA App - Seasonal Promotion

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Anwim product offering

Product offering

Core offering

Anwim operates the MOYA fuel retail network in Poland — Poland's third-largest and fastest-growing fuel station chain and the country's largest independent fuel marketer — with 524 company-owned stations and 141 franchise stations across the country. Beyond retail, Anwim runs wholesale fuel distribution, fuel import, fuel transport services, a B2B fleet card program (MOYA Firma), an EV charging network (MOYA energia), a franchise program for partner operators, and a Super MOYA loyalty/payment mobile app used by 560,000+ drivers. The group also offers convenience retail (Caffe MOYA), tire and service (MOYA Opony i serwis), and premium in-house products such as ON MOYA Power diesel.

Product overview

Anwim S.A. operates as Poland's largest independent fuel marketer and owner of the MOYA fuel station network (over 540 stations), organized as a multi-energy platform combining traditional fuel retail with emerging electric mobility services. The core offering centers on the MOYA fuel station network, which functions as both owned stations and a franchise/partnerska model for independent operators. Supporting the retail network are wholesale and import operations (via ESPPOL Trade subsidiary), a fuel transport fleet, and international expansion through The Fuel Company (Netherlands). The portfolio includes fuel products (standard and premium ON MOYA Power diesel), non-fuel services (Caffe MOYA gastronomic concept, tire/service, wholesale), fleet solutions (MOYA Firma multi-card system with third-party integrations including UTA, DKV, BZA, EuroWag, IQ Card), loyalty programs (MOYA VIP discount cards, Super MOYA mobile app), electric vehicle charging (MOYA energia with 10,000+ points), and micro-business offerings (MOYA mikrofirma). The network's digital ecosystem includes an e-BOK customer portal and SAP S/4HANA ERP backend.

Differentiator

Problem solved

Functional benefit

Products and services

  • MOYA retail fuel station network
  • MOYA Franchise program
  • Automatic fleet-only stations
  • Fuel wholesale distribution
  • Fuel import
  • Fuel transport services
  • MOYA Firma fleet card program
  • MOYA energia EV charging network
  • ON MOYA Power premium diesel
  • Caffe MOYA
  • Super MOYA mobile app
  • MOYA VIP discount card
  • MOYA Opony i serwis
  • e-BOK customer service portal

Quantifiable outcome

  • Network expanded from 180 to 540+ stations during Enterprise Investors' ownership (2018–2026), tripling in size while becoming Poland's third-largest chain
  • +3 more outcomes

Companies that use Anwim

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Anwim technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Anwim partnerships and signals

Strategic signal

Partnerships

19 partnerships are on record, tiered minor and core.

  • Gessel (sellers' legal advisor)minorImplementation/ SI/ Consulting Partner · 19 June 2026Gessel law firm advised Enterprise Investors and remaining shareholders in the sale of 100% of Anwim to Stonepeak/EEP consortium.
  • Rymarz Zdort Maruta with Akin Gump (buyers' legal advisor)minorImplementation/ SI/ Consulting Partner · 19 June 2026Rymarz Zdort Maruta (together with Akin Gump) advised the Stonepeak/EEP buyer consortium in the acquisition of Anwim.
  • The Fuel Company Holding BV (TFC)coreStrategic or Co-development Partner · 29 March 2022Anwim S.A. acquired 90% of Dutch company The Fuel Company Holding BV (TFC), issuer and operator of TFC fuel cards. TFC provides Anwim with international fuel card capabilities and European market access. Anwim signed conditional acquisition agreement in November 2021; deal finalized March 2022. UOKiK regulatory approval obtained.
  • JET Tankstellen Deutschland GmbHcoreStrategic or Co-development PartnerStonepeak and Energy Equation Partners acquired majority stake in JET Tankstellen (Germany and Austria, ~1,000 stations) in December 2025. Anwim's acquisition by the same consortium extends this existing European fuel retail platform, creating synergies and cross-border fleet services.
  • ESPPOL Trade S.A.coreOthersWholly-owned subsidiary of Anwim S.A. (100% ownership). Handles cross-border fuel imports (OPC and OPZ licenses obtained January 2020). First international diesel shipment arrived at Gdynia port April 2020. Synergized into Anwim group following December 2014 merger of Esppol and Anwim.
  • UTA, DKV, BZA, EuroWag, IQ CardcoreChannel Partner/ Reseller/ DistributorInternational fleet card acceptance partnerships enabling MOYA Firma cards to work at partner stations across the EU and internationally. Anwim is also accepted on these external networks, providing reciprocal coverage for fleet customers. MOYA IQ Europe launched 2016 for cross-border fleet operations.
  • Axpo PolskaminorOthersAxpo Polska supplies green electricity (from renewable sources exclusively) to MOYA fuel stations, supporting Anwim's sustainability and ESG strategy.
  • Link4minorGTM or Marketing PartnerFirst market insurance sales system at MOYA stations (launched 2015). Link4 sells motor insurance at MOYA stations with fuel vouchers (up to 200 PLN) as incentives. Includes sales competitions with prizes for active stations.
  • Dotlenieni.orgminorGTM or Marketing PartnerEnvironmental partnership. Anwim/MOYA planted 5,500 trees through Dotlenieni.org afforestation initiative, including 2,500 in Nadleśnictwo Siedlce. Received Nagroda Twórców Zieleni 'Global Green Business' award from Dotlenieni.org.
  • Rafał Sonik / Wielka Wyprawa Maluchów dla DzieciminorGTM or Marketing PartnerMOYA is main partner of the Wielka Wyprawa Maluchów dla Dzieci charity rally. Provides fuel for Polish leg, donates 0.50 PLN per coffee sold (June-August) to child rehabilitation, and participates with staff and Fiat 126p 'Maluch' vehicle. Raised over 13 million PLN for children injured in road accidents across 3 years.
  • Fundacja Poland Business RunminorGTM or Marketing PartnerMOYA is sponsor of Poland Business Run – Poland's largest charitable business relay. Participates with MOYA running teams supporting people with physical disabilities and post-mastectomy needs.
  • Fundacja Jednym ŚlademminorGTM or Marketing PartnerMOYA supports MotoAmbulansy (motorcycle rescue units) operated by Fundacja Jednym Śladem, providing faster medical response on Polish roads. Funding enables rescue teams to operate and save lives.
  • Polska Akcja Humanitarna (PAH)minorGTM or Marketing PartnerAnwim and ESPPOL Trade donated 200,000 PLN to PAH for Ukraine humanitarian aid. Additional support provided at MOYA stations near Polish-Ukrainian border (coffee and hot dogs for 1 grosz for medical and emergency services).
  • Politechnika ŁódzkaminorStrategic or Co-development PartnerCooperation agreement signed between Anwim and Łódź University of Technology (Politechnika Łódzka) in December 2022, combining business and academic expertise.
  • d*fusion communicationminorGTM or Marketing PartnerAnwim partnered with d*fusion communication PR agency in August 2019 to strengthen brand communications and PR activities.
  • TVN Turbo (Rally Team Byśkiniewicz/Wisławski)minorGTM or Marketing PartnerMOYA sponsored TVN Turbo rally team (Łukasz Byśkiniewicz driver, Maciej Wisławski co-driver) competing in Castrol Edge Fiesta Trophy (RSMP). Team became Vice-Champions of Poland 2012. MOYA logo on car sides and number plates. Team featured in TVN Turbo programs and 'Stacja – Reaktywacja!' show.
  • EnergylandiaminorGTM or Marketing PartnerMOYA established marketing partnership with Energylandia – Poland's largest amusement park in Zatory near Kraków – for promotional activities.
  • E.Leclerc MOYA RadomkaminorGTM or Marketing PartnerMOYA became title sponsor of women's volleyball club Radomka Radom after two years of involvement. Club renamed E.Leclerc MOYA Radomka. Sports marketing partnership.
  • Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej (NFOŚiGW)minorOthersCo-funded MOYA energia EV charging station deployment. NFOŚiGW provided environmental funding for EV charging infrastructure build-out at MOYA stations. Tenders issued for EV charging stations with EU co-financing via Europejska Agencja Wykonawcza ds. Klimatu, Infrastruktury i Środowiska (CINEA).

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Anwim competitors and assessment

Company assessment

Broad incumbents

  • PKN Orlen: Poland's largest oil company and dominant fuel retailer (post-Lotos merger, ~2,800+ stations), with integrated upstream, refining, wholesale, and retail. Directly comparable to Anwim in retail fuel, convenience, and EV charging in Poland, but with far larger scale and vertical integration.
  • EG Group: Large PE-backed independent fuel and convenience retailer across Europe and North America (Asda, EG America). Comparable in scale and PE-backed multi-country platform model, and a relevant benchmark for Anwim under Stonepeak ownership.

Direct peers

  • BP Polska: Global oil major with a branded fuel station network across Poland, including convenience retail. Comparable to MOYA as a branded fuel retailer competing for the same Polish consumer and fleet customers.
  • Shell Polska: Major international oil major operating a Polish retail fuel station network, with branded fuels, convenience retail, and fleet cards. Comparable to MOYA in retail fuel positioning, brand-driven differentiation, and loyalty programs.
  • Circle K Polska (Alimentation Couche-Tard): Canadian-headquartered convenience-and-fuel retailer operating a sizable Polish station network under the Circle K brand. Directly comparable to MOYA in retail fuel, C-store, foodservice, and digital loyalty.
  • Amic Polska: Independent Polish fuel station network operating in a similar independent/regional-retailer niche as MOYA. Comparable business model (franchise + company-owned stations, branded fuels, fleet services) and similar positioning against major oil companies.
  • JET Tankstellen: German/Austrian independent fuel station network (~1,000 stations) now under the same Stonepeak/Energy Equation Partners consortium as Anwim. Closely comparable to MOYA as an independent multi-country fuel retailer and an explicit platform synergy partner.

Regional players

  • AVIA International: European independent fuel retail brand/cooperative with networks across multiple countries. Comparable as an independent fuel-retail brand structure with franchise/partner-operated stations and cross-border fleet-card capabilities, though primarily Western/Central European.

Peers

  • DKV Mobility: One of Europe's largest fuel-card and mobility-service providers. Comparable to MOYA Firma in cross-border fleet fuel acceptance, B2B fleet management, and EV charging integration for fleets.

Others

  • UTA (Union Tank Eckhardt): Major European fuel-card issuer and acceptance network. Comparable to MOYA Firma as a fleet-card partner/competitor in the European fleet-fuel ecosystem; relevant for understanding fleet-card economics rather than direct retail competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Anwim social profiles

Digital presence

Anwim compliance and trust

Trust signal

Compliance18 records

Anwim financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Anwim leadership team

Management profile

Number of profiles

Profiles8 records

Anwim subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Anwim funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Anwim M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anwim

What does Anwim do?

Anwim operates the MOYA fuel retail network in Poland — Poland's third-largest and fastest-growing fuel station chain and the country's largest independent fuel marketer — with 524 company-owned stations and 141 franchise stations across the country. Beyond retail, Anwim runs wholesale fuel distribution, fuel import, fuel transport services, a B2B fleet card program (MOYA Firma), an EV charging network (MOYA energia), a franchise program for partner operators, and a Super MOYA loyalty/payment mobile app used by 560,000+ drivers. The group also offers convenience retail (Caffe MOYA), tire and service (MOYA Opony i serwis), and premium in-house products such as ON MOYA Power diesel.

Is Anwim a public or private company?

Anwim is a private company. It is classified as private equity controlled and is currently operating.

When was Anwim founded?

Anwim was founded in 1992. It employs 251 to 500 people.

Where is Anwim based?

Anwim is headquartered in Warsaw, Poland, in the Europe region.

How does Anwim make money?

Seven revenue lines are on record. Fuel Retail (MOYA Stations) is the primary driver. The others are fuel Import, wholesale Fuel Sales, fleet Card Programs (MOYA Firma), franchise Fees, non-Fuel Retail (Caffe MOYA, Shops, EV Charging) and transport / Fuel Logistics.

Who are Anwim's main competitors?

Broad incumbents on record are PKN Orlen and EG Group. Direct peers are BP Polska, Shell Polska, Circle K Polska (Alimentation Couche-Tard), Amic Polska and JET Tankstellen. AVIA International is listed as a regional player. DKV Mobility is listed as a peer. UTA (Union Tank Eckhardt) is listed as an others.

Does Anwim have an API?

No public API is recorded for Anwim.

What industry is Anwim in?

Anwim's product category is Fuel Retail and Distribution. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 457 and its SIC code is 5171.

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CeelegalmattersGessel and Rymarz Zdort Maruta Advise on Enterprise Investors' Sale of AnwimEnterprise Investors and remaining shareholders have sold 100% of Anwim, owner of the MOYA fuel station network in Poland, to a consortium comprising Stonepeak and Energy Equation Partners. Gessel advised the sellers while Rymarz Zdort Maruta (with Akin Gump) advised the buyers. During Enterprise Investors' ownership, MOYA expanded from 180 to 540 fuel stations, becoming Poland's third-largest fuel station network.Business Wire BlogStonepeak and Energy Equation Partners to Acquire AnwimStonepeak and Energy Equation Partners have announced an agreement to acquire Anwim S.A., Poland's largest independent fuel marketer and owner of the MOYA station network, which operates over 540 fuel stations and handles approximately 3 billion liters annually. The transaction marks a continuation of Stonepeak and EEP's European fuel retail joint venture, following their December 2025 acquisition of a majority interest in JET Tankstellen in Germany and Austria. The deal is expected to close in the second half of 2026, subject to customary closing conditions and regulatory approvals.Pulse 2.0Stonepeak And Energy Equation Partners To Acquire Poland-Based AnwimStonepeak and Energy Equation Partners announced an agreement to acquire Anwim, Poland's largest independent fuel marketer and owner of the MOYA fuel station network, expanding their existing European fuel retail joint venture that includes JET Tankstellen Deutschland. Anwim operates over 540 MOYA stations with annual fuel volumes of approximately 3 billion liters, making it Poland's third-largest and fastest-growing fuel station chain. The transaction is expected to close in the second half of 2026, subject to customary conditions and regulatory approvals.citybizStonepeak and Energy Equation Partners to Acquire Polish Fuel Retailer AnwimStonepeak and Energy Equation Partners have agreed to acquire Anwim S.A., Poland's largest independent fuel marketer and operator of the rapidly expanding MOYA fuel station network with over 540 locations nationwide. The transaction builds on the partners' existing European fuel retail platform following their 2025 acquisition of a majority stake in JET Tankstellen Deutschland GmbH, strengthening their position in Central Europe's transportation energy market. The deal, expected to close in H2 2026 pending regulatory approvals, provides exposure to resilient transportation fuel demand and positions the investors to expand Anwim's e-mobility and energy transition services.StonepeakStonepeak and Energy Equation Partners to Acquire AnwimStonepeak and Energy Equation Partners have agreed to acquire Anwim S.A., Poland's largest independent fuel marketer and owner of the MOYA station network, marking a continuation of their European fuel retail joint venture following the December 2025 acquisition of JET in Germany and Austria. Anwim operates over 540 MOYA stations and handles approximately 3 billion liters of fuel annually, making it Poland's third-largest and fastest-growing fuel station chain. The transaction is expected to close in the second half of 2026, subject to customary closing conditions and regulatory approvals.EiEnterprise Investors to sell MOYA owner Anwim to Stonepeak and Energy Equation PartnersPolish Enterprise Fund VIII agreed to sell 100% of Anwim, Poland's largest independent fuel marketer and MOYA station owner, to a consortium of Stonepeak and Energy Equation Partners. The deal value was not disclosed, and completion is subject to customary regulatory approvals.AllafricaNigeria: Why the Battle Over Dangote Refinery Is Really About Nigeria's Economic FutureThe Dangote Refinery dispute is framed as a struggle over Nigeria's economic future, with NNPCL's dual role as shareholder and import participant creating a conflict of interest. The piece argues the real issue is structural transition, not monopoly, and urges consistent policy support for domestic refining.