AGMP
AGMP is an independent UK concert and festival promoter, founded in 2008, that annually promotes more than 1,000 concerts and signature festivals such as the January Blues Festival across London and the wider UK, serving individual music fans via See Tickets.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AGMP does
AGMP (operating as AGMP Concerts) is an independent UK-based concert and festival promoter, founded in 2008 and headquartered in London with an 11-person team. The company annually promotes more than 1,000 concerts across the United Kingdom spanning multiple genres — blues, soul, jazz, funk, rock, hip-hop and pop — and operates a growing portfolio of outdoor festivals and music exhibitions. Signature properties include the January Blues Festival, an annual London-wide celebration of blues music held throughout January, and Mods Mayday, an annual central-London gathering celebrating Mod culture with live bands, archive films and DJ performances. The company's promoted-artist catalogue includes both legendary heritage acts (James Brown, Prince, Van Morrison, Amy Winehouse, Adele, Eminem) and contemporary touring acts (The Boomtown Rats, Nouvelle Vague, Toots and the Maytals, Leela James).
The business generates revenue through concert and festival promotion, earning transaction fees on ticket sales routed through its core distribution partner, See Tickets. AGMP does not handle ticket sales directly — all conversions are completed on the See Tickets platform, with AGMP's website functioning as a discovery and event-information layer. Its go-to-market is event-driven: the company acquires audiences via organic social media (Facebook, X, Instagram), an email newsletter, presence on music streaming platforms (Spotify, Soundcloud, iTunes, Deezer), and embedded See Tickets ticket links across the website. Customer segments are horizontal, targeting individual UK-based music fans across multiple genre preferences rather than any enterprise or B2B buyer. There is no proprietary technology platform, no app, and no AI/ML capabilities disclosed; the company's competitive positioning rests on artist relationships, brand recognition in the UK live music scene, and the volume of its annual event programming.
AGMP firmographics
Firmographics- Name
- AGMP
- Legal name
- AGMP
- Website
- https://agmp.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AGMP is an independent UK concert and festival promoter, founded in 2008, that annually promotes more than 1,000 concerts and signature festivals such as the January Blues Festival across London and the wider UK, serving individual music fans via See Tickets.
- Ownership category
- akta.pro rank
AGMP industry classification
Industry- Product category
- Live Music Event Promotion
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
Keywords
Where AGMP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AGMP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Concert and Festival Promotion: AGMP generates revenue by promoting live music concerts and festivals in the UK. The company organizes and promotes over 1,000 concerts annually along with outdoor festivals and music exhibitions. Revenue is derived from ticket sales, artist bookings, and event production.
- Festival Ticketing: The company partners with See Tickets for ticket distribution, earning commissions on tickets sold for their promoted events including the annual January Blues Festival.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AGMP product offering
Product offeringCore offering
AGMP is an independent UK live music concert promoter that organizes and promotes over 1,000 concerts annually across the UK, along with outdoor festivals and music exhibitions. The company curates an artist roster spanning legendary and contemporary acts across blues, soul, jazz, funk, rock, hip-hop, and pop genres, and operates signature owned events including the January Blues Festival and Mods Mayday in London. AGMP does not sell tickets directly; ticket distribution is handled through its primary partner See Tickets.
Product overview
AGMP is a live music events company offering concert promotion, festival promotion, and music exhibition services. The company annually promotes 1,000+ concerts in the UK and operates growing outdoor festivals and exhibitions. Key branded events include the January Blues Festival (London's annual blues music celebration in January) and Mods Mayday (an annual Mod culture gathering in London). The portfolio spans diverse genres including jazz, soul, blues, funk, rock, hip-hop, and pop, with artists such as The Boomtown Rats, Nouvelle Vague, Toots and the Maytals, Martha Reeves & The Vandellas, and many others represented on their roster.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Promotion
Companies that use AGMP
Customer profileSegments1 record
Ideal customer profiles1 record
AGMP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AGMP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- See TicketscoreSee Tickets is AGMP's primary ticketing distribution partner. All AGMP events and concerts use See Tickets for ticket sales. The partnership enables AGMP to reach customers through See Tickets' platform while AGMP focuses on event promotion and production. Customers are directed to See Tickets for all ticket purchases as AGMP does not handle ticket sales directly.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
AGMP competitors and assessment
Company assessmentOthers
- The Barbican Centre: Major London arts venue hosting concerts AGMP-style shows. Comparable in that it hosts many of the same artists and audiences, but it operates a venue rather than promoting tours.
- Songkick: Live music discovery and ticketing platform. Indirectly adjacent to AGMP as a ticketing and discovery ecosystem participant; not a direct promoter but part of the same live music value chain.
Direct peers
- Kilimanjaro Live: UK-based independent promoter producing concerts and festivals including Download and Sonisphere. Directly comparable to AGMP as an independent UK promoter with both touring and festival operations.
- Metropolis Music: Independent UK concert promoter running mid-to-large venue shows across multiple genres. Directly comparable to AGMP as another specialist independent promoter operating at scale in the UK live music market.
- Crosstown Concerts: UK independent promoter focused on heritage and catalogue artists at mid-sized venues. Closely mirrors AGMP's positioning around legacy acts and recurring concert programming.
- SJM Concerts: One of the UK's largest independent concert promoters, organizing shows and tours at UK arenas and theatres. Comparable to AGMP in business model and target market, though operating at a larger scale.
Regional players
- MCD Productions: Ireland's largest concert promoter, producing concerts and festivals across Ireland. Comparable in business model and scale, but operates primarily in a different geographic market from AGMP.
Broad incumbents
- Live Nation UK: UK arm of the world's largest live entertainment company. Overlaps with AGMP in concert promotion across the UK, but operates at vastly greater scale and with broader genre coverage.
- Primary Talent International: UK-based live music agency representing artists for touring. Comparable ecosystem player; while not a direct promoter, it books many of the same artists AGMP promotes and shapes the same touring landscape.
- AEG Presents (UK): Global promoter and venue operator with UK presence. Competes with AGMP for major artist bookings while also operating owned venues, giving it structural advantages AGMP lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
AGMP social profiles
Digital presenceAGMP financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGMP leadership team
Management profileNumber of profiles
AGMP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGMP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGMP
What does AGMP do?
AGMP is an independent UK live music concert promoter that organizes and promotes over 1,000 concerts annually across the UK, along with outdoor festivals and music exhibitions. The company curates an artist roster spanning legendary and contemporary acts across blues, soul, jazz, funk, rock, hip-hop, and pop genres, and operates signature owned events including the January Blues Festival and Mods Mayday in London. AGMP does not sell tickets directly; ticket distribution is handled through its primary partner See Tickets.
Is AGMP a public or private company?
AGMP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGMP founded?
AGMP was founded in 2008. It employs 11 to 50 people.
Where is AGMP based?
AGMP is headquartered in London, United Kingdom, in the Europe region.
How does AGMP make money?
Two revenue lines are on record. Concert and Festival Promotion is the primary driver. The others are festival Ticketing.
Who are AGMP's main competitors?
Others on record are The Barbican Centre and Songkick. Direct peers are Kilimanjaro Live, Metropolis Music, Crosstown Concerts and SJM Concerts. MCD Productions is listed as a regional player. Broad incumbents are Live Nation UK, Primary Talent International and AEG Presents (UK).
Does AGMP have an API?
No public API is recorded for AGMP.
What industry is AGMP in?
AGMP's product category is Live Music Event Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers.